DESIGN PRODUCT NEWS - DPN Staff
DESIGN PRODUCT NEWS - DPN Staff
DESIGN PRODUCT NEWS - DPN Staff
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September 2009<br />
Advisory Board Directions<br />
dpncanada.com<br />
Design Product News 25<br />
Online business and personal skills training for<br />
industry: everywhere, and anytime<br />
By John Bachmann<br />
For many companies serving<br />
Canadian industry, providing<br />
employees with training on technical,<br />
business and personal development<br />
topics is greatly complicated by geography.<br />
Even if you’re lucky enough to be<br />
located close to a community college or<br />
university, courses covering the specific<br />
topics your staff needs may not be offered.<br />
Usually this is simply the result of insufficient<br />
local demand – a dilemma that can<br />
be overcome by accessing courses online.<br />
Over the past year, I had the chance<br />
to work with co-instructor Paul St.<br />
Germain and experts at Mohawk College<br />
to develop and deliver the first online<br />
course in the Industrial Distribution<br />
Leadership Certificate Program (IDLCP).<br />
This course on Marketing, Sales and<br />
Customer Relationship is part of the<br />
Industrial Careers Pathway initiative led<br />
by the Power Transmission Distributors<br />
Association and supported by more than<br />
20 other industry associations.<br />
I had previously taught the course<br />
in class at Mohawk but the process of<br />
converting it to an online format and<br />
then delivering it was an eye-opening<br />
experience. The software that we used<br />
to set up the course web site was really<br />
slick. Material was grouped in lessons,<br />
with some content, such as assignments,<br />
not accessible by students until scheduled<br />
release dates. This course was delivered<br />
“asynchronously,” i.e. the students could<br />
view the lesson videos whenever they<br />
wanted to and did not have to log on at a<br />
specific time for a live lesson.<br />
All the course material needed to be<br />
prepared keeping in mind the lack of<br />
teacher-student interaction when students<br />
viewed their lesson videos. (These were<br />
PowerPoint slide shows with voice-overs.)<br />
This meant filling in some gaps in the<br />
slides and lesson notes that had been used<br />
in class and providing written feedback in<br />
lieu of classroom discussions.<br />
Experience with this first online course<br />
identified both similarities and differences<br />
relative to correspondence courses. Selfmotivation<br />
is still important and, as a<br />
result, the rate of attrition is higher than<br />
for in-class courses. But unlike traditional<br />
correspondence courses, there are more<br />
opportunities for student participation.<br />
Online discussions allow students to share<br />
their opinions relative to topics such as<br />
“what will outside selling in the industrial<br />
market look like in 2020” or “managing<br />
time more efficiently.”<br />
In addition, students can (and regularly<br />
do!) contact their instructor to ask for<br />
clarification on topics and assignments.<br />
In an online course, regular assignments<br />
serve as a two-way feedback mechanism,<br />
albeit with a bit of a time delay.<br />
The assignments submitted by the student<br />
tell the instructor how the students<br />
are doing, while the instructor’s feedback<br />
addresses misunderstandings or incomplete<br />
learning.<br />
To date, employers have been using the<br />
IDLCP (www.ontariolearn.com) courses<br />
to upgrade the knowledge and skills of<br />
some of their more seasoned staff. The<br />
average industrial experience level for this<br />
first online course was 16 years. We hope<br />
that industrial employers will start to use<br />
the program for younger staff with say,<br />
two to five years of experience, whom they<br />
wish to develop. Just think of the return to<br />
the company if these people were making<br />
decisions over the next 10 years that<br />
were informed by a better understanding<br />
of business fundamentals and co-worker<br />
behavior!<br />
John Bachmann is Corporate Sales &<br />
Marketing Manager, Wainbee, and<br />
Chairman, Canadian Fluid Power<br />
Association.<br />
DRIVE YOUR PERFORMANCE<br />
VOLUME 37 NUMBER 5 September 2009<br />
Published by<br />
CLB Media Inc.<br />
240 Edward Street, Aurora, ON L4G 3S9<br />
Phone (905) 727-0077<br />
Fax (905) 727-0017<br />
EMAIL: dpn@clbmedia.ca<br />
Editor - Michael R. Edwards<br />
medwards@clbmedia.ca<br />
Intern - Daniel Comand<br />
Editorial Advisory Board:<br />
John Bachmann, Wainbee Ltd.<br />
(wainbee.com) and Canadian Fluid Power<br />
Association (cfpa.ca)<br />
Ajay Bajaj, Rotator Products Ltd.<br />
(rotatorproducts.com) and Power Transmission<br />
Distributors’ Association<br />
(ptda.org)<br />
Mirek Tokarz, Langen Packaging Inc.<br />
(langeninc.com)<br />
Bozena Kunowski, CADmech Design Inc.<br />
(cadmech.com)<br />
Tim Poupore, Ove Industrial Design (oveid.com)<br />
and ACID-O (acido.info)<br />
Millan Yeung, Industrial Research Assistance<br />
Program, National Research Council Canada<br />
(nrc-cnrc.gc.ca/irap)<br />
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Design Product News is published six times a year<br />
for the specifiers of materials and components in<br />
product engineering (OEM); in-plant (systems); and<br />
design/production engineering (the crucial stage<br />
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