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DESIGN PRODUCT NEWS - DPN Staff

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September 2009<br />

Advisory Board Directions<br />

dpncanada.com<br />

Design Product News 25<br />

Online business and personal skills training for<br />

industry: everywhere, and anytime<br />

By John Bachmann<br />

For many companies serving<br />

Canadian industry, providing<br />

employees with training on technical,<br />

business and personal development<br />

topics is greatly complicated by geography.<br />

Even if you’re lucky enough to be<br />

located close to a community college or<br />

university, courses covering the specific<br />

topics your staff needs may not be offered.<br />

Usually this is simply the result of insufficient<br />

local demand – a dilemma that can<br />

be overcome by accessing courses online.<br />

Over the past year, I had the chance<br />

to work with co-instructor Paul St.<br />

Germain and experts at Mohawk College<br />

to develop and deliver the first online<br />

course in the Industrial Distribution<br />

Leadership Certificate Program (IDLCP).<br />

This course on Marketing, Sales and<br />

Customer Relationship is part of the<br />

Industrial Careers Pathway initiative led<br />

by the Power Transmission Distributors<br />

Association and supported by more than<br />

20 other industry associations.<br />

I had previously taught the course<br />

in class at Mohawk but the process of<br />

converting it to an online format and<br />

then delivering it was an eye-opening<br />

experience. The software that we used<br />

to set up the course web site was really<br />

slick. Material was grouped in lessons,<br />

with some content, such as assignments,<br />

not accessible by students until scheduled<br />

release dates. This course was delivered<br />

“asynchronously,” i.e. the students could<br />

view the lesson videos whenever they<br />

wanted to and did not have to log on at a<br />

specific time for a live lesson.<br />

All the course material needed to be<br />

prepared keeping in mind the lack of<br />

teacher-student interaction when students<br />

viewed their lesson videos. (These were<br />

PowerPoint slide shows with voice-overs.)<br />

This meant filling in some gaps in the<br />

slides and lesson notes that had been used<br />

in class and providing written feedback in<br />

lieu of classroom discussions.<br />

Experience with this first online course<br />

identified both similarities and differences<br />

relative to correspondence courses. Selfmotivation<br />

is still important and, as a<br />

result, the rate of attrition is higher than<br />

for in-class courses. But unlike traditional<br />

correspondence courses, there are more<br />

opportunities for student participation.<br />

Online discussions allow students to share<br />

their opinions relative to topics such as<br />

“what will outside selling in the industrial<br />

market look like in 2020” or “managing<br />

time more efficiently.”<br />

In addition, students can (and regularly<br />

do!) contact their instructor to ask for<br />

clarification on topics and assignments.<br />

In an online course, regular assignments<br />

serve as a two-way feedback mechanism,<br />

albeit with a bit of a time delay.<br />

The assignments submitted by the student<br />

tell the instructor how the students<br />

are doing, while the instructor’s feedback<br />

addresses misunderstandings or incomplete<br />

learning.<br />

To date, employers have been using the<br />

IDLCP (www.ontariolearn.com) courses<br />

to upgrade the knowledge and skills of<br />

some of their more seasoned staff. The<br />

average industrial experience level for this<br />

first online course was 16 years. We hope<br />

that industrial employers will start to use<br />

the program for younger staff with say,<br />

two to five years of experience, whom they<br />

wish to develop. Just think of the return to<br />

the company if these people were making<br />

decisions over the next 10 years that<br />

were informed by a better understanding<br />

of business fundamentals and co-worker<br />

behavior!<br />

John Bachmann is Corporate Sales &<br />

Marketing Manager, Wainbee, and<br />

Chairman, Canadian Fluid Power<br />

Association.<br />

DRIVE YOUR PERFORMANCE<br />

VOLUME 37 NUMBER 5 September 2009<br />

Published by<br />

CLB Media Inc.<br />

240 Edward Street, Aurora, ON L4G 3S9<br />

Phone (905) 727-0077<br />

Fax (905) 727-0017<br />

EMAIL: dpn@clbmedia.ca<br />

Editor - Michael R. Edwards<br />

medwards@clbmedia.ca<br />

Intern - Daniel Comand<br />

Editorial Advisory Board:<br />

John Bachmann, Wainbee Ltd.<br />

(wainbee.com) and Canadian Fluid Power<br />

Association (cfpa.ca)<br />

Ajay Bajaj, Rotator Products Ltd.<br />

(rotatorproducts.com) and Power Transmission<br />

Distributors’ Association<br />

(ptda.org)<br />

Mirek Tokarz, Langen Packaging Inc.<br />

(langeninc.com)<br />

Bozena Kunowski, CADmech Design Inc.<br />

(cadmech.com)<br />

Tim Poupore, Ove Industrial Design (oveid.com)<br />

and ACID-O (acido.info)<br />

Millan Yeung, Industrial Research Assistance<br />

Program, National Research Council Canada<br />

(nrc-cnrc.gc.ca/irap)<br />

Publisher - Nigel Bishop<br />

nbishop@clbmedia.ca<br />

Creative Director - Einar Rice<br />

Art Director - Graham Jeffrey<br />

Advertising Sales<br />

Tony Chisholm John Moodie<br />

Roger Heritage Ron Salmon<br />

Linda Nadon Peter Tams<br />

Production Manager - Trish Ramsay<br />

Customer Service Representative -<br />

Kristen Schulz-Lacey<br />

Quebec Office - Linda Nadon<br />

(450) 224-0055<br />

Peter Tams<br />

P.O. Box 357, Pointe-Claire,<br />

Quebec H9R 4P4<br />

Phone (514) 984-2668<br />

Fax (514) 630-6315<br />

Subscription Rates<br />

CANADA - 1 year $35.00 including tax<br />

U.S. - 1 year $59.50 US<br />

FOREIGN - 1 year $105.00 US (Airmail)<br />

Design Product News is published six times a year<br />

for the specifiers of materials and components in<br />

product engineering (OEM); in-plant (systems); and<br />

design/production engineering (the crucial stage<br />

between finished blueprint/CAD drawing and<br />

routine mass production).<br />

The contents of Design Product News are<br />

copyright by ©2009 CLB Media Inc. and may not<br />

be reproduced in whole or part without written<br />

consent.<br />

CLB Media Inc. disclaims any warranty as to the<br />

accuracy, completeness or currency of the contents<br />

of this publication and disclaims all liability in<br />

respect of the results of any action taken or<br />

not taken in reliance upon information in this<br />

publication.<br />

PAP Registration No. 10773<br />

We acknowledge the financial support of the<br />

Government of Canada through the Publications<br />

Assistance Program toward our mailing costs.<br />

PUBLICATIONS MAIL AGREEMENT #<br />

40063602<br />

RETURN UNDELIVERABLE CANADIAN<br />

ADDRESS TO CIRCULATION DEPARTMENT<br />

240 EDWARD ST., AURORA ON L4G 3S9<br />

President: Stuart Morrison<br />

Vice President Media, Publishing: Niel Hiscox<br />

Vice President, Finance/Corporate<br />

Development: Kent Milford<br />

Vice President, IT and Operations: David Overall<br />

Director, Editorial and Production: Jackie Roth<br />

Director, Professional Group: Karen Lorimer<br />

Director, Facility Management and Logistics: Steve Dale<br />

Director, Human Resources: Denise Desrosiers<br />

Director, Information Technology & Support: Phillip Damianidis<br />

Director, Manufacturing Group: Nigel Bishop<br />

ISSN 0319-8413<br />

Printed in Canada<br />

For information on reprints of any article that appears<br />

in this publication, contact The Reprint Outsource at<br />

1-877-394-7350.<br />

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