1996 - European Telework Week
1996 - European Telework Week
1996 - European Telework Week
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Actions for stimulation of transborder<br />
telework and research cooperation in Europe<br />
TELEWORK ‘96<br />
Final Report on<br />
<strong>Telework</strong> Stimulation Actions<br />
(1994-1995)
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Foreword<br />
FOREWORD<br />
Today telework is on the agenda of many companies and national administrations. Its<br />
development is part of national and <strong>European</strong> strategies for the Information Society.<br />
With the publication of the White Book on Growth, Competitiveness and Employment,<br />
the <strong>European</strong> policy focus is on its contribution to employment, and many services of the<br />
Commission are now involved with aspects of telework. <strong>Telework</strong> is prominent in the<br />
activities of DG XIII (ACTS and Telematics research programmes), DG V (Social Funds<br />
and Social Policy), DG III (ESPRIT and Industry Policy), and others.<br />
The exploratory "Actions for Stimulation of Transborder <strong>Telework</strong>" in the area of<br />
advanced communications, and brought together more than 200 organisations from all<br />
member states in 33 projects. As a result, 30.000 people all over Europe have<br />
experienced a permanent change in their working habits; 15.000 people were reached<br />
directly through conferences and project presentations, etc. Projects not only focused on<br />
the possibilities of using information and communications technologies, but also assessed<br />
the impact on working and living.<br />
<strong>Telework</strong> ‘96 is the third, and last, in a series of publications reporting on the results of<br />
these actions, which extended from January 1994 until December <strong>1996</strong>. In addition, it<br />
describes other telework initiatives now underway, and links the ACTS programme to<br />
other Commission initiatives.<br />
In 1995 the 2nd <strong>European</strong> Assembly on New Ways to Work (<strong>Telework</strong> '95) and the first<br />
<strong>European</strong> <strong>Telework</strong> <strong>Week</strong> (9 - 16 November 1995) again showed that there was great<br />
and growing interest for transnational cooperation and for exchange of experience in<br />
implementing new work practices.<br />
New ways of working using advanced communications and information technology have<br />
become an everyday practice for an increasingly large number of <strong>European</strong>s. However,<br />
the real growth has still to come, and the debates on impact and best practice need to<br />
continue. This report, and the CD ROM will provide important input for those debates.<br />
Peter Johnston<br />
Maarten Botterman<br />
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- 4 -
Acknowledgements<br />
ACKNOWLEDGEMENTS<br />
Many hundreds of individuals and organisations have contributed to the success of the<br />
telework stimulation actions and other telework initiatives.<br />
Special thanks are due to:<br />
Steve Simmons for his assistance as editor of the summary report “<strong>Telework</strong> and<br />
small business networking” September 1995;<br />
Andrew Bibby for his assistance as editor of the summary reports “<strong>Telework</strong>,<br />
telecommuting and decentralisation” and “Transnational collaboration from local<br />
telework centres” September 1995;<br />
and to the experts who supported us in organising the <strong>European</strong> <strong>Telework</strong> <strong>Week</strong>:<br />
Sebastian Cederschiöld;<br />
Freddie Dawkins, EEMA;<br />
Kitty de Bruin, Netherlands <strong>Telework</strong> Forum;<br />
Michel Ickx, Spanish <strong>Telework</strong> Association;<br />
Gerd Kirchhoff, IBM;<br />
Horace Mitchell, Management Technology Associates;<br />
Christian van Asbroeck, Belgian <strong>Telework</strong> Association.<br />
The following people from the <strong>European</strong> Commission also contributed:<br />
Ariane de Baré, Ian Culpin, Rosa Fina, Jean Millar, Robert Pestel, Els Ravyse, Lois<br />
Williamson.<br />
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Table of contents<br />
TABLE OF CONTENTS<br />
1. INTRODUCTION 11<br />
1.1. What is telework 11<br />
1.2. <strong>Telework</strong> Stimulation Actions 11<br />
1.3. Other <strong>Telework</strong> Initiatives 11<br />
2. TELEWORK STIMULATION ACTIONS 15<br />
2.1. Analysis of Impact and Exploitation of Results 15<br />
2.1.1. Introduction 15<br />
2.1.2. Methodology 15<br />
2.1.3. Questionnaire results 16<br />
2.2. The employment and economic impacts of advanced communications, and<br />
social trends of communications services -PACE 95 21<br />
2.2.1. Introduction 23<br />
2.2.2. About the impact on jobs 23<br />
2.2.3. The contribution to regional development and cohesion 26<br />
2.2.4. Social trends that reflect the importance of advanced communications<br />
services 28<br />
2.3. <strong>Telework</strong> in Europe Penetration, potential and practice 36<br />
2.3.1. <strong>Telework</strong> penetration 36<br />
2.3.2. <strong>Telework</strong> practice in Europe 1994 37<br />
2.3.3. <strong>Telework</strong> potential 38<br />
2.3.4. Awareness and information sources 38<br />
2.3.5. The gap between interest and practice 38<br />
2.4. Legal, Organisational and Management Issues in <strong>Telework</strong>. New Ways to<br />
Work in the Virtual <strong>European</strong> Company 40<br />
2.4.1. Flexible employment 40<br />
2.4.2. Customer Driven Business Organisation 40<br />
2.4.3. New opportunities 41<br />
2.4.4. Legal issues 42<br />
2.4.5. Barriers to cross-border telework 42<br />
2.4.6. Summary of recommendations 43<br />
2.4.7. <strong>Telework</strong> and the Information Society 44<br />
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Table of contents<br />
2.5. <strong>Telework</strong> and Small Business Networking 45<br />
2.5.1. Introduction 45<br />
2.5.2. About SME Networking 46<br />
2.5.3. SMEs, EDI and the Internet 46<br />
2.5.4. Appropriate Technologies for SME use 47<br />
2.5.5. Relationships Between Projects 47<br />
2.5.6. Practical Outcomes 48<br />
2.5.7. Conclusions and Work for the Future 48<br />
2.5.8. Recommendations 49<br />
2.6. Local telework centres and transnational collaboration: 50<br />
2.6.1. Executive summary 50<br />
2.6.2. Telecentres and smaller businesses 51<br />
2.6.3. Telecentres and larger businesses 52<br />
2.6.4. <strong>Telework</strong>ing across national boundaries 53<br />
2.7. <strong>Telework</strong>, Telecommuting and Decentralisation 54<br />
2.7.1. Executive Summary 54<br />
2.7.2. The projects covered 54<br />
2.7.3. Maximising the advantages, minimising the problems 55<br />
2.7.4. The importance of experimentation 56<br />
2.7.5. Using technology in innovative ways 57<br />
2.7.6. Internationalisation and decentralisation 57<br />
3. EUROPEAN TELEWORK WEEK 59<br />
3.1. Purposes and achievements 59<br />
3.2. The Events registered. 59<br />
3.3. Impact 62<br />
3.3.1. Wider electronic dissemination 62<br />
3.3.2. Other materials 63<br />
3.3.3. Measuring effectiveness 63<br />
3.4. Key Lessons Learned 65<br />
3.4.1. Communication, co-ordination: 65<br />
3.4.2. Publicity 65<br />
3.4.3. Success stories 66<br />
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Table of contents<br />
4. TELEWORK UNDER THE ACTS PROGRAMME 67<br />
4.1. ACTS: Trials within Projects, supporting telework 67<br />
4.2. The ACTS concertation Mechanism: The <strong>Telework</strong> Chain 68<br />
4.2.1. Objective 68<br />
4.2.2. Recipients Targeted by the <strong>Telework</strong> Chain 68<br />
4.2.3. Planned Output for the First Year 69<br />
4.2.4. Scope of Work 69<br />
4.3. Mini-profiles of the ACTS projects in the <strong>Telework</strong> Chain 69<br />
ANNEXES<br />
Annex 1 - The Development Of EU Actions To Stimulate <strong>Telework</strong> 79<br />
Annex 2 - Acts And The Chain Concertation Mechanism<br />
1. Acts in short<br />
2. Project chains<br />
Annex 3 - Participants In <strong>Telework</strong> Initiatives<br />
1. Projects in the <strong>Telework</strong> Stimulation Actions<br />
2. List of the Participants to the ACTS <strong>Telework</strong> Concertation Chain<br />
3. Participants and sponsors of the <strong>European</strong> <strong>Telework</strong> <strong>Week</strong> 1995<br />
Annex 4 - Publications<br />
1. Publications by the <strong>Telework</strong> Stimulation Action projects<br />
2. Publications by the <strong>European</strong> Commission<br />
Annex 5 - Network Sources Of Published Information On<br />
<strong>Telework</strong><br />
1. WWW<br />
2. CompuServe<br />
83<br />
85<br />
88<br />
91<br />
93<br />
106<br />
114<br />
117<br />
119<br />
123<br />
125<br />
127<br />
128<br />
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<strong>Telework</strong> 96<br />
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<strong>Telework</strong> 96<br />
1. INTRODUCTION<br />
1.1. What is telework<br />
In the context of the actions and initiatives described in this document, the term<br />
“telework” does not have a narrow technical definition. It covers a range of new ways of<br />
working, using telecommunications as a tool and, for at least part of the time, outside a<br />
traditional office environment.<br />
These new ways of working include:<br />
• A new division of working time between an office near a person’s home, the home<br />
itself and a city-centre office (the neighbourhood office may be managed by the<br />
person’s employer or by a third party);<br />
• A new division of working time between home, clients’ premises, and the employer’s<br />
offices - for example by sales representants, service engineers and software<br />
engineers; and<br />
• Work in geographically dispersed groups, either within the same organisation, or<br />
bringing together people from different organisations for a particular project.<br />
<strong>Telework</strong> increasingly involves the use of mobile and data communications as an integral<br />
part of a person’s work, rather than as a specialist function.<br />
It is associated with new flexibilities in employment, both in the place of employment<br />
and in the hours worked. It may involve quasi-autonomous working by highly trained<br />
specialists or supervised work in secretarial support, accounting and data entry activities.<br />
The business sectors most involved are those with a high information content in: high<br />
added-value up-stream activities such as research, software development, product design;<br />
business management activities, such as accounting, financial services, insurance claims<br />
processing, business services and information management, but also supervision,<br />
instruction and guidance on construction sites; media activities such as journalism,<br />
publishing, TV, video services and games development, advertising and publicity<br />
services; notary and legal service provision, security services, retail and distribution;<br />
transport fleet management; and stock control, customer services and commercial sales<br />
support.<br />
No attempt has been made to impose a single definition of “telework” in the development<br />
and implementation of these actions. In such a rapidly developing area, innovation and<br />
experimentation must be given full reign.<br />
1.2. <strong>Telework</strong> Stimulation Actions<br />
At the <strong>European</strong> summit in Copenhagen in June 1993, the President of the <strong>European</strong><br />
Commission highlighted the importance of rapid development of new frameworks for cooperation<br />
between businesses in Europe and the creation of a common "information<br />
space" within which decentralised economic activity can develop through interactions of<br />
small businesses.<br />
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<strong>Telework</strong> 96<br />
On 21st June 1993, the Commission decided on a new set of preparatory actions, and a<br />
Call for proposals was published. 122 proposals were received and evaluated. The 33<br />
that best contribute to <strong>European</strong> economic growth, industrial competitiveness and the<br />
stimulation of new employment were selected by Decision of the Commission on the<br />
19th November 1993. Interim reports have been produced in 1994 and 1995. The<br />
projects have now all submitted their final reports.<br />
Employment and <strong>European</strong> cohesion are the two major <strong>European</strong> social challenges in the<br />
1990s. Moving towards the Information Society advanced communications, and<br />
specifically teleworking, is an essential part of the responses to both of these. Both<br />
themes were addressed by several projects in the <strong>Telework</strong> Stimulation Programme.<br />
Attention was also explicitly given to the implications for the work processes and the<br />
organisation of work and legal issues regarding labour law.<br />
Finally, a first view on the possible contributions of information and telecommunication<br />
technology towards a more sustainable development of our society is presented. This is<br />
based on the outcomes of three relevant <strong>Telework</strong> Stimulation Projects and several<br />
workshops with groups of experts, stemming from the Brussels G7 meeting in February<br />
1995.<br />
Based on the reports the following summaries were made, and distributed, as a<br />
contribution to the debate on telework in Europe:<br />
• The employment and economic impacts of advanced communications, and social<br />
trends in use of communications services; PACE ‘95;<br />
• <strong>Telework</strong>: penetration, potential and practice in Europe;<br />
• Legal, organisational and management issues;<br />
• <strong>Telework</strong> and small business networking;<br />
• Transnational Collaboration from <strong>Telework</strong> Centres;<br />
• <strong>Telework</strong>, telecommuting and decentralisation;<br />
The summaries are sequentially presented in Chapter 2. In Annex III the participants and<br />
prime contractors of the projects involved in the summaries are listed.<br />
1.3. Other <strong>Telework</strong> Initiatives<br />
The aims and achievements of the <strong>European</strong> <strong>Telework</strong> <strong>Week</strong>, including the 2nd<br />
<strong>European</strong> Assembly on <strong>Telework</strong> and New Ways to Work, are described in Part 3. It is<br />
interesting to see how many organisations and individuals participated in which member<br />
states in debates and demonstrations during that period.<br />
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<strong>Telework</strong> 96<br />
So is the “ACTS <strong>Telework</strong> Chain”. The 4th Framework Programme “Advanced<br />
Communications Technologies and Services” is looking to telework as a means for<br />
introduction of new technologies in Society, and to the telework constituency as a<br />
reference for future technology developments.<br />
Both initiatives contribute to the work of the Information Society Forum and the High<br />
Level Group of Experts on Social and Societal Aspects of the Information Society.<br />
In the Annexes further background information is given: the historical development of<br />
EU actions to stimulate telework (annex 1), further clarification of the ACTS Programme<br />
and its chain concertation mechanism (annex 2), lists of participants in <strong>Telework</strong><br />
Initiatives, publications and references (annex 3), an overview of publications on the<br />
telework stimulation actions (annex 4), and an overview of network sources of published<br />
information on telework (annex 5).<br />
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<strong>Telework</strong> 96<br />
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<strong>Telework</strong> 96<br />
2. TELEWORK STIMULATION ACTIONS<br />
2.1. Analysis of Impact and Exploitation of Results<br />
2.1.1. Introduction<br />
The Actions for stimulation of transborder telework and research co-operation in Europe<br />
have had a significant impact on the development of new initiatives, transborder<br />
collaboration, and preparation for the 4th Framework Programmes. These have also<br />
generated a significant community of interest at political, administrative, academic and<br />
industrial levels. This interest is reflected by the activities within the Fourth Framework<br />
Programme, as well as other initiatives including the series of <strong>Telework</strong> annual<br />
conferences, and <strong>European</strong> <strong>Telework</strong> week.<br />
There were 30 projects focusing on <strong>Telework</strong> and Regional development as well as<br />
several projects working within the Copernicus Framework.<br />
The results of the survey indicate positive and clear examples of results and exploitation<br />
of results, and that significant benefits from the initiatives have been widely achieved.<br />
2.1.2. Methodology<br />
Given that the projects concerned were not large, and that they were also examining a<br />
broad spectrum of issues, a simple questionnaire directed to the co-ordinating partner<br />
was deemed the most effective approach.<br />
This survey was carried out at the end of June 1995, when the majority of projects had<br />
already terminated their primary project activities. Several of the projects were given<br />
some time extensions to complete their analysis, and some continued their activities after<br />
they had officially finished their tasks.<br />
The Exploitation and Impact Questionnaire was designed as an additional assessment<br />
tool to assist with quantitative overviews of results, their usage and impact.<br />
The questionnaire covered:<br />
• Stimulation and awareness activities<br />
• Transborder links<br />
• Transfer of know-how<br />
• New products and services<br />
• Stimulation of participation in 4th Framework Programme.<br />
Not all questions were relevant to all projects, and not all information was available at<br />
the time of the questionnaire. The observations presented are based on responses from all<br />
projects to the relevant questions, as regards the situation at the end of June 1995.<br />
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<strong>Telework</strong> 96<br />
2.1.3. Observations<br />
GENERAL<br />
Directly involved in the <strong>Telework</strong> Stimulation Actions (TSAs) were 176 partners and<br />
subcontractors and 110 sponsors/associates involving 100 organisations and 148 sites in<br />
50 countries in pilot telework trials.<br />
IMPACT ON WAYS OF WORKING<br />
Working with the broad definition of teleworker, as presented in Chapter 1, over 5,000<br />
identifiable individuals have become teleworkers as a result of this project, and over<br />
24,000 identifiable individuals have experience a permanent change in their working<br />
habits as a result of this project.<br />
AWARENESS RAISING<br />
The information on the projects was disseminated via three vehicles: Printed information<br />
on the TSA sent out by the projects totalled about 115,000 publications. In addition,<br />
about 100,000 publications have been distributed by the CEC. Additionally, electronic<br />
information disseminated through the Internet (WWW) and CompuServe is estimated to<br />
be at least as much as that distributed physically.<br />
WORKSHOPS, CONFERENCES, SEMINARS<br />
The projects were asked to give details of events attended by the project, where the<br />
project or its findings were presented.<br />
Over 211 external events were attended by the projects, with a total estimated audience<br />
of in excess of 16,000 people.<br />
Figure 1 below demonstrates the consistent level of activity within the programme life,<br />
which continued after the projects had finished. Many other events were held where the<br />
projects were unable to quantify the number of attendees, and in these cases, no estimates<br />
were included.<br />
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<strong>Telework</strong> 96<br />
Evolution of the n° of attendees at events<br />
during the programme lifecycle.<br />
12000<br />
10000<br />
8000<br />
6000<br />
4000<br />
2000<br />
0<br />
Jan-94<br />
Feb-94<br />
Mar-94<br />
Apr-94<br />
Apr-94<br />
May-94<br />
Jun-94<br />
Jun-94<br />
Jun-94<br />
Jul-94<br />
Aug-94<br />
Sep-94<br />
Sep-94<br />
Sep-94<br />
Oct-94<br />
Oct-94<br />
Oct-94<br />
Nov-94<br />
Nov-94<br />
Nov-94<br />
Nov-94<br />
Dec-94<br />
Dec-94<br />
Jan-95<br />
Jan-95<br />
Feb-95<br />
Mar-95<br />
Apr-95<br />
Apr-95<br />
May-95<br />
May-95<br />
May-95<br />
Jun-95<br />
Jun-95<br />
Nov-95<br />
Figure 1<br />
The distribution of attendees by countries, shown in Figure 2 below, is broadly in line<br />
with the distribution of partners and resources (Figure 2a below); however, the very high<br />
degree of activity in Germany can be accounted for by the focus and orientation of<br />
several projects on activities within the new states.<br />
% Attendance of events by country<br />
Germany<br />
53%<br />
Spain<br />
1%<br />
Denmark<br />
1%<br />
France<br />
7%<br />
Greece<br />
2%<br />
Belgium<br />
5%<br />
United<br />
Kingdom<br />
19%<br />
Portugal<br />
1%<br />
Netherlands<br />
1%<br />
Italy<br />
9%<br />
Rep. of<br />
Ireland<br />
1%<br />
Figure 2<br />
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<strong>Telework</strong> 96<br />
Country participation by % of total effort (man months)<br />
France<br />
11%<br />
Finland<br />
1%<br />
Denmark<br />
3%<br />
Bulgaria<br />
1% Belgium<br />
4%<br />
Germany<br />
21%<br />
Austria<br />
1%<br />
United Kingdom<br />
18%<br />
Greece<br />
4%<br />
Hungary<br />
1%<br />
Switzerland<br />
0%<br />
Ireland<br />
6%<br />
Italy<br />
7%<br />
Spain<br />
13%<br />
Netherlands<br />
3%<br />
Poland<br />
2%<br />
Portugal<br />
4%<br />
Figure 2a<br />
TRANSBORDER NETWORKING<br />
Cross-border links between companies and institutions were considered a key factor<br />
contributing to regional and economic cohesion. A total of 346 cross-border links were<br />
reported to have been established. As with other items, the number of cross-border links<br />
reported are those known to the co-ordinating partner.<br />
Subsequent feedback from project participants suggests this figure is very conservative,<br />
and individual reports from the projects indicate that over 2,000 is more consistent.<br />
Numbers of Cross Border Links Established<br />
45<br />
40<br />
35<br />
30<br />
25<br />
20<br />
15<br />
10<br />
5<br />
0<br />
Austria<br />
Belgium<br />
Bulgaria<br />
Czech Rep.<br />
Denmark<br />
EU<br />
Finland<br />
France<br />
Germany<br />
Greece<br />
Netherlands<br />
Hungary<br />
India<br />
Italy<br />
Ireland<br />
Monaco<br />
Portugal<br />
Spain<br />
UK<br />
USA<br />
Figure 3<br />
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<strong>Telework</strong> 96<br />
EMPLOYMENT CREATION.<br />
It should be noted that direct employment creation was not an objective of the projects,<br />
however it was worthwhile inquiring what the impact on employment was as a direct<br />
result of their activities. The jobs created are associated with the products and services<br />
stimulated by the projects.<br />
Direct Employment Creation<br />
6<br />
5<br />
4<br />
3<br />
2<br />
1<br />
0<br />
UK<br />
Spain<br />
Sweden<br />
Italy<br />
Part Time<br />
Full Time<br />
Figure 4<br />
TRANSFER OF KNOW-HOW<br />
A key objective of the programmes was to exchange information with other projects, not<br />
only within the initiatives outlined here but also with other CEC programmes, regional<br />
initiatives and local initiatives. In about 80 cases, know-how was used from other TSA<br />
projects. In 21 cases, know-how was exchanged with national and regional initiatives.<br />
REGIONAL STIMULATION<br />
Stimulation of regional activity in telework and co-operative networks was substantial,<br />
with 15 cases reported. Many of the initiatives were only in the planning phase at the<br />
time the responses were given. A total of 3,089 organisations were targeted by the<br />
regional initiatives. Few of the projects were able to quantify the impact on work,<br />
however 56 full-time and 150 part-time jobs were reportedly affected.<br />
PUBLICATIONS AND PRESS COVERAGE<br />
The media has a key role to play in raising awareness, and much interest was shown in<br />
these projects. The number of publications about the work of the project, including press<br />
articles contributed by project members, totalled 105.<br />
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<strong>Telework</strong> 96<br />
Many projects had only just embarked on the dissemination of results at the time of the<br />
questionnaire. At least two projects had subsequently over 100 items of press coverage<br />
each. Several projects achieved coverage on Radio and Television, although the local and<br />
regional press predominated.<br />
FOLLOW-UP INTO FUTURE EU NATIONAL AND REGIONAL ACTIVITIES<br />
A key question was “Has the work enabled or encouraged organisations to submit<br />
proposals for follow-up work in EU and nationally funded actions” This was<br />
particularly oriented towards encouraging SMEs and representatives from CEE to<br />
participate. The action can be qualified as successful despite the perceived barriers by<br />
SMEs, particularly in terms of administration and contractual conditions.<br />
Programme<br />
Number of<br />
proposals<br />
Information Technology 1<br />
ACTS 13<br />
Telematic Applications 31<br />
Others including DGV 2<br />
It should noted that at the time of the questionnaire only initial calls in the 4th framework<br />
programme had been issued.<br />
Subsequent indications are that there has been substantial participation in further calls<br />
within the fourth framework, induced as a result of the activities of these projects.<br />
NEW PRODUCTS AND SERVICES<br />
The project initiated a total of 7 new self-sustaining products and or 9 new services.<br />
These products and services now continue to be offered on a commercial basis. This is a<br />
clear indication of the work-generating potential of new services and products generated<br />
in the telework and teleservices arena.<br />
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<strong>Telework</strong> 96<br />
2.2. The employment and economic impacts of advanced communications, and<br />
social trends of communications services -PACE 95<br />
2.2.1. Introduction<br />
One important basis for <strong>European</strong> union policies on growth and employment is the belief<br />
that a rapid transition to an “Information Society” through fast deployment of advanced<br />
communications infrastructures and services, will generate competitive advantages for<br />
business, greater flexibility in employment and more jobs, and new sustainable economic<br />
growth.<br />
It is extremely difficult to substantiate this belief in quantitative terms. Much of the<br />
change involve in developing an information society is structural, and simple<br />
extrapolation of past trends is not a reliable guide to the future.<br />
The transition will also be associated with great volatility: some business sectors will<br />
decline, others will grow, and yet move will appear. Many traditional jobs will disappear,<br />
but (we hope) even more new jobs will be created.<br />
The four research projects, for which the key results are summarised here, all looked in<br />
different ways at the possible impacts of advanced communications deployment:<br />
• the AD-EMPLOY project at the impact on jobs<br />
• the ACCORDE projects at the impact on regional development and <strong>European</strong> cohesion<br />
• the SOCIAL TRENDS project on changes in lifestyles and on use of electronic media<br />
• the METIER project on growth and trade.<br />
2.2.2. About the impact on jobs<br />
The increasing take up of advanced communications services in the <strong>European</strong> economy<br />
is contributing strongly to job creation and to improvements in the quality of work.<br />
Development and use of advanced services was responsible for 60 % of new privatesector<br />
jobs creation in Denmark between 1976 and 1990.<br />
Key message 1:<br />
The overall conclusion of the study is that the increasing take up of advanced<br />
communications services in the <strong>European</strong> economy can, under the right conditions,<br />
strongly contribute to job creation and to improvements in the quality of work.<br />
Organisation in both the private and public sector should therefore be encouraged and<br />
enabled to increase their use of advanced communications services as much as possible,<br />
and in ways which enhance job creation and improvements in the quality of work.<br />
The growth of advanced communications services represents a new sector of economic<br />
activity which should be supported and fostered. Such services not only generate jobs in<br />
their own right, but as they tend to be knowledge intensive, they also support the shift<br />
towards quality-based production and services in user industries.<br />
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<strong>Telework</strong> 96<br />
In general, this beneficial effect of advanced communications services seems to be both<br />
greater and more positive than that resulting from investments only in stand-alone<br />
equipment and infrastructure. The more a given infrastructure and inventory of<br />
equipment is used by application services over the network, and the more these services<br />
are combined with social and economic innovations, the greater the potential beneficial<br />
employment effects seem to be.<br />
Key message 2:<br />
In general, the potential beneficial effect of advanced communications services<br />
seems to be both greater and more positive that that resulting from investments<br />
only in stand-alone equipment and infrastructure.<br />
Much of the responsibility for introducing advanced communications into organisations<br />
and using it to create new business areas and jobs, as well as in ways which increase<br />
rather than decrease the quality of work for employees, rests with the management. The<br />
generally conservative and poor response by management to the use of advanced<br />
communications within and between organisations seems to constitute the biggest barrier<br />
to its full exploitation.<br />
Key message 3:<br />
Opportunities for growth in employment using advanced communications depend<br />
on management.<br />
The creation of jobs by advanced communications requires new organisational forms and<br />
interrelationships. In short, organisational transformations which lock in human capital<br />
as part of the competitive process are necessary.<br />
Another important barrier is a failure to appreciate that it is the market for networked<br />
information services which will create jobs in the wider economy, rather than markets for<br />
information technology and advanced communications equipment and infrastructure on<br />
their own. Although the latter are necessary, their own wider job creation effect is<br />
limited.<br />
But it is not just at the organisational and service market levels that urgent changes are<br />
necessary if we are to maximise the job creation potential of advanced communications.<br />
At the national and international level decisive action is required to liberalise and reregulate<br />
the telecommunications sector, provide leadership, stimulate new forms of<br />
collaboration, particularly for investment purposes and especially between the private<br />
and the public sectors, and reduce traffic tariffs drastically. Advanced communications<br />
needs to be available and affordable for all. These issues together constitute another<br />
barrier to the development of the information society and the new jobs that go with this.<br />
Key message 4:<br />
Policy and investment support needs to be given to the information service market<br />
and to reduce the barriers to market formation.<br />
In terms of the labour, continuing turbulence and the need for worker flexibility, partly<br />
caused by the introduction of information technology and advanced communications,<br />
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<strong>Telework</strong> 96<br />
need to be balanced and contained by new forms of structure and stability. This is<br />
necessary in order to enable workers and their employers to invest in, and take risks with,<br />
their own education, training and employment futures.<br />
These conclusions are derived from a study examining the overall employment trends<br />
across the whole economy related to the use of advanced communications within the<br />
<strong>European</strong> Union. The study bases its findings upon a comprehensive survey of literature<br />
and previous studies, 14 in-dept case studies from Austria, Denmark, France and the UK,<br />
an experimental macro-level quantitative analysis of employment change in Denmark,<br />
and a delphi-type questionnaire and discussion round with experts from three countries.<br />
Although there are unresolved research problems associated with the difficulty of<br />
separating the effects of networked advanced communications from stand-alone<br />
information technology, as well as technology affects from wider economic and social<br />
changes, these different analytical tools do lead to relative agreement on many of the<br />
study’s main conclusions.<br />
The information society must be launched without delay; organisational and learning<br />
effects are much slower than technological adaptation. Clear signals and leadership<br />
from national and pan-<strong>European</strong> bodies are needed at all levels. Governments need to<br />
show leadership in the adoption of advanced communications. Rather than simply<br />
supporting networking in rhetoric, they should directly innovate and invest in these to<br />
speed up the rate of diffusion, and to stimulate the growth of new advanced<br />
communications-intensive services.<br />
Levels of employment issues:<br />
advanced communications are supporting the move:<br />
level from to<br />
technology<br />
sectoral<br />
information technology used for automation<br />
of existing processes and activities by<br />
making them more efficient and speeding<br />
them up<br />
neutral or negative impacts on job numbers<br />
when stand-alone information technology<br />
systems are taken in use<br />
traditional manufacturing (often traditional<br />
unskilled male jobs)<br />
traditional services (often traditional<br />
interpersonal skills)<br />
manufactures as highly tradable, highly delocalised<br />
commodities due to low storage and<br />
transport costs relative to production costs<br />
in addition to use of information<br />
technology, advanced communications<br />
used to integrate geographically separate<br />
activities resulting in an intensification of<br />
activity overall as well as the creation of<br />
completely new types of work processes,<br />
activities and market opportunities<br />
positive impacts on job numbers (even in<br />
some sectors where job numbers are<br />
otherwise declining) when interorganisational<br />
advanced communications<br />
systems are taken in use<br />
high-tech manufacturing and services<br />
(often part-time female jobs)<br />
new services (often technical skills, new<br />
interpersonal skills)<br />
some manufactures becoming less tradable,<br />
more localised commodities due to high<br />
storage and transport costs relative to<br />
production costs<br />
Sectoral services as non-tradable, localised services as tradable, de-localised<br />
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<strong>Telework</strong> 96<br />
(cont.)<br />
commodities which must be consumed when<br />
and where produced<br />
vertical economic links and production<br />
processes<br />
islands of information technology automation<br />
in each organisation as inward-looking<br />
technology<br />
simple trading relations between fixed-role<br />
suppliers and customers, with competitors<br />
excluded<br />
hierarchical bureaucratic organisations<br />
commodities which can easily be stored<br />
and transported for consumption<br />
anywhere at any time<br />
more horizontal economic networks (incl.<br />
outsourcing to small specialised firms,<br />
flexible specialisation)<br />
networks of organisations integrated<br />
through advanced communications, as<br />
outward-looking technology<br />
complex trading relations in which<br />
organisations can simultaneously be<br />
competitors, suppliers, customers, and<br />
distribution channels<br />
delayered networked organisations<br />
large stable organisations down-sized smaller, ever-changing<br />
configurations (e.g. virtual enterprises),<br />
internal decision-making to coordinate<br />
activity<br />
external market signals coordinate<br />
activity<br />
work single and fixed task demarcation multi and flexi tasking (a reversal of the<br />
division of labour)<br />
interorganisational<br />
organisational<br />
individual<br />
central, hierarchical reporting relationships<br />
static, geographically concentrated work<br />
patterns<br />
life-long, full-time, fixed job skills<br />
once-and-for-all education<br />
jobs for life<br />
de-centralised, horizontal and integrative<br />
relationships<br />
more mobile, distributed work patterns<br />
(e.g. teleworking and direct service<br />
getting closer to the customer)<br />
changing, flexi-time, multi skill jobs<br />
continuous education<br />
evolving jobs and work portfolios<br />
2.2.3. The contribution to regional development and cohesion<br />
Can advanced communications, long acknowledged as a central tool of <strong>European</strong><br />
integration, also play a role in increasing cohesion Or might advanced communications<br />
lead to greater economic inter-connectedness - but not necessarily to the balanced<br />
development of peripheral regions or, thus, to cohesion<br />
The answer is not obvious. Examples of both effects have been found during our<br />
research, even within single applications. Advanced communications have eased the<br />
logistics of the take-over of dairy processors in the Azores by distributors from the<br />
mainland, on the one hand improving access to mainland markets, but on the other<br />
weakening the bargaining position of local farmers. They have brought teleservice jobs<br />
to Scotland and Ireland, although with few linkages to the local economy. While no one<br />
can claim certainty as to the long-term effects, we distinguish some key trends below.<br />
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<strong>Telework</strong> 96<br />
1. An opening into the “networked economy”<br />
The new possibilities for SMEs and regions to link on markets on a multi-national level<br />
strengthens EU cohesion by offering an opportunity to become involved in the<br />
‘networked economy’. However, regions will have to pursue this opportunity in order to<br />
be able to profit from this.<br />
2. Insertion into new growth sectors<br />
The communication-led growth sectors, such as teleservices, can create considerable<br />
employment in regions with the appropriate prerequisites.<br />
3. Small firms<br />
The high hopes for large numbers of small information intensive service suppliers in<br />
remote regions should become more modest.<br />
The opportunities outlined above are significant in regional development terms, but<br />
advanced communications do not, in themselves, begin to address many problems<br />
associated with peripheral and rural issues. Advanced communications, ultimately, are<br />
utilised most as a tool to reduce the complexity in highly developed regions and sectors<br />
to more manageable dimensions. They do not by themselves overcome problems of<br />
peripheral issues and lagging development. Thus, as argued below, advanced<br />
communications must be integrated within broader strategies that address problems of<br />
uneven regional development and opportunity.<br />
Services with the most potential to enhance cohesion<br />
There are no simple solutions, no 'golden bullets' or 'trigger applications' that will work<br />
for everyone everywhere. But certain broad types of advanced user applications offer<br />
more to regional development than do others. In particular, applications that are<br />
integrated into the core processes along the value-chain are more useful in practice.<br />
These include:<br />
• Transactional Services:<br />
• Locational Flexibility:<br />
• Inventory and Logistical Systems:<br />
• Integration Support:<br />
By contrast, applications addressing generalised needs bring fewer discernible benefits,<br />
and are harder to implement. Examples are general databases, teleservice centres lacking<br />
a specific set of focused users, and video-conference for general access.<br />
How to promote Advanced Applications in a Competitive, Commercial environment<br />
There are risks in a market oriented approach to the provision of advanced<br />
communications services in less developed regions. On the one hand, the more remote<br />
areas are unlikely to gain access. On the other, external firms are in the best position to<br />
afford, but more important, to make effective use of, such technologies.<br />
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<strong>Telework</strong> 96<br />
A pro-active approach to advanced communication provision will thus be essential if<br />
benefits are to realised for all regions. In the lead up to liberalisation, in particular, scope<br />
exists for a range of actions that will ensure that more competitive markets overall will<br />
not be to the detriment of some regions. Such actions can come under two headings,<br />
sectoral and horizontal, and will address the following main areas for policy development<br />
and measures:<br />
Sectoral<br />
• Identification of sectors that are critical to a region’s development.<br />
• Extend support for selected advanced services, targeted at these sectors.<br />
Horizontal<br />
• Complementary requisites specific to the selected advanced services, and strategy<br />
integration.<br />
• A network strategy to support general economic development. Advanced<br />
communications need an adequate network platform for those services considered<br />
critical to regional development. Support for incentives and investment should come<br />
from the appropriate level: regional, national or EU.<br />
• Liberalisation with regulatory responses at regional and national level which will<br />
cover tariff reform; the speed of introduction of services and infrastructure<br />
liberalisation; the elements that comprise universal service; the costs and scope of the<br />
universal service obligation; and interoperability and interconnectivity.<br />
• Effective diffusion of common standards, for instance in EDI, which can be crucial in<br />
certain sectors.<br />
• Stimulate economies of scale in applications.<br />
• 'Future proofing' of new usages and technological evolution.<br />
Some of these imply an increase in understanding, essential to informed strategy<br />
development; others involve specific measures and regulations often relating more<br />
broadly to regional and national development contexts. If advanced communications are<br />
to maximise their potential for regional development, then these disparate elements must<br />
be drawn together and integrated fully into regional development strategies.<br />
2.2.4. Social trends that reflect the importance of advanced communications<br />
services<br />
The project SOCIAL TRENDS examined the emergence of new social trends stemming<br />
from the increase in the use of communications media in every aspect of every day life<br />
both at the workplace and in leisure time. The trends were identified by examining<br />
current market conditions and forecasts. 1<br />
1 The term media covers three major interlinked aspects representing conduits, infrastructure, languages and techniques, mixing<br />
images and sound in an artistic or informative manner. Multimedia presentations combine information and entertainment.<br />
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<strong>Telework</strong> 96<br />
Global trends such as digitisation, miniaturisation, higher bandwidth (images and<br />
colour), allowing greater use of portability, and the integration of "converging"<br />
technologies will lead to a decrease of costs and greater user friendliness of multimedia<br />
communications and services. Their implementation will multiply the legal and moral<br />
issues. The social impact of media is an active process which involves both the people<br />
articulating the information flow and the ones that use the end result.<br />
The use of media is context dependant and it takes several forms at an individual level:<br />
• the home equipment, type of housing, and type of neighbourhood;<br />
• the household family structure and social behaviour;<br />
• individual values and cultural habits which inter-relate with the taste in, and<br />
acceptability of material;<br />
• the individual purchasing power and the breakdown of the expenditure (in particular<br />
the disposable income for leisure activities and for cultural spending);<br />
• the type of professional activity, linked to use of information and communication<br />
technologies at work, and to person-to-business use of media.<br />
Moreover, the diffusion of each new communication medium is based on the progressive<br />
development of an effective use which may be significantly different from the anticipated<br />
one. At a collective level, use of media is inter-twined with social trends. Acceptance of<br />
new media will depend on the flexibility of social settings, and organisations, and the<br />
nature (in terms of speed, and intensity) of the structural adjustments the community has<br />
to undertake because of new technologies.<br />
Familiarity with audio-visual equipment<br />
The penetration of TV, telephone lines and VCRs in Europe’s households is already<br />
high. In 1991 20.8% of the household in Europe already had a PC at home. Looking at<br />
shipped PC units it is clear that PC penetration has increased:<br />
EC 1992 1993 1994 CAGR '92-'94 %<br />
PCs - professional market 5,618,000 6,026,000 6,453,000 7.2<br />
PCs - home market 2,543,000 2,722,000 2,888,000 6.6<br />
Source: International Data Corporation<br />
PC units shipped in the <strong>European</strong> Community<br />
In 1992 telecom revenue already represented about 2% of the EU gross domestic product<br />
(10% growth compared to 1991). The penetration grade of cellular phones has grown<br />
between 1988 and 1993 with more than 40%.<br />
Traditional media (cinema, press and books) change. More screens with smaller<br />
audiences per screen in cinema’s, less reading, especially with the less educated young.<br />
Over the past few decades, converging phenomena have tended to renew the social<br />
environment on which the use of media acquires its significance. The change from mass<br />
broadcast systems to a mix with narrow-cast and interactive media, which will stimulate<br />
the diversity of views, will have a major influence on socio-political trends. However, it<br />
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<strong>Telework</strong> 96<br />
has been observed that local channels often fail to promote a specific vision, and that<br />
they tend to imitate the programs of the mass-broadcasters, and their socio-political<br />
schedule.<br />
Since 1993-94 the signs of a major evolution can be observed in the diffusion in the<br />
home and in small offices of new technological platforms, allowing individuals to<br />
communicate and interact with other individuals and/or organisations, and to access<br />
information and interactive services with new multimedia features including video and<br />
data. A number of issues such as various legal aspects, regulation and deregulation of the<br />
markets involved play important roles in the emergence of new socio-economic trends.<br />
In 1994, the number of fully equipped home-offices in Western Europe was estimated at<br />
13.2 million, but only 3% of those run business tasks on a PC, and less than 1% have a<br />
modem for data transmission. <strong>Telework</strong>ing still occupies a very small percentage of<br />
home-workers but current growth is fast. For example, in Italy, it is estimated that 23%<br />
of the households with PCs will use Internet by the year 2000, 60% of those for business<br />
goals, (around 1 million households). According to forecasts, 15% of small Italian<br />
companies (under 10 employees) will adopt Internet; at least 40% of home-workers<br />
would adopt a form of teleworking by the year 2004.<br />
According to the quoted forecasts 2 , self-employed teleworkers in Europe will be in the<br />
medium term still a relatively small percentage of the total work force, but very<br />
significant because of their role of pioneers and demonstrators of the innovative potential<br />
of new media. The virtual community of teleworkers represents a new emerging social<br />
group characterised by flexibility, greater autonomy in controlling working life, ability to<br />
connect with others beyond local and national boundaries, awareness of one’s worth in<br />
the labour market based on know how and developed skills and cultivated through a life<br />
long process of self education, acquisition of knowledge and information. The price to<br />
be paid is clearly a lower security and the need to be adaptable to the changing<br />
environment. Due to these characteristics, teleworking also represents an innovative way<br />
for the young with marketable skills to enter the labour market instead of having to<br />
accept lower offers of stable jobs by organisations and for women appreciating flexibility<br />
as a way to match the need to work with family obligations.<br />
Teleshopping is often cited as an application that will help pay for the massive<br />
investments needed to build interactive video networks, upgrade the Internet and expand<br />
the bandwidth of wireless communications systems. Barriers are screen resolution<br />
(compared to glossy printed catalogues) and the need for arrangements for convenient<br />
customer delivery. A new breed of “on-line middleman” might be necessary.<br />
Home culture is now the dominant model of leisure in Europe. A significant share of the<br />
<strong>European</strong> population experiences only home culture, which is characterised by:<br />
• the presence of equipment in more than 90% of the households, the frequent individual<br />
use (a daily one for more than 75% of the users) and the time spent accounting for 25-<br />
40% of total leisure time;<br />
• the reduction in book reading especially by younger people;<br />
2 ITU, Teknibank<br />
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<strong>Telework</strong> 96<br />
• the percentage of viewers in each socio-economic class is always high and use of<br />
television increases progressively with age. Furthermore, it has an international<br />
geographical diffusion.<br />
Public television is still, in most <strong>European</strong> countries, the dominant service in terms of<br />
total market share. This is markedly different from the US media environment, where<br />
public television audience in prime-time slot is below 3 million households 3 . But the<br />
emergence of commercial television in Europe, implemented in most countries in the<br />
1980's, has considerably changed the operating conditions of public television, and its<br />
socio-economic importance. Although these impacts have varied between countries,<br />
some common characteristics have been observed 4 :<br />
• a small increase in jobs due to the new competition;<br />
• a shift in the nature of jobs from "permanent" to "non-standard" type of employment;<br />
• an increasing share of production is being achieved by small independent companies,<br />
financially under-capitalised, and operating below efficiency-levels thanks to the<br />
commitment of their young employees.<br />
The importance of tele-education is today difficult to predict, although there is a general<br />
consensus as being one of the key application of AC’s.<br />
SEVERAL TYPE OF IMPACTS ARE FORECASTED:<br />
The possibility to ease access to education for more diversified population including<br />
people who are geographically at a distance from schools or universities, people who<br />
have professional activities or other equivalent constraints and disabled people.<br />
The possibility for parents to improve the conditions of education that some environment<br />
cannot provide anymore. In the US, tele-education is partly stimulated by the increasing<br />
level of violence at schools leading to parents opting for distance learning processes. It<br />
is estimated that between 350.000 and 500.000 young people follow a distance learning<br />
process in the US compared to 15.000 in the late 1970’s.<br />
The possibility to increase the flexibility of the educational process in itself, by enabling<br />
students to learn at their own speed and according to their particular fields of interest. It<br />
is argued that multimedia technologies may improve the opportunity to adjust the<br />
pedagogy to the learner and widen the scope of the population reaching certain types of<br />
formal knowledge.<br />
The next decade will see a dramatic change in the provision and the use of media. There<br />
should be a growing role for demand-driven innovations. How this demand emerges is<br />
hence essential to clarify. Two types of needs are to be addressed through the new<br />
services: performance needs (i.e. which relate to behaviours that have a well-identified<br />
rationale) or non-performative needs (i.e. which seldom relate to any rationale).<br />
Performative use of media relates to types of use which generate their own incentives to<br />
invest such as tele-work, tele-education, tele-medicine, etc. The willingness of<br />
3 PBS Research, cited in Hoynes, William (1994) Public Television for Sale - Media, the Market, and the Public Sphere,<br />
Westview Press, Boulder COL., p. 17<br />
4 Thomass, Barbara A. (1994)<br />
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<strong>Telework</strong> 96<br />
individuals to pay for non-performative use of media (e.g. games) is essential. It is only<br />
through pilot tests that these two types of needs may be identified, and that implicit<br />
demand (i.e. non formalised by individuals) may become an explicit demand for the use<br />
of media.<br />
THE LINKAGE WITH ECONOMIC GROWTH AND TRADE PERFORMANCE<br />
Advanced communication is enabling radical changes in the world economy, and its<br />
impact will increase dramatically as it becomes more widely used. These changes are a<br />
threat and an opportunity for Europe.<br />
Advanced communications is a two-edged sword. On the one hand it presents Europe<br />
with an opportunity to stimulate innovation and trade, improve efficiency and increase<br />
economic integration; but on the other it can destroy jobs through an acceleration of<br />
import penetration and re-engineering in larger corporations. The net result of these<br />
creative and destructive processes will be determined by the way in which Europe adopts<br />
advanced communications, and this, in turn, can be significantly influenced by national<br />
and supra-national policy decisions.<br />
We maintain that if the right environment is created for advanced communications in<br />
Europe then the net impact on employment and prosperity can be positive. However, the<br />
prerequisites for such an environment are not currently in place. The policy options for<br />
rectifying Europe’s structural weaknesses are limited in the current economic<br />
environment. Industrial policy interventions are constrained by the availability of funds,<br />
by competition and trade law, and by concerns over the effectiveness of past actions.<br />
Fiscal and monetary policy is constrained by the discipline of the global markets. As the<br />
1993 Delors White Paper emphasised, the traditional remedies are now discredited, and<br />
policy makers must search for new directions.<br />
‘Creative processes’:<br />
• Advanced communications increases the ability of <strong>European</strong> businesses to project<br />
themselves into global markets, particularly in the main centres of new growth such as<br />
Asia. Europe has competitive strengths in many service sectors which have been<br />
difficult to exploit outside domestic markets until now.<br />
• Advanced communications is enabling the exploitation of these advantages through<br />
trade and direct investment.<br />
• Advanced communications is accelerating the development of the EU Single Market,<br />
leading to efficiency gains for the <strong>European</strong> macro-economy and competitiveness<br />
improvements for individual enterprises.<br />
• Advanced communications could significantly improve the effectiveness of education<br />
services, welfare services and healthcare services, which would bring important<br />
indirect social and macro-economic benefits. These effects are complex and not yet<br />
clearly proven.<br />
‘Destructive processes’:<br />
• Advanced communications enables business activities to be conducted on a global<br />
basis by considerably reducing the risks and costs of widely distributed operations.<br />
Firms can exploit cost advantages, market opportunities and financial opportunities on<br />
a global basis rather than on a national or regional basis. The true competitiveness of<br />
labour forces and individual enterprises is thus exposed, as markets become more<br />
contestable. In many sectors, Europe is not competitive in global terms, particularly<br />
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in many labour-intensive activities. Europe should expect these activities to migrate<br />
to other countries more rapidly in an advanced communications environment.<br />
• The transition from a traditional communications environment to an advanced<br />
communications environment will reinforce the already strong historical correlation<br />
between macro-economic performance and communications provision. The<br />
economies of those countries and regions with widely available and affordable<br />
advanced communications services are expected to perform better than those where<br />
advanced communications take-up is more restricted.<br />
The study examines the potential impacts of advanced communications on a sectoral<br />
basis, describing the potential positive and negative effects on <strong>European</strong> competitiveness,<br />
value-added, employment and trade for nine sectors. The study does not attempt to<br />
extrapolate the quantified relationships between communications and the economy into<br />
an advanced communications environment. We believe that the fundamental dynamics of<br />
advanced communications, and their economic impacts, will be significantly different to<br />
the effects that have been observed to date. Two scenarios are described for the transition<br />
to advanced communications, and these are used throughout as the basis for investigating<br />
the sensitivity of each sectoral effect.<br />
‘Rapid<br />
Scenario<br />
Progress’<br />
‘Slow<br />
Scenario<br />
Progress’<br />
Rate of restructuring for ‘mature’ EU<br />
industries<br />
Improvements in EU competitiveness<br />
Growth in EU external exports<br />
Growth in EU external imports<br />
Growth in EU internal trade<br />
Growth in SME share of EU output<br />
Job creation in the EU<br />
Job destruction in the EU<br />
Growth in EU unemployment<br />
EXHIBIT: Summary of Advanced Communications Impacts on Key Areas of the EU Economy<br />
Note: A solid black circle indicates rapid growth, an empty circle indicates no change.<br />
Macro-economic conclusions are drawn from a synthesis of these sectoral assessments,<br />
and are presented in a quantified picture of the <strong>European</strong> macro-economy in the next<br />
decade.<br />
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<strong>Telework</strong> 96<br />
Europe’s external and internal trade (imports and exports) are expected to grow<br />
significantly over the next decade, with or without advanced communications. If<br />
deployed rapidly and effectively, advanced communications can enable Europe’s<br />
external trade balances to improve, allowing Europe to share in the economic growth<br />
of developing regions such as Asia, Eastern Europe and Latin America. Better trade<br />
performance will help to contain <strong>European</strong> unemployment and sustain current<br />
prosperity.<br />
If, however, advanced communications remains expensive and restricted in Europe<br />
then this will damage Europe’s trade performance, undermine its competitiveness and<br />
compound its unemployment problems.<br />
We estimate that the difference in EU employment between a scenario where advanced<br />
communications develops rapidly in Europe and a scenario where take-up is slow<br />
could be five to six million jobs in the EU (in 2010), corresponding to around ECU 300<br />
billion of EU GDP (in today’s terms). The additional employment in the rapid<br />
progress scenario will arise from increased activity within Europe as well as improved<br />
EU external trade balances, with both of these sources expected to make similar<br />
contributions to employment growth. Increased EU activity and increased EU exports<br />
are based on higher levels of innovation, productivity and competitiveness within the<br />
EU economy, driven by the application of advanced communications.<br />
Whilst the differences in employment between these two scenarios may appear to be<br />
modest (3% of the EU workforce at the end of a 15-year period), we believe that the<br />
positive impacts of rapid advanced communications take-up are more plausible and<br />
more achievable than any of the ‘traditional’ remedies for Europe’s employment<br />
problems, and that they merit the close attention of all economic policy makers and<br />
politicians, not merely those with a specialist interest in communications.<br />
This view is well aligned with that expressed in the 1993 EU White Paper on Growth,<br />
Competitiveness and Employment, which focused on advanced communications as a<br />
key factor in addressing Europe's economic problems.<br />
Again, to ensure that advanced communications is a benefit to Europe, policy makers<br />
should focus on improving the affordability of advanced communications, specifically<br />
high-capacity intra-<strong>European</strong> connections.<br />
To ensure that advanced communications is a benefit to Europe, policy makers<br />
should focus on improving the affordability of advanced communications. If the<br />
price of advanced communications is kept in line with its falling costs then virtuous<br />
circles of usage, innovation and further cost reduction will be initiated, and<br />
advanced communications will diffuse rapidly through small and medium-sized<br />
businesses and residential customers. In such circumstances, the creative processes<br />
outweigh the destructive processes.<br />
Although a substantial programme of regulatory and structural reform is already<br />
underway in Europe, at national and supra-national levels, commercial and political<br />
pressures are continuing to keep prices high to preserve existing telecoms revenue<br />
streams. Without continuous vigorous intervention from governments, regulators and<br />
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<strong>Telework</strong> 96<br />
competition authorities, the erosion of these prices will be too slow to allow Europe to<br />
obtain the full economic benefits of advanced communications. Policy actions might<br />
include: early infrastructure liberalisation, assertive national price regulation, forcing<br />
telecoms operators to offer high-capacity circuits (to prevent high setting of advanced<br />
communications prices by dominant operators), early licensing of trans-<strong>European</strong><br />
network operators, replacement of the existing “account rate” regime for international<br />
telecoms settlements with a regime based on interconnect price (to overcome high crossborder<br />
advanced communications prices in Europe) and accelerate rebalancing, reassess<br />
the ways of compensating incumbent operators for the obligations that are placed upon<br />
them (to avoid unbalanced tariffs).<br />
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<strong>Telework</strong> 96<br />
2.3. <strong>Telework</strong> in Europe Penetration, potential and practice<br />
<strong>Telework</strong> has long been an attractive concept, which has inspired numerous estimates of<br />
its likely spread and penetration over the past few decades. In the 1970s some authors<br />
had high expectations when they believed that "all Americans could be homeworkers by<br />
1990" (AT&T, cited in Huws 1984 5 ).<br />
A decade, later others stated that "by the year 2000 approximately 40% of the employees<br />
in the US will be teleworkers" (Institute for the Future, cited in Müllner 1985 6 ). Other<br />
estimates are that in many developed countries 10-15% of the workforce will be<br />
teleworking to some degree by the end of the century.<br />
These examples show that the closer to the present the estimates were, the less optimistic<br />
they turned out to be, as authors realised that the spread of telework was going to be<br />
more evolutionary than revolutionary.<br />
The situation is similarly confusing when it comes to estimating the penetration of<br />
telework in different countries round the world. When looking only at the most recent<br />
estimates, there appears to be a wide range in the actual number of teleworkers. This is<br />
partly due to differences in definitions of telework used by various authors and their<br />
differing methods for carrying out the estimations.<br />
It was against this background that Empirica decided to generate a representative<br />
empirical basis study providing reliable figures on the penetration of telework, and<br />
enabling its likely future development to be estimated accurately. To achieve this,<br />
Empirica carried out representative surveys of decision-makers and employees in<br />
organisations and the general population in the four largest EC Member States in 1985<br />
(Germany, the UK, France, Italy) (Huws/Korte/Robinson 1990), and again in 1994, this<br />
time adding Spain to the list.<br />
The 1994 surveys were carried out as part of the TELDET project (<strong>Telework</strong><br />
Developments and Trends, Project T1016 of the <strong>Telework</strong> Stimulations Activities of<br />
DGXIII-B) 7 .<br />
2.3.1. <strong>Telework</strong> penetration<br />
According to the results of the surveys in 1994 the penetration of telework in <strong>European</strong><br />
organisations is around 5%, and the actual number of teleworkers in the five largest EC<br />
countries approximately 1.1 million. Extrapolating this figure to the whole of the EU<br />
gives a total of 1.25 million teleworkers.<br />
5 Huws, U.: The New Homeworkers. New Technology and the Changing Location of White-collar<br />
Work. Low Pay Unit, London 1984<br />
6 Müllner, W.: Privatisierung des Arbeitsplatzes. Chancen, Risiken und rechtliche Gestaltbarkeit der<br />
Telearbeit. Boorberg Verlag, Stuttgart 1985<br />
7 The partners in the TELDET project led by empirica, Bonn (Germany) and financially supported by<br />
the EC DGXIII-B are: empirica (D), IDATE (F), Work Research Centre (IRL), INMARK (E) and<br />
INNOVA (I)<br />
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<strong>Telework</strong> 96<br />
The UK and France are the countries with the highest telework penetration in<br />
organisations, with around 7% of the organisations practising telework. Factors which<br />
are likely to have contributed to this situation are their particular cultures and mentalities,<br />
i.e. a much higher openness to technological developments than in other countries (cf.<br />
the success of Minitel in France and the high level of PC usage in the UK), the<br />
widespread popularity of self-employment (especially in the UK) and an advanced<br />
awareness of the options telework offers. This latter has obviously also been stimulated<br />
to some extent by public awareness initiatives (e.g. DATAR in France, cf.<br />
Robinson/Kordey 1994 8 ).<br />
Source: TELDET Project 1994 9<br />
Figure 1 <strong>Telework</strong> Practice in Organisations<br />
Decision Maker Survey (DMS) in Europe 1994<br />
2.3.2. <strong>Telework</strong> practice in Europe 1994<br />
<strong>Telework</strong> is being practised throughout the economy. The banking and insurance sector<br />
was the first to use it to a considerable extent. This may be due to their employees' very<br />
high familiarity with IT&T and the often highly decentralised organisation of such<br />
companies, where branch offices and mobile sales forces working from home are already<br />
connected to headquarters by telecommunications.<br />
In addition, large corporations appear to be the first to make use of teleworking.<br />
<strong>Telework</strong> practice is highest in organisations with more than 1,000 (in some countries up<br />
to 500) employees, where it reaches figures significantly above the average.<br />
Urban areas are already telework growth centres and are likely to remain so. The<br />
situation is unlikely to alter unless specific initiatives to encourage change are<br />
undertaken.<br />
8 Robinson, S., Kordey, N.: <strong>Telework</strong>ing: Internationale Trends. Telekom-Anwender Kongress '94:<br />
Corporate Networks und neue Techniken: Nationaler und internationaler Wettbewerb und Anwender.<br />
Bonn 1994<br />
9 empirica: Telearbeit: Befragung von Entscheidungsträgern (DMS). Internationaler Vergleich.<br />
TELDET Bericht Nr. 4. Oktober 1994<br />
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<strong>Telework</strong> 96<br />
In terms of absolute figures of teleworkers the UK tops the figures with 560,000,<br />
followed by France with around 215,000 teleworkers. Italy (97,000), Spain (102,000)<br />
and Germany (149,000) are at a relatively early stage of telework diffusion.<br />
2.3.3. <strong>Telework</strong> potential<br />
The potential of telework is estimated by determining the opinions and attitudes towards<br />
telework of decision-makers and the population, and the organisational changes which it<br />
entails. These are used as indicators which can help to measure supply and demand in<br />
telework.<br />
2.3.4. Awareness and information sources<br />
In order for people who may be affected by telework to be able to assess it, they first of<br />
all need to know something about it. The more familiar people are with telework, the<br />
more qualified, differentiated and reliable their statements and expressions of interest (or<br />
otherwise) are likely to be.<br />
Self-reported knowledge among the population about telework varies significantly across<br />
the countries. It ranges from a low of 23% in Spain to over 50% in France and the UK<br />
and other populations having medium levels of knowledge: 37% in Germany, and 35% in<br />
Italy. These figures probably reflect the extent of coverage of telework in the media.<br />
Newspapers and magazines are the primary media from which information about<br />
telework has been obtained, followed by TV and radio. The exception here is France,<br />
where TV and radio rank top, with 42% of the respondents having got their information<br />
via these media. In the UK, press and TV/radio achieve similar ratings with both around<br />
27%.<br />
2.3.5. The gap between interest and practice<br />
There is an enormous potential for telework uptake, judging by the interest and<br />
willingness to practice telework shown by decision-makers in organisations and the<br />
population at large. Depending on the country, between a third and half of the workforce<br />
in the <strong>European</strong> countries investigated would be willing to telework. Interest is quite<br />
evenly spread across Europe, ranging from 55% in Spain down to 41% in Germany.<br />
When comparing the results from the surveys in 1994 to Empirica surveys in 1985, it<br />
becomes apparent that interest in telework among the workforce has risen dramatically<br />
between 1985 and 1994, and in <strong>European</strong> countries by a factor of three to four. The rise<br />
was not that significant in the UK, where interest in telework was already at a high level<br />
in 1985. It is now at a comparable level in the other <strong>European</strong> countries<br />
(Huws/Korte/Robinson 1990 10 ).<br />
However, there is a striking difference between the interest expressed by the general<br />
population, and the current practice of telework in organisations. The countries with the<br />
least use of telework, i.e. Italy (2.2%) and Spain (3.6%) also show the highest interest in<br />
it amongst the general population (45.4% and 54.6% respectively).<br />
10 Huws, U./Korte, W.B./Robinson, S.: <strong>Telework</strong> - Towards the Elusive Office. John Wiley & Sons,<br />
Chichester 1990<br />
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<strong>Telework</strong> 96<br />
The telework demand figures (interest and willingness of organisations to practice<br />
telework) are at comparable levels, i.e. more than a third of decision-makers in Europe<br />
are interested in telework. Nevertheless, in both cases, i.e. both the potential supply of<br />
teleworkers as well as the demand from organisations for teleworking, a large gap still<br />
exists between current telework practice and its potential in terms of interest.<br />
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<strong>Telework</strong> 96<br />
2.4. Legal, Organisational and Management Issues in <strong>Telework</strong>. New Ways to<br />
Work in the Virtual <strong>European</strong> Company<br />
2.4.1. Flexible employment<br />
<strong>Telework</strong> can help introduce new flexibility into employment. The removal of obstacles<br />
inhibiting teleworking activities is essential for the creation of "virtual businesses," with<br />
fully integrated activities, which could be distributed throughout the <strong>European</strong> Economic<br />
Area, thus supporting the consolidation of the <strong>European</strong> internal market. In order to<br />
complement the stimulation of transborder telework through demonstration projects, indepth<br />
analyses have been carried out with respect to management, labour relations and<br />
legal issues. The main recommendations of these analyses by the COBRA, ATTICA and<br />
PRACTICE projects are summarised in this report.<br />
<strong>Telework</strong> can help introduce new flexibility into employment. The main areas of<br />
potential application are currently in data and text processing (50%); programming<br />
(40%); writing, editing, translating and accounting (30%); secretarial functions<br />
(20%); marketing and training (15%) and research/consultancy activities (14%) 11 .<br />
The term teleworking covers a wide range of activities: it includes home teleworking,<br />
satellite centre working, (where an office provides the means for one firm's employees to<br />
work at a distance from the firm), telecentre working, (where an office is shared by<br />
several firms), distance group working and teleservices provision as in telesecretariats,<br />
and telemaintenance.<br />
The main areas of potential application are currently in data and text processing (50%);<br />
programming (40%); writing, editing, translating and accounting (30%); secretarial<br />
functions (20%); marketing and training (15%) and research/consultancy activities<br />
(14%) 1 .<br />
2.4.2. Customer Driven Business Organisation<br />
Since the beginning of the 1990s, a revolution in business organisation has been<br />
sweeping Europe. Corporations have been adopting a new US management technique<br />
called business process re-engineering (BPR). BPR as a way of re-organising business<br />
around processes rather than functions. This leads to a more focused customer-driven<br />
organisation and which is also usually accompanied by the contracting out of what are<br />
called non-core activities.<br />
Since the beginning of the 1990s, a revolution in business organisation has been<br />
sweeping Europe. BPR is a way of re-organising business around processes rather than<br />
functions.<br />
BPR produces greater flexibility, which is achieved through the use of part-timers,<br />
associates and outsourced workers; whose membership is flexible and temporary. A key<br />
result is that companies can react to external pressures more rapidly, bringing in skills at<br />
11 <strong>Telework</strong>: Penetration, Potential and Practice in Europe, final report of project TELDET, July 1995<br />
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<strong>Telework</strong> 96<br />
critical times on ad hoc basis. Companies that have engaged in the BPR process become<br />
slimmer, flatter with fewer layers of management. They depend also on advanced<br />
communications systems enabling location independent work.<br />
At the heart of both BPR and <strong>Telework</strong> lies a greater use of IT and telecommunications<br />
systems, with work being distributed among networks of people and individuals. These<br />
are key features of re-engineered businesses, conducive to teleworking: The shift from<br />
simple tasks to multi-dimensional work; the performance focus from presence to results,<br />
empowerment and location independence.<br />
At the heart of both BPR and <strong>Telework</strong> lies a greater use of IT and<br />
telecommunications systems, with work being distributed among networks of people<br />
and individuals.<br />
As the structure of organisations changes so does the structure of work. <strong>Telework</strong>ing is<br />
part of the new way of working in modern enterprises. One major contrast exists<br />
however: decisions to implement BPR are taken at strategic and high levels of<br />
management, whereas telework tends to be initiated by personnel departments at<br />
relatively low levels of management. If telework is to be used as a flexible tool for<br />
reorganisation, it needs a focus at strategic levels of management.<br />
2.4.3. New opportunities<br />
Research in the USA suggests that BPR creates new enterprises and new jobs - often<br />
involving teleworkers. <strong>Telework</strong>ing itself also opens up new opportunities for more work<br />
for disadvantaged people and for disadvantaged regions by allowing people to earn a<br />
living near home rather than having to travel to a city centre. However, traditional<br />
Labour unions feel threatened by teleworking. Where lost jobs have been replaced by<br />
part-time or self employed teleworkers, trade unions in Europe have been concerned.<br />
<strong>Telework</strong>ing must not become a means by which firms by-pass good employment<br />
practice. In addition, teleworking and the rise of self-employed/part-time/contract<br />
working raises important questions for social welfare policies. A much more fluid<br />
workforce will require different social benefits systems.<br />
If telework is to be used as a flexible tool for reorganisation, it needs a focus at<br />
strategic levels of management. Research in the USA suggests that BPR creates new<br />
enterprises and new jobs - often involving teleworkers. <strong>Telework</strong>ing requires a highly<br />
skilled workforce.<br />
Therefore in those societies where there is an educational and skills gulf between the<br />
skilled and the unskilled teleworking could well result in an even greater proportion of<br />
work flowing towards the better educated and better skilled populace and away from<br />
those who lack the requisite qualifications. This problem can be compounded by<br />
national welfare systems which are largely founded on the premise that people work fulltime<br />
or not at all. Individual companies and governments policy makers need to prepare<br />
for the age of teleworking. Individuals should be encouraged to re-train with teleworking<br />
in mind, and companies that are reducing their core workforce as a result of BPR should<br />
offer to prepare and equip redundant workers with at least some of the skills that they<br />
will require in order to telework outside the new core. For governments the key issues in<br />
this context will be a) how to adjust their education and training programmes to a much<br />
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<strong>Telework</strong> 96<br />
more flexible and mobile workforce and b) how to reframe the rules and conditions<br />
concerning social welfare payments.<br />
Individual companies and governments policy makers need to prepare for the age of<br />
teleworking. Individuals should be encouraged to re-train with teleworking in mind,<br />
and companies that are reducing their core workforce as a result of BPR should<br />
offer to prepare and equip redundant workers with at least some of the skills that<br />
they will require in order to telework outside the new core.<br />
2.4.4. Legal issues<br />
The problem for teleworking from the legal point of view is that there is no distinct legal<br />
framework addressing teleworking in any EU Member State. <strong>Telework</strong>ing, which by its<br />
very nature is very flexible, does not fit in easily with existing legislation and regulations<br />
which are predicated on concepts (e.g. about work, about an employer's relationship to<br />
employees about the place of work) from the industrial age.<br />
The problem for teleworking from the legal point of view is that there is no distinct<br />
legal framework addressing teleworking in any EU Member State.<br />
To address these difficulties, the ATTICA project has proposed that teleworking be put<br />
into a separate legal framework, and that existing legislation be adapted to cover<br />
teleworking. It is suggested that telework should be granted a special fiscal status, which<br />
would both make the position of today's teleworkers easier and encourage the general<br />
development of teleworking. While these suggestions may be over-ambitious, it is clear<br />
that National employment legislation in Europe, in so far as it relates at all to<br />
teleworkers, is chaotic. Most important of all, the legal status of home teleworkers is<br />
often unclear. It is unclear whether health and safety laws apply to teleworkers' homes.<br />
The question of teleworkers' privacy challenges an employer's customary right to<br />
examine the conditions in which work is performed. In the field of social welfare, the<br />
rights of teleworkers seem to depend on whether they are full-time or part-time workers,<br />
but many teleworkers are in practice part-time or temporary workers.<br />
2.4.5. Barriers to cross-border telework<br />
Barriers to cross-border teleworking place significant impediments on businesses that<br />
want to expand their activities across Europe by using telework. The barriers both<br />
damage the prospects for businesses and inhibit their development in certain areas of<br />
Europe: firms will concentrate their activities in those countries where local and national<br />
laws are the most favourable to flexible working practices and where the<br />
telecommunications infrastructure is the most advanced.<br />
However, it is difficult to determine which laws should apply to specific types of<br />
teleworking. In part this is because there is a dearth of case law to serve as a precedent.<br />
In one field of endeavour, national laws are clear - public service. Each Member States'<br />
legislation on the conditions of work for public servants specifically allows or rules out<br />
teleworking. The UK law permits public servants to telework, French law does not.<br />
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<strong>Telework</strong> 96<br />
The present tax laws in <strong>European</strong> countries are also unclear. This is especially so in cases<br />
where the teleworking is split between a number of locations. An important source of<br />
concern is the conflicting rules on reimbursing teleworkers' expenses. A parallel problem<br />
is that most tax and local authority planning regulations make a distinction between<br />
business and private premises.<br />
Barriers to cross-border teleworking place significant impediments on businesses<br />
that want to expand their activities across Europe by using telework. The barriers<br />
both damage the prospects for businesses and inhibit their development in certain<br />
areas of Europe: firms will concentrate their activities in those countries where local<br />
and national laws are the most favourable to flexible working practices and where<br />
the telecommunications infrastructure is the most advanced.<br />
Without changes to the legal and tax structures and without improvements to the<br />
telecommunications infrastructure and the methods of ensuring data protection, new<br />
business activities involving teleworking will grow unevenly across Europe and their full<br />
potential will not be realised.<br />
2.4.6. Summary of recommendations<br />
In order to deal with the impact of BPR and teleworking, governments need to review<br />
their education and training programmes, and to re-frame their social welfare legislation.<br />
There must be increased awareness at strategic management levels; also legal and<br />
taxation issues must be addressed.<br />
<strong>Telework</strong>ing needs to be framed within a clear legal code and in some cases, additional<br />
national legislation is required to facilitate teleworking.<br />
In particular Tax systems need clarification on a range of different issues. Also:<br />
- countries which do have homeworking legislation should be encouraged to extend this<br />
to cover telework;<br />
- countries which have legislation that disallows public servants from teleworking<br />
should consider amendments;<br />
- contracts of work and collective agreements should specifically set out conditions and<br />
rights of teleworkers;<br />
- health and safety legislation should apply to telework.<br />
In order to deal with the impact of BPR and teleworking, governments need to review<br />
their education and training programmes, and to re-frame their social welfare<br />
legislation. There must be increased awareness at strategic management levels; also<br />
legal and taxation issues must be addressed.<br />
In order to enhance Transborder telework, systems of social security should be taken into<br />
account when deciding which organisations should be the contributors and recipients of<br />
contributions. Insurance companies should be encouraged to design policies for<br />
transborder work, with special provisions for home teleworkers. There needs to be clear<br />
data security regulations and practice for transborder telework.<br />
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<strong>Telework</strong> 96<br />
2.4.7. <strong>Telework</strong> and the Information Society<br />
<strong>Telework</strong> is a key component of the Information Society. It offers new employment<br />
opportunities, especially for the disadvantaged regions of Europe. It is also important as<br />
an instrument for <strong>European</strong> competitiveness, though the potential competitive advantage<br />
will not be realised until the obstacles to growth of teleworking have been removed .<br />
Possible measures for stimulation include the following:<br />
• <strong>Telework</strong>ing and telework experiments should be promoted by awareness-raising<br />
• campaigns by Member States, such as through,<br />
• direct assistance measures providing targeted financial support<br />
• indirect measures to help firms implement projects<br />
• support for Telecentres and teleports in development areas.<br />
<strong>Telework</strong> is a key component of the Information Society. It offers new employment<br />
opportunities, especially for the disadvantaged regions of Europe. It is also<br />
important as an instrument for <strong>European</strong> competitiveness. Initiatives could be taken<br />
by the EU, to co-ordinate these measures, and there needs to be an organisation to<br />
support telework development at <strong>European</strong> level.<br />
Such stimulation, accompanied by legislative and taxation initiatives, are needed to<br />
optimise transborder teleworking projects, and to raise awareness of communications<br />
facilities and their enormous potential for transborder telework.<br />
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<strong>Telework</strong> 96<br />
2.5. <strong>Telework</strong> and Small Business Networking<br />
2.5.1. Introduction<br />
Small and medium sized businesses are now widely recognised as holding the key to<br />
future economic growth: that growth will only come through if the SMEs make<br />
maximum use of the potential offered by telematics and if they make that use at the<br />
earliest possible time.<br />
This report summarises the outcomes of six projects undertaking RTD and<br />
demonstrations concerned with small business networking in the context of telework. A<br />
brief combined summary might run the risk of seeming to trivialise individual projects,<br />
so more details of each of the six projects (EBNET, EVONET, RECITE, RITE, SBN and<br />
TESSE) are appended individually. In total, the six projects made a significant<br />
contribution to the understanding of SME networking as a practical activity, both in<br />
terms of facilitating increased activity, and also of making the benefits flow to SMEs, to<br />
regions and to the EC generally.<br />
Two projects (EBNET and TESSE) dealt with the international networking of SMEs in<br />
the generic sense: both developed activities in mentoring and netware brokerage, and<br />
each considered conceptual frameworks for the subject, EBNET developing quantitative<br />
measurement techniques (i.e. addressing the question “how much” for networking) and<br />
TESSE in terms of value chain analysis (a topic also looked at elsewhere by the<br />
ACCORDE project). EBNET produced important outcomes in distinguishing the<br />
characteristics of micro-SMEs (>10 individuals), and TESSE demonstrated how<br />
individuality may be accommodated in networking.<br />
Two further projects (SBN and RITE) considered the relevance of inter-networking for<br />
SMEs, and specifically of Internet usage and maximise the potential value of its use as a<br />
business tool. SBN surveyed this subject against the background of EDI and the use of<br />
Value Added Networks; RITE established a regional Internet server network both as a<br />
means of supply and as a means of structuring access to information for those from<br />
outside a region. SBN showed how “soft-EDI” could benefit SMEs, while RITE gave<br />
clear indications to SMEs and to regions on ways of increasing their marketing weight.<br />
Finally, two projects concerned themselves with appropriate technologies and technology<br />
implementations for SMEs; EVONET considered what products were available in the<br />
market for networking SMEs, and especially for individual mobile professionals,<br />
creating solutions for existing products and also designing anew; and RECITE applied<br />
existing technologies in harsh real-world environments showing how to gain real value<br />
from innovative applications of existing products. EVONET created innovative and<br />
successful techniques based on computer linked voice telephony; RECITE showed<br />
particularly exciting potential for the combination of GSM data and notebook Pcs.<br />
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<strong>Telework</strong> 96<br />
2.5.2. About SME Networking<br />
A great deal of ambiguity currently accompanies the use of the words “network” and<br />
“networking”. For people with a technical background, the use of these terms usually<br />
refers to the hardware, software and other elements involved in linking computers<br />
together in the form of local or wide area networks (LANs or WANs), or private or<br />
public networks. However, for the people and businesses actually using these electronic<br />
networks, the terms tend to be used mainly in the non-technical sense and to denote a<br />
wide range of socio-commercial activities.<br />
Successful networking in that non-technical sense tends to be associated with peer-topeer<br />
relationships where there is a degree of mutual respect between those involved, and<br />
common understanding of the nature and scope of the network members’ commercial or<br />
professional self-interest. Networking between individuals and organisations where<br />
there is a significant differential in the possession of wealth, power, information and<br />
status tend not to work so well. The EBNET, RECITE, RITE and TESSE projects all<br />
developed networks based on peer relationships to some extent. SBN was concerned<br />
with the “non-peer” networking involved in EDI, but also tended to confirm the<br />
difficulties inherently associated with networking large corporate bodies together with<br />
SMEs and micro-SMEs.<br />
There is also much scope for confusion and ambiguity when discussing small businesses:<br />
in particular EBNET demonstrated very sharp distinctions between the characteristics of<br />
micro-SMEs (
<strong>Telework</strong> 96<br />
‘smallness’ of any individual SME in attempting to make an impression via Internet (and<br />
particularly World Wide Web) usage. Maximising the impact of SMEs, and structuring<br />
the information flow so that users (especially international users) can access it in an<br />
orderly and directed fashion was achieved in RITE through regional servers, so turning<br />
what is often considered a problem (i.e. regionality and hence peripherality) to positive<br />
advantage.<br />
2.5.4. Appropriate Technologies for SME use<br />
The normal evolution of telematics products and services is for products to originate in<br />
(and for) large corporate use, and to trickle down slowly to smaller company use,<br />
acquiring necessary SME modifications on the way. The EVONET project shortcircuited<br />
this procedure to create new custom-made facilities for SMEs and mobile<br />
professionals in its Virtual Office set-up, providing real time (voice) communications<br />
between people, and data communications between machines.<br />
In doing this, however, EVONET identified the need for more specifically appropriate<br />
switching products, and encountered some difficulty with the legal issues of international<br />
telephone traffic. Other projects (e.g. EBNET and SBN) also produced evidence of a<br />
degree of difficulty arising for SMEs because national telephone companies tend to<br />
market only in terms of “residential” and “corporate” customers, not having yet<br />
sufficiently appreciated the size and value of the teleworking, SME networking and<br />
SoHo (Small office/Home office) market.<br />
Contrasting with this relative slowness of telephone companies, the adaptability of<br />
“corporate” software products to SME use was dramatically highlighted in RECITE,<br />
where Lotus Notes groupware was very successfully implemented in SME building<br />
businesses whose building site locations could hardly be more different from the clean<br />
and glossy large corporate offices pictured in the marketing materials for such products.<br />
RECITE also convincingly demonstrated the value of combining notebook PCs with<br />
GSM data transmission for SMEs. The GSM provision for data transfer had (in 1994)<br />
been somewhat neglected because of the explosive growth in GSM voice traffic, so that<br />
RECITE’s work represents an important first step into a promising new field.<br />
2.5.5. Relationships Between Projects<br />
Although the six projects described in this report were managed separately, considerable<br />
effort was put into ensuring full and free flow of information between the projects.<br />
Concertation meetings were held at regular intervals so that projects had the benefit of,<br />
on average, nine meetings held jointly with other projects: this not only made the<br />
findings and deliverables of projects available to each of the other projects prior to<br />
publication (and so avoided wasteful repetition), it also provided a valuable opportunity<br />
for the exchange of views and assessments of current and future developments. In such a<br />
rapidly developing field this was an essential ingredient of success. Companies in<br />
Denmark, Germany and the UK, Spain, Belgium, Italy, Ireland, the Netherlands,<br />
Hungary and the Czech Republic collaborated in these projects to the great benefit of<br />
transborder teleworking.<br />
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2.5.6. Practical Outcomes<br />
The totality of the deliverables of these projects (listed individually as an appendix to this<br />
report) represents a substantial resource particularly well suited to the needs of e.g.<br />
regional economic development agencies faced with the real practical need to facilitate<br />
more and faster uptake of telematics potential. As direct outcomes from the project,<br />
large numbers of <strong>European</strong> SMEs benefited directly as various levels:<br />
• 300 SMEs received direct assistance in the form of facilitation or mentoring of<br />
network activities;<br />
• more than 1000 SMEs received demonstrations of networking potential, tools and<br />
techniques;<br />
• 3000 SMEs responded to various consultation exercise in the projects;<br />
• as many as 50,000 SMEs were made in some way aware of the benefits of telematics<br />
techniques through attendance at exhibitions and seminars concerning the projects.;<br />
• one totally new product (in EVONET) and three new techniques for innovative use of<br />
existing products (in EVONET, RITE and RECITE) were developed.<br />
2.5.7. Conclusions and Work for the Future<br />
In addition to the specific outcomes of the individual projects, certain features occur<br />
repetitively through numbers of projects. Despite the high levels of media publicity,<br />
actual uptake rates for many telematics techniques are relatively low (EBNET, RECITE,<br />
SBN and TESSE): this is often related to mundane and trivial difficulties. In this respect,<br />
micro-SMEs (
<strong>Telework</strong> 96<br />
• Grouping SMEs regionally<br />
• Other networking structures<br />
• Development of SME-relevant hardware<br />
• ISDN switching for SMEs<br />
• Loosening the TO grip on switching out of and into public networks.<br />
2.5.8. Recommendations<br />
As the rate of change in telematics continues unabated, inevitably there is a continuing<br />
need to encourage the spread of innovative new methods into the widest possible<br />
business context: these six projects show very clearly how this has been achieved today<br />
and how it may be achieved in the future. They also demonstrate clearly that the<br />
acceleration of SME uptake of new methods of working requires both ongoing action in<br />
facilitating and monitoring SME networks in the use of existing and well understood<br />
tools and techniques, whilst at the same time innovative new uses for recently developed<br />
tools and techniques need to be developed and piloted.<br />
The first of these activities falls naturally into the realms of economic development<br />
agencies in Member States, and also of the EC Structural Funds. The second activity<br />
indicates a need for continuing action by Directorate XIII in maintaining a rolling<br />
programme of innovation and evaluation in the continually changing area of SMErelevant<br />
telematics development.<br />
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2.6. Local telework centres and transnational collaboration:<br />
2.6.1. Executive summary<br />
<strong>Telework</strong>ing is a growing phenomenon. Technological developments are opening up<br />
new, more flexible, ways of working. It is no longer necessarily essential for individuals<br />
to be physically present all the time at their employer's or client's premises. Instead they<br />
can choose to telework - to work at a distance using information and telecommunications<br />
technology.<br />
The flexibility which teleworking can offer makes this method of working potentially<br />
attractive both to individuals and to organisations. It can also be a way of bringing work<br />
opportunities to less advantaged regions and to groups who might otherwise have less<br />
opportunity to find paid employment.<br />
The term teleworking is sometimes assumed to mean simply working from home.<br />
However, telework can be undertaken from local centres as much as from individual<br />
homes. Four projects funded by the <strong>European</strong> Commission under its <strong>Telework</strong><br />
Stimulation programme explored the role which Telecentres can play in supporting and<br />
developing teleworking work practices. Their findings are summarised in this report.<br />
As will be seen, the four projects shared in addition a common interest in establishing the<br />
possibilities and potential of transnational forms of teleworking. All four also had in<br />
common an enthusiasm for the pioneering work they were undertaking, reflected in the<br />
successful outcomes of each project.<br />
The four projects were:<br />
* OFFNET. This project researched the potential for encouraging medium- to largescale<br />
organisations to make use of neighbourhood offices located in community-based<br />
Telecentres, as workbases for their employees or contractors.<br />
* EVONET. This project explored the concept of providing computing facilities<br />
available at centres for business travellers who needed access to facilities on an<br />
informal short-term basis. EVONET also investigated ways for routing telephone calls<br />
internationally through such centres, allowing companies to offer a 'virtual' presence<br />
for sales and enquiries in other countries.<br />
* TWIN. The TWIN project investigated the potential of teleworking for people with<br />
disabilities, and examined the social and economic constraints which may prevent<br />
them being able to find work in this way.<br />
* The HRM <strong>Telework</strong> Centre project considered the possibilities of providing business<br />
advice for smaller businesses, through an international on-line, networked, group of<br />
advice centres.<br />
Between them, the projects' experiences offer interesting and useful lessons for the<br />
development of new forms of more flexible working in Europe.<br />
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2.6.2. Telecentres and smaller businesses<br />
Much of the potential for job creation in Europe rests with small and medium-sized<br />
enterprises (SMEs). The HRM TC, TWIN and EVONET projects all made contributions<br />
to exploring ways in which small businesses and the self-employed can make use of<br />
Telecentres and teleworking.<br />
If SMEs are important, there is clearly a strategic value in ensuring that business advice<br />
is made available to this sector in a suitably appropriate form. Whether provided by<br />
private-sector organisations or public bodies, business advice generally tends to be<br />
delivered at a local level. Telematics, however, enables advice centres to network<br />
together to share resources and expertise.<br />
This was the starting point for the HRM TC project, based in the former steel-production<br />
centres straddling the French (Lorraine), Belgian (Wallonie) and Luxembourg borders,<br />
which developed a model of TeleService Centres (Centres de TéléService). This model<br />
was demonstrated in a pilot trans-border scheme involving three CTSs, in Belgium and<br />
France.<br />
Under this model, the business person seeking assistance makes contact with a local<br />
TeleService Centre either in person, by telephone, by fax, or via an on-line service. Each<br />
individual centre is networked together through computer links, and enquiries which<br />
cannot be dealt with locally are passed through the network either to another TeleService<br />
Centre or to an individual expert specialist, also connected to the network.<br />
Small businesses can also use telematics to develop markets outside the immediate<br />
locality, or indeed the country, where they are based. The idea of companies effectively<br />
creating a 'virtual' presence for themselves in other countries was something which the<br />
EVONET project explored in a very practical way.<br />
EVONET developed technology for an international telephone switching service, which<br />
will enable Telecentres or business centres in one country to act as virtual offices for<br />
companies based in other countries. Under this service, calls from potential customers in<br />
one country are answered and then forwarded automatically to the appropriate person in<br />
the host company, without the caller necessarily being aware of where the person they<br />
are talking to is based.<br />
EVONET’s 'trunk-to-trunk switching' service has been successfully implemented at four<br />
business centres. Unfortunately, however, there are legislative restrictions in force in<br />
several countries which have yet to liberalise their international telephony rules, which<br />
currently mean that this service cannot be used in all <strong>European</strong> countries.<br />
Disabled people face barriers of other kinds, and because of economic, social and<br />
political hurdles in their way are more likely than other groups to make their own work<br />
through self-employment. <strong>Telework</strong>ing can expand dramatically the employment<br />
possibilities for disabled people and the development of assisting technology means that<br />
the disabled now, for perhaps the first time, can compete in the labour market on a more<br />
or less equal footing.<br />
The TWIN project partners between them monitored developments at eleven pilot sites<br />
where people with disabilities were undertaking training in teleworking or were engaging<br />
in telework itself. These were in Greece, Italy, Finland, Ireland and the UK.<br />
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<strong>Telework</strong> 96<br />
The attitude of the majority of participants in these centres to the idea of teleworking was<br />
overwhelmingly positive. <strong>Telework</strong> was seen as potentially offering flexibility, control<br />
over the working environment, greater opportunities and social integration. However,<br />
there was frustration at the lack of immediate paid work. A common problem between<br />
countries was the 'benefits trap', where any attempt to take paid work led to immediate<br />
loss of disability benefits.<br />
In a series of recommendations, the TWIN partners have argued that people with<br />
disabilities who can be employed through teleworking should not lose social welfare<br />
benefits as a consequence. <strong>Telework</strong>ing by disabled people should never be introduced<br />
to segregate disabled employees from non-disabled workers.<br />
2.6.3. Telecentres and larger businesses<br />
The growing network of Telecentres (sometimes called Telecottages) in several<br />
<strong>European</strong> countries provide access at local community level to information and<br />
telecommunications technology. Most of these Telecentres have been supported initially<br />
by grant-funding, but increasingly other sources of income will be needed to enable them<br />
to continue.<br />
One possibility is for them to offer workspace for rental use (on a full-time, part-time or<br />
occasional basis) by employees and contractors of larger organisations based elsewhere.<br />
This sort of 'neighbourhood office' concept has potential advantages over home-based<br />
telework (including the opportunity for social and technical support, access to<br />
administrative services and to sophisticated technology). It provides an alternative also<br />
to the traditional branch office model for larger organisations, or to the use of<br />
outsourcing companies.<br />
The neighbourhood office idea was piloted successfully in four out of six local<br />
Telecentres which participated in the OFFNET project, the successful projects being<br />
located in Austria and the United Kingdom. The centres found that in general clients for<br />
the pilots were found through personal contacts rather than through the major marketing<br />
and publicity drives undertaken. An enthusiastic 'sponsor' at a senior level within the<br />
client organisation was necessary to drive forward the neighbourhood office idea.<br />
Private sector organisations are in general at present unfamiliar with the neighbourhood<br />
office concept. Although home-based teleworking has a number of disadvantages for<br />
employers, companies which are contemplating moves to flexible work models are<br />
influenced by cost considerations which tend at present to favour home-based rather than<br />
neighbourhood office teleworking.<br />
By contrast, public sector organisations such as local government bodies have been<br />
found to be much more likely to be prepared to base staff at neighbourhood offices,<br />
partly through a desire to provide service delivery close to citizens. The most successful<br />
pilot under the OFFNET project saw about 30 staff from a local authority in Wales<br />
working out of a neighbourhood office.<br />
2.6.4. <strong>Telework</strong>ing across national boundaries<br />
The technology which makes teleworking possible helps to make it more possible to<br />
work across national boundaries.<br />
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<strong>Telework</strong> 96<br />
The TWIN pilot sites, the OFFNET neighbourhood offices, and the HRM TC project<br />
TeleService Centres all engaged in trans-national networking. The OFFNET project, for<br />
example, undertook a pilot language translation service, taking advantage of the<br />
opportunity to transfer files electronically by CompuServe.<br />
The OFFNET experiment helped to identify some of the constraints to the development<br />
of inter-trading between Telecentres. The OFFNET partners point out that there must be<br />
sound commercial reasons (such as quality, speed or price considerations) for sending<br />
work internationally to another centre. There are also technical issues to resolve, such as<br />
ensuring that payment is made without delay and without unnecessary administration.<br />
The EVONET project explored ways that business travellers could have access to the<br />
computing and telematic services they need whilst physically on the move. Several<br />
members of the Global Office Network, an alliance of business centres in cities across<br />
Europe which rent out office space, participated in a project to provide computing<br />
facilities for business-people, available for use on a casual 'walk-in' basis. In total, these<br />
'kitted workstations' were installed in centres in The Hague, Amsterdam, Salzburg,<br />
Berlin, Bombay, Delhi, Paris (3), Lyon, Budapest, Essen, Dortmund, Hagen, London (2),<br />
Prague and Nice.<br />
Initial plans to provide a uniform standard of service in each city proved premature.<br />
Kitted workstations provide travellers at the least with a desk, telephone and access to<br />
shared computer printer facilities, but several centres have made more sophisticated<br />
equipment available. Business centres vary in how they charge for workstation usage but<br />
in general informal booking systems are favoured, relying on a high level of trust.<br />
Security issues have generally not proved problematical.<br />
<strong>Telework</strong>ing across national boundaries is clearly technically possible, as these four<br />
projects have helped to demonstrate. There remain, however, some practical barriers to<br />
be faced. For example, the EVONET partners point out that their demonstration of<br />
trunk-to-trunk switching and the 'virtual' office concept raises legal issues - if business is<br />
conducted in this way, which country's trading and tax laws apply to any business<br />
contracts agreed<br />
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2.7. <strong>Telework</strong>, Telecommuting and Decentralisation<br />
2.7.1. Executive Summary<br />
Much has already been written about the theory of teleworking - that is, of working at a<br />
distance using information and communication technologies.<br />
This report looks not so much at the theoretical possibilities of teleworking but rather at<br />
its successful practice. It describes the experiences and insights which have emerged<br />
from three projects, funded by the <strong>European</strong> Commission under its <strong>Telework</strong> Stimulation<br />
programme.<br />
The projects - Worknet, Teleurba and Experts Unlimited (Expun) - operated for eighteen<br />
months in 1994 and 1995 and between them their findings contribute richly to our<br />
understanding of this method of working. For example, in this report can be found<br />
accounts of:<br />
How a worker with severe disabilities received her induction training for a new job at<br />
home, using e-mail and a modem<br />
How a teleworking pilot run by a Dutch government organisation reduced travelling time<br />
and traffic congestion<br />
How a large corporate manufacturer (Italtel) set about instituting a teleworking<br />
programme for employees<br />
How an academic telecommuted between institutions in France and Italy, 'teletutoring'<br />
his students using video-conferencing<br />
How small businesses in Ireland received business advice by telephone, using an<br />
innovative 'telementoring' scheme<br />
How a self-employed freelance editorial consultant saved time and effort by adopting<br />
telematics in his business<br />
2.7.2. The projects covered<br />
The three projects described in this report were:<br />
a) WORKNET. This monitored the introduction of teleworking programmes in five<br />
organisations, in France and Italy. The organisations ranged from a very large<br />
corporate player to a very small SME.<br />
b) EXPERTS UNLIMITED. This project, with partners in the United Kingdom, Spain<br />
and Ireland, explored the opportunities of using the telephone (and, especially,<br />
Higher Premium Rate telephone services) to offer advice lines to customers, staffed<br />
by geographically dispersed professionally qualified experts.<br />
c) TELEURBA. This project, with partners in France, the Netherlands, Spain and the<br />
United Kingdom, offered a detailed analysis of the likely implications for traffic<br />
congestion in four urban areas of an increased use of teleworking.<br />
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<strong>Telework</strong> 96<br />
2.7.3. Maximising the advantages, minimising the problems<br />
<strong>Telework</strong>ing potentially offers advantages to business, to individual workers and to<br />
society as a whole. But there are also possible pitfalls to guard against. It is clearly<br />
necessary to ensure that the implications of teleworking programmes to the individuals<br />
and organisations involved are properly understood and prepared for.<br />
Italtel's observations, as reported by the Worknet project, are interesting in this respect.<br />
Italtel developed a pilot home teleworking scheme for 13 long-standing employees.<br />
Apart from its natural interest as a telecoms manufacturer in the market potential of<br />
telework, the company had hopes that the programme would bring it two main benefits:<br />
Improved efficiency, through improved productivity, reduction of overheads, increased<br />
flexibility and a reduction in hierarchical management<br />
Improved use of labour resources, through better retention of staff and recruitment from a<br />
wider pool of staff.<br />
At the end of its pilot, Italtel managers estimated that the performance of staff had<br />
increased by 20%. The firm concluded that the preconditions for successful telework<br />
include the following:<br />
• identification of the business objectives (personal enthusiasm for teleworking is not a<br />
good business reason);<br />
• careful analysis and selection of the tasks to be performed;<br />
• careful selection of volunteer teleworkers;<br />
• relationships between managers and teleworkers based on trust;<br />
• support of senior management;<br />
• appropriate training before and during telework implementation;<br />
• teleworkers to have already worked for the company.<br />
Italtel's teleworkers remained company employees, and the programme was subject to<br />
trade union approval. The Dutch government teleworking pilot reported by the Teleurba<br />
project also involved employees.<br />
The question perhaps is whether the experience of teleworking is different in the case of<br />
self-employed individuals. The Worknet project studied a number of telework pilots of<br />
this kind, including the case of the small Italian advertising and graphics firm Expo<br />
where the worker concerned had already been operating as a freelance writer. He was<br />
aware that some assessments of teleworking had stressed the isolation of working from<br />
home, but he reported that this did not turn out to be an issue for him. He declared<br />
himself very satisfied with the advantages of working from home using a modem: "The<br />
benefits are the time saved travelling between home and Expo, and fewer interruptions in<br />
my working day - excellent!" He added, however, that isolation could be a problem for<br />
future generations of workers who telework from the start of their working lives.<br />
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<strong>Telework</strong> 96<br />
The Teleurba project also recognised that there could be some disadvantages for<br />
individual workers in teleworking but concluded that these risks could generally be<br />
handled satisfactorily, and reported that telework was generally perceived positively by<br />
individuals. Teleurba added that telework needed to be implemented by companies as a<br />
social as well as an economic issue, and it also urged decision-making bodies in Europe<br />
to put telework on the political agenda for discussion.<br />
Teleurba's main findings, however, concerned the potential benefits to society as a whole<br />
from increased teleworking, especially in relation to its role in helping reduce traffic<br />
congestion in urban areas.<br />
2.7.4. The importance of experimentation<br />
A comment attributed to Opiocolor, another company studied by the Worknet project, is<br />
perhaps of particular note. The firm, a medium-sized French business, developed a yearlong<br />
telework pilot making use of a teleworking agent in Italy. It reported that, in strict<br />
financial terms, the pilot had not proved commercially successful. Nevertheless, the<br />
company stressed that it was intending to continue to experiment with remote<br />
teleworking. From the lessons of the pilot, it was planning a major development in its<br />
marketing approach to customers, with the introduction of teleworking sales staff or<br />
'televendors'.<br />
Experimentation is important if the opportunities of technological change are to be<br />
properly grasped in Europe. Another project, Experts Unlimited, focused on the<br />
emerging commercial possibilities opening up through the development of premium rate<br />
telephone lines, especially the expensive Higher Premium Rate services.<br />
Experts Unlimited aimed to demonstrate the business opportunities of providing realtime<br />
one-to-one professional advice by telephone through pilot experiments in three<br />
countries (Spain, Scotland and Ireland). As it pointed out, professional advice is<br />
conventionally offered in face-to-face meetings, which can be expensive in terms of both<br />
time and money. Using the telephone as a medium for delivery of this advice provides a<br />
way of overcoming geographical limitations and, potentially, of making businesses more<br />
efficient. With the advent of high premium rate telephone services and automatic<br />
payment via phone bills or credit cards, it becomes possible for the first time for<br />
teleworking professional advisers to receive adequate remuneration for their services<br />
from clients.<br />
Experimentation also means looking again at issues of management and supervision.<br />
Traditionally, companies have relied on direct physical supervision of their employees -<br />
making sure that they are, at least, present and apparently engaged in work. Distance<br />
teleworking inevitably changes the supervisory relationship, relying instead on<br />
management by results.<br />
The telework experiences reported in this report suggest that both management and<br />
individual workers can adapt to the new relationships necessary. If there is a resistance<br />
to teleworking in companies, it is perhaps most likely to come from the ranks of middle<br />
managers, who see their own established positions and ways of working under implicit<br />
attack.<br />
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2.7.5. Using technology in innovative ways<br />
It is how technology is used, rather than the technology itself, which is important. The<br />
various telework programmes researched by the three projects between them offered a<br />
wide range of innovative uses of information and communication technologies.<br />
The Worknet case of the professor based at academic institutions in both southern France<br />
and northern Italy is an interesting example. Instead of having to make lengthy car<br />
journeys between his two sets of students, video-conferencing potentially allowed him to<br />
remain in contact with both at the same time. Effectively, he was able to benefit from the<br />
opportunity to telecommute, rather than commute, between the two centres.<br />
The pilot trials of the video-conferencing link also show how other applications can<br />
emerge during the course of experimentation. In this case, the technology enabled the<br />
development of a 'virtual academic space' for discussion between colleagues, a use not<br />
originally envisaged when the pilot was devised.<br />
The various accounts in this report do however also show the frustrations which can be<br />
involved when using new technologies. For example, the academic video-conferencing<br />
programme was handicapped by the limitations in the Internet's bandwidth, and with<br />
technical problems in using the file transfer software. Another example was the problem<br />
faced by the Expo teleworker in acquiring a modem and then getting it to work; his<br />
account of the lengthy delays, spreading over many weeks, will strike a chord with many<br />
people.<br />
2.7.6. Internationalisation and decentralisation<br />
The various teleworking pilots described in this report together make the point that the<br />
geography of work is changing. No longer is it necessary for a company's workers to be<br />
together physically in one place; a corollary of this is that neither do they necessarily<br />
need to live in close proximity to one another.<br />
This opens up exciting prospects for rejuvenating economically deprived, remote or rural<br />
areas - though, as Teleurba pointed out, telework equally has much to offer urban areas<br />
as well.<br />
It also challenges the traditional view of the commercial benefits to be obtained from<br />
ever-greater centralisation. But if teleworking should lead organisations to look again at<br />
the potential benefits of decentralisation it also, apparently paradoxically, points towards<br />
the growing internationalisation of work.<br />
As the trans-national partnerships of all three projects amply demonstrate, telework<br />
acknowledges no international boundaries. Not everyone will necessarily find work by<br />
telecommuting between countries, but it can be done - and, indeed, this report shows that<br />
it has been done.<br />
<strong>Telework</strong> is an important issue for the future economic health of our continent, and the<br />
findings of these three <strong>Telework</strong> Stimulation projects are a valuable addition to the<br />
telework debate.<br />
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3. EUROPEAN TELEWORK WEEK<br />
3.1. Purposes and achievements<br />
The first <strong>European</strong> <strong>Telework</strong> <strong>Week</strong> (ETW95)was held November 9-16, 1995, with Mr<br />
Bangemann as patron, sponsored by private sector and national and regional authorities,<br />
and achieved a very public level of recognition, with 32 registered events in 12 member<br />
states, ranging from road shows and exhibitions to conferences and media events.<br />
During that period there was a boost of attention in national and international press (Wall<br />
Street Journal, Times), and radio and TV coverage in at least 6 member states and on<br />
EuroNews.<br />
The Goals of implementing a <strong>European</strong> <strong>Telework</strong> <strong>Week</strong> Initiative are:<br />
• To raise awareness within industry, administrations and the individual, of the<br />
potential benefits of teleworking.<br />
• To promote constructive debate on working and living in the information age. This<br />
covers issues surrounding telework like the potential impact on: competitiveness of<br />
<strong>European</strong> business, the social implications, the quality of life.<br />
• To promote the uptake of actual projects/demonstrations/pilots by showing that there<br />
is a lot of telework going already<br />
It links closely to the <strong>Telework</strong> Stimulation Actions, by offering a framework for<br />
exploitation of the results, derived from the actions.<br />
3.2. The Events registered.<br />
Three events formed the core of <strong>European</strong> <strong>Telework</strong> <strong>Week</strong>: the ACTS and National<br />
Hosts Conference “A Day in Information Society” in Vienna, the 2nd <strong>European</strong><br />
Assembly on <strong>Telework</strong>ing and New Ways to Work in Rome, and the <strong>Telework</strong>’95<br />
exhibition and conference “Tomorrow’s Workplace” in London.<br />
At the ACTS National Host Conference, an initiative of DG XIII B and the National<br />
Hosts, attention was given to “A Day in the Information Society” on the first day. It was<br />
also the first time that a <strong>Telework</strong> Concertation Chain meeting was held (see: <strong>Telework</strong><br />
under ACTS”). The attempt to achieve a video link between Vienna and the <strong>European</strong><br />
Assembly in Rome failed. Other, more successful links were established (a/o. with Paris).<br />
Media attention was high, with special attention to telework, since the 4th <strong>European</strong><br />
Assembly was already announced to be hosted by Vienna in <strong>1996</strong>.<br />
The 2nd <strong>European</strong> Assembly was, again, the key event for debates at a <strong>European</strong> level.<br />
With more than 300 participants, ranging from parliamentarians to industrialists,<br />
telework pioneers to union representatives, meeting each other and debating on telework<br />
it was again a unique opportunity to progress the debate. Main topics were Regulations,<br />
Organisation and Management, global information society, sustainability in the<br />
information society, and electronic superhighways.<br />
<strong>Telework</strong> UK 95, held at the Barbican centre in London was initiated in close cooperation<br />
with the UK Department of Trade and Industry and aimed primarily at the<br />
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<strong>Telework</strong> 96<br />
British business community. Many of Britain’s largest companies were represented - and<br />
of these it transpired that a surprising number were already either running teleworking<br />
projects or actively planning to introduce teleworking.<br />
Other events ranged from the National <strong>Telework</strong> Award in the Netherlands, to a bus<br />
tours in Sweden (visiting youth at schools), Germany (visiting businesses), and France<br />
(visiting the <strong>European</strong> Parliament in Strasbourg), from the formation of a “national<br />
committee” in Belgium, with commitment from the Belgium Prime Minister, both the<br />
Prime Ministers from the regions and prominent leaders of science and industry, and<br />
Spain, with 39 leaders of industry, government, and politics, under which the presidents<br />
of the two main labour unions.<br />
The events were organised and financed at national, regional and local level.<br />
Mechanisms have been put in place to help organisers of events gain visibility under the<br />
umbrella of the <strong>European</strong> <strong>Telework</strong> <strong>Week</strong> in order to ensure wide coverage by television,<br />
radio, newspaper, magazines, and cyberspace, to allow organisations with opportunities<br />
to establish links with other events, and to ensure a maximum impact.<br />
All organisers of events were asked to register their planned event as part of the<br />
<strong>European</strong> <strong>Telework</strong> <strong>Week</strong>, for which in return the use of the <strong>European</strong> <strong>Telework</strong> <strong>Week</strong><br />
logo was offered and the details of the event were made available through the<br />
Commission’s services. The following list represents the registered events:<br />
Country Event Date Organiser Type -<br />
Attendance<br />
Austria ACTS 2nd<br />
06-11-95 to Pro In Conference -<br />
National Hosts 10-11-95 Consulting 700 (150 fulltime)<br />
Conference<br />
Sweden IT Board for<br />
Youth meets<br />
pupils from 5<br />
schools<br />
Sweden Open Day in 12<br />
06-11-95 Ungdomens<br />
IT-råd<br />
07-11-95 Telecottages<br />
Telecottages<br />
Sweden<br />
Italy <strong>Telework</strong> '95 08-11-95 to ECTF<br />
10-11-95 International<br />
Sweden Lerum Tele work 09-11-95 Lerum<br />
Centre Opening<br />
Kommun &<br />
Telia<br />
Sweden <strong>Telework</strong>day 09-11-95 Distans<br />
Forum<br />
UK<br />
Sweden<br />
Belgium<br />
France<br />
Training and the<br />
Super Highway<br />
<strong>Telework</strong>ing in<br />
Sweden and<br />
Europe<br />
Telewerken in uw<br />
Bedrijf<br />
Cyberbus ETW<br />
Roadshow<br />
Video<br />
Conference<br />
Open Doors -<br />
est. 1500<br />
Conference -<br />
400<br />
Opening - 30<br />
Conference -<br />
320<br />
Place<br />
Austria Centre,<br />
(Vienna)<br />
Throughout<br />
Sweden<br />
Throughout<br />
Sweden<br />
Conf.of It.<br />
Industry, Rome<br />
Lerum, County<br />
of Göteborg<br />
Stockholm,<br />
Sundsvall,<br />
Visby, etc.<br />
London<br />
09-11-95 TMPL<br />
Training<br />
Workshop<br />
09-11-95 Teldok, Video<br />
Rome,<br />
Swedish conference Stockholm<br />
Parliament<br />
10-11-95 Innotek Conference - 30 Kredietbank,<br />
Brussels<br />
10-11-95 Fondations Roadshow <strong>European</strong><br />
to Trois Suisses<br />
Parliament,<br />
14-11-95<br />
Strasbourg<br />
Ireland Opportunities for 11-11-95 Cork Conference - Nat.College of<br />
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<strong>Telework</strong> 96<br />
Germany<br />
Irish <strong>Telework</strong>ing<br />
Telearbeit mit<br />
Onlie-Diensten<br />
Finland <strong>Telework</strong> and the<br />
Work<br />
Environment<br />
Sweden Open House -<br />
Neighbourhood<br />
Office<br />
Netherlands Traffic<br />
Coordinators<br />
Seminars<br />
Netherlands <strong>Telework</strong> for<br />
SMEs<br />
Spain La ingenieria<br />
telematica al<br />
servicio de la<br />
to<br />
12-11-95<br />
11-11-95<br />
and<br />
12-11-95<br />
13-11-95<br />
to<br />
14-11-95<br />
13-11-95<br />
to<br />
15-11-95<br />
salud<br />
UK <strong>Telework</strong> '95 14-11-95<br />
to<br />
16-11-95<br />
Belgium<br />
Belgium<br />
Netherlands<br />
Sweden<br />
Netherlands<br />
Belgium<br />
Sweden<br />
Belgian National<br />
Committee<br />
Reception<br />
Telewerken in de<br />
Praktijk<br />
Technical Aspects<br />
of <strong>Telework</strong><br />
<strong>Telework</strong>ing<br />
Centre<br />
Bildungswerkstatt<br />
in<br />
Bremen<br />
Finnish Inst.<br />
for Occup.<br />
Health<br />
120 Industrial<br />
Relations,<br />
Dublin<br />
Press<br />
conference+<br />
performance<br />
Conference - 65<br />
Open Doors -<br />
300<br />
COMBIT 95,<br />
Bremen<br />
Espoo<br />
(Helsinki)<br />
Nynäshamm &<br />
Sorunda<br />
13-11-95 Seminar - 250 Utrecht<br />
13-11-95 KAN Seminar - 175 Arnhem<br />
14-11-95 Instituto de<br />
la ingenieria<br />
de españa<br />
UK <strong>Telework</strong><br />
Platform<br />
14-11-95 Belgian TW<br />
Association<br />
14-11-95 Kamer van<br />
Koophandel<br />
14-11-95 ISDN<br />
Integration<br />
Centre<br />
Seminar<br />
Conference -<br />
100<br />
Reception - 400<br />
Conference - 30<br />
Seminar - 35<br />
Madrid<br />
The Barbican,<br />
London<br />
Brussels Town<br />
Hall<br />
Internatio-naal<br />
Congres<br />
Centrum, Ghent<br />
Utrecht<br />
15-11-95 SIF Union Seminar Stockholm<br />
15-11-95 Seminar - 30 Amsterdam<br />
15-11-95<br />
to<br />
16-11-95<br />
The Impact of<br />
<strong>Telework</strong> on the<br />
economy and<br />
social structure<br />
<strong>Telework</strong> for<br />
Female Entrepreneurs<br />
Le Télétravail<br />
dans la Société de<br />
Demain<br />
Union's Views on<br />
<strong>Telework</strong>ing<br />
Infor-<br />
Femmes<br />
15-11-95 Employees'<br />
Union<br />
Conference - 60<br />
Conference - 80<br />
Impact<br />
Netherlands <strong>Telework</strong> Award 16-11-95 Telewerken Reception -<br />
200<br />
Sweden Distansarbete 16-11-95 County<br />
Administrativ<br />
e Board of<br />
Jönköping<br />
Conference<br />
Centre<br />
Brederode,<br />
Brussels<br />
Stockholm<br />
Nederlands<br />
Congrescentrum,<br />
The<br />
Hague<br />
Jönköping<br />
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<strong>Telework</strong> 96<br />
Germany Open Day GDE &<br />
TA<br />
Netherlands Open Day -<br />
<strong>Telework</strong> &<br />
Satellite Offices<br />
Netherlands Studie-middag<br />
Telewerken<br />
Denmark Distance<br />
arbejde<br />
17-11-95 TA<br />
TeleArbeit<br />
Open Doors -<br />
10<br />
17-11-95 Open Doors -<br />
120<br />
17-11-95 Rijkswatersta<br />
at Noord-NL<br />
28-11-95 TeleDanmark<br />
Consult<br />
Conference - 90<br />
Conference - 90<br />
Gladbeck &<br />
Geilenkir-chen<br />
Throughout<br />
Holland<br />
Golden Tulip<br />
Hotel, Drachten<br />
Radisson SAS<br />
Hotel,<br />
Copenhagen<br />
3.3. Impact<br />
Constructed around three previously planned events in Rome, Vienna and London, the<br />
week was brought together using various methods. A core working group of consultants<br />
and DG XIII officials managed, in a short space of time, to plan and implement a pan-<br />
<strong>European</strong> media/public relations plan, where more than 1,000 journalists working in all<br />
sectors of the media were contacted on several occasions with news releases and<br />
invitations to attend events.<br />
This three language PR campaign worked well, prompting further enquiries from media<br />
as diverse as EuroNews (the cable and satellite TV news service based in Lyons), to The<br />
<strong>European</strong> newspaper (circulation now exceeds 300,000 copies a week) to the UK's<br />
Sunday Telegraph newspaper, a one hour programme on Dutch national television and<br />
reams of coverage in national and specialist newspapers and magazines.<br />
ETW also had its own Web home page and a special public messaging and library<br />
section on the <strong>Telework</strong> Europa Forum of CompuServe.<br />
The first Press Release was issued on 31 July 1995. This contained extracts from Peter<br />
Johnston’s original letter, inviting interested parties to sign the Expression of Interest,<br />
along with the background notes for journalists, giving statistics on the current<br />
deployment of telework in Europe. This was faxed, posted and e-mailed to more than 600<br />
journalists/publications.<br />
The second press release was centred on Martin Bangemann’s decision to become<br />
official “patron” of the week. This press release was issued to almost 1,000<br />
journalists/media on September 10, 1995. Again, distribution was largely by fax, with<br />
some e-mail and a small number by post.<br />
3.3.1. Wider electronic dissemination<br />
While journalists were contacted directly, contact with national organisers, organisations<br />
which had signed the original Expression of Interest, and others had to be maintained.<br />
Electronic files were uploaded to the <strong>Telework</strong> Europa Forum of CompuServe and to the<br />
MTA Web Server, so that Internet users could “look up” information free of charge. All<br />
issued press releases were also posted to various discussion groups used by journalists,<br />
such as CIX on the Internet.<br />
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<strong>Telework</strong> 96<br />
In all, the media relations work meant the creation of 87 separate working files and the<br />
upload of more than 100 files to the electronic forums on both CompuServe and the<br />
WWW.<br />
3.3.2. Other materials<br />
A full page A4 colour advertisement was placed in Telewerken magazine (The<br />
Netherlands) the <strong>European</strong> Journal of <strong>Telework</strong>ing and the <strong>Telework</strong>er magazine (UK).<br />
Total circulation approximately 10,000.<br />
This advertisement formed the basis of the A5 flyer, which was produced and distributed<br />
by the central dissemination facility of the Belgium <strong>Telework</strong>ing Association.<br />
3.3.3. Measuring effectiveness<br />
It has proved to be almost impossible to track all media mentions of <strong>European</strong> <strong>Telework</strong><br />
<strong>Week</strong> and the individual events bundled into and around the week. However, reported<br />
media events are:<br />
• Sweden - more than 130 separate press stories have appeared, along with mentions<br />
on several TV programmes.<br />
• Ireland - a large, 16 page <strong>Telework</strong> supplement was printed in the Sunday Business<br />
Post on November 12. (circulation 50,000).<br />
• The <strong>European</strong> newspaper published three articles over a month, relating to the week<br />
and certain aspects. (weekly circulation 230,000).<br />
• EuroNews, the cable and satellite TV station based outside Lyons in France has<br />
already broadcast 20 slots based on video footage from The Netherlands and Sweden<br />
and has accepted two more videos from Germany and The Netherlands for future<br />
transmission. (broadcast claim of more than 10 million potential viewers).<br />
• UK - the BBC Radio 5 magazine programme broadcast two mentions of ETW during<br />
the week. (listening audience of 500,000, official BBC measurement).<br />
• Spain - newspapers such as Il Mundo have carried telework stories. (Il Mundo daily<br />
circulation of 807,000).<br />
• UK - Financial Times and The Times (Interface section) have carried interviews<br />
based around the week. (FT - 320,000 daily, Times - 372,000 daily).<br />
• The Netherlands - a one hour live broadcast of the National <strong>Telework</strong>ing Awards<br />
from Amsterdam (estimated viewing audience of one million).<br />
• Wall Street Journal, International Edition (based in Brussels) carried part of the<br />
original press release and included a review feature before Christmas. (daily<br />
circulation in Europe of 200,000).<br />
• In Belgium and the Netherlands national co-ordinators kept close track of the<br />
publications regarding the activities during <strong>European</strong> <strong>Telework</strong> <strong>Week</strong>: 55 articles<br />
were clipped in both daily press (Le Soir, De Standaard, De Telegraaf,...) and<br />
specialist press.<br />
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<strong>Telework</strong> 96<br />
NETHERLANDS PUBLICATIONS DATE TITLE OF ARTICLE<br />
Holland Business (circn.18.250) Jan. 96 Telewerk Prijs ‘95 voor TAS<br />
Informatica<br />
Kantoor & Efficiency (circn. 8.802) Dec 95 Telewerk Prijs ‘95<br />
Automatiseringsgids (circn.61.543) Nov. 95 TAS wint Nationale Telewerk Prijs ‘95<br />
Computable (circn.79.355) Nov. 95 Telewerken “hot-item” - Verkeer en<br />
Waterstaat<br />
Ijmuider Courant, Leidsch Dagblad, Nov. 95 Chauffeur in de file kost handenvol geld<br />
Goudsche Courant, Haagsche Courant<br />
(total circn. 222.261)<br />
Technisch <strong>Week</strong>blad (circn. 65.000) Nov. 95 Vervoersministers in beeld<br />
De Gooi en Eemlander (circn. 52.652) Nov. 95 Telewerkprijs 1995 voor TAS in Baarn<br />
De Telegraaf (circn. 751.400) Nov. 95 Telewerk Prijs’95 naar Baarns bedrijf<br />
Computable (circn. 79.355) Nov. 95 Telewerk Prijs voor TAS Informatica<br />
De Courant Nieuws van de Dag (circn. Nov. 95 Minister reikt Telewerk Prijs 1995 uit<br />
56.600)<br />
Vraag en Aanbod (circn. 19.883) Nov. 95 Business centres ingeschakeld voor<br />
projecten telewerken EC<br />
CM Corporate (circn. 20.000) Nov. 95 Wil de echte telewerker opstaan<br />
Baarns <strong>Week</strong>blad (circn. 17.200) Nov. 95 Baarn bedrijf wint Telewerkprijs 1995<br />
Computer Info (circn. 45.000) Nov. 95 Europese Commissie initieert Europese<br />
Telewerk <strong>Week</strong><br />
Limburgs Dagblad (circn. 84.365) Nov. 95 Apestraatjes<br />
Brabants Nieuwblad (circn. 54.100) Nov. 95 Programma Teleac over telewerken<br />
Provinciale Zeeuwse Courant (circn. Nov. 95 Teleac staat stil bij telewerken<br />
62.400)<br />
Zwolse Courant (circn. 55.242) Nov. 95 Telewerken<br />
Dagblad van Almere, De Gooi en Nov. 95 Live-programma Teleac over telewerken<br />
Eemlander, Limburgs Dagblad (total<br />
circn. 139.927)<br />
Overrijsels Dagblad, Arnhemse Courant, Nov. 95 Live-programma over telewerken<br />
Deventer Dagblad, Apeldoornse Courant,<br />
Gelders Dagblad, Rotterdams Dagblad<br />
(total circn. 190.934)<br />
Dagblad Rivierenland, Overrijsels Nov. 95 Achteraf bekeken: Kruimelaars<br />
Dagblad, Veluws Dagblad, Arnhemse<br />
Courant, Deventer Dagblad, Apeldoornse<br />
Courant, Amersfoortse Courant, Brabants<br />
Nieuwsblad, Utrechts Nieuwsblad,<br />
Twentsche Courant (total circn. 644.888)<br />
Computable (circn. 79.355) Oct. 95 Nederland doet ook mee Europese<br />
Telewerken <strong>Week</strong><br />
Bedrijfscommunicatie<br />
TAS Informatica Wint Telewerkprijs<br />
1995<br />
To gauge some idea of the value of Press exposure, the column obtained in just one<br />
edition of The <strong>European</strong> newspaper (October 26), if bought as an advertisement would<br />
have cost £3,000. (single insertion rate).<br />
In the Interface supplement to The Times (November 6), a half page feature, loosely<br />
based around ETW, would have cost £2,500 (single insertion rate).<br />
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<strong>Telework</strong> 96<br />
In Sweden, where national advertising rates are less than The <strong>European</strong>, the amount of<br />
known press coverage alone would be equal to a value of around £200,000.<br />
However, without having all press cuttings, it is impossible to calculate the equivalent<br />
advertisement costs, but, based on the cuttings and reports we have received, it will be<br />
not less than £700,000.<br />
3.4. Key Lessons Learned<br />
After the evaluation of <strong>European</strong> <strong>Telework</strong> <strong>Week</strong> 1995 in December 1995 it was decided<br />
that a repeat of the initiative in <strong>1996</strong> and 1997 would be worthwhile. In order to achieve<br />
even better results in the coming years it was considered very important to extract key<br />
lessons from the 1995 initiative. In the opinion of the ETW Core Team the lessons were:<br />
3.4.1. Communication, co-ordination:<br />
Since the initiative is primarily sponsored by private industry, national and local<br />
governments it is important to involve the major players as early as possible. Most of the<br />
sponsoring and advertisement budgets are set at the beginning of a year, so it was very<br />
difficult for large organisations to allocate budget to the event, although there was a lot<br />
of interest.<br />
A complicating factor in the 1995 event is that it proved to be difficult to identify the<br />
right contact points within large organisations. One major telecom operator, already<br />
informed in the first mailing concerning the initiative, responded twice (!) that they were<br />
not interested. In October a fax was received, stating that they were sorry that they hadn’t<br />
been informed before, but they would be very eager to be involved in next year’s<br />
initiative. A major IT company was approached through various channels: thanks to their<br />
internal co-ordination the first request came on the desk of the right person. Another<br />
major telecom- and IT company was not pleased to find out in the last minute that several<br />
divisions of that company were involved as sponsors.<br />
For keeping sponsors interested it is important to be able to show statistics on<br />
participation and media attention. Through the dispersed character of the ETW initiative<br />
it was very difficult to keep track of events, and it was impossible to keep track of all the<br />
media attention, except for some countries with a clear co-ordinating body.<br />
The co-ordination through Internet is a very promising item. However, despite the clear<br />
potential benefits not everybody is willing or able to use this opportunity. In some other<br />
cases there is a sub-optimal use: for instance: WWW sites are not reachable, WWWpages<br />
are not updated or interaction is not build in.<br />
3.4.2. Publicity<br />
Again it has shown to be important to have publicity on events to be well in advance.<br />
During the weeks for ETW and even during ETW continuous requests for information<br />
proved that more attendance of events would have been possible with earlier<br />
announcements of events.<br />
To attract national or regional media attention it is crucial to include national (or event<br />
regional) topics, preferably in the local language. The interest in the “<strong>European</strong>” aspect<br />
of <strong>Telework</strong> <strong>Week</strong> is there, but not in the first place.<br />
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<strong>Telework</strong> 96<br />
To get time “on the air” on TV it is necessary to have “pictures” available. A prerecorded<br />
tape with “interview-answers” and a quick availability of tapes with pictures of<br />
main events would generate much more “air time”.<br />
3.4.3. Success stories<br />
In the Netherlands the National <strong>Telework</strong> Award was considered a great success with<br />
more than 2 hours television broadcast, watched by 320.000 people. Sponsorship for a<br />
repeat in <strong>1996</strong> is already secured. The concept will be promoted in other countries, and a<br />
<strong>Telework</strong> Award at a <strong>European</strong> level will be considered.<br />
With promotional buses in Sweden (visiting youth at schools), in Germany (visiting<br />
businesses), and in France (visiting the <strong>European</strong> Parliament in Strasbourg) target<br />
audiences were very well reachable.<br />
The “national committee” initiative in Belgium achieved the commitment from the Prime<br />
Minister, minister of labour,, the regional Presidents and 40 prominent academics and<br />
leaders of industry. In Spain the very late uptake of a comparable initiative was<br />
nevertheless successful 39 leaders from industry, government, and politics, including the<br />
presidents of the two main labour unions.<br />
Linking low budget events to major events by the use of video conference links was<br />
considered a major asset. In some cases it still proved to be difficult to establish smooth<br />
video conference links.<br />
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<strong>Telework</strong> 96<br />
4. TELEWORK UNDER THE ACTS PROGRAMME<br />
An important aim of the 4th Framework R&TD programme Advanced Communications<br />
Technologies and Services is not only to develop new technology, but also to validate<br />
its usefulness to citizen and organisations by using the new technologies in trials with<br />
real end users.<br />
In the Programme, many projects have relationships with one another, for example one<br />
develops components for an other’s prototype, which may in turn be validated in yet<br />
another project. At the most basic level, the deliverable may be the communication of<br />
key findings or other information. This is not by far the only interaction between<br />
projects.<br />
A structure for this integrated set of projects can be identified to optimise meaningful<br />
inter-relationships and information exchange between the actors. One of these “chains<br />
of projects” is the ACTS <strong>Telework</strong> Concertation Chain.<br />
Those relationships in the ACTS R&TD programme with telework and the activities<br />
planned in this area are described in the following paragraphs.<br />
4.1. ACTS: Trials within Projects, supporting telework<br />
ACTS is a research and technology development Programme carried out in the context<br />
of trials. There are three main types:<br />
Usage trials, in which end-users of advanced services experiment with and demonstrate<br />
innovative uses for their own business, public service or personal interests<br />
Service trials, in which advanced communication services are demonstrated and tested<br />
by network operators and service providers, both to validate standards and<br />
interoperation protocols and to stimulate demand and new applications<br />
Technology trials, in which prototype components and systems are tested in an<br />
operational environment<br />
Within each of these three main categories, projects can be further grouped according to<br />
the sector involved, the nature of the application or service being tested etc. Many<br />
projects include several different aspects or components and correspondingly appear in<br />
more than one category.<br />
The category Professional/business within the Usage trials includes trials of telework<br />
and telecooperation; telemaintenance and the remote surveillance of manufacturing and<br />
productions systems. The ACTS projects in this sub-area include, clustered to industry<br />
and business sectors:<br />
• travel and tourism (IBCoBN, MOMUSYS, COVEN);<br />
• publishing (SEMPER, BOURBON, MULTIMEDIATOR);<br />
• notary and legal service provision (SEMPER);<br />
• industrial software development (TECODIS);<br />
• the construction industry (MEMO, CICC, MICC, RESOLV, VANTAGE);<br />
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<strong>Telework</strong> 96<br />
• security services (MOMUSYS);<br />
• toolmaking (BOURBON);<br />
• car manufacturing (TEAM, VANTAGE, DIVINE, MULTICUBE);<br />
• aerospace (VANTAGE, MULTICUBE, DIVINE);<br />
• harbour (EIES).<br />
It should be noted that a substantial number of small business networks and groups are<br />
involved in this trial area.<br />
4.2. The ACTS concertation Mechanism: The <strong>Telework</strong> Chain<br />
When we look to the “telework chain” it is obvious that a lot of the projects within the<br />
trial set appear again. However, the current list of projects within the ACTS <strong>Telework</strong><br />
Concertation Chain is based on actual interest expressed by ACTS projects, not on an<br />
academic analysis of possible roles. It is clear that, for a fruitful concertation process the<br />
interest of the participating projects is crucial, in itself.<br />
4.2.1. Objective<br />
The purpose of the chain is to ensure that a variety of technology and service<br />
developments will support the development of telework in a coherent way. Efforts will<br />
be concentrated on the development of policy guidelines and recommendations to<br />
ACTS projects and other (public and private) institutions and bodies representing key<br />
players.<br />
A second goal is to contribute to the preparation of the 5th Framework Programme. A<br />
first step in this is an analysis of all the ACTS projects assessing strengths and<br />
weaknesses in the way the subject is covered within ACTS, with a view on threats and<br />
opportunities arising from “ACTS external” developments regarding telework and new<br />
ways of working.<br />
For this purpose close co-operation with the ACTS trial community is required. Key<br />
issue will be to motivate the other ACTS projects to contribute. Support is needed from<br />
the projects FAIR (joining their questionnaires instead of sending our own) and<br />
INFOWIN (to present our information to other ACTS projects).<br />
In the 2nd Call for ACTS proposals the Task 80 was dedicated to inviting projects to<br />
offer support to the concertation process. Two projects claiming this task, aiming at<br />
supporting the ACTS <strong>Telework</strong> Concertation Chain, were submitted and accepted by the<br />
evaluators (DIPLOMAT and ETD). It is obvious that the participation of those projects,<br />
when contracted, will influence the work in the chain. Also other 2nd Call projects<br />
might join the chain. A continuous further focus in the objective of the Chain is to be<br />
expected.<br />
4.2.2. Recipients Targeted by the <strong>Telework</strong> Chain<br />
Professional users, organisations that are looking for possible new ways of work in the<br />
emerging global information society, suppliers wanting to develop products and services<br />
for professional/ business users, and ACTS projects that are addressing user trials in<br />
these sectors.<br />
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4.2.3. Planned Output for the First Year<br />
The project TECODIS initiated a list of issues and will approach primarily the GAT<br />
chain projects, than other relevant projects within ACTS for input on guidelines. The<br />
aim is to have an overview of the possible contributions of ACTS projects in the next<br />
concertation meeting in Luxembourg (27 June <strong>1996</strong>).<br />
The project IBCoBN initiates the (SWOT) analysis regarding ACTS and <strong>Telework</strong>. For<br />
this he will also approach the appropriate projects both actively and passively through<br />
INFOWIN. A draft will be presented at the June meeting of the chain (27 June <strong>1996</strong>).<br />
A list of mini-profiles of projects with a short description of their (possible) contribution<br />
for ACTS will be build. A first draft set, containing the GAT Chain projects, is<br />
presented in part 1.3 of this document.<br />
4.2.4. Scope of Work<br />
The scope of this chain covers new ways of working where the dependencies on place<br />
and time have become (much) less important because of the power / usage of<br />
telecommunications and information technology.<br />
It is also addressing the need for facilitating “networking” amongst businesses in a<br />
global economy.<br />
Therefore concertation will not only focus on the technical aspects of the products and<br />
services, but also on socio-economic implications and best practice.<br />
4.3. Mini-profiles of the ACTS projects in the <strong>Telework</strong> Chain<br />
Representants from the following projects participate in the chain:<br />
BOURBON AC001 EPRIWATCH AC079<br />
MEDIAN AC006 DIANE AC082<br />
IMMP AC023 Multimediator AC096<br />
TOBASCO AC028 TELESHOPPE AC099<br />
ON THE MOVE AC034 IBCoBN AC101<br />
AVANTI AC042 LEVERAGE AC109<br />
TECODIS AC064 SMARTS AC114<br />
TEAM AC070 ETD 10081<br />
SICMA AC071 DIPLOMAT 10095<br />
EIES AC075 TEESURA 10214<br />
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<strong>Telework</strong> 96<br />
AC001 BOURBON - BrOadband Urban Rural Based Open Networks<br />
The BOURBON project seeks to address the issue of providing cost effective, saleable<br />
access to ATM-based advanced services for SMEs in the wider context of Europe and<br />
the Information Society. There are two parallel streams running through the project, one<br />
technology-focused, demonstrating advanced features of ATM-based networking, the<br />
other user-focused, with particular emphasis on the needs of SMEs, both urban and<br />
rural. It is within the convergence of these streams that the project will ultimately seek<br />
to define network and service architectures taking into account present technology that<br />
will support the move to higher bandwidth services whilst maintaining a realistic view<br />
on what is required by SMEs and on the affordability of the services.<br />
Link to <strong>Telework</strong>/Tele-cooperation<br />
Within this framework, BOURBON plans to look at the link between ATM-induced<br />
improvements in SME-internal logistics and in the value-added chain “suppliers-SMEdistributors-customers/clients<br />
of the SME’s product(s)” on one side and the economic<br />
and social sustainability of those new ways of working on the other.<br />
AC006-MEDIAN - Wireless Broadband CPN/LAN for Professional and Residential<br />
Multimedia Applications<br />
The MEDIAN project objective is to evaluate and implement a high speed wireless<br />
customer premises local area network (WCPN/WLAN) pilot system for multimedia<br />
applications, and to demonstrate the usability in a real -user trial. The trial will be based<br />
on a wireless ATM LAN environment, where the MEDIAN demonstrator provides the<br />
wireless access points.<br />
Link to <strong>Telework</strong>/Tele-cooperation<br />
The MEDIAN concept will very much support the place independency of work by<br />
exploring the wireless LAN possibilities in today’s and future systems. Therefore the<br />
contribution is in eliminating technical barriers to place independency of the work place.<br />
AC023 IMMP - Integrated Multimedia Project<br />
Main objective of the IMMP is the integration of services and service architecture<br />
addressing both residential and business users, focusing on the overleaps and synergy<br />
between the two. The project will run trials with selected services to understand the key<br />
issues: technical, human and commercial, which will effect the successful deployment<br />
and end user acceptance of such services.<br />
Link to <strong>Telework</strong>/Tele-cooperation<br />
The outcomes of those trials can provide input to the guideline development for the<br />
GAT chain.<br />
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AC 028 TOBASCO - Towards Broadband Access Systems for CATV Optical networks<br />
Aim of TOBASCO is to upgrade existing CATV networks with high splitting counts,<br />
with broadband interactive services by applying High-Density Wavelength Division<br />
Multiplexing in a cost effective way, and to demonstrate the viability of the system in a<br />
field trial. Thus the project will advance the introduction of interactive services in<br />
existing CATV networks.<br />
Link to <strong>Telework</strong>/Tele-cooperation<br />
Interactive services on CATV networks will allow mass participation in applications as<br />
telework and telelearning. The project will contribute to the promotion of those<br />
applications.<br />
AC034 ONTHEMOVE - Multimedia Information Services<br />
On The Move will develop and propose to standardise a mobile Application Programme<br />
Interface to facilitate the use of multimedia applications. For this it will develop an<br />
architecture to support both “mobile aware” and “non mobile aware” applications.<br />
Link to <strong>Telework</strong>/Tele-cooperation<br />
By doing this the project will enhance the place independentness of work by increasing<br />
the efficiency for mobile workers and by facilitating easier access from isolated<br />
locations to broadband communications and applications.<br />
AC042 AVANTI - Adaptive and Adaptable Interactions for Multimedia<br />
Telecommunications Applications<br />
The main objective of this project is to demonstrate, through practical testing, that it is<br />
possible to develop generic multimedia telecommunications applications of important<br />
social impact and potential commercial value, which are adapted and adaptive to the<br />
requirements of most potential users (including e.g. disabled people, elderly people,<br />
occasional users, professionals), in terms of communication means, information content<br />
and man-machine interface.<br />
Link to <strong>Telework</strong>/Tele-cooperation<br />
AVANTI is particularly interested in the social impact of advanced telecommunication<br />
services on potential user groups. Therefore, some joint planning and conducting of<br />
trials together with the project will take place. Originally, the prime focus has been on<br />
the development of instruments for improving accessibility of teleservices for people<br />
with specific needs. However, since their use requires extensive training, the project will<br />
have to engage in trials with different groups of handicapped and non-handicapped<br />
people to prepare for new ways of working, including teamwork.<br />
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<strong>Telework</strong> 96<br />
AC064 TECODIS - <strong>Telework</strong>ing in Co-operative Development of Industrial Software<br />
<strong>Telework</strong>ing is now viewed as one possible means of achieving a more flexible<br />
allocation of skilled people to time critical projects than is currently possible within a<br />
centralised office environment. In this context the project has two main objectives:<br />
Firstly, to demonstrate the use of teleworking in the software development industrial<br />
area in the most realistic possible way. Secondly, to demonstrate the viability of<br />
teleworking by developing a teleworking support platform and demonstrating its<br />
practical use in a large scale international engineering project.<br />
Link to <strong>Telework</strong>/Tele-cooperation<br />
TECODIS will be able to contribute to the future deployment of telework, as well as to<br />
the development of guidelines, considerably. The project’s contributions to be expected<br />
are the development of a <strong>Telework</strong>ing Model, a Cost/Benefit evaluation based on real<br />
users, development of a teleworking platform and in the area of dissemination and<br />
linkage to other programmes.<br />
AC070 TEAM - Team-based <strong>European</strong> Automotive Manufacture<br />
The project aims at a virtual integration of the entire automotive supply chain in a trial,<br />
demonstrating a variety of multimedia applications. Key issues are the cultural aspects<br />
of including 2nd/3rd tier suppliers & SMEs, integration of complex applications like<br />
CAD, the tariffs by PNOs for broadband communications, confidentiality and security<br />
issues and the necessary training/skills aspect.<br />
Link to <strong>Telework</strong>/Tele-cooperation<br />
The project will demonstrate tele-cooperation in the full meaning of the word. Doing so<br />
it provides input to the development of guidelines on telework/tele-cooperation, both in<br />
the sense of technical solutions as in overcoming cultural, financial and<br />
confidentiality/security constraints.<br />
AC071 SICMA - Scalable Interactive Continuous Media Server - Design and<br />
Application<br />
SiCMA aims to design a scaleable server for the delivery of images, data and<br />
continuous multimedia information. It will also demonstrate its efficiency by applying it<br />
in a “Virtual Museum”. A server to be used within various testbeds serving a large<br />
number of users under various conditions.<br />
Link to <strong>Telework</strong>/Tele-cooperation<br />
The design of scaleable interactive media servers will have a strong impact on the cost<br />
of on-line services, and will, therefor, contribute to the place independentness of work.<br />
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<strong>Telework</strong> 96<br />
AC075 EIES - <strong>European</strong> Information Exchange Service for the communication<br />
between harbours<br />
EIES aims at defining, implementing and experimenting an advanced communication<br />
service to support routine and non-routine communication between harbour authorities,<br />
ship owners, customs, fire brigade etc. within harbour areas. To do so a demonstrator<br />
will be put into place and be used on a platform based on several technologies, amongst<br />
which ATM broadband.<br />
Link to <strong>Telework</strong>/Tele-cooperation<br />
Will provide input on guidelines on telecooperation and telework by exploring<br />
implementation of AC in-depth in a specific environment.<br />
AC079 EPRI-WATCH - <strong>European</strong> Parliament Research Initiative Watch<br />
The project's main objective is to stimulate information exchange between those<br />
involved with technology development/trials in ACTS, and those involved in policy<br />
debates on Information Society issues in <strong>European</strong>, national and regional parliaments<br />
and policy making bodies. Seminars and workshops on fields of common interest<br />
combined with video events and distributed seminars and presentations of ACTS trials<br />
and demonstrations will be held to generate better awareness of the policy concerns<br />
relating to technology developments. The main trial will involve the use of advanced<br />
telecommunications by parliamentarians themselves and by their support staff and will<br />
generate valuable feedback for the Commission’s research programmes from an<br />
important user group.<br />
Link to <strong>Telework</strong>/Tele-cooperation<br />
EPRI-WATCH can play an important role in the development of guidelines on a<br />
political level, by providing assistance in communication with the political community.<br />
AC082 DIANE - Design, Implementation and operation of a Distributed Annotation<br />
Environment<br />
Distributed multimedia services envisaged today in most cases distinguish sharply<br />
between service and content provider on one side and consuming users on the other<br />
side. Only a few applications have been realised strengthening the role of end users both<br />
as content provider and consumer. Existing multimedia authoring systems are either<br />
application-specific or allow solely combinations of media generated entirely by a user,<br />
as is the case for multimedia mail. The goal of the project is to develop a multimedia<br />
service removing these deficits. DIANE is conceived as a service allowing users to<br />
create, exchange and consume multimedia data easily. As trial applications, DIANE has<br />
decided to develop and test annotation services for two different settings: (1)<br />
teleradiology and (2) a computing center providing ‘annotated’ support to its users for<br />
interacting with complex computer applications.<br />
Link to <strong>Telework</strong>/Tele-cooperation<br />
An annotation service is of considerable value in a tele-cooperation/telework<br />
environment. The trial is expected to explore the added value of the services to be<br />
developed to telework/telecooperation.<br />
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<strong>Telework</strong> 96<br />
AC096 MULTIMEDIATOR - Multimedia Publishing Brokerage Service<br />
The project will demonstrate the use of an intelligent multimedia brokerage service for<br />
pan-<strong>European</strong> customers and suppliers in the publishing area. Services offered will<br />
include specialised video-on-demand, hypervideo, and conventional publishing services.<br />
Existing technology and project developments will be integrated for this purpose.<br />
Amongst the key issues are a whiteboard for multimedia document production and<br />
communication APIs for several communication protocols.<br />
Link to <strong>Telework</strong>/Tele-cooperation<br />
The trial is expected to explore the added value of the services to be developed to<br />
telework/telecooperation.<br />
AC099 TELESHOPPE<br />
The main objectives of TELESHOPPE are to investigate how the use of advanced<br />
multimedia technologies and virtual reality can stimulate the “touch and feel” of<br />
physical shopping in a telepresence shopping experience, and to incorporate this<br />
research in a series of demonstrators and field trials using broadband ISDN and ATM<br />
networks.<br />
Link to <strong>Telework</strong>/Tele-cooperation<br />
The key issues involve multi-disciplinary collaboration ranging from software<br />
engineering, virtual reality, interactive coded video, speech technology, spoken<br />
dialogues, video production and programming, user interface engineering and<br />
marketing. This will obviously provide input to the products of the telework chain.<br />
AC-101 IBCoBN - Integrated Broadband Communication and Broadcast Networks<br />
The main objective of the project is to identify the broadband communication needs of<br />
residential users and key residential applications. It also aims to initiate longer term<br />
R&D into the IBC needs of the CATV sector and to create a centre of excellence (Euro<br />
Cable Labs) to take over the identification of future requirements for local and regional<br />
cable networks. IBCoBN will be running trials in several CATV sites in Belgium, the<br />
Netherlands, Portugal, UK, Russia and possibly Spain.<br />
Link to <strong>Telework</strong>/Tele-cooperation<br />
The universal IBC service planned by the project addresses the communication needs of<br />
residential users including older and disadvantaged people, as well as the needs of<br />
businesses (with emphasis on SMEs and freelancers/portfolio workers) and of the public<br />
sector (in particular health, education and local government). By verifying high speed<br />
applications which are desirable and affordable. The project expressed their interest to<br />
play a major role within the <strong>Telework</strong> Chain, as telework is seen as a major application<br />
to support by residential broadband.<br />
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<strong>Telework</strong> 96<br />
AC114 SMARTS - SME and Regional Telecoms Support<br />
The strategic objective of SMARTS is to increase the participation of small and medium<br />
sized enterprises (SMEs) in the work of and exploitation of results from the ACTS<br />
programme. In this project ‘participation’ is defined as:<br />
• full partnership or subcontractor in a new or established ACTS project<br />
• triggered use of broadband technologies and services in their own proprietary<br />
technology base<br />
• attendance at ACTS events<br />
• use of broadband products and services by non-technically based SMEs (e.g. in<br />
tourism)<br />
• engineers and scientists from SMEs joining ACTS projects and trials as guest<br />
researchers.<br />
In the second phase of the ACTS programme SMARTS will focus on the opportunities<br />
provided by the emerging electronic market and by the diversification and improvement<br />
of electronic commerce software, for SMEs and their partners (suppliers, clients,<br />
distributors).<br />
Link to <strong>Telework</strong>/Tele-cooperation<br />
SMARTS will contribute particularly in the area of tele-cooperation, whereas the<br />
overlap with the electronic commerce environment can be substantial.<br />
ETD (10081) - <strong>European</strong> <strong>Telework</strong> Development (to be confirmed)<br />
ETD addresses the AC80 task, focusing on telework:<br />
• stimulating early and effective take up of telework<br />
• developing common and concerted actions at both <strong>European</strong> and national level, using<br />
professional outreach methods to reach selected target audiences<br />
• removing barriers to take up by developing a clear vision and perspective of<br />
telework, and sharing this with the parties concerned<br />
• stimulate and support early and widespread use of the technologies of telework<br />
through a <strong>European</strong> network of telework websites and associated on-line services<br />
Link to the <strong>Telework</strong>/Telecooperation Chain<br />
ETD will support and co-ordinate Chain activities, and work with chain participants to<br />
optimise the match between user needs and emergent technologies and services and<br />
promote awareness of telework related developments and trials<br />
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<strong>Telework</strong> 96<br />
DIPLOMAT (10095) - <strong>European</strong> Charter for <strong>Telework</strong>ing (to be confirmed)<br />
DIPLOMAT comprises two main actions:<br />
• to create a comprehensive <strong>European</strong> Charter for <strong>Telework</strong>, identifying applications<br />
for ACTS and other technologies, and to obtain agreement on that charter.<br />
• to contact up to 2000 influential organisations in the process of discussions and of<br />
obtaining agreement, in order to solicit their views and inform them about<br />
teleworking, ACTS Technologies and the Information Society, stimulate telework<br />
trials and usage of ACTS technologies.<br />
Link to the <strong>Telework</strong>/Telecooperation Chain<br />
DIPLOMAT will use input from ACTS projects in general, and, more specific, from<br />
GAT Chain projects, in developing the guidelines.<br />
TEESURA (10214) - Techno Economic Evaluation and Sectorial User Requirements<br />
(to be confirmed)<br />
The target of this project is the development of an ACTS Solution Provider in order to<br />
translate enduser application requirements into technical solutions. Basically, the<br />
TEESURA service is to compare ICT user requirements with system functionalities of<br />
already existing applications and services. It will also offer the possibility to Telecom<br />
Operators and Service Providers to carry out different market survey studies to define<br />
different emerging scenarios considering end-user needs. Thus TEESURA will support<br />
ACTS projects by giving feedback whether their technical ICT solution goes conform<br />
with a broader end-user needs context.<br />
Link to the <strong>Telework</strong>/Telecooperation Chain<br />
The Solution Provider could contribute to the development of ACTS <strong>Telework</strong><br />
Guidelines by supporting the development of different scenarios following a specific set<br />
of guidelines.<br />
4.4. Guidelines on <strong>Telework</strong><br />
Through the experience in telework trials and the concertation mechanism the ACTS<br />
<strong>Telework</strong> Chain will develop guidelines on good practice, thus encountering and<br />
addressing/removing barriers to the implementation of advanced information and<br />
communication technology in work. The initial key issues for guidelines are:<br />
• the employment status of teleworkers - for insurance, social security, taxation and<br />
health & safety legislation;<br />
• information security and data protection - given a new dimension when an<br />
organisation’s private network becomes a virtual network on public infrastructures;<br />
• service interoperability: to ensure seamless inter-operability of corporate “office”<br />
systems, with home systems, and 3rd party (neighbourhood office) systems;<br />
• communications regulatory and network management issues - such as multiple call<br />
forwarding, personal number etc. (in and out public networks);<br />
• liability and responsibility issues; particularly in relation to 3rd parties such as<br />
operators of neighbourhood offices.<br />
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<strong>Telework</strong> 96<br />
Special attention is needed for the trans border telework.<br />
However, the key objective in developing guidelines is to achieve a wide consensus on<br />
how to deal with telework. The most important success factor in this is the breadth of<br />
consensus. The best set of guidelines from a viewpoint of content is worthless if it<br />
doesn’t have the commitment and agreement of the major players.<br />
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<strong>Telework</strong> 96<br />
- 76 -
The development of EU actions to stimulate <strong>Telework</strong> Annex 1<br />
ANNEX 1<br />
THE DEVELOPMENT OF EU<br />
ACTIONS TO STIMULATE<br />
TELEWORK<br />
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Annex 1<br />
The development of EU actions to stimulate <strong>Telework</strong><br />
- 78 -
The development of EU actions to stimulate <strong>Telework</strong> Annex 1<br />
ANNEX 1:<br />
THE DEVELOPMENT OF EU ACTIONS TO STIMULATE<br />
TELEWORK<br />
1989 - 90 Concerns in RACE about regional and rural economic impacts of<br />
advanced communications risks of exclusion ; opportunities for decentralisation.<br />
1990 - 91 Planning exercise for “Opportunities for Rural Areas “ (ORA”);<br />
strategic analysis identifies telework exploration as one key theme:<br />
liaison with DG VI in context of reform of CAP - with focus on<br />
increasing non-Agricultural employment in rural areas: planned<br />
synergy between ORA-RTD and LEADER I structural fund support to<br />
local rural employment initiatives.<br />
1992 - 94 ORA RTD: potential social + psychological impacts (PATRA); the<br />
“Business case” (MITRE); concertation and regional awareness of new<br />
devilment opportunities for <strong>Telework</strong> (SYNERGY-ECTF).<br />
RACE RTD: generic telework service validation through pilot<br />
applications in major industrial sectors - car manufacturing,<br />
construction, Aerospace, tourism...<br />
1992 - 93 Preparation of Commission’s white paper on Employment, growth +<br />
competitiveness; Internal + external consultation on a wider set of<br />
exploring actions related to telework and social/economic impacts of<br />
advanced communications; Commission Decision on a separate “Call<br />
for proposals” (outside the 3rd FP) - covering:<br />
- Broader employment/competitiveness implications<br />
- Transborder legal, regulatory, organisational issues<br />
- SME networking issues<br />
- Tele-service centre viability/management<br />
- Decentralisation/traffic impact issues<br />
Dec ‘93<br />
June 1994<br />
July 1994<br />
White paper: <strong>Telework</strong> as a priority in context of the transition to an<br />
information society and greater flexibility in employment<br />
Bangemann report: <strong>Telework</strong> as a priority in the transition to an<br />
information society - far employment creation, business<br />
competitiveness and traffic/environment management initiatives<br />
Commission adopts Action Plan for transition to an information society.<br />
4 themes:<br />
- enabling re-regulation;<br />
- RTD + Demonstrations<br />
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Annex 1<br />
The development of EU actions to stimulate <strong>Telework</strong><br />
- Consultations on employment, social + cultural<br />
implications<br />
- public awareness<br />
1995 - 98 Structural policy initiatives in the areas of SME re-structuring/training<br />
(ADAPT - DG V); regional economic Development (IRISI + other<br />
Article 10 measures) and rural economic development (LEADER II).<br />
Public awareness:<br />
The Information Society Forum and the High Level Expert Group on<br />
the Social and Societal Aspects of the Information Society will identify<br />
challenges and make recommendations.<br />
Exploratory actions for legislative measures: Green paper (formal<br />
consultation) on employment legislation (DG V); country studies and<br />
workshop on Health + Safety issues (DG V - Lux).<br />
RTD: usage trials of generic advanced services and technology<br />
development + service/usage deployment concertation chain for<br />
Guidelines consensus (ACTS); demonstration of telework for new<br />
employment and urban/rural development (TRAPS); Technologies for<br />
new business organisations (IT).<br />
Publication and dissemination of the results of the exploratory <strong>Telework</strong> stimulation<br />
actions; and emerging RTD results (EPRI - watch: Info-Win).<br />
Setting up of the Information Society Forum and the High Level Expert Group on social<br />
impacts of the information society: identification of challenges and recommendations<br />
<strong>European</strong> <strong>Telework</strong> week: simultaneous <strong>European</strong>, National + regional initiatives:<br />
conferences, seminars, open days, advertising and media coverage initiatives.<br />
Trans-<strong>European</strong> network stimulation<br />
Stimulation of coherent private-sector investment in trans-<strong>European</strong> service networks<br />
enabling trans-border telework development and creation of a simple <strong>European</strong> labour<br />
market for information management services: call for proposals: February <strong>1996</strong>.<br />
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ACTS and the Chain Concertation Mechanism Annex 2<br />
ANNEX 2<br />
ACTS AND THE CHAIN<br />
CONCERTATION MECHANISM<br />
- 81 -
Annex 2<br />
ACTS and the Chain Concertation Mechanism<br />
- 82 -
ACTS and the Chain Concertation Mechanism Annex 2<br />
ANNEX 2:<br />
ACTS AND THE CHAIN CONCERTATION MECHANISM<br />
This Annex contains a short description of ACTS and its Chain concertation mechanism.<br />
1. ACTS IN SHORT<br />
ACTS is an acronym for Advanced Communications Technologies and Services, a<br />
programme under the <strong>European</strong> Community 4th Framework R&TD Programme<br />
(collaborative research and technology development in Europe).<br />
Europe stands on the edge of a communications revolution. A new generation of<br />
technologies and services is about to emerge - with momentous consequences. For the<br />
new communications will change for the better the way we live, work and play.<br />
Communications overcome barriers in space and time. By dispensing with obstacles,<br />
advanced communications can create new work opportunities, new ways of delivering<br />
social services, new forms of education, new solutions for sustaining a clean<br />
environment, new ways of interacting with friends and family.<br />
<strong>Telework</strong>ing, to take one example, means that more and more people will be able to<br />
work near home with the help of advanced communications. This will add to job<br />
flexibility, greatly improve the quality of life of those already working, make work a new<br />
possibility for all sorts of people, and aid the environment by reducing unnecessary<br />
commuting, among other benefits.<br />
No-one need be excluded any more because of their location. Modern communications<br />
can reach every point, however isolated. Both Europe’s diversity and its cohesion will<br />
be strengthened.<br />
The new range of communications technologies and services provides the key to<br />
unlocking the potential of Europe’s peoples - by bringing access to the “information<br />
society”.<br />
Information is a commodity which everyone can draw on, and which everyone can<br />
contribute to - thanks to widespread communications. The challenge of providing access<br />
to the network of technology and services is the concern of the <strong>European</strong> Union’s<br />
telecommunications R & D programme, Advanced Communications Technologies and<br />
Services, ACTS.<br />
It will provide the framework for industry, research and educational institutions, and the<br />
public at large, to spearhead the introduction of these new technologies and new services<br />
- ensuring that Europe enters the 21st century benefiting from the new communications<br />
revolution.<br />
ACTS is part of a new agenda - outlined in the <strong>European</strong> Union’s White Paper on<br />
“Growth, Competitiveness and Employment” - aimed at making a direct contribution to<br />
Europe’s economic and social development. ACTS will provide the framework for<br />
advanced research and development in the communications field.<br />
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Annex 2<br />
ACTS and the Chain Concertation Mechanism<br />
ACTS will build on previous <strong>European</strong> Union R&D programmes, including RACE in<br />
telecommunications, giving the impetus for the implementation of the<br />
telecommunications needs of the information society.<br />
The work in the ACTS framework will stimulate the development of integrated<br />
broadband communications in Europe, with all manner of communications - voice and<br />
sound, still pictures and video images, data and text - providing boundless opportunities<br />
for new users, services and employment. The IBC network will link fixed and mobile<br />
communications in a seamless web.<br />
ACTS is not just a framework for technology development. It will demonstrate how<br />
advanced technology can help us to help ourselves. It will encourage the use of<br />
advanced communications services in residential and business applications. Services<br />
such as teleconferencing, information brokerage and teleworking will improve the way<br />
we work, while those such as home shopping, information services, and interactive video<br />
will remodel leisure and home life.<br />
Isolated “islands” of IBC technology are already operating. The challenge is to ensure<br />
that widespread IBC services are made available as soon as possible. Everyone,<br />
everywhere in the Union should have access to a pan-<strong>European</strong> IBC network by the turn<br />
of the century.<br />
ACTS will bring together individual companies, public sector organisations, research<br />
institutes, schools and universities to develop and used advanced communications<br />
technologies and services. Its work will be concentrated in critical fields such as optical<br />
technologies, multimedia and mobile communications.<br />
The participants in ACTS projects will work in six main areas of advanced<br />
communications. The projects will link participants from different industries, different<br />
disciplines and different countries in co-ordinated research into the implementation and<br />
use of new technologies and services.<br />
• Interactive digital multimedia services<br />
Once computers dealt with letters and numbers. Now they present<br />
information to the user integrating data, image and sound.<br />
But this mixing of information media - multimedia - is only just beginning.<br />
By combining technologies, multimedia created new dimensions to<br />
information - leading directly to new uses of that information, in turn creating<br />
new opportunities for growth, competitiveness and employment.<br />
The familiar but distinct television and telephone networks will merge into a<br />
single web of high capacity links channelling any and all forms of<br />
communication between distant places.<br />
• Photonic technologies<br />
Photonic techniques, using light rather than electricity, will improve<br />
communications dramatically - thanks to extremely high-speed high-capacity<br />
transmission and switching abilities.<br />
Fibre optic cables form the back-bone of existing telecommunications<br />
networks, and increasingly reach out to individual premises, both business<br />
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ACTS and the Chain Concertation Mechanism Annex 2<br />
and residential. But optical switching will also be an important feature of the<br />
IBC network.<br />
Fully optical operation from end-to-end across the network will offer great<br />
improvements over electronic techniques.<br />
• High-speed networking<br />
High speed is the key to advances in communications. It is essential for many<br />
new applications - real-time video, for example, or the rapid transfer of data<br />
between computers.<br />
The work promoted by ACTS aids the implementation of integrated, highspeed,<br />
“multigigabit” networks by the year 2000. These services will be<br />
available initially to leading-edge users in <strong>European</strong> industry, research<br />
organisations and universities, preparing the way for the Europe-wide<br />
deployment of high-speed networks.<br />
• Mobility and personal communications networks<br />
Europe has led the way in developing and implementing personal<br />
communications systems. It is vital for Europe to keep the initiative in this<br />
area. ACTS will contribute to <strong>European</strong> efforts to maintain that leadership.<br />
Few markets have grown as rapidly as the mobile telecommunications<br />
networks introduced in Europe over the last few years. But the era of mobile<br />
networks is still in its infancy. Wide availability will allow people to<br />
communicate freely from homes or offices, towns or rural areas, fixed<br />
locations or moving vehicles.<br />
Communication will be possible between anybody, anywhere, anytime.<br />
• Intelligence in networks and service engineering<br />
Substantial intelligence will be needed in the IBC network to provide users<br />
with an array of sophisticated telecommunications services. Intelligence adds<br />
computer power to the network. This makes the network easier to use and<br />
increases its flexibility.<br />
Intelligence will also be critical in the field of service engineering - the<br />
creation of new telecommunications services. Intelligent techniques will be<br />
needed so that new services can be developed quickly and with quality.<br />
• Quality, security and safety of communications services and systems<br />
Quality, security and safety are all absolutely vital in communications<br />
network.<br />
With hundreds of millions of individual users sharing the network resources it<br />
is vital that each and every transmission is secure and safe. Business and<br />
residential users will demand transparent quality, security and safety at costeffective<br />
prices.<br />
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ACTS and the Chain Concertation Mechanism<br />
• Horizontal actions<br />
A series of “horizontal” actions will cross the boundaries between the ACTS<br />
work areas, concentrating efforts of the different participants. These actions<br />
will create demonstrations and trial systems to bring to a wider audience<br />
knowledge of the benefits of using the IBC network.<br />
Communication is about linking distant places. The <strong>European</strong> IBC network must<br />
interoperate with networks under development in the United States and Japan. And the<br />
<strong>European</strong> Union has a special responsibility to assist the development of<br />
telecommunications networks in Central and Eastern Europe.<br />
2. PROJECT CHAINS<br />
In the ACTS Programme, many projects have "deliverable" (or "dependency")<br />
relationships with one another, for example one develops components for another's<br />
prototype, which may in turn be validated in yet another project. At the most basic level,<br />
the deliverable may be the communication of key findings or other information. This sort<br />
of interaction is not by far the only interaction between projects.<br />
A structure for this integrated set of projects can be identified to optimise meaningful<br />
inter-relationships and information exchange between the actors, and to maximise the<br />
contribution that National Hosts on similar trial infrastructure sites can make to the<br />
programme and to dissemination of information.<br />
A first approximation to such a structure is obtained by assigning the sub-areas of the<br />
workplan action to one of several layers or domains broadly corresponding to those in<br />
the OSI model:<br />
• Applications<br />
• Services<br />
• Networks<br />
• Technologies<br />
and<br />
• Programme Management<br />
While such a simple model can give an insight into the emerging programme structure, it<br />
cannot adequately reflect the dynamics of the programme in the time dimension. While<br />
there is a potential future vertical flow of 'networks' contributing to 'services' contributing<br />
to 'applications' and a horizontal flow of 'technology' feeding into 'components', feeding<br />
into 'systems' and feeding into 'systems integration' projects in different domains will be<br />
working in parallel.<br />
This domain model underpins the concept which has been identified as the main<br />
concertation mechanism in ACTS - the project chain.<br />
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ACTS and the Chain Concertation Mechanism Annex 2<br />
What can we now<br />
do that couldn’t<br />
be done before<br />
ENABLING<br />
TECHNOLOGY<br />
APPLICATIONS<br />
COMPONENTS<br />
Will it work<br />
SERVICE<br />
COMPONENTS<br />
Will it work<br />
APPLICATIONS<br />
TRIALS<br />
Does anybody want it<br />
and at what price <br />
SERVICE<br />
TRIALS<br />
Can we deliver<br />
the services<br />
NETWORK<br />
TRIALS<br />
How well<br />
does it<br />
all fit<br />
together<br />
MULTI-<br />
DOMAIN<br />
TRIALS<br />
NETWORK<br />
COMPONENTS<br />
Will it work<br />
Can we build and<br />
manage the network<br />
INFORMATION & DISSEMINATION SUPPORT<br />
So What<br />
Domain Rationale<br />
Enabling Technology projects are those which demonstrate new levels of device,<br />
subsystem or software performance.<br />
Network Components projects show how innovative technology can be used to deliver<br />
new network capabilities such as:<br />
• high capacity national or international interconnectivity;<br />
• low cost local access;<br />
• fixed / mobile integration.<br />
Service Components projects are principally concerned with developing the software<br />
environments in which novel services can be created and delivered.<br />
Applications Components projects show how generic features of an application could be<br />
implemented, for example terminals, modular software, human-computer interface<br />
(HCI), security.<br />
Network Trials projects show how the individual transmission and switching elements of<br />
a network can be integrated into a coherent and controllable infrastructure.<br />
Service Trials projects show how to match service requirements to the underlying<br />
network capabilities and deliver end-to-end service to customers.<br />
Applications Trials fall between two extreme idealised models - technology-push and<br />
user-pull. The pure technology-push trial integrates technology into generic applications<br />
and exposes these applications to potential users. They play a major role in promoting<br />
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Annex 2<br />
ACTS and the Chain Concertation Mechanism<br />
advanced communications concepts and assessing user reaction to them. They may<br />
subsequently lead to a user-pull trial, where applications are tested with enthusiastic<br />
users under real-life conditions. User-pull trials define paths towards the development of<br />
commercial products and services.<br />
Multi Domain Trials projects show how to achieve pan-<strong>European</strong> interworking and point<br />
the way towards commercial operation of services. They also address the management of<br />
applications, services and networks, taking into account such issues as security, charging<br />
and billing.<br />
Information and dissemination support projects help to integrate the output of the<br />
programme and make it available to those who can exploit it. This may include<br />
facilitating appropriate inter-project contacts, exploring the socio-economic or regulatory<br />
perspective, and facilitating information exchange with external constituencies.<br />
Inter-project relationships are generally only between projects within a technical domain.<br />
In order to achieve a mechanism for managing the ACTS programme allowing to get the<br />
best out of interaction between projects, chains linking projects right across the<br />
programme and often beyond, need to be identified.<br />
Such chains should conceptually link the underlying technologies through components<br />
and systems and terminate in the Applications domain, the eventual output being<br />
evidence for possible new product opportunities for industry or PNOs.<br />
Chains may often be identified with the most permanent results of the programme,<br />
visible to the outside. They can be vehicles for awareness creation, for publishing<br />
guidelines, for documenting the validation of technologies and services, for achieving<br />
impacts in external constituencies. The chain topics and structures must therefore be<br />
given very close attention by the projects and in the concertation mechanisms for the<br />
ACTS programme. Each chain has a clear purpose, focus or objective leading to concrete<br />
results.<br />
Project chains are seen as a vital aspect of the ACTS programme and for making it<br />
operate in a significantly different manner from the predecessor RACE programmes.<br />
Chains offer the opportunity of further increasing the effectiveness and value of the<br />
ACTS programme.<br />
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Participants In <strong>Telework</strong> Initiatives Annex 3<br />
ANNEX 3<br />
PARTICIPANTS IN TELEWORK<br />
INITIATIVES<br />
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Participants In <strong>Telework</strong> Initiatives<br />
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Participants In <strong>Telework</strong> Initiatives Annex 3<br />
ANNEX 3:<br />
PARTICIPANTS IN TELEWORK INITIATIVES<br />
In this annex are listed:<br />
1. the projects in the <strong>Telework</strong> Stimulation Actions<br />
2. the participants to the ACTS <strong>Telework</strong> Concertation Chain<br />
3. the participants and sponsors of the <strong>European</strong> <strong>Telework</strong> <strong>Week</strong><br />
1. PROJECTS IN THE TELEWORK STIMULATION ACTIONS<br />
The summary reports on the telework stimulation actions are based on the outcomes of<br />
groups of projects. Per Summary Report the contributors are listed in the following sub<br />
sections.<br />
T1015 ACCORDE - Advanced Communications for Cohesion & Regional<br />
Development<br />
Analysis Actions<br />
Duration of Project: 12 months<br />
Coordinator: NEXUS Europe Ltd* IRL<br />
Partners: CURDS - Centre for Urban & Regional Development Studies UK<br />
Fraunhofer Gesellschaft: Information and Communications Technology - ISI D<br />
Recherce e Projetti<br />
I<br />
IDATE - Institut de l'Audiovisuel et des Télécommunications en Europe F<br />
CCS - Culture & Communication Studies<br />
DK<br />
University of Azores, Department of Economics<br />
P<br />
PRISMA<br />
GR<br />
TRG -Telecommunications Research Group<br />
DK<br />
INMARK Estudios y Estrategias, SA<br />
E<br />
*Contact:Seán O Siochrú TEL:+353 1 8745158 FAX:+353 1 8745186 E-mail:CompuServe 100325, 3566<br />
T1010 AD-Employ -<br />
Analysis Actions<br />
Employment Trends Related to the Use of Advanced<br />
Communications<br />
Duration of Project: 12 months<br />
Coordinator: Tele Danmark Consult A/S* DK<br />
Partners: Institute of Technology Assessment (Vienna) A<br />
Programme of Research on Engineering Science and Technology (Manchester)UK<br />
* Contact: Jeremy MILLARD TEL: +45 86 286455 FAX: +45 86 286499 E-mail: CompuServe 100117,1157<br />
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T1008 ADVANCE - Advancement of the ECTF -<br />
(<strong>European</strong> Community <strong>Telework</strong>ing Forum)<br />
Supporting and Coordination Actions<br />
Duration of Project: 18 months<br />
Coordinator: <strong>European</strong> Community <strong>Telework</strong> / Telematics Forum EEIG* E<br />
Partners: Innova International Srl I<br />
INMARK Estudios y Estrategias SA<br />
E<br />
Protocol Communications Ltd<br />
UK<br />
Fundación Universidad-Empresa<br />
E<br />
Associated Organisations:<br />
System Synthesis Ltd<br />
Empirica Gesellschaft für Kommunications und Technologieforschung mbH<br />
JALA International<br />
IDATE - Institut de l'Audiovisuel et des Télécommunications en Europe<br />
Odense University<br />
SW 2000 <strong>Telework</strong>ing Studies<br />
University of Aegean<br />
Wierda, Overmars & Partners<br />
UK<br />
D<br />
USA<br />
F<br />
DK<br />
UK<br />
GR<br />
NL<br />
*Contact: Andrew Page TEL: +34 1 541 72 64 FAX: +34 1 559 92 74 E-mail: CompuServe 71333,636<br />
T1002 ATTICA -<br />
<strong>European</strong><br />
Analysis of Constraints to Transborder <strong>Telework</strong> in the<br />
Community and the EEA<br />
Supporting and Coordination Actions Duration of Project: 6<br />
months<br />
Coordinator: CESIA* F<br />
Partners: Cabinet A. Benssoussan F<br />
Tarto Lyons Solicitors<br />
UK<br />
Cabinet Mertens & De Coster<br />
B<br />
Advocatfirmaet P. Bostrup<br />
DK<br />
Cabinet M. Rato, D.Rocha, A.Perdiga & Ass.<br />
P<br />
Eizert, Paule & Partners<br />
D<br />
Studio Legale Sutti<br />
I<br />
IDATE - Institut de l'Audiovisuel et des Télécommunications en Europe F<br />
* Contact: Philippe CAILLE TEL: 33 91 165191 FAX: 33 91 730138 E-mail: CompuServe 100135,3724<br />
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Participants In <strong>Telework</strong> Initiatives Annex 3<br />
T1004 COBRA - Constraints and Opportunities in Business Restructuring -<br />
an Analysis<br />
Supporting and Coordination Actions Duration of Project: 6<br />
months<br />
Coordinator: Adaptation Limited* UK<br />
Subcontractor: Empirica Gesellschaft fur Kommunications - und Technologieforschung mbH<br />
Centre d'Information et de Relations Publiques SA<br />
CELSA SA<br />
Home Office Partnership<br />
University of Aegean, Dept of Business Administration<br />
D<br />
B<br />
B<br />
UK<br />
GR<br />
*Contact: Colin COULSON-THOMAS TEL:+ 44 81 857 5907 FAX:+44 81 857 5947<br />
E-mail: cc_thomas@uk.ac.luton.vax2<br />
T1018 EBNET - <strong>European</strong> Small Business Network Pilot Demonstration<br />
Project<br />
Trials and Demonstrations<br />
Durations of Project: 18 months<br />
Coordinator: Cornix Managment Consulting* UK<br />
Partners: Empirica GmbH D<br />
Studio Maltempi srl<br />
I<br />
*Contact: Stephen Simmons TEL: 44 736 332736 FAX:44 736 69477 E-mail: CompuServe 100326,2563<br />
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T1025 ENVIRON - Environmental Benefits & Impacts of Advanced<br />
Communications<br />
Analysis Actions<br />
Duration of Project: 12 months<br />
Coordinator: Epsilon International SA* G<br />
Subcontractor: Tele Danmark Consult A/S<br />
Analysys Ltd.<br />
CEDRU<br />
Fundesco<br />
INNOVA International srl<br />
DK<br />
UK<br />
P<br />
E<br />
I<br />
*Contact: Marc BONAZOUNTAS Tel: 30 1 682 2140 Fax: 30 1 684 2420 E-mail: dkal@leon.nrcps.ariadne-t.gr<br />
T1017 EVONET - The <strong>European</strong> Virtual Office Network<br />
Trials and Demonstrations<br />
Duration of Project: 18 months<br />
Coordinator: Home Office Partnership* UK<br />
Partners: The Global Office Network EEIG, including specifically:<br />
Business Space Ltd., London<br />
Offiten SA, Barcelona<br />
Multiburo Paris<br />
Multiburo Budapest<br />
Mercury Communications Ltd.<br />
Subcontractors: Digital Equipment Corporation Europe SA/NV<br />
Mercury Communications Ltd<br />
UK<br />
E<br />
F<br />
H<br />
UK<br />
B<br />
UK<br />
Associate & Sponsoring Partners<br />
At least seventeen of the Global Office Network members will be participating in the pilots. All apart from<br />
the partners listed above will be funding the pilots entirely themselves.<br />
*Contact: Chris Moller TEL: +44 223 421 911 FAX:+44 223 421 760 E-mail: CompuServe 100102,54<br />
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Participants In <strong>Telework</strong> Initiatives Annex 3<br />
T1012 EXPERTS UNLIMITED<br />
Trials and Demonstrations<br />
Duration of Project: 18 months<br />
Coordinator: SW 2000 - <strong>Telework</strong>ing Studies* UK<br />
Partners: Inmark Estudios y Estrategias SA E<br />
Grampian <strong>Telework</strong> Partnership<br />
UK<br />
<strong>European</strong> Community <strong>Telework</strong>/Telematics Forum - EEIG<br />
UK<br />
University College, Cork<br />
IRL<br />
Associated Organisations and Sponsors:<br />
INEM, Spain<br />
FGUAM, Spain<br />
ET/CLDA, Spain<br />
GENT, Scotland, United Kingdom<br />
British Telecom, United Kingdom<br />
Nothern Telecom, Canada<br />
GTWP, Scotland, United Kingdom<br />
IDA, Ireland<br />
Telecom Eireann (NEU & PSU), Ireland<br />
E<br />
E<br />
E<br />
UK<br />
UK<br />
CDN<br />
UK<br />
IRL<br />
IRL<br />
*Contact: Noel HODSON TEL: +44 865 60994 FAX: +44 865 64520 E-mail: CompuServe 100143,2571<br />
T1013 HRM - <strong>Telework</strong> Centres<br />
Trials and Demonstrations<br />
Duration of the Project: 18 months<br />
Coordinator: EDUNET* B<br />
Partners: Centre Régional de Recherche Image - CRRI F<br />
Classes Moyennes Entreprises Services<br />
B<br />
EUTELIS<br />
F<br />
Sponsors: Belgacom B<br />
Alcatel<br />
F<br />
*Contact: Thierry MONIQUET TEL: +32 10 812710 FAX: +32.10.813814 E-mail:: CompuServe 100071,212<br />
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T1023 METIER - Macro Economic and Trade Impacts of Advanced<br />
Communications<br />
Analysis Actions<br />
Duration of Project: 12 months<br />
Coordinator: Analysys Ltd* UK<br />
Subcontractor: Institute Cerda<br />
Epsilon International SA<br />
DIW - Deutsches Institut für Wirtschaftsforschung<br />
Technical University of Denmark -<br />
The Telecommunications Research Group<br />
DK<br />
E<br />
GR<br />
D<br />
*Contact: Andrew ENTWISTLE<br />
TEL: +44 223 460600 FAX: +44 223 460866 E-mail: awe@analysys.co.uk<br />
T1006 OFFNET - <strong>European</strong> Networked Neighbourhood Offices<br />
Trials and Demonstrations<br />
Duration of Project: 18 months<br />
Coordinator: Royal Agricultural Society of England (National Rural Enterprise Centre)* UK<br />
Partners: Anglesey Business Centre UK<br />
Henley Management College<br />
UK<br />
Institute of Technology Assessment<br />
A<br />
Altmärkisches Entwicklungsgesellschaft Apenburg e.V.<br />
D<br />
Antur Teifi Valley Business Centre<br />
UK<br />
Supporting organisations<br />
Telecottage Association - The Association of <strong>Telework</strong>ers<br />
Telecottages and Telecentres<br />
Telecottages Wales<br />
UK<br />
UK<br />
*Contact: Simon BERRY TEL: + 44 1203 690691 FAX: + 44 203 696770<br />
E-mail: S.Berry@midnet.com or CompuServe 100135,2515<br />
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Participants In <strong>Telework</strong> Initiatives Annex 3<br />
T1022 PLATO - Platforms and Tools for Transborder <strong>Telework</strong> Systems<br />
Supporting and Coordination Actions<br />
Duration of Project: 6 months<br />
Coordinator: ExperTeam Telecom GmbH* D<br />
Subcontractor: IDATE - Institut de l'Audiovisuel et des Télécommunications en Europe<br />
F<br />
*Contact: Georg SIES TEL: 49 231 754 6 421 FAX: 49 231 754 6754 E-mail: CompuServe100135,2665<br />
T1024 CLEAN - Potential Environmental Benefits of Advanced Communications<br />
Analysis Actions<br />
Duration of Project: 9 months<br />
Coordinator: INNOVA International Srl* I<br />
Subcontractor: Comité pour l'Aménagement des Temps de Travail et de Loisirs<br />
Estudios Proyectos y Planificación SA<br />
JALA International Inc.<br />
Culture and Communication Studies<br />
Technology Assessment unit, Austrian Academy of Science<br />
F<br />
E<br />
USA<br />
DK<br />
A<br />
Contact: Enrique de la SERNA TEL: 39 6 8530 0846 FAX: 39 6 8535 1068<br />
E-mail: e.delaserna@agora.stm.it - CompuServe100340,2203<br />
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T1021 PRACTICE - Code of Practice for <strong>Telework</strong> in Europe.<br />
Supporting and Coordination Actions<br />
Duration of Project: 6months<br />
Coordinator: Wierda Overmars & Partners* NL<br />
Partners: INMARK Estudios y Estrategias SA E<br />
Empirica Gesellschaft für Kommunikations & Technologiesforschung mbH D<br />
Hugo Sinzheimer Institute/ University of Amsterdam<br />
NL<br />
Largo Caballero Foundation<br />
E<br />
Albanet Ltd.<br />
UK<br />
Associated Organisations and Sponsors:<br />
IBM - Germany<br />
Bundespost Telekom, Germany<br />
RABO-bank, The Netherlands<br />
The Ministry of Transport, Public Works and Watermanagement<br />
The Ministry of Employment and Social Affairs<br />
The Trade Union Federation for Middle and Higher Personel MHP<br />
The Ministry of Housing, Planning and the Environment<br />
Digital Equipment bv<br />
The Federation of Labour Unions FNV<br />
D<br />
D<br />
NL<br />
NL<br />
NL<br />
NL<br />
NL<br />
NL<br />
NL<br />
*Contact: J.C.C. OVERMARS TEL: 31 70 3505661 FAX: 31 70 3584550 E-mail: CompuServe 100115,2117<br />
T1009 - PROLINK - A Transeuropean PROfessional <strong>Telework</strong> LINK<br />
Trials and Demonstrations<br />
Duration of project: 18 months<br />
Coordinator: Electricité de France Direction des Etudes et Recherches , EDF* F<br />
Partners: France Telecom F<br />
Siemens Nixdorf Informationssysteme AG<br />
D<br />
IDATE - Institut de l'Audiovisuel et des Télécommunications en Europe F<br />
Centre Lyonnais d'Ingénierie - Nuclear Power Plants<br />
F<br />
* Contact: Son PHAN TEL:+33 1 47653500 FAX:+33 1 47653001 E-mail Son.PHAN@der.edf.fr<br />
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Participants In <strong>Telework</strong> Initiatives Annex 3<br />
T1007 RECITE- Remote Electronic Construction Industry Telematics<br />
Experiment<br />
Trials and Demonstrations<br />
Duration of Project: 20 months<br />
Coordinator: The Danish Master Builders' Organisation * DK<br />
Partners:<br />
Centre Expérimental de Recherches et d'Etude de Bâtiment et de Travaux Publics F<br />
Home Office Partnership<br />
UK<br />
Associated Organisations and Sponsors<br />
The Danish Building Research Institute (SBI)<br />
DK<br />
EDI- Byg<br />
DK<br />
Hans Ulrik Jensen A/S (HUI A/S)<br />
DK<br />
Troels Jorgensen A/S (TJ A/S)<br />
DK<br />
Centre Expérimental de Recherches et d'Etudes de Bâtiment et de Travaux Publics F<br />
EDICONSTRUCT (EDICON)<br />
F<br />
FNB, Conseil de l'Artisanat<br />
F<br />
*Contact: Niels STRANGE TEL: +45 33 919293 FAX: +45 33 153111 E-mail: CompuServe 100317,354<br />
T1014 REGIODESK<br />
Supporting and Coordination Actions<br />
Duration of Project: 15 months<br />
Coordinator: Mag Yc Micro bvba * B<br />
Partners: Teleport Sachsen Anhalt GmbH D<br />
NSSL, Northwold Systems and Services<br />
UK<br />
NEXUS Europe Ltd<br />
IRL<br />
Subcontractors: Cork <strong>Telework</strong>ing Centre<br />
IRL<br />
*Contact: Herman HEYLENS TEL: +32 2 582 6929 FAX: +32 2 582 8066 E-mail: CompuServe 100277, 1114<br />
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T1019 RITE - Regional Infrastructure for <strong>Telework</strong>ing<br />
Trials and Demonstrations<br />
Coordinator: Systems Synthesis Ltd UK<br />
Duration of the Project: 18 months<br />
Partners: Protocol Communication Ltd UK<br />
IDATE - Institut de l'Audiovisuel et des Télécommunications en Europe F<br />
INMARK Estudios y Estrategia, SA<br />
E<br />
University of the Aegean<br />
GR<br />
Wierda Overmars & Partners<br />
NL<br />
<strong>European</strong> Community of <strong>Telework</strong> / Telematics Forum EEIG<br />
E<br />
EuroConseil Oy<br />
SF<br />
Associated Organisations and Sponsors:<br />
Department of Lot et Garonne<br />
F<br />
Finnish Ministry of Labour (Flexiwork programme)<br />
SF<br />
Finnish Ministry of the Interior (New working structures for rural areas SF<br />
Grampian Regional Council, Scotland<br />
SF<br />
Province of North Holland<br />
NL<br />
Regional Govenrment of Galicia, Spain<br />
E<br />
Regional Government of Aquitaine (Advanced Communications Agency) F<br />
Sun Microsystems, Ltd<br />
UK<br />
Sybase, Inc.<br />
USA<br />
Verity, Inc.<br />
UK<br />
Telebit, Ltd<br />
UK<br />
Contact: David J. Brain TEL:+44 117 923 8853 FAX:+44 117 923 8834 E-mail: info@ssynth.demon.co.uk<br />
T1011 SBN - Electronic Data Interchange as a Mechanism for Small<br />
Business Networking in The Context of <strong>Telework</strong>ing<br />
Trials and Demonstration<br />
Duration of Project: 18 months<br />
Coordinator: Soft Solution Limited* UK<br />
Partners: Telematics Research and Applications Centre UK<br />
Manchester Women's Electronic Village Hall - Workspace north West UK<br />
GeoNet GmbH<br />
D<br />
Office for Network Enhancement<br />
NL<br />
Janus-IT COMETT Centre<br />
UK<br />
*Contact: Pam WRIGHT TEL: + 44 61 839 4212 FAX:+ 44 61 839 4214 E-mail: Pam.Wright@mcr1.geonet.de<br />
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T1026 SOCIAL TRENDS IN USE OF MEDIA<br />
Analysis Actions Duration of Project: 9<br />
months<br />
Coordinator: Groupe Mac Gemini Consulting F<br />
Partners: Technibank I<br />
Technology Investment Partners<br />
F<br />
Technology Investment Partners<br />
USA<br />
*Contact: Gilles OURVOIE TEL: 33 1 44 40 19 00 FAX: 33 1 44 40 19 99 E-mail: gilles.orvoie@sp1.y-net.fr<br />
T1016 TELDET - <strong>Telework</strong> Developments and Trends -<br />
A Compilation of Information on <strong>Telework</strong> -<br />
Case Studies and Trend Analysis<br />
Supporting and Coordination Actions Duration of Project: 18<br />
months<br />
Coordinator:<br />
Empirica Gesellschaft für Kommunikations und<br />
Technologieforschung mbH, Bonn*<br />
D<br />
Partners: INMARK Estudio y Estrategias, SA E<br />
Work Research Centre Ltd, Dublin<br />
IRL<br />
INNOVA International Srl<br />
I<br />
IDATE Institut de l'Audiovisuel et des Télécommunications en Europe F<br />
Associated Partner: Ministry of Labour Finland<br />
Subcontractor: Wierda, Overmars & Partners<br />
SF<br />
NL<br />
*Contact: Werner B. KORTE TEL: +49 228 985 300 FAX: +49 228 985 3012 E-mail:werner@emp-d.uucp<br />
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T1020 TELEURBA - <strong>Telework</strong> and Urban and Inter-urban Traffic<br />
Decongestion<br />
Trials and Demonstrations Duration of Project: 18<br />
months<br />
Coordinator: Comité pour l'Aménagement des Temps de Travail et de Loisirs *<br />
dans la Région d'Ile de France (CATRAL)<br />
F<br />
Partners: Wierda Overmars & Partners NL<br />
INMARK Estudios y Estrategias SA<br />
E<br />
Ewbank Preece Ltd<br />
UK<br />
Jala international Inc.<br />
USA<br />
University College Dublin<br />
IRL<br />
Institut d'Aménagement et d'Urbanisme de la R.I.F.<br />
F<br />
Associated Organisations and Sponsors:<br />
The Chamber of Commerce, The Hague<br />
Ballast Nedam, Amstelveen<br />
The Ministry of Transport, Public Works and Watermanagement<br />
Conseil Régional d'Ile de France<br />
IBM France<br />
Fundación Universidad - Empresa<br />
NL<br />
NL<br />
NL<br />
F<br />
F<br />
E<br />
* Contact: Christine GAUTHIER - Philippe DORIN TEL: 33 1 40438491 FAX: 33 1 40438478<br />
E-mail: CompuServe 100331,515<br />
T1001 TESSE - <strong>Telework</strong> Experiments of Services for Small Enterprises<br />
Trials and Demonstrations<br />
Duration of Project: 18 months<br />
Coordinator: OpenStudio Studio Associato* I<br />
Partners: Dialogos Nea Media GR<br />
Gi & Emme Strategie per l'Impresa<br />
I<br />
Centre for <strong>European</strong> Social Research, University College Cork<br />
IRL<br />
Associated Organisations and Sponsors:<br />
Vogt + Weizenegger<br />
PRé<br />
acTIV8<br />
Clare Brass Designer<br />
Studio Legale Bergmann<br />
Metalfin<br />
Michele Barro Design Office<br />
D<br />
NL<br />
UK<br />
I<br />
I<br />
I<br />
I<br />
* Contact: Jesse B.T. MARSH TEL/FAX: +39 2 48008996 E-mail: CompuServe100101.2301<br />
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T1003 TWIN - Tele Working for the Impaired Networked Centres Evaluation<br />
Trials and Demonstrations<br />
Duration of Project: 18 months<br />
Coordinator: Centro Studi e Laboratori Telecomunicazione SPA* I<br />
Partners: Work Research Centre Ltd IRL<br />
Biomedical Transeuropean Association for Training<br />
GR<br />
Fondazione Pro Juventute Don Carlo Gnocchi<br />
I<br />
LEAD Scotland<br />
UK<br />
HUSAT Research Institute, Loughborough University of Technology UK<br />
National Research & Development Institute for Welfare and Health<br />
SF<br />
* Contact: Marco MERCINELLI TEL:+39 11 228 6123 FAX +39 11 228 6190<br />
E-mail: Marco.Mercinelli@MacPost.cselt.stet.it<br />
T1005 WORKNET -<br />
Large<br />
Trials and Demonstrations<br />
<strong>Telework</strong> Applications, Experience and Contracts in<br />
and SMEs Industrial Enterprises<br />
Duration of Project: 18 months<br />
Coordinator: ASTER srl - Agenzia per lo Sviluppo Economico dell' Emilia Romagna* I<br />
Partners: Lucrezio lab srl I<br />
Theseus Institute<br />
F<br />
Italtel SIT (Società Italiana Telecomunicazioni spa)<br />
I<br />
Expo Agenzia di Pubblicità<br />
I<br />
Coop. Anastasis<br />
I<br />
Opiocolor<br />
F<br />
*Contact: Annaflavia BIANCHI TEL: +44 91 222 7578 FAX: +44 91 232 9259 E-mail: a.f.bianchi@ncl.ac.uk<br />
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2. LIST OF THE PARTICIPANTS TO THE ACTS TELEWORK CONCERTATION CHAIN<br />
AC042: AVANTI - AdaptiVe and Adaptable Interactions for Multimedia<br />
Telecommunications ApplIcations<br />
Workplan References:<br />
AC516, AC119, AC304, AC305, AC20, AC40, AC121<br />
Participants<br />
Alcatel Siette<br />
IROE CNR<br />
FORTH<br />
GMD<br />
VTT<br />
Universita Siena<br />
MA<br />
I<br />
I<br />
GR<br />
D<br />
SF<br />
I<br />
UK<br />
Area:<br />
A05<br />
Contact: Dr. Mario Capurro Alcatel Siette<br />
Tel: +39-55-3063-354 Telecommunications Department<br />
Fax: +39-55-3063-293 Via Provinciale Lucchese, 33<br />
E-mail: siette@risc.idg.fi.cnr.it 50019 Sesto Fiorentino<br />
ITALY<br />
AC001:<br />
BOURBON - BrOadband Urban Rural Based Open Networks<br />
Workplan References:<br />
AC10, AC20, AC30, AC40<br />
Area:<br />
Participants<br />
Screenphones<br />
K-NET<br />
NorthWest Labs<br />
Helsinki Telephone Company<br />
Athens Technology Centre<br />
Octopus Flexible Business Concepts<br />
EuroConseils<br />
LENTIC<br />
Tellabs Ltd.<br />
IRL<br />
UK<br />
IRL<br />
SF<br />
GR<br />
NL<br />
SF<br />
B<br />
IRL<br />
Contact: Padraig Ryan Screenphones Ltd<br />
Tel: +353 71 41991 Finisklin Industrial Estate<br />
Fax: +353 71 41985 Sligo<br />
E-mail: pryan@sligo.screen.ie IRELAND<br />
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AC082:<br />
DIANE - Design, Implementation and operation of a Distributed<br />
Annotation Environment<br />
Workplan References:<br />
AC113; AC119; AC121<br />
Area:<br />
A01<br />
Participants<br />
Kapsch Aktiengesellschaft<br />
IPVR University of Stuttgart<br />
<strong>European</strong> Centre of Excellence for Parallel Computing<br />
Sistemas y Tratamiento de Información SA<br />
Hospital General de Manresa<br />
A<br />
D<br />
A<br />
E<br />
E<br />
Contact: Sanford Bessler Kapsch AG<br />
Tel: +43 1 81 111 4135 Wagenseilgasse 1<br />
Fax: +43 1 81 111 4156 1120 Vienna<br />
E-mail: bessler@kapsch.co.at AUSTRIA<br />
AC075: EIES - Europeam Information Exchange Service for the<br />
communication between harbours<br />
Workplan References:<br />
AC40, AC112<br />
Area:<br />
A01<br />
Participants<br />
France Telecom Expertel<br />
BIBA<br />
Ministry of Ports of Bremen<br />
Port Autonome de Bordeaux<br />
Institute of Shippings Economics and Logistics<br />
Agence de Coopération pour l'Europe de la Mer<br />
Logistische Systeme<br />
Autoridad Portuaria de Santander<br />
ENYCA<br />
Chambre de Commerce et d'Industrie de Brest<br />
Atlantide Grenat Logiciel<br />
Datenbank Bremishe Häfen<br />
F<br />
D<br />
D<br />
F<br />
D<br />
F<br />
D<br />
E<br />
E<br />
F<br />
F<br />
D<br />
Contact Jalal Samain Expertel<br />
Tel: +33 1 44 11 59 70 6 Impasse de Bonne Nouvelle<br />
Fax: +33 1 44 11 59 23 F-75010 Paris<br />
E-mail: Samainj@bnouvelle.expertel.fr FRANCE<br />
X.400: s=samainj; o=bnouvelle; p=expertel; a=atlas; c=fr<br />
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AC079:<br />
EPRI-WATCH - <strong>European</strong> Parliament Research Initiative Watch<br />
Workplan References:<br />
AC703<br />
Area:<br />
Participants<br />
TELEPORT Sachsen-Anhalt<br />
INFONET<br />
INFOPARTNER<br />
PONTON <strong>European</strong> Media Art Lab<br />
Europe Online<br />
EMPIRICA<br />
CATRAL<br />
RETI<br />
Institute of Technology Assessment (ITA)<br />
Desarollo y Recursos<br />
Open Studio<br />
Forschungsinstitut für Telekommunikation (FTK)<br />
Burger Breedband Net (BBN)<br />
North West Labs Ltd<br />
VTT Information Technology<br />
NCSR Demokritos<br />
D<br />
B<br />
L<br />
D<br />
L<br />
D<br />
F<br />
B<br />
A<br />
E<br />
I<br />
D<br />
B<br />
IRL<br />
SF<br />
GR<br />
Contact: Joan B. Schlieker Teleport Sachsen-Anhalt GmbH<br />
Tel: +49 39203 82030 Steinfeldstrasse 3<br />
Fax: +49 39203 82031 39179 Barleben<br />
E-mail: 100120,2237@compuserve.com GERMANY<br />
AC 101<br />
IBCoBN - Integrated Broadband Communications on Broadcast<br />
Networks<br />
Workplan References:<br />
AC101<br />
Participants<br />
Integan CV<br />
B<br />
Bioingeneiria Aragonesa<br />
E<br />
Gaselwest SV<br />
B<br />
Rubin Research Institute<br />
RUS<br />
Gillam SA<br />
B<br />
Kabel Oost BV<br />
NL<br />
NV Energiedistributie maatschappij voor Noord Nederland NL<br />
Portugal Telecom<br />
P<br />
DALTEK AB<br />
S<br />
Eurobell Limited<br />
UK<br />
Interaction Design Limited<br />
UK<br />
BNR Northern Telecom<br />
UK<br />
Area:<br />
A01<br />
Contact: John McEwan NSSL (ppr Integan CV)<br />
Tel: +44 1 728 723410 47A Fore Street<br />
Fax: +44 1 728 621190 Framlingham<br />
E-mail: 100141.1356@compuserve.com Suffolk IP13 9DD<br />
UNITED KINGDOM<br />
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AC023:<br />
IMMP - Integrated Multimedia Project<br />
Workplan References:<br />
AC112, AC113, AC114.<br />
Area:<br />
A01<br />
Participants<br />
Nokia Corporation<br />
Nynex Cable Comms Ltd.<br />
Telia AB<br />
Telecom Finland Ltd<br />
GMD Forschungszentrum Informationstechnik GmbH<br />
SF<br />
UK<br />
S<br />
SF<br />
D<br />
Contact: Antti Yla-Jaaski Nokia Corporation<br />
Tel: +358 0 43766851<br />
Fax: +358 0 43766377<br />
E-mail: ylajaask@research.nokia.com FINLAND<br />
AC006:<br />
MEDIAN - Wireless Broadband CPN/LAN for Professional and<br />
Residential Multimedia Applications<br />
Workplan References:<br />
AC409, AC405, AC408, AC411.<br />
Area:<br />
A04<br />
Participants<br />
IMST<br />
Adimec<br />
Dassault Electronique<br />
Deutsche Telekom AG (FTZ)<br />
Elektrobit<br />
Motorola<br />
Screenphones<br />
TNO-FEL<br />
Dresden University of Technology<br />
Eindhoven University of Technology<br />
University of Rome “La Sapienza”<br />
University of Southampton<br />
VTT Electronics<br />
North West Labs<br />
K Net Limited<br />
D<br />
NL<br />
F<br />
D<br />
SF<br />
UK<br />
IRL<br />
NL<br />
D<br />
NL<br />
I<br />
UK<br />
SF<br />
IRL<br />
UK<br />
Contact: Dr. Werner Pietsch IMST<br />
Tel: +49 2842 981 410 Carl-Friedrich-Gauß-Str. 2<br />
Fax: +49 2842 981 499 47471 Kamp-Lintfort<br />
E-mail: pietsch@imst.uni-duisburg.de GERMANY<br />
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AC096:<br />
MULTIMEDIA - Multimedia Publishing Brokerage Service<br />
Workplan References:<br />
AC113, AC119, AC121, AC506<br />
Participants<br />
Logic Control<br />
Universitat Politècnica de Catalunya<br />
Sarin Telematica (Saritel)<br />
Bintec<br />
Austrian PTT - FZA<br />
ArtsVideo<br />
Telefónica I+D<br />
Diacoma<br />
SkyWalk<br />
Fundació Catalana per a la Recerca<br />
Diari de Sabadell<br />
Class Editori<br />
Academia de Artes y Tecnologia<br />
E<br />
E<br />
I<br />
D<br />
A<br />
F<br />
E<br />
P<br />
D<br />
E<br />
E<br />
I<br />
P<br />
Area:<br />
A05<br />
Contact: Mr. Ramon Gracia LOGIC CONTROL<br />
Tel: +34 3 723 26 26 Ctra. Prats, 122<br />
Fax: +34 3 723 09 75 E-08208 Sabadell (Barcelona)<br />
E-mail: 70630.2555@compuserve.com SPAIN<br />
AC034:<br />
ON THE MOVE - Multimedia Information Services<br />
Workplan References:<br />
AC401<br />
Participants<br />
ERICSSON RADIO SYSTEMS<br />
DeTeMobil GmbH<br />
ERICSSON EUROLAB GmbH<br />
SIEMENS AG<br />
AACHEN UNIVERSITY<br />
BURDA NEW MEDIA GmbH<br />
IBM FRANCE<br />
GSI Tecsi<br />
BT plc<br />
BONNIER BUSINESS PRESS<br />
SONY Europa GmbH<br />
Burda New Media GmbH<br />
Kungliga Teknikska Hoegskolan<br />
Swedisch Institute of Computer Science<br />
S<br />
D<br />
D<br />
D<br />
D<br />
D<br />
F<br />
F<br />
UK<br />
S<br />
D<br />
D<br />
S<br />
S<br />
Area:<br />
A04<br />
Contact: Aleksander Marlevi Ericsson Radio Systems AB<br />
Tel: +46 8 757 2626 Torshamnsgatan 23, Kista<br />
Fax: +46 8 757 57 20 S 164 80 STOCKHOLM<br />
E-mail aleksander.marlevi(at)era-t.ericsson.se SWEDEN<br />
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AC071:<br />
SICMA - Scalable Interactive Continuous Media Server - Design and<br />
Application<br />
Workplan References:<br />
AC120, AC121 ;AC10, AC20<br />
Participants<br />
Parsytec Computer GmbH<br />
University of Paderborn<br />
Natural History Museum<br />
Cap Gemini SpA<br />
Multimedia Systems Centre<br />
Multimedia Systems Institute of Crete<br />
3D Scanners<br />
Gallo Romeins Museum Tongeren<br />
Deutsche Telekom AG<br />
Atelier fuer Informatik und Architektur<br />
D<br />
D<br />
UK<br />
I<br />
GT<br />
GR<br />
UK<br />
B<br />
D<br />
CH<br />
Area:<br />
A01<br />
Contact: Hans-Joerg Denuell Parsytec Computer GmbH<br />
Tel: +49 241 88890 Roermonder Str. 197,<br />
Fax: +49 241 888950 52072 Aachen,<br />
E-mail: denuell@parsytec.de GERMANY<br />
AC114:<br />
SMARTS - SME and Regional Telecoms Support<br />
Workplan References:<br />
AC703<br />
Area:<br />
Participants<br />
TELEPORT Sachsen-Anhalt<br />
PONTON <strong>European</strong> Media Art Lab<br />
Burger Breedband Net (BBN)<br />
North West Labs Ltd<br />
NCSR Demokritos<br />
Otaniemi Science Park Ltd<br />
Côte d’Azur Developpement<br />
Wordbank Ltd.<br />
Salzburger Technologie Zentrum GmbH<br />
D<br />
D<br />
B<br />
IRL<br />
GR<br />
SF<br />
F<br />
UK<br />
A<br />
Contact: Joan B. Schlieker Teleport Sachsen-Anhalt GmbH<br />
Tel: +49 39203 82030 Steinfeldstrasse 3<br />
Fax: +49 39203 82031 39179 Barleben<br />
E-mail: 100120,2237@compuserve.com GERMANY<br />
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AC070:<br />
TEAM - Team-based <strong>European</strong> Automotive Manufacture<br />
Workplan References:<br />
AC10, AC20, AC30, AC40, AC101, AC112, AC113, AC302,<br />
AC304, AC306, AC701-705<br />
Area:<br />
Participants<br />
ROVER Group Limited<br />
Fiat SpA<br />
Magneti Marelli SpA<br />
TRW Steering Systems Ltd<br />
Clearplas Ltd<br />
Siemens AG<br />
Fraunhofer Institut Fuer Graphische Datenverarbeitung<br />
Computervision UK Ltd<br />
University of Trento<br />
Institut fuer Werkzeugmaschinen und Fertigungstechnik<br />
University of Warwick<br />
Husat Research Institute<br />
Tirac Sligo Regional Technical College CREDCO<br />
UK<br />
I<br />
I<br />
UK<br />
UK<br />
D<br />
D<br />
UK<br />
I<br />
D<br />
UK<br />
UK<br />
IRL<br />
Contact: S. Juned ROVER Group Limited<br />
Tel: + 44 926 643376 Building 102<br />
Fax: + 44 926 643001 Gaydon Site<br />
E-mail: 100347,114 Warwickshire CV35 OBL<br />
UNITED KINGDOM<br />
AC064:<br />
TECODIS - <strong>Telework</strong>ing in Co-operative Development of Industrial<br />
Software<br />
Workplan References:<br />
AC30, AC112, AC303, AC304, AC603, AC703<br />
Area:<br />
A07<br />
Participant<br />
Ericsson S.A.<br />
FUE-ECTF<br />
Universidad Politécnica de Madrid<br />
Ericsson Eurolab Deutschland<br />
Ericsson Radio Systems AB<br />
Telefónica Investigación y Desarrollo<br />
Centro de Estudos de TelecomunicaÇöes<br />
Kungl Tekniska Högskolan<br />
E<br />
E<br />
E<br />
D<br />
S<br />
E<br />
P<br />
S<br />
Contact: L Gil Ericsson S.A. - Centro I+D<br />
Tel: +34 1 339 2968 Telémaco, 5<br />
Fax: +34 1 339 2804 28027 MADRID<br />
E-mail: itslga@madrid.ericsson.se SPAIN<br />
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AC099:<br />
TELESHOPPE - Teleshopping services using virtual reality and<br />
interactive multimedia<br />
Workplan References:<br />
AC106, AC112<br />
Area:<br />
A01<br />
Participants<br />
Agora Conseil, Sassenage<br />
GUS Home Shopping, Worcester<br />
MATRA Cap Systemes, Paris<br />
STREAM, Rome,<br />
Unipalm PIPEX, Cambridge<br />
CCIR, University of Edinburgh<br />
F<br />
UK<br />
F<br />
I<br />
UK<br />
UK<br />
Contact: Dr. J. P. Lefevre Agora Conseil<br />
Tel: +33 7626 4265 185, Hameau du Chateau<br />
Fax: +33 7653 1639 38360 Sassenage<br />
E-mail:<br />
FRANCE<br />
AC028:<br />
TOBASCO - TOwards Broadband Access Systems for CATV Optical<br />
net+works<br />
Workplan References:<br />
AC10, AC201, AC202, AC208<br />
Area:<br />
A02, A03<br />
Participants<br />
AT&T Network Systems N.L. B.V.<br />
ANT Nachrichtentechnik GmbH<br />
Corning Europe<br />
Royal PTT Nederland NV KPN Research<br />
Norcontel Ireland Ltd<br />
Philips<br />
University of Southampton<br />
NL<br />
D<br />
F<br />
NL<br />
I<br />
NL<br />
UK<br />
Contact: Ton Koonen AT&T Network Systems N.L. B.V.<br />
Tel: +31 35 874985 Botterstraat 45<br />
Fax: +31 35 875954 P.O. Box 18<br />
E-mail: A.M.J.Koonen@att.com THE NETHERLANDS<br />
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3. PARTICIPANTS AND SPONSORS OF THE EUROPEAN TELEWORK WEEK 1995<br />
Major Telecommunication and IT companies:<br />
3-COM<br />
Alcatel<br />
Belgacom<br />
BT<br />
Cap Volmac<br />
CSC Computer sciences<br />
EDS<br />
EUnet<br />
France Telecom<br />
IBM<br />
ICL<br />
Olivetti<br />
Siemens<br />
STET<br />
TeleDanmark<br />
Telefonica<br />
TELiNDUS<br />
Unisource<br />
Unisys<br />
Industry Associations:<br />
Club de l’Arche<br />
<strong>European</strong> Electronic Messaging Association (EEMA)<br />
<strong>European</strong> IT Industry Round Table (EITIRT)<br />
<strong>European</strong> Trade Union Federation<br />
<strong>Telework</strong> Associations:<br />
ACTS National Host Forum<br />
<strong>European</strong> Community <strong>Telework</strong> Forum (ECTF)<br />
Finnish Flexiwork Forum<br />
Netherlands <strong>Telework</strong> Platform<br />
The Belgian <strong>Telework</strong>ing Association<br />
The Irish <strong>Telework</strong>ing Association<br />
The Spanish <strong>Telework</strong>ing Association<br />
The Telecottage Association<br />
UK <strong>Telework</strong> Platform<br />
Universities:<br />
Cranfield school of Management<br />
U.A.M. Ciudad Universitaria de Cantoblanco<br />
Université Libre de Bruxelles<br />
University of Louvain.<br />
University of Wales<br />
Vrije Universiteit Brussel<br />
Regional government and development agencies:<br />
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Participants In <strong>Telework</strong> Initiatives Annex 3<br />
CATRAL Ile de France Regional Council<br />
City of Rome<br />
City of Vienna<br />
Region of Gent - Objective 2000<br />
Highlands and Islands Enterprise<br />
Nukoping Kommun<br />
Province of North Holland<br />
Financial Sector:<br />
ABB Verzekeringen<br />
ASLK/CGER<br />
BBL<br />
Standard Life<br />
Government Departments and agencies:<br />
Austrian Minister of Economy and Transport<br />
Austrian Minister of Science Research & Art<br />
Belgium Prime Minister<br />
Belgian Minister of Justice<br />
Belgian Minister of the Public Sector<br />
Minister, President of Wallonia<br />
Finnish Ministry of Labour<br />
French Ministry of Aménagement du Territoire<br />
Italian Ministry of Labour<br />
Netherlands Ministry of Economic Affairs<br />
Netherlands Ministry of Transport, Public Works and Water Mgt<br />
Other businesses<br />
AEIDL<br />
BPU Gmbh<br />
Computer Access<br />
EcoPlan<br />
Empirica<br />
IDATE<br />
INMARK<br />
INNOTEK<br />
INNOVA<br />
KFD<br />
Leber<br />
Management Techn. Ass.<br />
MatRix Matraves Riley Ltd<br />
Nutek<br />
Overmars Organisatie Adv.<br />
Protocol Communications<br />
Regus<br />
- 113 -
Annex 3<br />
Participants In <strong>Telework</strong> Initiatives<br />
SW2000<br />
System Synthesis<br />
Tele Danmark Consult A/S<br />
Telestugor<br />
TMPL Training/Consultants<br />
Teleport Brussels<br />
Toucan<br />
Youandi<br />
Home Office Partnership<br />
The Virtual Office<br />
Press and the media<br />
CDWare<br />
Haldane Publications Ltd<br />
Informatica Facil<br />
Kommunikatie Service Nederland<br />
Roularta<br />
Wall Street Journal<br />
- 114 -
Publications Annex 4<br />
ANNEX 4<br />
PUBLICATIONS<br />
- 115 -
Annex 4<br />
Publications<br />
- 116 -
Publications Annex 4<br />
1. PUBLICATIONS BY THE TELEWORK STIMULATION ACTION PROJECTS<br />
T1001 Business Design Run TESSE Run.. 1/08/94<br />
T1001 Campagne: Cultura della Comunicazione Design Open Circuit 1/02/94<br />
T1001 <strong>European</strong> Journal of <strong>Telework</strong>ing <strong>Telework</strong>ing Services for SMEs Spring 1995<br />
T1001 IDATER Conference Proceedings Culture of Connectedness 1/09/95<br />
T1007 EDI-Byg, nyhedsbrev, no. 7 ; Byggeriet,<br />
1994, no.11, p.14-15; Erhverv og Motot,<br />
Oktober 1994; The <strong>European</strong> Journal of<br />
teleworking, 1995 no.1, p.27-29<br />
Kommunikation i den mindre og mellemstore<br />
håndværksvirksomhed / Inge Kobberø; Murermestre klarer<br />
hverdagen med edb; RECITE-projektet; RECITE/Inge<br />
Kobbero<br />
T1009 Outlines of Ecole Polytechnique, World EDF, teleactivities in Eastern Countries 1994-1995<br />
Teleport Association, IDATE, Club<br />
Informatique Midi Pyrenees<br />
T1010 TemaNews<br />
Danish company looks at employment in the information<br />
society (Jeremy Millard)<br />
1/04/94<br />
T1013 CDRAMA A l'Est, du nouveau ! 1/05/95<br />
T1013 L'Est Republicain Gérer les Ressources Humaines à distance 5/07/94<br />
T1013 LaLibre Entreprise<br />
T1013 Vers l'Avenir<br />
Namur et Nancy, villes pilotes, le télétravail, ou tout savoir, à<br />
distance, sur l'emploi<br />
8/07/94<br />
T1015 Prometheus Telematics and Regional Development: A Research<br />
Literature Review<br />
Vol 12,<br />
No.2,<br />
December<br />
1994<br />
T1017 <strong>European</strong> Journal of <strong>Telework</strong>ing Impelmenting the Virtual Office Nov'94<br />
T1018 Cornix - Press Release Corporate Information Pack 16/06/05<br />
T1018 Cornix - Press Release Cornix sets up major <strong>European</strong> business in Cornwall 6/06/94<br />
T1018 Corriere Della Umbria Le "austostrade telematiche" sono arrivate in Umbria 9/07/94<br />
T1018 Deutsche Bauzeichnung Digital Kommunikation: Erfagrungsbericht uber drei Jahre 1/01/94<br />
T1018 Deutsche Bauzeichnung EBNET - Europaeisches Pilotprojekt zur virtuellen<br />
Kooperation bei der Bauplanung<br />
T1018 EBNET- Publicity Material The <strong>European</strong> Business Network 1/08/94<br />
T1018 <strong>European</strong> Journal of <strong>Telework</strong>ing EBNET 1/08/94<br />
T1018 <strong>European</strong> Journal of <strong>Telework</strong>ing Editorial 1/04/95<br />
T1018 <strong>European</strong> Journal of <strong>Telework</strong>ing A New International <strong>Telework</strong> Network 1/12/95<br />
T1018 La Nazione<br />
Progetto "EBNET" Saremo il 'centro' dell'Europe grazie alla<br />
telematica<br />
9/07/94<br />
T1018 Paper presented at the Online -<br />
Conference<br />
T1018 <strong>Telework</strong> '94 conference "New ways to<br />
Work" in Berlin<br />
<strong>Telework</strong>ing via ISDN: PC-gestuetzte Kooperation dezentral<br />
arbeitender Teams<br />
Tele co-operation of SMEs in Europe: The EBNET<br />
experience.<br />
- 117 -<br />
1/02/94<br />
1/11/94
Annex 4<br />
Publications<br />
Work" in Berlin<br />
experience.<br />
T1018 The Cornishman Penzance base for <strong>European</strong> business 16/06/94<br />
T1018 The Leader Penzance base for <strong>European</strong> business 16/06/94<br />
T1018 Western Morning News Cornix launches Europe network 1/07/94<br />
T1019 Internet<br />
Business Takes the Rite Approach to Closer <strong>European</strong><br />
Union<br />
1/01/95<br />
T1020 ABC New York 11/12/94<br />
T1020 Acenoma Teleurba: a project for the future 18/06/94<br />
T1020 Avocat et Entreprises Travail à distance à portée de main 1/04/94<br />
T1020 Cinci Dias <strong>Telework</strong>:The office revolution 30/01/95<br />
T1020 Communications World <strong>Telework</strong> in figures 1/02/95<br />
T1020 Economia y Finanzas telework status & perspectives in Spain 1/08/94<br />
T1020 El Pais New Enterprises, New Jobs 8/03/94<br />
T1020 El Pais Home-Based Employees 17/04/94<br />
T1020 El Pais Phone price reduction facilitates telework implementation 29/04/94<br />
T1020 El Pais<br />
Madrid & 3 other <strong>European</strong> cities will have telework certers<br />
supported by the EU<br />
16/06/94<br />
T1020 El Pais <strong>Telework</strong> benefits firms & workers 3/07/94<br />
T1020 Emploi et Formation Hebdo<br />
Le rôle du travail à distance dans l'aménagement du temps<br />
de travail<br />
03/0994<br />
T1020 Entreprises et Carrières Il faut marier rentabilité économique et aspirations sociales 11/01//94<br />
T1020 Expansion <strong>Telework</strong> training session in Madrid 10/06/94<br />
T1020 Expansion Free way for telework 20/06/94<br />
T1020 Expansion When the living room is the office 10/09/94<br />
T1020 Expansion Green Light for <strong>Telework</strong> in EU 29/04/95<br />
T1020 FUE Letter UEF host of the ECTF international secretariat 5/06/94<br />
T1020 FUE Letter Interview Peter Johnston 7/06/94<br />
T1020 Fundacion Universitad Empresa<br />
Newsletter<br />
T1020 Hemisphere North American Airlines<br />
Magazine<br />
Presentation of the Project TELEURBA in Spain 1/09/94<br />
<strong>Telework</strong> 5/05/94<br />
T1020 Idée Travail à distance: Un enjeu de rapprochement 1/11/93<br />
T1020 Infiomation World <strong>Telework</strong> Dec94/Jan9<br />
5<br />
T1020 La Gaceta de los Negocios Activities of the Universities/Enterprises 24/02/94<br />
- 118 -
Publications Annex 4<br />
T1020 La Gaceta de los Negocios <strong>Telework</strong> 10/06/94<br />
T1020 La lettre de la RATP CATRAL, Le lauréat 1/10/94<br />
T1020 La Lettre du Conseil Régional d'Ile de<br />
France<br />
Le teletravail, un enjeu de rapprochement 1/12/94<br />
T1020 La Nacion<br />
Here too,and why not,you can work with out going to the<br />
office<br />
19/12/94<br />
T1020 Les Echos Les explorateurs du bureau du futur 23/06/94<br />
T1020 Lettre de la DATAR Announcement of success to call for tender 1/09/94<br />
T1020 N,ieuwsbriel Telewerken TELEURBA Announcement 1/03/94<br />
T1020 Noticias Universitarias The FUE,Host of the <strong>European</strong> <strong>Telework</strong> Network 1/03/94<br />
T1020 Personnel Today 19 000 leaflets inserted 1/01/94<br />
T1020 Ressources Aménager le temps de travail 1/06/94<br />
T1020 Service Public Le travail près de chez vous 1/12/94<br />
T1020 Tecno 2000 <strong>Telework</strong>:the office at home 1/11/94<br />
T1020 The Hague Chamber of Commerce TELEURBA & telework 1/01/94<br />
T1020 The Times Letter to the Editor 20/04/94<br />
T1020 Trade press The Engineer <strong>Telework</strong> 21/01/94<br />
T1020 Vakblad Telewerken TELEURBA Announcement 34394<br />
C1001 Informationsblatt der Fachhochschule für<br />
Technik und Wirtschaft Berlin<br />
Informaionsaustausch und Kooperation mit Osteuropa 1/12/94<br />
Beitrag zur europäischen Integration<br />
C1001 Studies in Informatics and Control<br />
Development of network and information infrastructure in<br />
Central and Eastern Europe<br />
1/12/94<br />
T1001 Giornale di Sicilia Various articles on PI Workshops and CIS Conference area 11.94-3.95<br />
T1001 Italian Design Magazines Articles on DOC and Tesse 5-6.94<br />
T1001 Lufthansa In-flight Journal Article of Vogt design and Tesse activity 2/01/00<br />
T1001 Sole 24 Ore Incontri più ravvicinati nel villaggio virtuale 13.6.94<br />
T1001 World Wide Web http://www.cityscape.co.uk/users/au63/dezines.html 1/08/94<br />
T1001 World Wide Web http://www.cityscape.co.uk/users/au63/tesse.html 1/08/94<br />
T1001 World Wide Web http://www.wmin.ac.uk/media/02/02_Home.html 1/10/94<br />
T1001 World Wide Web http://www.is.in-berlin.de/~stars/is.html 1/05/95<br />
T1005 Asternews Short news on WORKNET 5/07/94<br />
T1005 La Repubblica Il professore riceve in video su Italtel 1/06/95<br />
T1005 Panorama magazine 1/06/95<br />
- 119 -
Annex 4<br />
Publications<br />
T1005 Panorama magazine<br />
T1006 There have been various articles featuring<br />
OffNet in local and national press and<br />
radio - unfortunately a listing of the<br />
coverage does not exist.<br />
T1007 Brochure, Nov. 1994<br />
RECITE<br />
T1008 C4, UK Programme incl. details of Telluride Infozone Feb. 95<br />
T1010 Pilotbeitrag für Schweizer TV-Serie "Work<br />
in Progress"<br />
TV interview über Entwicklungen im Bereich Telearbeit<br />
(Georg Aichholzer)<br />
20/04/94<br />
T1013 Belgian Radio Broadcasts about the project presentation 3/07/94<br />
T1015 <strong>European</strong> Journal of <strong>Telework</strong>ing Not finalised forthcoming<br />
Summer<br />
1995<br />
T1016 TV<br />
<strong>Telework</strong> film developed by the Swiss company BLACKBOX<br />
T1020 BBC Radio Interview P.Davies 25/04/94<br />
Please note that this list does not include a substantial number of publications on the<br />
Teldet project.<br />
- 120 -
Publications Annex 4<br />
2. PUBLICATIONS BY THE EUROPEAN COMMISSION<br />
TITLE AUTHOR DATE PUBLISHER CATALOGUE<br />
REFERENCE<br />
<strong>Telework</strong> - Follow-up to the<br />
White Paper, Report to the<br />
<strong>European</strong> Commission’s<br />
Employment Task Force<br />
Towards the Information<br />
Society, Communication on a<br />
Methodology for the<br />
implementation of<br />
information society<br />
applications<br />
Actions for stimulation of<br />
transborder <strong>Telework</strong> and<br />
research cooperation in<br />
Europe: <strong>Telework</strong> ‘95<br />
Legal, Organisational and<br />
Management Issues in<br />
<strong>Telework</strong><br />
The employment and<br />
economic impacts of<br />
advanced communications,<br />
and social trends in use of<br />
communications services:<br />
PACE ‘95<br />
<strong>Telework</strong> and Small Business<br />
Networking: achievements<br />
and experience from<br />
<strong>European</strong> trials and<br />
demonstrations<br />
Transnational Collaboration<br />
from local telework centres<br />
<strong>Telework</strong>, Telecommuting<br />
and decentralisation<br />
Rethinking Work - New ways<br />
to work in an information<br />
society - Revised 2nd edition<br />
Ursula Huws 09/94 Social Europe<br />
Suppl. 3<br />
<strong>European</strong><br />
Commission<br />
EC - DG XIII<br />
B1<br />
EC - DG XIII<br />
B1<br />
EC - DG XIII<br />
B1<br />
EC - DG XIII<br />
B1<br />
EC - DG XIII<br />
B1<br />
EC - DG XIII<br />
B1<br />
EC - DG XIII<br />
B1<br />
ISBN 92-826-<br />
9408-9<br />
1995 OPOCE(*) ISBN 92-77-<br />
89396-6<br />
1995 OPOCE ISBN 92-826-<br />
9551-4<br />
1995 OPOCE ISBN 92-826-<br />
9552-2<br />
1995 OPOCE ISBN 92-827-<br />
4087-0<br />
09/199<br />
5<br />
09/199<br />
5<br />
09/199<br />
5<br />
10/199<br />
5<br />
OPOCE ISBN 92-827-<br />
4697-6<br />
OPOCE ISBN 92-827-<br />
4716-6<br />
OPOCE ISBN 92-827-<br />
4715-8<br />
OPOCE ISBN 92-827-<br />
4517-X<br />
(*) OPOCE: <strong>European</strong> Commission’s Official Publications Office (Luxembourg)<br />
- 121 -
Annex 4<br />
Publications<br />
<strong>European</strong> Guide to<br />
<strong>Telework</strong>ing: A framework<br />
for action<br />
The Citizen’s Network:<br />
Fulfilling the potential of<br />
public passenger transport in<br />
Europe - Green Paper<br />
Building The <strong>European</strong><br />
Information Society For Us<br />
All: Interim Report<br />
<strong>European</strong><br />
Foundation<br />
For The<br />
Improvement<br />
Of Living And<br />
Working<br />
Conditions<br />
<strong>European</strong><br />
Commission<br />
High<br />
Group<br />
Experts<br />
Level<br />
Of<br />
1995 OPOCE ISBN 92-826-<br />
9286-8<br />
<strong>1996</strong> OPOCE ISBN 92-827-<br />
5812-5<br />
<strong>1996</strong> EC DG V.B5<br />
- 122 -
Network Sources of Published Information on <strong>Telework</strong> Annex 5<br />
ANNEX 5<br />
NETWORK SOURCES OF<br />
PUBLISHED INFORMATION ON<br />
TELEWORK<br />
- 123 -
Annex 5<br />
Network Sources of Published Information on <strong>Telework</strong><br />
- 124 -
Network Sources of Published Information on <strong>Telework</strong> Annex 5<br />
Annexe 5 - NETWORK SOURCES OF PUBLISHED INFORMATION ON<br />
TELEWORK<br />
1. WWW<br />
Useful sources of information about telework on the WWW.<br />
Please note that the WWW is a fast moving and changing environment, and these<br />
references may not be at the same location at the time of reading.<br />
ACTS information<br />
Andrew Bibby author on <strong>Telework</strong><br />
Belgian <strong>Telework</strong><br />
Centre for Rural Social Research:<br />
Rural links: Communications:<br />
telecottages<br />
ECTF Home page<br />
<strong>European</strong> <strong>Telework</strong> On-line<br />
Föreningen Telstugor i Sverige<br />
Heriot-Watt University, Edinburgh<br />
<strong>Telework</strong> information<br />
Information Society Project Office:<br />
ISPO<br />
Infowin<br />
Management Technology<br />
Associates homepage<br />
ORA<br />
Regionlink<br />
Telecommuting and <strong>Telework</strong> Info<br />
Page<br />
Telecommuting, <strong>Telework</strong>ing and<br />
Alternative Officing<br />
Teleport Sachsen Anhalt<br />
<strong>Telework</strong> Ireland<br />
The Institute for the Study of<br />
Distributed Work<br />
Welcome to WISE<br />
http://www.analysys.co.uk/acts/infowin/forum.htm<br />
http://www.eclipse.co.uk/pens/bibby/telework.html<br />
http://allserv.rug.ac.be/~dducheyn/telework/telewo<br />
rk.html<br />
http://www.csu.edu.au/research/crsr/telcott.htm<br />
http://www.agora.stm.it/ectf<br />
http://www.eto.org.uk<br />
http://194.17.145.2/tcs/tcs.htm<br />
http://www.icbl.hw.ac.uk<br />
http://www.ispo.cec.be<br />
http://www.uni-stuttgart.de:81/Projects/INFOWIN/<br />
http://mtanet.co.uk<br />
http://www.ora.com<br />
http: //www.ssynth.co.uk/<br />
http://grove.ufl.edu:80/~pflewis/commute.html<br />
http://www.gilgordon.com/"<br />
http://www.tsa.de<br />
http://www.cis.ie/tci/<br />
http://www.dnai.com/~isdw<br />
http://wise.igd.fhg.de/wise/welcome.html<br />
- 125 -
Annex 5<br />
Network Sources of Published Information on <strong>Telework</strong><br />
2. COMPUSERVE<br />
The <strong>Telework</strong> Europa forum is active on CompuServe, and can be accessed using<br />
GO TWEURO.<br />
This forum was initially set up as part of the ECTF project activities, continues to host<br />
information and discussion groups relating to <strong>European</strong> projects and programmes<br />
involving telework and the information society.<br />
- 126 -
- 127 -