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Case study: Downsizing strategy influence on the structure of the firm

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Management, Vol. 17, 2012, 1, pp. 75-92<br />

A. H. de E. E. de los M<strong>on</strong>teros, C. S. Bravo: <str<strong>on</strong>g>Case</str<strong>on</strong>g> <str<strong>on</strong>g>study</str<strong>on</strong>g>: <str<strong>on</strong>g>Downsizing</str<strong>on</strong>g> <str<strong>on</strong>g>strategy</str<strong>on</strong>g> <str<strong>on</strong>g>influence</str<strong>on</strong>g> <strong>on</strong> <strong>the</strong>…<br />

Organizati<strong>on</strong><br />

Informal <strong>structure</strong><br />

C<strong>on</strong>text Strategy Tasks Individuals<br />

Results<br />

Formal <strong>structure</strong><br />

Figure 2: Organizati<strong>on</strong>al adjustment<br />

Source: Adapted from Nadler & Tushman (1988:32)<br />

It includes <strong>the</strong> c<strong>on</strong>diti<strong>on</strong>s under which <strong>the</strong> organizati<strong>on</strong> operates, <strong>the</strong><br />

company’s <str<strong>on</strong>g>strategy</str<strong>on</strong>g> that defines managerial decisi<strong>on</strong>s about <strong>the</strong> relati<strong>on</strong>ship<br />

with <strong>the</strong> envir<strong>on</strong>ment, thus its missi<strong>on</strong>, how it competes, <strong>the</strong> objectives and <strong>the</strong><br />

<strong>structure</strong>. Results indicate <strong>the</strong> efficiency and effectiveness level in achieving <strong>the</strong><br />

goals.<br />

The model central idea is that organizati<strong>on</strong> effectiveness depends <strong>on</strong> <strong>the</strong> fit<br />

degree between <strong>the</strong> different comp<strong>on</strong>ents. Thus, implementati<strong>on</strong> <strong>of</strong> downsizing<br />

strategies alter, if necessary, <strong>the</strong> structural design <strong>of</strong> <strong>the</strong> company, modifying<br />

<strong>structure</strong>s, processes and methods to facilitate individual performance, and<br />

allowing <strong>the</strong> correct downsizing implementati<strong>on</strong> (Miles & Snow, 1995; Worley<br />

& Lawler, 2006). Structural movement will depend <strong>on</strong> <strong>the</strong> selected downsizing<br />

<str<strong>on</strong>g>strategy</str<strong>on</strong>g> and <strong>the</strong> <strong>structure</strong> that exists in <strong>the</strong> organizati<strong>on</strong> since it will try to adjust<br />

to <strong>the</strong> envir<strong>on</strong>mental change and reallocate human resources to new activities.<br />

Managers can act and correct formal design variables, which makes <strong>the</strong><br />

formal <strong>structure</strong> important within <strong>the</strong> structural organizati<strong>on</strong>. Therefore, this<br />

<str<strong>on</strong>g>study</str<strong>on</strong>g> focuses <strong>on</strong> <strong>the</strong> fit between <strong>the</strong> <str<strong>on</strong>g>strategy</str<strong>on</strong>g> and formal <strong>structure</strong> <strong>of</strong> <strong>the</strong><br />

company. Sutt<strong>on</strong> and D’Aunno (1989) propose two structural movements:<br />

• L<strong>on</strong>g-term movements towards mechanical <strong>structure</strong>s: present high<br />

levels <strong>of</strong> centralizati<strong>on</strong> and standardizati<strong>on</strong>.<br />

• Movements towards organic <strong>structure</strong>s: pers<strong>on</strong>nel expertise is <strong>the</strong><br />

mechanism <strong>of</strong> coordinati<strong>on</strong> and c<strong>on</strong>trol.<br />

78

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