2009 Accountability Report - Aiken Technical College

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III.2.5. How do you communicate and deploy your strategic objectives, action plans, and related performance
measures
The strategic plan, annual plans, and performance measures are communicated throughout the College to all
individuals from the President to the functional area vice presidents, who then relay the information to their
functional area supervisors. Annual planning items are included on employees’ FPMS and EPMS evaluation
planning stage documents. Plan highlights are presented at a College-wide meeting and the full document is
distributed to all faculty and staff via e-mail. The President presents the strategic plan to the Area Commission
prior to communicating to other internal and external stakeholders.
III.2.6. How do you measure progress on your action plans
Action steps within the Annual Plan are assigned to a member of the executive staff and must be accomplished
according to an established timeline. The Office of Planning and Research monitors completion of action steps
on a monthly basis throughout the year. A mid-year review is conducted in December-January and a full report
completed in July.
III.2.7. If the agency’s strategic plan is available to the public through the agency’s internet homepage,
please provide an address for that plan on the website.
The College’s mission, vision, values and institutional goals are available on the Web site at www.atc.edu. A
copy of the 2005-2010 Strategic Plan may be obtained by contacting the Planning and Research Office by
telephone at 803.593.9231 or by email milesd@atc.edu.
CATEGORY 3 – STUDENT, STAKEHOLDER, AND MARKET FOCUS
III.3.1. How do you identify the student and market segments your educational programs will address How
do you determine which student and market segments to pursue for current and future educational
programs, offerings, and services
ATC identifies student and market segments by conducting environmental scans, focus groups, business and
industry visits, new program employment needs surveys, and by convening program advisory committees. As
an open door institution, the College seeks to assist those who have the ability to benefit from enrolling in the
College’s classes and programs. The College concentrates its marketing efforts on recent high school graduates
and unemployed or under-employed out of school adults. In partnership with the local school system, the
College has identified special activities through its EEDA Grant to assist those students who are unprepared to
enroll in higher education by reducing their need for remedial courses as they enter the College after graduation.
As the One-Stop Center for western Aiken County, the College works very closely with WIA clients to ensure
that their academic needs are addressed through participation in appropriate College credit and non-credit
programs.
ATC participates in invited local events to inform our citizens of opportunities at ATC. Many times these events
are structured with a particular market segment in mind (i.e. College Night programs, talks to civic groups, open
meetings at local businesses, connections with the WIA-One Stop Centers, high school visitations etc.).