Publications Standards Manual - glendale community college

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Writing Effective Web Content Bulleted Lists Bulleted lists can make your writing easier to read, but lose their effectiveness if used too frequently. Introduce a vertical list with a complete grammatical sentence followed by a colon. Bullet items should be similar in sentence structure (nouns, verbs, complete sentences), followed by a semi-colon, and ended with a period. To succeed at GCC you will need to: • Obtain your MEID; • Complete a SIF; • Meet with an advisor; • Select classes; • Register for CPD150. You will not be able to change the color or size of the bullet points in Drupal. Use Hypertext Links Hypertext links can supplement concepts and provide additional information. But don’t send your reader on an aimless tour of your webpages! Make your links contextual and don’t use click here. Instead, use part of the actual sentence as the link, up to as many as eight words in length. The See Also box on the right side of the screen is designed for links to other departments or tangentially related content. Identify file formats in lowercase and parentheses, preceded by a period. • The image (.gif) is available for download. • Commencement 2011 press release (.pdf) Images The Associated Press (AP), the global standard of news imagery, has a rule: An eyeball in every photo. Faces are interesting. Buildings are not. Use photos of people interacting whenever possible. We very much want to update the photos on our website with current images of staff, students and locations. Please contact college.advancement@ gccaz.edu to schedule a photo shoot. Accent images (photos of department-specific functions, staff and students) have a special container on the right side of the page. Images must be at least 72 dpi in resolution and at least 280x200 (contact the web team if you’re not sure whether your images fit the standard). Smaller images or low-resolution images will not be approved for publication. Make sure you have accurate copyright permissions to use any picture. Just because it is on the internet does not mean it is free to use. When in doubt, please contact the web team. GCC Publications Standards Manual - Last Updated July 2013 16
Commonly Misused or Misspelled Words advisor African-American (adj.) African American (n.) alums (to replace alumni/ae) alumni (adj.) catalog coauthor codirector course work (two words) decision making (n.) decision-making (adj.) email extracurricular filmmaking first-come, first-served first-year (adj.) full-time (adj.) fundraising GCC Main campus GCC North campus grade point average (no hyphens) GPA intercampus interdisciplinary interlibrary Internet log in, log out (verb) login (noun) long-range (adj.) long-term (adj.) multidisciplinary nonprofit ongoing online part-time postsecondary present-day RSVP or r.s.v.p. (not R.S.V.P.) theatre (as in theatre arts program and Performing Arts Theatre) U.S. (adj., ie., U.S. government) United States (n.) webpage website (not Web site) Search Engine Optimization (SEO) Good SEO relies on good content. Identify the key words about your page. What do you want a viewer to know after visiting your page Those words become, not surprisingly, “key words” and should be prominent in the page URL, title, heading, image file names and image alt tags. But don’t go overboard. Google recognizes keyword stuffing and, because it creates a negative user experience, can harm your page’s rank. Images Can Improve SEO Images tell your visual story AND improve your SEO, as long as you take the time to make them work for you. 1. Use Google-friendly image formats. Google can only index images that are saved as .bmp, .gif, .jpeg, .png, .webp, and .svg. (Notice that .pdf’s are not in this list!) 2. Name the file with keywords that describe the image. Sure, you can upload this file named “IMG122269.jpg” but it won’t earn you any SEO goodwill. Google uses filenames to index images. When the filename includes a keyword that’s used on the page, you get double the SEO return on investment. So try “art_students_draw_with_pencil.jpg” instead. 3. Provide context for the image within body content. Use the words from the alt text in the body of your page. On a page about art classes, you might write, “In various fine arts classes, students draw with pencil, ink and watercolors.” Now your body content is relevant to the image on the page. 4. Make the alt text relevant. Image alt text helps the search engines—and people with visual disabilities—understand what an image looks like. To help improve SEO and the experience people with disabilities have with your page, be descriptive in the alt text field ... without keyword stuffing. Here’s a bad, better, best example. Bad: alt=”” Better: alt=”art students” Best : alt=”Art students draw with pencil” Avoid: alt= “students gcc art pencil sketch draw artists drawing fine arts” GCC Publications Standards Manual - Last Updated July 2013 17
Page 1 and 2: Brand & Standards Publications Manu
Page 3 and 4: TABLE OF CONTENTS Message from the
Page 5 and 6: GCC LOGO The primary identity consi
Page 7 and 8: UNACCEPTABLE USAGE Add or substitut
Page 9 and 10: FONTS & COLOR FONTS Fonts used with
Page 11 and 12: BUSINESS STATIONARY Letterhead, bus
Page 13 and 14: Glendale Community College reserves
Page 15: Writing Effective Web Content Brevi
Page 19 and 20: MEDIA POLICY & INFORMATION DISTRIBU
Page 21 and 22: Grammar & PUNCTUATION Cultural sens
Page 23 and 24: WHICH WORD IS IT a or an - Use a wh
Page 25 and 26: WHICH WORD IS IT flaunt or flout -
Page 27 and 28: Marketing, Design & writing Proofin
Page 29 and 30: Design and presentations • On ave

Publications Standards Manual - glendale community college

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