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McAfee Case Study - Service Strategies

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Community Forums<br />

24<br />

• Technical Support<br />

forums<br />

— Product specific<br />

— Virus and Security Info<br />

— General discussions<br />

• Moderated<br />

d<br />

— 4 <strong>McAfee</strong> employees<br />

— Over 35 volunteers<br />

• Volunteer program<br />

— Beta participation<br />

— Internal forums<br />

— Direct access to tier 3<br />

— Free product<br />

4/25/2008

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