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McAfee Case Study - Service Strategies

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Building a Knowledge Culture<br />

8<br />

• Developed effective internal processes<br />

— Global Document Flow<br />

— Dedicated Global Online <strong>Service</strong>s Team<br />

— Top Issue Tracking<br />

• Clear Business Benefits<br />

— Customer Benefits<br />

• Improved customer satisfaction and experience<br />

• Improved KB content through customer empowered feedback<br />

• Easy access to content customers want through top issue reporting<br />

— Internal Benefits<br />

• Vastly improved customer self-help solutions frees up staff for complex issues<br />

• Increased efficiency on all customer interactions, leading to lower call times<br />

• Consistency in documents makes locating information much simpler<br />

• Centralized knowledge leads to shortened training time and solution consistency<br />

4/25/2008

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