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McAfee Case Study - Service Strategies

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What’s next: 2 Year Plan<br />

26<br />

• Customized customer managed experience<br />

— Personalized wizard type of support based on customer’s issue<br />

— Integrated Supportability applets and KnowledgeBase<br />

— Detailed information captured and appended to case<br />

• Web 2.0 <strong>Service</strong>s<br />

— Support blog & podcasts<br />

— Wiki<br />

— RSS feeds<br />

— Expanded Video Tutorials<br />

• Build on Communities<br />

— Encourage a knowledge-centric customer culture through online communities<br />

• Solutions embedded within the products<br />

— Ideal Customer Experience, e whether e they start in the product or online<br />

• Enhanced workflows through KnowledgeBase content<br />

— Offer multiple paths to find content based on customer expertise<br />

4/25/2008

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