Speaker Bios - The Council of Independent Colleges
Speaker Bios - The Council of Independent Colleges
Speaker Bios - The Council of Independent Colleges
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2012 College Media Conference <strong>Speaker</strong> Biographies<br />
Cathy Andreen, director <strong>of</strong> media relations at the University <strong>of</strong> Alabama (UA), has more than 30 years’<br />
experience in higher education public relations. She joined UA’s <strong>of</strong>fice <strong>of</strong> university relations in 1983 and<br />
was named to her current position in 1999. She earned her master’s degree in public relations from<br />
Boston University and her bachelor’s degree in English from the College <strong>of</strong> Wooster.<br />
Contact: Cathy Andreen, Director <strong>of</strong> Media Relations, University <strong>of</strong> Alabama, Box 870144, Tuscaloosa,<br />
AL 35487; (205) 348-8322; candreen@ur.ua.edu<br />
Christopher Arterton is a pr<strong>of</strong>essor <strong>of</strong> political management at the George Washington University’s<br />
(GWU) Graduate School <strong>of</strong> Political Management (GSPM), the nation’s first school for pr<strong>of</strong>essional<br />
politics. Before joining the GSPM as its founding dean in 1987, Arterton was a pr<strong>of</strong>essor at Yale<br />
University for 10 years, teaching in the political science department and the School <strong>of</strong> Organization and<br />
Management. From 1975 to 1988, he also served on five faculty study groups at the Institute <strong>of</strong> Politics at<br />
Harvard University’s Kennedy School <strong>of</strong> Government. Arterton is a graduate <strong>of</strong> Trinity College (CT); he<br />
holds an MA in international relations from American University, and he received his PhD in political<br />
science from the Massachusetts Institute <strong>of</strong> Technology in 1974. His research, 30 years <strong>of</strong> teaching, and<br />
considerable experience as a consultant on American public opinion make him an expert on the strategic<br />
environment <strong>of</strong> American political leaders—an area that encompasses the news media and<br />
communications technology generally, political strategy and tactics, public opinion, and ethics and<br />
leadership in politics. Arterton has written four books on these topics. His two most recent books are <strong>The</strong><br />
Electronic Commonwealth: <strong>The</strong> Impact <strong>of</strong> New Media Technologies on Democratic Politics (co-authored<br />
with Jeffrey Abramson and Gary Orren) and Teledemocracy: Can Technology Protect Democracy He is<br />
a well-known commentator and is the GWU analyst for the POLITICO-George Washington University<br />
Battleground Poll.<br />
Contact: Christopher Arterton, Pr<strong>of</strong>essor <strong>of</strong> Political Management, Graduate School <strong>of</strong> Political<br />
Management, George Washington University, 805 21st Street, NW, Suite 401, Washington, DC 20052;<br />
(202) 486-8588; arterton@gwu.edu<br />
Elizabeth Bernstein has been a reporter for the Wall Street Journal for almost 12 years. For the past two<br />
years, she has written Bonds: On Relationships, a column about the psychology <strong>of</strong> relationships that runs<br />
every other week in the paper’s Personal Journal section. Bernstein started at the Wall Street Journal in<br />
2000 as a reporter for the Weekend Journal section, where she wrote about religion and higher education<br />
and focused on national trends. In her time at the paper, she has also launched and written a weekly<br />
philanthropy column and served as the Journal’s philanthropy reporter. From 2006 until 2009, she wrote<br />
investigative pieces on consumer health, primarily mental health issues. She has also written for various<br />
publications, including New York Magazine, Forbes, Chicago Tribune, Village Voice, and Publisher’s<br />
Weekly. She has been nominated twice for a Pulitzer Prize and has won awards from the New York News<br />
Publishers Association, Mental Health America, American Psychoanalytic Association, Deadline Club<br />
(New York City’s chapter <strong>of</strong> the Society <strong>of</strong> Pr<strong>of</strong>essional Journalists), and Education Writers Association.<br />
Bernstein received a bachelor’s degree in journalism and English from Indiana University and a master’s<br />
degree in journalism with honors from Columbia University. In June 2008, she completed a Knight
Science Journalism Fellowship at MIT on brain science. In 2009–2010, she was a Rosalyn Carter Fellow<br />
in Mental Health Journalism. She currently lives in Miami Beach.<br />
Contact: Elizabeth Bernstein, Reporter and Columnist, Wall Street Journal, 1211 Avenue <strong>of</strong> the<br />
Americas, New York, NY 10036; (212) 416-3875; elizabeth.bernstein@wsj.com<br />
Curt Carlson, vice chancellor for university relations at the University <strong>of</strong> Nebraska-Kearney, has served<br />
since 1985 as the chief public relations <strong>of</strong>ficer <strong>of</strong> four universities. Prior to these positions, he had worked<br />
as a broadcaster, pr<strong>of</strong>essor, and entrepreneur. His Nebraska portfolio includes all external relations<br />
functions, including media relations, marketing, and government relations. Previously, he directed<br />
communications, marketing, crisis and issues management, media relations, and internal communications<br />
as vice president for public affairs at Emory University, and he served as director <strong>of</strong> university relations at<br />
Illinois State University and director <strong>of</strong> public relations at Berry College in Georgia. An active member <strong>of</strong><br />
several higher education and public relations associations, Carlson was the founding chair <strong>of</strong> Counselors<br />
to Higher Education, a national group formed in 1998 as a section <strong>of</strong> the Public Relations Society <strong>of</strong><br />
America. He is the author <strong>of</strong> the chapter “Universities and the Business Practice <strong>of</strong> Marketing” in a threevolume<br />
series, <strong>The</strong> Business <strong>of</strong> Higher Education (Praeger, 2009). Currently, he serves on the American<br />
Association <strong>of</strong> State <strong>Colleges</strong> and Universities Advisory Board for Communications and Public Affairs<br />
and is a member <strong>of</strong> the Higher Education Roundtable. Carlson holds a bachelor’s degree in theology from<br />
Southern Adventist University in Tennessee and a master’s degree in broadcast and film from the<br />
University <strong>of</strong> Memphis.<br />
Contact: Curtis K. Carlson, Vice Chancellor for University Relations, University <strong>of</strong> Nebraska at<br />
Kearney, 905 West 25th Street, Founders Hall, Kearney, NE 68849; (308) 865-8529; carlsonck@unk.edu<br />
David Chalian was hired in November 2011 as the Washington bureau chief for Yahoo! News. His move<br />
is part <strong>of</strong> Yahoo’s renewed focus on original content and political coverage <strong>of</strong> the 2012 presidential<br />
election. Previously, Chalian had been the political editor at PBS NewsHour since 2010. He directed<br />
NewsHour’s political coverage across all broadcast and digital platforms. In addition to campaign politics,<br />
Chalian managed the editorial content from the NewsHour’s congressional, White House, and Supreme<br />
Court beats. He also served as an on-camera political analyst, appeared in regular political webcasts on<br />
the Online NewsHour, co-authored the NewsHour’s daily political newsletter, the Morning Line, and<br />
developed additional original digital political content. Under Chalian’s guidance and direction, the PBS<br />
NewsHour 2010 midterm political coverage received the Walter Cronkite Award from the Annenberg<br />
School at the University <strong>of</strong> Southern California for excellence in television political journalism. Chalian<br />
served as political director at ABC News between 2007 and 2010, winning an Emmy for his role in<br />
producing ABC’s coverage <strong>of</strong> President Obama’s inauguration. In this position, he helped oversee the<br />
editorial content <strong>of</strong> all political news across ABC News’ broadcasts and platforms. He created and coanchored<br />
Top Line, a daily political webcast on ABCNews.com and on ABC News Now, the network’s<br />
24-hour digital outlet. In addition, he provided political commentary and analysis for World News with<br />
Diane Sawyer, Good Morning America, Nightline, and ABC News Radio. As part <strong>of</strong> the team that<br />
traveled to Alaska to produce Sarah Palin’s first television interview as the GOP vice presidential<br />
nominee (with ABC News’s Charlie Gibson), Chalian received an Emmy Award nomination. In 2006, he<br />
received the Alfred I. duPont-Columbia University award as a part <strong>of</strong> the team at ABC News that<br />
produced the coverage <strong>of</strong> the death <strong>of</strong> Pope John Paul II and the election <strong>of</strong> Pope Benedict XVI. Prior to<br />
joining ABC News, Chalian produced Inside City Hall, a nightly political program for NY1 News. He is a<br />
graduate <strong>of</strong> Northwestern University.<br />
Contact: David Chalian, Bureau Chief, Yahoo! News, 1717 Desales Street, NW, 3rd Floor, Washington,<br />
DC 20036; (202) 293-1259; C: (917) 701-6859; dchalian@yahoo-inc.com<br />
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Shane Dorrill has worked in the University <strong>of</strong> Alabama’s Office <strong>of</strong> University Relations for 12 years and<br />
currently serves as assistant director <strong>of</strong> broadcast media relations. Before coming to UA, he worked as a<br />
news director, producer, anchor, and reporter for several television and radio stations in the Tuscaloosa,<br />
Alabama, area. Dorrill holds a bachelor’s degree in telecommunications and film from the University <strong>of</strong><br />
Alabama.<br />
Contact: Shane Dorrill, Assistant Director <strong>of</strong> Broadcast Media Relations, University <strong>of</strong> Alabama, Box<br />
870144, Tuscaloosa, AL 35487; (205) 348-8319; sdorrill@ur.ua.edu<br />
Tom Evelyn joined St. Lawrence University as vice president for communications in June 2011. He leads<br />
the university’s communications and marketing efforts, overseeing the <strong>of</strong>fice responsible for the website,<br />
digital and print publications, media and public relations, social media, and video and photography.<br />
Before joining St. Lawrence, he served as senior director <strong>of</strong> news and media relations at Bucknell<br />
University and interim assistant vice president and associate director <strong>of</strong> news and information at the<br />
University <strong>of</strong> Central Florida. He worked as a reporter and editor at newspapers in Florida and Georgia,<br />
covering a variety <strong>of</strong> topics from government and politics to health and technology. Evelyn has a<br />
bachelor’s degree in journalism from the University <strong>of</strong> Florida and a master’s degree in communication<br />
from the University <strong>of</strong> Central Florida, where he guest-lectured in journalism and public relations and<br />
advised advanced reporting students.<br />
Contact: Tom Evelyn, Vice President for Communications, St. Lawrence University, 23 Romoda Drive,<br />
Canton, NY 13617; (315) 229-5845; C: 315-854-4437; tevelyn@stlawu.edu; Twitter: @tevelyn<br />
Carole Feldman is director <strong>of</strong> news operations and finance in the Washington bureau <strong>of</strong> the Associated<br />
Press (AP). She also conceived and is the overall coordinator <strong>of</strong> the joint AP-Associated Press Media<br />
Editors project, Aging America, which examines the aging <strong>of</strong> baby boomers and the impact this so-called<br />
“silver tsunami” is having on society. In her current assignment, she works to cover news more efficiently<br />
across all formats and facilitates training for the Washington bureau and the Broadcast News Center. A<br />
35-year-veteran <strong>of</strong> the AP, she has supervised coverage <strong>of</strong> a wide range <strong>of</strong> beats, including the White<br />
House, Congress, national security, the economy, health, science, and medicine, as well as presidential<br />
and congressional elections. Feldman was the news organization’s education writer from 1993 to 1994.<br />
Since 2008, she also has been an associate faculty member <strong>of</strong> the Washington Center for Internships and<br />
Academic Seminars, most recently teaching a media ethics course. A New York native, Feldman received<br />
a master’s degree in journalism from Boston University in 1975. She completed her undergraduate work,<br />
also in journalism, at Pennsylvania State University, where she graduated in 1974.<br />
Contact: Carole Feldman, Reporter, Associated Press, 1100 13th Street, NW, Suite 700, Washington, DC<br />
20005-4051; (202) 641-9000; cfeldman@ap.org<br />
Tim Goral is editor-in-chief <strong>of</strong> University Business (UB). He has been a member <strong>of</strong> Pr<strong>of</strong>essional Media<br />
Group since 2000, when he joined the staff <strong>of</strong> District Administration, the publication for K–12<br />
educators, as features editor. Goral became editor <strong>of</strong> the company’s higher education business<br />
publication, Matrix, in 2001, and he retained his editorial post when Matrix and University Business<br />
magazine merged in early 2002. UB is a widely read publication for higher education leaders (45,000<br />
circulation) at two- and four-year colleges and universities nationwide. UB provides coverage <strong>of</strong> higher<br />
education technology, news, finance, policy, and pr<strong>of</strong>iles across print, digital, and in-person event<br />
platforms, including the annual higher education technology conference, UBTech. In his nearly 20 years<br />
in national trade publication writing and editing, Goral has served in editorial posts for publications in the<br />
food and beverage, hospitality, and outdoor retailing industries. He is the author <strong>of</strong> A Half-Empty Glassful<br />
<strong>of</strong> Optimism: <strong>The</strong> Path to Enlightenment Begins with a Road Trip.<br />
Contact: Tim Goral, Editor-in-Chief, University Business, 488 Main Avenue, Norwalk, CT 06851; (203)<br />
663-0126; tgoral@universitybusiness.com<br />
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Kristina Halvorson is the founder and CEO <strong>of</strong> Brain Traffic, a content strategy consultancy. She is the<br />
author <strong>of</strong> Content Strategy for the Web (2009), the founder <strong>of</strong> Confab: <strong>The</strong> Content Strategy Conference,<br />
and the host <strong>of</strong> Content Talks, a weekly 5×5 podcast. In 2009, Halvorson curated the first Content<br />
Strategy Consortium to facilitate a national dialogue about this emerging discipline. In 2010, she<br />
delivered the keynote address at the world’s first Content Strategy Summit in Paris, France. Today, she<br />
speaks regularly to audiences around the world and is well known for her energetic, <strong>of</strong>ten humorous talks.<br />
She lives in St. Paul, Minnesota.<br />
Content: Kristina Halvorson, CEO, Brain Traffic, 615 First Avenue, NE, Suite 475, Minneapolis, MN<br />
55413; (612) 331-6600; info@braintraffic.com<br />
Melanie Jackson is a producer for the Today Show on NBC-TV. Her career in communications began<br />
when she served as a reporter for the Connecticut Post newspaper and the Syracuse newspapers in New<br />
York. She moved to television broadcasting in 1998 and has spent the last 14 years at NBC where she has<br />
gained experience in numerous areas, including working in the Northeast Bureau producing content for<br />
Nightly News and MSNBC. Jackson worked at Dateline NBC for nine years in New York and<br />
Washington, DC, where she helped to chronicle major news events—from the Columbine shooting in<br />
1999 to the Washington, DC, sniper shootings in 2002. For the last four years, she has worked at the<br />
Today Show, where she produces content for all four hours <strong>of</strong> the broadcast, including writing live and<br />
taped segments on various topics such as breaking news, celebrity interviews, fashion, and lifestyle<br />
segments. She holds a bachelor’s degree in journalism from the University <strong>of</strong> Bridgeport and a master’s<br />
degree from the Columbia University School <strong>of</strong> Journalism. Jackson is a 2005 Alfred I. duPont-Columbia<br />
Award winner for her work on the Dateline NBC investigation “A Pattern <strong>of</strong> Suspicion.” She is also part<br />
<strong>of</strong> the team that has helped the Today Show win the Emmy Award for Best Morning show for the past<br />
two years in a row. She is a resident <strong>of</strong> Connecticut and a member <strong>of</strong> the National Association <strong>of</strong> Black<br />
Journalists.<br />
Contact: Melanie Jackson, Producer, NBC Today Show, 30 Rockefeller Plaza, Suite 380 E-10, New<br />
York, NY 10112; (212) 664-6530/4602; melaniek.jackson@nbcuni.com<br />
David Jarmul is associate vice president <strong>of</strong> news and communications for Duke University in North<br />
Carolina. He directs the news service, oversees the top-level web pages, and coordinates activities that<br />
range from media outreach to research communications. His team has developed an extensive online<br />
newspaper (Duke Today), an active video site (Duke University on Demand), an online talk show, a<br />
syndicated op-ed article service, a rapid-response media relations program, lively social media sites, and<br />
other tools, winning numerous <strong>Council</strong> for Advancement and Support <strong>of</strong> Education (CASE) national gold<br />
medals and other pr<strong>of</strong>essional awards. Duke also has enhanced its systems for employee communications,<br />
emergency communications, and for reaching audiences that range from prospective students to global<br />
partners. An honors graduate <strong>of</strong> Brown University, Jarmul previously held senior communications<br />
positions at the Howard Hughes Medical Institute and the National Academy <strong>of</strong> Sciences, as well as<br />
writing positions for an international development group and the Voice <strong>of</strong> America. He is a former<br />
president <strong>of</strong> the DC Science Writers Association and served with the Peace Corps in Nepal.<br />
Contact: David Jarmul, Associate Vice President for News and Communications, 615 Chapel Drive, Box<br />
90563, Duke University, Durham, NC 27708; (919) 684-6815/2823; david.jarmul@duke.edu<br />
Scott Jaschik, editor, is one <strong>of</strong> the three founders <strong>of</strong> Inside Higher Ed. With Doug Lederman, he leads<br />
the editorial operations <strong>of</strong> Inside Higher Ed, overseeing news content, opinion pieces, resources, and<br />
interactive features. Jaschik is a leading voice on higher education issues, is quoted regularly in<br />
publications nationwide, and writes college-related articles in the New York Times, Boston Globe,<br />
Washington Post, Salon, and elsewhere. He has been a judge or screener for the National Magazine<br />
Awards, the Online Journalism Awards, the Folio Editorial Excellence Awards, and the Education<br />
Writers Association Awards. Jaschik is a mentor in the community college fellowship program <strong>of</strong> the<br />
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Hechinger Institute on Education and the Media. From 1999 to 2003, he was editor <strong>of</strong> the Chronicle <strong>of</strong><br />
Higher Education. Jaschik graduated from Cornell University in 1985.<br />
Contact: Scott Jaschik, Founder and Editor, Inside Higher Ed, 1015 18th Street, NW, Suite 1100,<br />
Washington, DC 20036; (202) 659-9208; scott.jaschik@insidehighered.com<br />
Jenna Johnson covers higher education and youth culture for the Washington Post. She has written about<br />
the Pennsylvania State University sex abuse scandal, teen moms who enroll in college, prescription drug<br />
abuse, unpaid internships, and quirky college rankings with questionable methodologies. Johnson runs a<br />
blog, Campus Overload, and tweets as @wpjenna. She is a graduate <strong>of</strong> the University <strong>of</strong> Nebraska.<br />
Contact: Jenna Johnson, Higher Education Reporter, Washington Post, 1150 15th Street, NW,<br />
Washington, DC 20071; (202) 334-9606/6000; johnsonj@washpost.com<br />
Tim Jones, interim executive creative director at North Carolina State University, provides vision,<br />
direction, and strategy at the intersection <strong>of</strong> web, design, marketing, and media to cultivate and implement<br />
innovative ideas for the university. He previously served as the interim chief communications <strong>of</strong>ficer at<br />
North Carolina State, where he started in 2007 as the director <strong>of</strong> web communications. In that position, he<br />
established and evolved the university’s social media presence on Facebook, YouTube, Twitter, and<br />
location-based platforms. He has been in higher education for ten years, working at the College <strong>of</strong><br />
William & Mary in Williamsburg, Virginia, for six years before arriving at NC State. At William &<br />
Mary, Jones worked in university relations as a writer, editor, photographer, news marketer, occasional<br />
producer, webmaster, and director <strong>of</strong> web communications. He spent his final year there helping engineer<br />
and launch the university-wide web redesign project. Prior to working in higher education, Jones worked<br />
as a reporter for a small semi-weekly newspaper in southeastern Virginia.<br />
Contact: Tim Jones, Interim Executive Creative Director for University Communications, Campus Box<br />
7508, North Carolina State University, Raleigh, NC 27695; (919) 515-1005; tim_jones@ncsu.edu<br />
Doug Lederman, editor, is one <strong>of</strong> the three founders <strong>of</strong> Inside Higher Ed. With Scott Jaschik, he leads<br />
the editorial operations <strong>of</strong> Inside Higher Ed, overseeing news content, opinion pieces, career advice,<br />
blogs, and other features. Lederman speaks widely about higher education, including on C-Span and<br />
National Public Radio and at meetings around the country. His work has appeared in the New York Times,<br />
USA Today, Christian Science Monitor, and Princeton Alumni Weekly. Lederman was managing editor <strong>of</strong><br />
the Chronicle <strong>of</strong> Higher Education from 1999 to 2003. Before that, he had worked at the Chronicle since<br />
1986 in various roles, first as an athletics reporter and editor. Lederman has won three National Awards<br />
for Education Reporting from the Education Writers Association, including one in 2009 for a series <strong>of</strong><br />
Inside Higher Ed articles on college rankings. He began his career as a news clerk at the New York Times.<br />
Lederman graduated in 1984 from Princeton University.<br />
Contact: Doug Lederman, Founder and Editor, Inside Higher Ed, 1015 18th Street, NW, Suite 1100,<br />
Washington, DC 20036; (202) 659-9208; doug.lederman@insidehighered.com<br />
Marie Malzberg is senior editorial producer in New York for CNN Newsroom, the cable channel’s<br />
afternoon news show. After graduating from Fordham University, where she earned a bachelor <strong>of</strong> arts<br />
degree in communications, Malzberg began her career in 1994 with the Rush Limbaugh Show, where she<br />
spent six years in various positions including editing and formatting daily radio show production<br />
elements, producing guest-hosted shows, remote broadcasts, and “Best Of” programming, then eventually<br />
screening Limbaugh’s calls. Malzberg left the program in 2000 to tackle motherhood and, a few years<br />
later, headed back to talk radio, producing the Linda Chavez Program for the IDT Radio Network. In<br />
2006, Malzberg arrived at CNN to work with Paula Zahn in a prime-time slot that was eventually taken<br />
over by Campbell Brown, where she served as an editorial producer, booking major newsmakers from<br />
across the globe. In 2010, Malzberg joined CNN Newsroom as senior editorial producer. In that position,<br />
she oversees and books all guests for the daily program, which is seen live across all CNN platforms. She<br />
has been the recipient <strong>of</strong> and part <strong>of</strong> two Peabody Award-winning reporting teams.<br />
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Contact: Marie Malzberg, Senior Editorial Producer, CNN Newsroom, One Time Warner Center, Fifth<br />
Floor, New York, NY 10019; (212) 275-8261; C: (917) 751-5728; marie.malzberg@turner.com; Twitter:<br />
@MarieCNN<br />
Jon Marcus is a contributing editor at the Hechinger Report and U.S. higher education correspondent for<br />
the Times (U.K.) Higher Education magazine. He also has written about higher education for the<br />
Washington Post, New York Times, Boston Globe, U.S. News & World Report, and other magazines and<br />
newspapers, including CrossTalk, the journal <strong>of</strong> the National Center for Public Policy and Higher<br />
Education. <strong>The</strong> former editor <strong>of</strong> Boston magazine, Marcus holds a master’s degree in journalism from<br />
Columbia University and a bachelor’s degree from Bates College. He attended Oxford University and<br />
teaches journalism at Boston College and Boston University.<br />
Contact: Jon Marcus, Contributing Editor, <strong>The</strong> Hechinger Report, 475 Riverside Drive, Suite 650, New<br />
York, NY 10115; (617) 738-5961; C: 617-650-7041; jmarcus@netzero.com<br />
Mary Beth Marklein has covered higher education for USA TODAY since 1997. In 2007, through a<br />
fellowship awarded by the Hechinger Institute on Education and the Media, she wrote about community<br />
colleges from a local, national, and international perspective. She spent the 2004–2005 academic year<br />
teaching journalism at the University <strong>of</strong> Bucharest and Babes-Bolyai University in Cluj, Romania, as a<br />
Fulbright Scholar. During a sabbatical in the summer <strong>of</strong> 2001 she studied the impact <strong>of</strong> technology on<br />
higher education at the University <strong>of</strong> North Carolina-Chapel Hill. She also has taught journalism courses<br />
at American University in Washington, DC. She has a bachelor’s degree from the University <strong>of</strong><br />
Wisconsin-Madison, a master’s from American University in Washington, DC, and is currently pursuing<br />
graduate studies in the higher education program at George Mason University in Northern Virginia.<br />
Contact: Mary Beth Marklein, Higher Education Reporter, USA Today Education, 7950 Jones Branch<br />
Drive, McLean, VA 22108; (703) 854-3684 or 3400; mmarklein@usatoday.com<br />
Fritz McDonald is assistant vice president for communications and marketing at Mount Mercy<br />
University. He has more than 25 years <strong>of</strong> experience as a pr<strong>of</strong>essional writer, editor, and creative<br />
strategist. McDonald earned his bachelor’s degree at University <strong>of</strong> California, Los Angeles, and an MFA<br />
from the University <strong>of</strong> Iowa Writer’s Workshop. Prior to joining Mount Mercy, he was a creative leader<br />
at Stamats, Inc., where he developed marketing communications, digital strategy, and branding programs<br />
for colleges and universities across the United States. McDonald has presented at conferences such as<br />
HighEd Web, EduWeb, EduComm, and the AMA Symposium for the Marketing <strong>of</strong> Higher Education. He<br />
has written on the uses <strong>of</strong> social media in higher education most recently for University Business.<br />
Contact: Fritz McDonald, Assistant Vice President for Communications and Marketing, Mount Mercy<br />
University, 1330 Elmhurst Drive, NE, Cedar Rapids, Iowa 52402-4797; (319) 363-1323 x1205 or 368-<br />
6475 #1; C: (319) 693-9399; fmcdonald@mtmercy.edu<br />
Tim McDonough, vice president <strong>of</strong> communications and marketing at the American <strong>Council</strong> on<br />
Education (ACE), manages a comprehensive outreach program to enhance public understanding <strong>of</strong> a wide<br />
range <strong>of</strong> higher education issues and the specific activities <strong>of</strong> ACE—including marketing, membership,<br />
public affairs, publishing, and web services. He has worked in the higher education community for more<br />
than 25 years and has extensive experience both with campus concerns and the higher education policy<br />
debates in Washington. Before joining ACE in 1998, McDonough served for four years as vice president<br />
for public affairs at the National Association <strong>of</strong> <strong>Independent</strong> <strong>Colleges</strong> and Universities (NAICU). Prior to<br />
joining NAICU in 1992, he held a number <strong>of</strong> positions at the University <strong>of</strong> Maryland, College Park,<br />
including director <strong>of</strong> development communications and associate editor <strong>of</strong> public affairs in the Office <strong>of</strong><br />
Institutional Advancement and alumni director for the College <strong>of</strong> Business and Management. Previously,<br />
he was public relations director <strong>of</strong> Washington Journalism Review (now American Journalism Review),<br />
the monthly media magazine published by the University <strong>of</strong> Maryland’s College <strong>of</strong> Journalism.<br />
McDonough has served on the board <strong>of</strong> directors <strong>of</strong> the Education Writers Association and the Bacchus &<br />
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Gamma Peer Education Network. He holds a BA in government from Georgetown University and an MA<br />
in journalism from the University <strong>of</strong> Maryland, College Park.<br />
Contact: Timothy J. McDonough, Vice President <strong>of</strong> Communications and Marketing, American <strong>Council</strong><br />
on Education, One Dupont Circle, NW, Suite 800, Washington, DC 20036; (202) 939-9365; C: (301)<br />
919-2650; tim_mcdonough@ace.nche.edu<br />
Will McGuinness is senior editor at Huffington Post College, the Huffington Post’s higher education<br />
section. Before working at the Huffington Post, he reported for CBS Local’s viral stories desk and ran<br />
digital operations and products for several newspapers in Massachusetts. His work has appeared in the<br />
Boston Globe and the Advocate magazine, among others. McGuinness is a graduate <strong>of</strong> the University <strong>of</strong><br />
Massachusetts.<br />
Contact: Will McGuinness, Senior Editor, Huffington Post College, Huffington Post, 770 Broadway, 5th<br />
Floor, New York, NY 10003; (917) 606-4593; C: 774-319-8917; william.mcguinness@huffington<br />
post.com; Twitter: @willmcguinness<br />
Liz McMillen became editor <strong>of</strong> the Chronicle <strong>of</strong> Higher Education in August 2011. Previously, she had<br />
been editor <strong>of</strong> the Chronicle Review, a post she continues to hold. In her 27-year career at the Chronicle,<br />
she has written or edited stories about faculty life and careers; business, philanthropy, and financial<br />
issues; and research, publishing, and intellectual issues. In 1997–1998, she was a Knight-Wallace Fellow<br />
at the University <strong>of</strong> Michigan, one <strong>of</strong> 12 U.S. journalists selected for the honor. Before coming to the<br />
Chronicle, she worked for the Associated Press in Philadelphia and later attended the University <strong>of</strong><br />
Durham in the United Kingdom on a Rotary International Fellowship. She graduated cum laude from the<br />
University <strong>of</strong> Pennsylvania in 1983 with a bachelor’s degree in American studies.<br />
Contact: Liz McMillen, Editor, Chronicle <strong>of</strong> Higher Education, 1255 23rd Street, NW, Seventh Floor,<br />
Washington, DC 20037; (202) 466-1000; liz.mcmillen@chronicle.com<br />
Melanie Moran is associate director <strong>of</strong> news and communications at Vanderbilt University, directs the<br />
university web communications unit, oversees web and social media presences, edits Research News @<br />
Vanderbilt, and is a senior editor <strong>of</strong> all news and communications websites. Moran came to Vanderbilt<br />
from the Tennessee Department <strong>of</strong> Environment and Conservation, where she was responsible for<br />
managing media relations, events, speech writing, graphic arts, and the website. While in the state<br />
government, she also served as assistant to Governor Don Sundquist for communications. Moran holds a<br />
master’s degree in public administration from Indiana University and a bachelor’s degree in political<br />
science from Pennsylvania State University.<br />
Contact: Melanie Moran, Associate Director, Vanderbilt University News and Communications;<br />
Vanderbilt University, 110 21st Avenue South, Suite 802, Nashville, TN 37203; (615) 322-7970; C: (615)<br />
473-2204; melanie.moran@vanderbilt.edu; Twitter: @melaniemoran;<br />
www.facebook.com/melanie.s.moran<br />
Joe Palca is a science correspondent for National Public Radio (NPR). Since joining NPR in 1992, he has<br />
covered a range <strong>of</strong> science topics—from biomedical research to astronomy. In addition to his science<br />
reporting, Palca regularly fills in as guest host on Talk <strong>of</strong> the Nation Science Friday. He began his<br />
journalism career in television in 1982, working as a health producer for the CBS affiliate in Washington,<br />
DC. In 1986, he left television for a seven-year stint as a print journalist, first as the Washington news<br />
editor for Nature and then as a senior correspondent for Science Magazine. In October 2009, Palca took a<br />
six-month leave from NPR to become science writer in residence at the Huntington Library and the<br />
Huntington Library, Art Collections, and Botanical Gardens. He has won numerous awards, including the<br />
National Academies Communications Award, the Science-in-Society Award <strong>of</strong> the National Association<br />
<strong>of</strong> Science Writers, the American Chemical Society James T. Grady-James H. Stack Award for<br />
Interpreting Chemistry for the Public, the American Association for the Advancement <strong>of</strong> Science<br />
Journalism Prize, and the Victor Cohn Prize for Excellence in Medical Writing. With Flora Lichtman,<br />
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Palca is the co-author <strong>of</strong> Annoying: <strong>The</strong> Science <strong>of</strong> What Bugs Us (Wiley, 2011). He comes to journalism<br />
from a science background, having earned a PhD in psychology from the University <strong>of</strong> California, Santa<br />
Cruz, where he worked on human sleep physiology.<br />
Contact: Joe Palca, Science Reporter, National Public Radio, 635 Massachusetts Avenue, NW,<br />
Washington, DC 20001-3753; (202) 513-2000; jpalca@npr.org<br />
Richard Pérez-Peña is a higher education reporter for the New York Times. He has been in journalism<br />
since 1985 and at the Times since 1992. He recently took on the higher education beat; before that he<br />
covered courts, transportation, government and politics, healthcare, and the newspaper and magazine<br />
industry in earlier years. Pérez-Peña studied history at Pomona College.<br />
Contact: Richard Pérez-Peña, Higher Education Reporter, New York Times, 620 Eighth Avenue, New<br />
York, NY 10018-1405; (212) 556-1234; rpp@nytimes.com<br />
Mike Petr<strong>of</strong>f is Harvard University’s digital content strategist. He is the creator <strong>of</strong> eduTweetups.com, a<br />
directory <strong>of</strong> higher education Twitter hashtags, chats and events, and FollowEDU.com, a searchable<br />
directory <strong>of</strong> Twitter users in higher education. Petr<strong>of</strong>f also was a writer for the award-winning .eduGuru<br />
(Internet Marketing and Web Development in Higher Education) blog, where he covered topics in<br />
marketing, social media, admissions, and online communities. Petr<strong>of</strong>f formerly was the web and<br />
enrollment technology manager at Emerson College in Boston, where he led web marketing and online<br />
recruitment efforts for undergraduate and graduate admissions. He also chaired the social media group on<br />
Emerson’s campus, working with 20 other staff members from a broad range <strong>of</strong> campus departments to<br />
share ideas and implement marketing initiatives. With a college Facebook fan page, Twitter account,<br />
Flickr account, and YouTube EDU channel, Emerson College’s social media presence was ranked as a<br />
top college nationally by both StudentAdvisor.com and USA Today College.<br />
Contact: Michael Petr<strong>of</strong>f, Digital Content Strategist, Harvard University Public Affairs &<br />
Communications, 1350 Massachusetts Avenue, Holyoke Center, Suite 1060, Cambridge, MA 02138;<br />
(617) 495-1585; michael_petr<strong>of</strong>f@harvard.edu; http://mikepetr<strong>of</strong>f.com; Twitter: @mikepetr<strong>of</strong>f<br />
Ronald Roach is the executive editor <strong>of</strong> Diverse: Issues in Higher Education, a twice-monthly magazine<br />
based in Fairfax, Virginia, and DiverseEducation.com, which publishes higher education news during<br />
weekdays. As executive editor, Roach oversees editorial operations and planning for the magazine and its<br />
online component, which report largely on higher education access issues that affect minorities and<br />
women. Roach is a former newspaper reporter and freelance journalist who has written extensively about<br />
information technology, race, business, politics, and higher education. He previously worked for the<br />
Atlanta Journal-Constitution and the Roanoke Times and World News. In the early 1990s, Roach worked<br />
as a press secretary to U.S. Congressman John Lewis (D-GA).<br />
Contact: Ronald Roach, Executive Editor, Diverse: Issues In Higher Education, 10520 Warwick<br />
Avenue, Suite B-8, Fairfax, VA 22030-3136; (800) 783-3199 or (703) 385-2981 x3052;<br />
rroach@diverseeducation.com<br />
Ellen Schweiger has worked at C-SPAN since 1989 and was director <strong>of</strong> the network assignment desk<br />
from 1990–2010. In 2011, she launched a new position, senior producer for national programming, and is<br />
now in charge <strong>of</strong> all events covered for C-SPAN around the country, outside the Washington, DC, area.<br />
While in college at the University <strong>of</strong> Maryland, Schweiger landed internships and part-time jobs at<br />
WTOP-Radio, CBS News, and the United States Information Agency and graduated from the University<br />
<strong>of</strong> Maryland with a journalism degree. Starting as a college intern at WDVM-TV, Channel 9, the CBS<br />
affiliate in Washington, DC (now WUSA-TV), she worked her way up to assignment editor and finally to<br />
producer <strong>of</strong> the weekend, noon, and 5:00 p.m. newscasts. After six years at Channel 9, Schweiger moved<br />
to New York City and became the assignment desk manager for CNN’s northeast bureau in Manhattan,<br />
her first stint covering national network news. In 1989, Schweiger returned to the nation’s capital and a<br />
position as control room producer for C-SPAN and then as the network’s assignment desk director.<br />
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Contact: Ellen Schweiger, Senior Producer for National Programming, C-SPAN, 400 North Capitol<br />
Street, NW, Suite 650, Washington, DC 20001; (202) 626-7965; eschweiger@c-span.org<br />
Jeffrey Selingo is vice president and editorial director for the Chronicle <strong>of</strong> Higher Education. In August<br />
2007, he was named editor <strong>of</strong> the Chronicle, a position he held for four years. Previously, he had been an<br />
assistant managing editor and senior editor at the Chronicle, overseeing coverage <strong>of</strong> higher education<br />
policy, campus leadership, fundraising, and surveys <strong>of</strong> presidents and trustees. Before that, he covered<br />
state politics as a reporter. In his 12 years at the Chronicle, Selingo’s work has been honored with a<br />
National Award for Education Reporting from the Education Writers Association, a Dateline Award from<br />
the Society <strong>of</strong> Pr<strong>of</strong>essional Journalists, and finalist status for a Livingston Award in national reporting.<br />
Before working at the Chronicle, he was the environmental reporter for the Wilmington (NC) Star-News.<br />
Selingo was a member <strong>of</strong> the staff that won a North Carolina Press Association Award for its coverage <strong>of</strong><br />
two major hurricanes in 1996 and was the recipient <strong>of</strong> the state’s top Associated Press writing award. He<br />
also worked for the Ithaca Journal in New York, and as a recipient <strong>of</strong> the Pulliam Journalism Fellowship<br />
he covered business technology for the Arizona Republic. Selingo received his bachelor’s degree in<br />
journalism from Ithaca College and a master’s degree in government from the Johns Hopkins University.<br />
He is writing a book to be released in summer 2013; the working title is College (Un)Bound: <strong>The</strong> Future<br />
<strong>of</strong> Higher Education and What It Means for Students.<br />
Contact: Jeffrey Selingo, Vice President and Editorial Director, Chronicle <strong>of</strong> Higher Education, 1255<br />
23rd Street, NW, Seventh Floor, Washington, DC 20037; (202) 466-1075; C: (202) 997-3385;<br />
jeff.selingo@chronicle.com<br />
Mark Stencel is managing editor for digital news at National Public Radio (NPR), where he is<br />
responsible for overseeing all content on NPR.org and other online platforms. Stencel previously worked<br />
as the executive editor and deputy publisher at GOVERNING, a monthly magazine and website written<br />
for leaders in state and local government and published by Congressional Quarterly (CQ). He served as a<br />
managing editor at CQ, where he helped lead one <strong>of</strong> the largest news staffs on Capitol Hill, coordinating<br />
daily coverage <strong>of</strong> Congress, online and in print. He began his career at the Washington Post as a<br />
researcher and an assistant to syndicated columnist David S. Broder. After a stint as a science and<br />
technology correspondent for the News & Observer in Raleigh-Durham, North Carolina, Stencel returned<br />
to the Post in 1996 to help launch the company’s first website, PoliticsNow, an election-year multimedia<br />
partnership involving ABC News, Newsweek, and National Journal. He then directed<br />
Washingtonpost.com’s award-winning political coverage and later was a senior editor on the newspaper’s<br />
breaking news desk, serving as a liaison between the Post’s print and online newsrooms. In addition to his<br />
work as an editor, Stencel was a vice president at the Post Company’s online division,<br />
Washingtonpost.Newsweek Interactive. He is the co-author <strong>of</strong> two books, Peep Show: Media and Politics<br />
in an Age <strong>of</strong> Scandal, and On the Line: <strong>The</strong> New Road to the White House (written with CNN’s Larry<br />
King). He continues writing about science and technology, including digital media trends, on his personal<br />
blog, Assignment: Future.<br />
Contact: Mark Stencel, Managing Editor, Digital News, National Public Radio, 635 Massachusetts<br />
Avenue, NW, Washington, DC 20001-3753; (202) 513-2000/3546; mstencel@npr.org<br />
Michael Stoner is president <strong>of</strong> mStoner, a firm he launched in 2001 with Rob Cima and Votaier Miran.<br />
During his 30-year career as a communicator and consultant, Stoner has served more than 250 education<br />
institutions (independent schools, colleges, universities, and education associations), nonpr<strong>of</strong>it<br />
organizations, and businesses on four continents. He is recognized as an expert on how institutions can<br />
use the internet and the web to communicate effectively with their constituents and how they can engage<br />
effectively using social media. A pioneer in e-communications, he published his first email newsletter in<br />
the early 1990s and completed his first university website project in 1995. Stoner has provided strategic<br />
consulting on developing institution-wide web strategies, led numerous website development projects,<br />
and has earned an international reputation as an authority on integrating marketing, communications, and<br />
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technology. <strong>The</strong> firm, mStoner, integrates brand, web, and social media for schools, colleges, and<br />
universities, and its assignments include print design and broader marketing initiatives. Stoner has spoken<br />
at hundreds <strong>of</strong> pr<strong>of</strong>essional conferences and has authored chapters for CASE and Open University Press<br />
books and many pr<strong>of</strong>essional articles. He also earned a CASE Crystal Apple in 2003 as one <strong>of</strong> the<br />
organization’s top speakers.<br />
Contact: Michael Stoner, Co-Founder and President, mStoner, PO Box 171, Woodstock, VT 05091-<br />
0171; (802) 457-2889 or (312) 622-6930; michael.stoner@mstoner.com<br />
Donna Talarico is the integrated marketing manager in the Office <strong>of</strong> Marketing Communications at<br />
Elizabethtown College in Pennsylvania. She was an adjunct faculty member at Wilkes University, where<br />
she designed and taught a course on public relations and social media; she frequently presents in<br />
classrooms and boardrooms on the same topic. Prior to joining the staff at Elizabethtown, Talarico<br />
worked in sales and marketing at Solid Cactus, a leading eCommerce developer. She also worked in the<br />
continuing education field as a career school admissions representative and in various aspects <strong>of</strong> radio.<br />
Until she relocated to Central Pennsylvania, she was a long-time contributing writer for Wilkes-Barre’s<br />
popular alternative weekly, the Weekender. She also is the founder and publisher <strong>of</strong> Hippocampus<br />
Magazine, a monthly online literary magazine dedicated to creative nonfiction. She has an MFA in<br />
creative writing and a BA in communication studies, both from Wilkes University.<br />
Contact: Donna Talarico, Integrated Marketing Manager, Office <strong>of</strong> Marketing and Communications,<br />
Elizabethtown College, 1 Alpha Drive, Elizabethtown, PA 17022; (717) 361-1464; talaricod@etown.edu<br />
Amy Walter is political director for ABC News. Based in Washington, Walter oversees all political<br />
coverage on ABCNews.com, including ABC’s “<strong>The</strong> Note.” She also guides planning and editorial<br />
content <strong>of</strong> all political news and provides on-air analysis on ABC News programs, including World News<br />
with Diane Sawyer, Good Morning America, Nightline, This Week with Christiane Amanpour, ABC News<br />
Radio, and ABC News Now. Walter joined ABC from National Journal’s <strong>The</strong> Hotline, where she was the<br />
editor-in-chief and served as the political publication’s primary voice for the last three years. In this role,<br />
she provided regular analysis <strong>of</strong> the national political environment in her weekly NationalJournal.com<br />
column, On the Trail. She has also been a regular contributor to PBS’s NewsHour with Jim Lehrer and<br />
provided political analysis on CNN, C-SPAN, CBS’s Face the Nation, NBC’s Meet the Press, and HBO’s<br />
Real Time with Bill Maher. Walter was a member <strong>of</strong> CNN’s Emmy-award winning election-night team in<br />
2006. From 1997 to 2007, she served as the senior editor <strong>of</strong> the Cook Political Report, a nonpartisan<br />
publication, where she earned accolades for successfully handicapping U.S. House races and was<br />
frequently quoted as a congressional election expert in the major newspapers around the country. During<br />
this time, she also contributed to National Journal magazine and CongressDaily. Walter was named one<br />
<strong>of</strong> DC’s “50 Top Journalists” by Washingtonian Magazine in 2009 and honored with the Washington<br />
Post’s Crystal Ball award for her spot-on election predictions in 2000. She graduated summa cum laude<br />
from Colby College.<br />
Contact: Amy Walter, Political Director, ABC News, 1717 DeSales Street, NW, Washington, DC 20036-<br />
4401; (202) 222-7600; amy.walter@abc.com<br />
Menachem Wecker is an education reporter at U.S. News & World Report and a religion and arts blogger<br />
for the Houston Chronicle. Prior to joining U.S. News, Wecker worked at George Washington University<br />
for five years, first as assistant director <strong>of</strong> public affairs at the Elliott School <strong>of</strong> International Affairs and<br />
then as a writer for the university’s <strong>of</strong>ficial online daily news service, GW Today. Before coming to the<br />
university, he was assistant editor <strong>of</strong> B’nai B’rith Magazine. His articles and reviews have appeared in<br />
publications such as Arab American News, Religion News Service, Mormon Artist Magazine, Mormon<br />
Times, National Catholic Reporter, New York Arts Magazine, NY Press, American Jewish Life Magazine,<br />
World Jewish Digest, Jerusalem Post, Washington Jewish Week, Baltimore Jewish Times, and Jewish<br />
Currents. A painter, Wecker—who trained at the Massachusetts College <strong>of</strong> Art, School <strong>of</strong> the Museum <strong>of</strong><br />
Fine Arts, Boston, and Art Institute <strong>of</strong> Boston—has exhibited his drawings, paintings, and photographs at<br />
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galleries in New York, Baltimore, and Washington, DC. A member <strong>of</strong> the National Press Club, the<br />
Religion Newswriters Association, and the Society <strong>of</strong> Pr<strong>of</strong>essional Journalists, he has written a column on<br />
Jewish arts for the Jewish Press since 2003.<br />
Contact: Menachem Wecker, Education Reporter, U.S. News & World Report, 1050 Thomas Jefferson<br />
Street, NW, Washington, DC 20007; (202) 955-2177; mwecker@usnews.com; Twitter: @mwecker<br />
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