Winter/Spring 2003 - The Council of Independent Colleges

WINTER/SPRING 2003From the PresidentRichard Ekman 2Conferences andWorkshops 5-7Feature: PresidentsInstitute 8-18Making the Case 19-20IndependentProject News 21 Campus Update 22-252003 PRESIDENTS INSTITUTE“Challenges of the Presidency,Balancing Multiple Priorities”Helping presidents meet the challengesof balancing multiple prioritieswas the goal of the Council ofIndependent Colleges 2003 PresidentsInstitute. CIC’s annual meeting, heldJanuary 4-7 in Naples, Florida, againattracted record-breaking attendance(290 presidents and 169 spouses) andrecord financial contributions fromsponsors. Several of the plenary speakersand panelists at this year’s Institutehad recently published books or havebooks in progress that were the focus oftheir talks.During the four-day conference,presidents explored financial topicssuch as alternative tuition pricing anddiscounting strategies, and leadershipissues such as achieving and maintaininglegitimacy in the academicpresidency.A number of sessions were devotedto an exploration of the changingnature of the student population andwhat presidents can expect to see inthe new generation of students enteringcollege, while other sessions focused onhow presidents can make the case fortheir institutions. (See Special Reporton the 2003 Presidents Institute, pages8 to 18.)CIC celebrated a milestone during the 2003 Presidents Institute banquet—reaching the membershipgoal set in June 1995 by the CIC Board of Directors of 500 member institutions. Presidents LisaMarsh Ryerson of Wells College (NY) and Larry Earvin of Huston-Tillotson College (TX) helped toastCIC’s 500th member campus joining in December 2002. Hal Smith (not pictured) of Pikeville College(KY), which was a founding member in 1956, also recounted the origins of CIC.CIC LaunchesMaking the Case,Data InitiativesTwenty campus officials, includingseveral CIC presidents and campuscommunications professionals,participated in a special day-longmeeting hosted by CIC on March 6in Washington, DC to help developthe Council’s new “Making the Case”and Data Initiatives.The initiatives are being launchedthis spring as a result of the year-longstrategic planning effort in 2001,during which presidents and chiefacademic officers in 22 roundtablediscussions urged CIC to help makea stronger case for the forms of educationoffered by small to mid-sized,teaching-oriented, private collegesand universities, and to collect anddisseminate data and information onthe independent sector of highereducation.In announcing the initiatives, CICPresident Richard Ekman said, “Ourgoals for the Data Initiative includeproviding data to presidents andother campus leaders to make betterinformeddecisions, providing theinformation needed to make the casemore effectively for independent colleges,and improving CIC programs.The Making the Case Initiative willhelp campus officials in their effortsto communicate the values and(cont’d on page 20)

BOARD OF DIRECTORSEXECUTIVE COMMITTEERichard Detweiler, Hartwick College (Chair)Delbert W. Baker, Oakwood CollegeDorothy G. Blaney, Cedar Crest CollegeDoreen E. Boyce, The Buhl FoundationMargaret A. McKenna, Lesley UniversityScott D. Miller, Wesley CollegeJake B. Schrum, Southwestern UniversityMary Pat Seurkamp, College ofNotre Dame of MarylandRichard Ekman, Council of IndependentColleges (Ex Officio)DIRECTORSEsther L. Barazzone, Chatham CollegeKathleen Bowman, Randolph-MaconWoman’s CollegeJoAnne W. Boyle, Seton Hill UniversityJohn F. Budd, Jr., The Omega GroupWilliam H. Crouch, Georgetown CollegeRichard Dalrymple, National Centerfor Disability ServicesAnne L. Deming, Notre Dame CollegeJames L. Doti, Chapman UniversityLarry Earvin, Huston-Tillotson CollegeE. LeBron Fairbanks, Mount VernonNazarene UniversityRobert M. Frehse, Jr., The WilliamRandolph Hearst FoundationsAntoine Garibaldi, Gannon UniversityWilliam E. Hamm, Foundation forIndependent Higher EducationPaul LeBlanc, Marlboro CollegeMichael Lomax, Dillard UniversityJohn Morning, John Morning Design, Inc.Jeanne H. Neff, The Sage CollegesAnita Pampusch, The Bush FoundationJerold Panas, Jerold Panas, Linzy & PartnersGlenda D. Price, Marygrove CollegeMatthew J. Quinn, Jack Kent Cooke FoundationHenry N. Tisdale, Claflin UniversityRichard P. Traina, George I. Alden TrustJeanie Watson, Nebraska Wesleyan UniversityEdwin H. Welch, University of CharlestonKatherine H. Will, Whittier CollegePeggy Ryan Williams, Ithaca CollegeHONORARY DIRECTORSArthur C. Frantzreb, Consultant in PhilanthropyWilliam H. Gray, III, The College Fund/UNCFCharles A. Johnson, Lilly Endowment, Inc. (retired)J. Richard Munro, ATC Corporation (retired)Richard White, Bayer Corporation (retired)DIRECTORS EMERITITheodore Q. Demeritte,Demeritte & Associates, Inc.John Mason, Monsanto Fund (retired)Joel D. Weiner, Kraft (retired)Patricia L. Willis, BellSouth Corporation (former)The voluminous literature on “leadership”is so intent on articulatinguniversal truths that generalizationsoften crowd out concrete examples. Yetit is in the specific cases that one canunderstand best the marks of a leader’sunusual success and distinguish it fromthe responsible, but more conventionalperformance of duties.On a national stage, it is easy to seethe exemplars. When Nathan Pusey,Harvard’s president in the 1950s, refusedto cooperate with Senator JosephMcCarthy’s reckless search forCommunists on American campuses,the newspapers reported it widely, andwith admiration. More recently (andfocused on the academic enterpriseitself), Richard Levin, Yale’s currentpresident, eliminated binding EarlyDecision procedures, and was praisedby countless high school students, parents,and guidance counselors for easingthe pressure on students.Similarly impressive acts of leadershipoccur on less visible campuses allthe time and, unfortunately, they passwithout wider notice. It took courage,for example, for Bill Crouch, presidentof Georgetown College in Kentucky, todefend an art exhibition in the college’sart gallery, “Beatitudes Betrayed,” whichfocused on religious injustice. Some inthe community initially considered theexhibit obscene, and Crouch organizedguest lectures, including some by religiousleaders, to turn the controversyinto a learning experience for all, and atestament to the principle of freedom ofexpression. It took leadership for SusanPierce, president of the University ofPuget Sound, to deaccession the university’slocally popular law school, becauseit detracted from the university’s aspirationsto become a national liberal artsFROM THE PRESIDENT’S DESKStanding Up When It MattersBy Richard Ekmaninstitution. Fervent commitment tobreaking the escalating tuition spiralprompted Samuel W. Speck and AnneC. Steele, successive presidents ofMuskingum College in Ohio, to carryout a direct assault on this nationalproblem by reducing Muskingum’stuition in 1996 by 29 percent and sincethen, maintaining Muskingum’s lowertuition rate. And Pace University’spresident, David Caputo, demonstratedheroic calm, confidence, and a rationalplan to prevent panic in the hours anddays following the terrorist attacks andcollapse of the World Trade Center,which was, literally, adjacent to thecampus.Good leadership fosters change thatis both transformative and sustainable.It can be concerned with moral or organizationalmatters. It can define the college’srole in the world beyond its wallsor it can determine the internal dynamicsof the institution. Most importantly,it requires a worthy goal—a vision, ifyou will—but it also requires persistence.It is no accident that the manyindependent colleges and universitiesthat have enjoyed long periods of enrollmentgrowth and program innovation,are known for especially effective leadershipover long time spans. Of CIC’s 513member institutions, 120 are now led bypresidents who have served for ten yearsor longer. Longevity is not always synonymouswith good leadership, to besure, but it is a measure of both thecourage to take a stand and persistencein working it through—long after theheadlines have shifted to another topic.Does a college president need toengage a controversial issue—especiallyone that has resonance with a national(cont’d on page 27)Independent 2 www.cic.eduWinter/Spring 2003

BOARD UPDATECIC Board of DirectorsWelcomes New MembersCIC is pleased to announce the election of 12 new membersto serve on the Board of Directors.Kathleen Bowman hasbeen president ofRandolph-MaconWoman’s College(VA) since 1994. Shepreviously served asvice provost for internationalaffairs at the University ofOregon. She currently serves as president-electof the Council ofIndependent Colleges of Virginia and onthe executive committee of theWomen’s College Coalition.Larry Earvin, presidentof Huston-Tillotson College(TX) since 2000, previouslyserved asdean of the School ofArts and Sciences atClark AtlantaUniversity (GA), where he led successfulinitiatives designed to expand minorityparticipation in the sciences, mathematics,engineering, and technologyfields. He has been recently elected toserve on the board of ProjectKaleidoscope, a D.C.-based organizationthat promotes innovation in science.Antoine Garibaldi hasbeen president ofGannon University(PA) for the past twoyears. With morethan 30 years ofteaching and administrativeexperience in higher education,he is past chairman of AAHE’s board ofdirectors and a member of the WheelingJesuit University (WV) board oftrustees. Before coming to Gannon, heserved as provost and chief academicofficer of Howard University (DC).Paul LeBlanc, presidentof MarlboroCollege (VT) since1996, has led significantinstitutionalgrowth on his campus,including anincrease in endowment from less than$1 million to $16 million, and the creationof a new technology-based campus.Previously, he was vice presidentand director at Houghton MifflinCompany (MA). LeBlanc serves on anumber of community service boards,including the Vermont BusinessRoundtable.Michael Lomax hasbeen president ofDillard University(LA) since 1997.Previously, he servedas president of TheNational Faculty inAtlanta. He is the founding chair of theNational Black Arts Festival, and currentlyserves on the board of the StudioMuseum in Harlem, the United Way ofAmerica board of governors, and thePresident’s Board of Advisors onHistorically Black Colleges andUniversities.Jeanne Neff, presidentof The SageColleges (NY) since1995, has led a numberof institutionalachievements on hercampus, including agrowth in annual givingand endowment, and the creation ofcollege-community partnerships thathave contributed to regional economicdevelopment. She currently serves onthe American Council on Education’sCommission on Women, and on theboard of directors of the Association ofAmerican Colleges and Universities.Glenda Price hasbeen president ofMarygrove College(MI) since 1998.Previously provost ofSpelman College(GA), she has publisheda wealth of articles in the medicalfield and is active in a number of medicalassociations, including theAmerican Society for ClinicalLaboratory Science and the Associationof Schools of Allied Health Professions.Matthew Quinn, executivedirector of theJack Kent CookeFoundation (VA),previously served in anumber of highereducation posts,including presidentof Carroll College (MT), executive vicepresident of Saint Joseph’s University(PA), and dean of the graduate school ofarts and sciences, Iona College (NY).(cont’d on page 4)Independent 3 www.cic.eduWinter/Spring 2003

BOARD UPDATERichard Traina, acurrent trustee of theGeorge I. Alden Trust(MA), previouslyserved as president ofClark University(MA), dean of thefaculty of Wabash College (IN), and deanof Franklin and Marshall College (PA).He was trained as a specialist in Americandiplomatic history. Among his currentboard memberships is the Councilon Higher Education Accreditation.Jeanie Watson hasbeen president ofNebraska WesleyanUniversity since1997. Prior to herappointment, sheserved as vice presidentfor academicaffairs and dean of faculty at SusquehannaUniversity (PA). Watson hashelped the university implement a generaleducation program, “Preparing forGlobal Citizenship,” and has significantlyincreased the study-abroad opportunitiesfor students. She serves on a numberof professional and community serviceboards, including the NCAA DivisionIII President’s Council, the ACENetwork Executive Board, and theBryanLGH Medical Center boardof trustees.Edwin Welch hasbeen president ofthe University ofCharleston (WV)since 1989. He previouslyserved asprovost and dean ofthe faculty ofWartburg College (IA), dean ofLakeland College (WI), and assistantdean of Lebanon Valley College (PA).He is the chair of the AppalachianCollege Association.Katherine Haley Willis president and professorof English ofWhittier College(CA). She serves ona number of highereducation boards,including ACE’sCommission on Government and PublicPolicy, NAICU’s Commission onGovernment and Public Policy, andFIHE’s board of directors. Before comingto Whittier in 1999, she was provost ofKenyon College (OH).EXECUTIVE COMMITTEE (TO SERVETHROUGH JANUARY 2004)Richard DetweilerHartwick College (NY), ChairMary Pat SeurkampCollege of Notre Dame ofMaryland, Vice Chair for ProgramsJake SchrumSouthwestern University (TX),Vice Chair for Resource DevelopmentDelbert BakerOakwood College (AL),Vice Chair for Public InformationDorothy BlaneyCedar Crest College (PA), TreasurerScott MillerWesley College (DE),Secretary and Vice Chair forMembershipDoreen BoyceThe Buhl Foundation (PA),Vice Chair for InvestmentsMargaret McKennaLesley University (MA),Past ChairRichard EkmanCouncil of Independent Colleges(DC), Ex OfficioBoard of DirectorsCLASS OF 2004Kathleen Bowman, Randolph-MaconWoman’s College (VA)John Budd, Jr., The Omega Group (NY)William Crouch, Georgetown College (KY)Anne Deming, Notre Dame College (OH)Larry Earvin, Huston-TillotsonCollege (TX)William Hamm, Foundation forIndependent Higher Education (DC)Jeanne Neff, The Sage Colleges (NY)Jerold Panas, Jerold Panas, Linzy &Partners (IL)Edwin Welch, University ofCharleston (WV)CLASS OF 2005Esther Barazzone, Chatham College (PA)JoAnne Boyle, Seton Hill University (PA)Richard Dalrymple, National Center forDisability Services (NY)James Doti, Chapman University (CA)LeBron Fairbanks, Mount VernonNazarene University (OH)Robert Frehse, Jr., The WilliamRandolph Hearst Foundations (NY)Anita Pampusch, The BushFoundation (MN)Henry Tisdale, Claflin University (SC)Peggy Ryan Williams, IthacaCollege (NY)CLASS OF 2006Antoine Garibaldi, GannonUniversity (PA)Paul LeBlanc, Marlboro College (VT)Michael Lomax, Dillard University (LA)John Morning, John MorningDesign, Inc. (NY)Glenda Price, Marygrove College (MI)Matthew Quinn, Jack Kent CookeFoundation (VA)Richard Traina, George I. AldenTrust (MA)Jeanie Watson, Nebraska WesleyanUniversityKatherine Haley Will, WhittierCollege (CA)Independent 4 www.cic.eduWinter/Spring 2003

CONFERENCESDepartment Chair Workshops Focus onLeadership, Campus Culture, and ChangeCIC is offering its second annualseries of spring workshops fordepartment/division chairs that focuson the distinctive challenges of departmentleadership in small and mid-sized,private colleges and universities. The2003 Workshops for Department andDivision Chairs will focus on the themeof “Leadership, Campus Culture, andChange,” and will explore leadershipstyles, the cultures of institutions, andleadership effectiveness.The workshops, to be held in the SanDiego area, CA (April 4-5); Atlanta,GA (May 28-30); Philadelphia, PA(June 3-5); Hartford, CT (June 10-12);and Chicago, IL (June 10-12), aredesigned to serve both experienced andnew chairs of departments or divisionsat independent institutions.Topics will include:Leadership Approaches and CampusCulture: Chairs will explore the varietiesof leadership styles—charismaticor “servant leader,” “top-down” or delegational,collegial or hierarchical decision-making—andapproaches that areappropriate in a variety of contexts.The Chair’s Vision for theDepartment/Division: Participants willexamine the variety of reasons chairsassume this leadership role and therewarding aspects of being a departmentchair. They will consider their vision fortheir departments and how they mightkeep the vision in mind as they movethe department forward.Leading Departmental Change:Facilitating lasting change will beanother focus of the workshop. Chairswill wrestle with issues such as managingchange under difficult conditions andattaining “buy in” by faculty members.Dealing with Difficult PersonnelIssues: Participants will address questionssuch as: How do you have a frankconversation with a colleague whohas done something potentiallyharmful to the institution? How doyou encourage civility and collegialityin the department?Legal Issues: Lawyers familiar withlegal issues at private institutions willexplain the principles with whichdepartment chairs should be familiar, aswell as procedures for dealing with personnelissues and situations in which itis necessary to document actions.Campuses are encouragedto send several departmentchairs to one of the regionalworkshops so they maysupport one another inmanaging change uponreturn to their institution.Working with the Chief AcademicOfficer: What do chief academic officersexpect of department chairs? What arethe do’s and don’ts for department chairsin creating an effective working relationshipwith the CAO?Among the speakers at theworkshops are Kelly Ward, assistantprofessor, educational leadership,Washington State University, andco-author, The Department Chair’s Role inDeveloping New Faculty into Teachers andScholars; Philip Moots, president ofMoots, Cope and Stanton, a privatepractice of law with concentration onlegal problems of colleges and universitiesand employment law; Jon F.Wergin, professor of educational studies,Virginia Commonwealth University,and author of Departments That Work:Building and Sustaining Cultures ofExcellence in Academic Programs; KentWeeks, attorney with the law firm ofWeeks, Turner, Anderson & Russell,professor of practice at the GeorgePeabody College, Vanderbilt University(TN), and author of ManagingDepartments: Chairpersons and the Law;Daniel W. Wheeler, professor of agricultureleadership, education and communication,University of Nebraska-Lincoln, and co-author of The DepartmentChair: New Roles, Responsibilitiesand Challenges; and Claire GuthrieGastañaga, principal of CG 2 Consulting,and an expert on faculty hiring,ethics, and sexual harassment policies.Other speakers include MicheleAtkins, director of graduate studies ineducation, Union University (TN);Sister Sally Furay, provost emerita ofthe University of San Diego (CA), anda member of the Legal Services ReviewPanel of the National Association ofIndependent Colleges and Universities;and Ann Singleton, education departmentchair, Union University.Four chief academic officers—HelenRay, Brenau University (GA); CarolHinds, Mount St. Mary’s College (MD);Michael Bell, Elmhurst College (IL);and Clark Hendley, Saint JosephCollege (CT)—will discuss the workof department chairs with CAOs.Campuses are encouraged to sendseveral department chairs to a workshopso they may support one another inmanaging change upon return to theirinstitution. Participants may continuetheir discussions following the workshopsby joining the department chairlistserv (www.cic.edu/projects_services/listservs.asp).To register for the workshops,visit the CIC website at www.cic.edu/conferences_events/workshop/teaching/index.asp. For more information, contactMary Ann Rehnke, CIC vice presidentfor programs, at (202) 466-7230 ormrehnke@cic.nche.edu. Independent 5 www.cic.eduWinter/Spring 2003

CONFERENCESPresidents and FoundationOfficers To DiscussLiberal Arts College’s Rolein Democratic SocietyMore than 100 presidents will meet witha score of high-level foundation officersin New York City on March 21 forCIC’s annual “Conversation BetweenFoundation Officers and College andUniversity Presidents.” Participants thisyear will explore the theme of “Makingthe Case: The Liberal Arts College’sRole and Responsibilities in aDemocratic Society.”The meeting, to be held again at theTIAA-CREF Conference Center/Wharton Auditorium, will focus on howcolleges can increase and strengthencivic engagement (i.e., community volunteerism,political involvement, andthe acquisition of skills, attitudes, anddispositions that are essential for responsibleparticipation in the democraticprocess) by students and how foundationscan help in that effort.Speakers will include LeslieLenkowsky, chief executive officer ofThe Corporation for National andCommunity Service; Gara LaMarche,vice president and director of U.S. programsfor The Open Society Institute;Eugene Lang, chairman of the E.M.Lang Foundation and founder of ProjectPericles; and Richard Guarasci, presidentof Wagner College and author ofDemocratic Education in the Age ofDifference: Redefining Citizenship inHigher Education.Among the questions to be addressed:What are the appropriate roles of facultymembers, trustees, and administrators ininforming students about civic engagement,and encouraging students to thinkcritically about our democratic institutions?To what extent should foundationsbe concerned with, and support byway of grantmaking, specific contentchanges in a college’s curriculum so as tofoster civic engagement? Will the “virtualcampus” erode civic participation, orenhance it among students? How canfoundations interested in strengtheningcivic engagement use liberal arts collegesand universities as resources? Howcan liberal arts colleges and universitieswork with foundations to strengthenand foster civic engagement? Is there adistinctive role for faith-based collegesand universities in helping to “make thecase” about civic participation in ademocratic society? And is it necessaryfor colleges and universities to incorporatea values and ethics component intotheir educational processes?The core of the program will consistof the exchange of ideas and sharing ofperspectives between presidents andfoundation officers about such issues. Inannouncing the meeting, CIC PresidentRichard Ekman said “the annual meetingbetween presidents and foundationofficers serves a dual purpose: it providesopportunities for the philanthropic communityto learn more about the interestsof CIC colleges and universities, and forcollege and university presidents to hearabout the interests and perspectives ofphilanthropic foundations.”For more information about themeeting, visit the CIC website atwww.cic.edu/conferences_events/foundation/2003.asp.CIC/Gilder Lehrman ProgramFor American HistoriansCIC and the Gilder Lehrman Instituteof American History have announcedthe second annual seminar for CIC historyfaculty members. This year’s seminar,to be held on the ColumbiaUniversity campus in New York City onJune 22-27, will focus on “PoliticalHistory of the Early Republic: NewChallenges, Old Strengths.”Joyce Appleby, professor of historyemerita at the University of California,Los Angeles, will lead the week-longseminar on the recent historiographyand reinterpretation of the history of theearly years of the American Republic.Up to 25 faculty members in Americanhistory and related fields at CIC memberinstitutions will be selected to participatein the seminar.Participants will examine the tumultuousyears of the sovereign states, thestart of constitutional government, theeruption of partisan politics, and theinstitutionalization of a two-party system.But Appleby will take thembeyond the usual American historiographysequence by including the perspectiveof political culture—adding rhetoric,public rites, commemorations, andthe influence of the new print mediumto the staples of elections, party systems,and presidential relations with Congressand the courts.Appleby is the author of Inheritingthe Revolution: The First Generation ofAmericans, which has, since its publicationin 2000, stimulated a wave of reinterpretationof the political history ofthe period spanning the first five presidentialadministrations—fromWashington to Monroe—the formativeperiod of American history. CICPresident Richard Ekman said Appleby’swork has “greatly enriched our appreciationof the play of participation andpower in American politics. We are fortunateto have Joyce leading this uniqueseminar, and we are grateful to theGilder Lehrman Institute for partneringagain with CIC to provide this opportunityfor American historians.”Twenty-five individuals will beselected by competitive nomination;faculty members who wish to participatemust be nominated by the chief academicofficer of the nominee’s institution.The nomination deadline was Friday,March 7, 2003, and selected participantswill be announced Friday, March 28. Formore information, visit the CIC websiteat www.cic.edu/projects_services/other/gilder_lehrman.asp.Independent 6 www.cic.eduWinter/Spring 2003

CONFERENCESWorkshop Explores Effective Uses of Data for CampusesAtwo and one-half day workshophelped campus leaders use nationaldata sets and new web-based tools todevelop comparative analyses that canaid institutional decision-making.CIC and the Association forInstitutional Research (AIR) cosponsoredthe technical assistance workshop,Data and Decisions: A Workshop forIndependent Colleges and Universities,held December 11-13, 2002 inLansdowne, VA. Twenty-five memberinstitutions participated, out of morethan 40 that applied.“Our goal for this workshop was tobring together the diverse individuals oncampus who are responsible for institutionalresearch and planning functions,to look at the data available and howbest to use it, and to provide a fertileground for networking and the sharingof best practices,” said MichelleGilliard, CIC vice president for planningand evaluation. “While a smallproportion of campuses have researchand planning vice presidents or directors,often the work is shared amongenrollment management, informationtechnology, academic affairs, studentaffairs, and finance professionals. Theinteraction of the participants withworkshop staff also afforded CIC theopportunity to access the general dataneeds of the membership,” she said.The 25 campus teams that participatedinclude Agnes Scott College(GA), Alderson-Broaddus College(WV), Augsburg College (MN),Blackburn College (IL), College ofSt. Mary (NE), College Misericordia(PA), College of the Southwest (NM),Duquesne University (PA), HiramCollege (OH), Hollins University(VA), LaGrange College (GA), MarianCollege (WI), Midway College (KY),Montreat College (NC), Mount UnionCollege (OH), Nebraska WesleyanUniversity, Rivier College (NH),Seattle Pacific University (WA), SetonHill University (PA), St. John FisherCollege (NY), Stonehill College (MA),University of Sioux Falls (SD), ViterboUniversity (WI), Westminster College(UT), and Xavier University (OH).Planning for two additional regionalworkshops to be held in September andOctober is underway and will beannounced shortly.CIC Colleges to Participate in Frye Leadership InstituteAdministrators at seven CIC institutionshave been selected to participatein the prestigious 2003 FryeLeadership Institute. Rosie Albritton,director of the college library and associateprofessor, Florida Memorial College;Rachel Applegate, director of the libraryand institutional research, The Collegeof Saint Scholastica (MN); BarryBandstra, professor of religion, HopeCollege (MI); William Beyer, director oftechnology services and CTO, HartwickCollege (NY); Linda SimmonsHenry, director of library services, St.Augustine’s College (NC); NikkiReynolds, director of instruction technologyservices, Hamilton College(NY); and David Weil, associate directorof academic computing and clientservices, Ithaca College (NY), will joinindividuals from 47 other colleges anduniversities for the intensive, two-weekresidential program to be held June 1-13at Emory University (GA).The Frye Leadership Institute focuseson challenges in higher educationleadership, and the qualities needed toconfront strategic change in higher education.It is designed to instill in campusleaders new competencies and perspectiveson technology, economics, publicpolicy, and constituent-relations.“CIC encouraged member presidentsto nominate participants,” said CICPresident Richard Ekman. “Out of 190applications overall, 29 small liberal artscolleges applied and nine were accepted.The number of successful nominationssuggests how competitive CICschools can be in national programsthat are open to all types of institutions,”he said.The institute is sponsored by theCouncil on Library and InformationResources (www.clir.org), EDUCAUSE(www.educause.edu), and EmoryUniversity (www.emory.edu) and is supportedby a grant from the Robert W.Woodruff Foundation. Upcoming EDUCAUSEConferencesAs part of its continuing collaborationwith EDUCAUSE, CIC is creatingopportunities at EDUCAUSE RegionalConferences for information technologyofficers from small and mid-sizedprivate institutions to meet one anotherand to share best practices andideas, while benefiting from the widerange of presenters and vendors atthese events. Upcoming EDUCAUSEConferences include:The EDUCAUSE Midwest RegionalConference, "Strategic Leadership inChallenging Times," March 24-26,Chicago, ILThe EDUCAUSE Southeast RegionalConference, June 18-20, Atlanta, GACUMREC, an EDUCAUSE affiliate,will be holding its Annual ConferenceMay 11-14 in Lake Buena Vista, FL.The CUMREC Annual Conferencefocuses on the uses of administrativecomputing in higher education.More information about each ofthese conferences is available atwww.educause.edu/conference/.Independent 7 www.cic.eduWinter/Spring 2003

PRESIDENTS INSTITUTESpecial Report on the2003 Presidents InstituteThe 2003 Presidents Institute, with the theme of "Challenges of the Presidency: Balancing Multiple Priorities"followed four main tracks: financing high quality education, developing leadership, understanding changing studentpopulations, and making the case for independent colleges and universities.FINANCING HIGHER EDUCATIONCharting the Coursefor Tuition Pricing andDiscountingThree CIC presidents and a studentfinancial aid management consultanttold a packed room of more than 120presidents about their experiences withdiverse approaches to setting tuition anddetermining financial aid policies.“There is no one right answer intuition pricing and discounting for everycollege,” said Kathy Kurz, vice presidentwith the Rochester, NY firm of Scannelland Kurz. She advised that “a correctstrategy is very dependent upon yourmarket position and whether or notyou’re already at maximum capacity.”Kurz said there are four key questionspresidents should ask when consideringsetting tuition: Are you perceived asworth the price you’re charging? Haveyou convinced students that you’reaffordable? Are you spending your dollarsefficiently? And are you investingthe right level of institutional resourcesin financial aid to meet your enrollmentneeds?The presidents described the situationsat their colleges and explainedhow they have been turned aroundthrough different, yet aggressive andstrategic approaches to tuition pricingand discounting.When Jerry Cain was appointed presidentof Judson College (IL) in 1998, heinherited a strategic plan for marketingPresidents Can ReduceFinancial Risk Levels, SayMoody’s RepsDespite current economic challengesfacing private colleges and universities,presidents can adopt managementstrategies that help maintain an institution’sfiscal health, according to representativesof Moody’s Investor Services.Susan Fitzgerald and NaomiRichman, both senior vice presidents atMoody’s, said during a PresidentsInstitute session that colleges face significantfinancial challenges driven byendowment losses, declining philanthropicsupport, an increased focus onaffordability, the need to invest in campusfacilities, and increased competitionfor students. When all of these pressuresare added up and applied to small,regional, lesser-endowed private institutions,the institutions tend to be regardedas a significant financial risk.Accordingly, the financial services sectorwill often assign their lowest investmentgrade rating, which is a Baa atMoody’s, she explained. Data fromMoody’s show that private institutionswith this rating tend to have revenuestreams heavily dependent upon studentcharges (90 percent), with the remaining10 percent derived from gifts,endowment, grants, and contracts.Institutions with the strongest rating,Aaa, tend to receive approximately 25percent of their revenue from studentcharges, 45 percent from gifts andinvestment income, and 30 percentfrom grants and contracts.(cont’d on page 9) (cont’d on page 9)Saving on “Back-Office”ServicesTwo recent collaborative efforts amongCIC colleges are proving their worth—saving dollars, creating efficiencies, andeven generating income. But theirimplementation has not been a simpleor straightforward process, said presentersat a Presidents Institute session.Gordon Haaland, president ofGettysburg College (PA), described aneffort involving several institutions inPennsylvania (Franklin & MarshallCollege, Dickinson College, andBucknell University) that established aseparate for-profit company to administerjoint insurance programs for longtermdisability and group life, long-distancetelephone service, printing,human resource in-service training, andsome computing functions. Haaland saidthat the schools also formed a selfinsuredworkers’ compensation trust thatpurchased reinsurance and retained anexperienced third-party claims administrator.“The trust is now experiencingsubstantial growth in the number of participatingschools and there has been$275,000 in annual savings and morethan $70,000 in annual income for theschools,” Haaland noted. In addition, hesaid, colleges are saving money byinstituting group bidding of studenthealth insurance, which reduces the costof coverage per student. “These savingswere used to retain the services of aninsurance consultant who manages theprograms for the schools,” he said,adding that more schools are expectedto join the group this year, and that thisinitiative has produced more than$21,000 in annual income for the schools.(cont’d on page 10)Independent 8 www.cic.eduWinter/Spring 2003

PRESIDENTS INSTITUTE(Tuition Discounting, cont’d from page 8)the institution that was not succeedingin attracting teenagers from Chicago’s8.6 million population. Soon after hearrived, the college established a newapproach that guaranteed 40 percent offinancial aid need from any and allsources to its traditional student registrants.“The plan has been working wellin attracting students,” Cain says. Inaddition, modifications to strategiesadopted at Judson at that time havesince decreased Judson’s net tuition discountfrom 41.35 percent to 33.69 percentin 2002. This reduction “opened a$1 million amount for spending onother college needs,” Cain noted.David Pollick, president of LebanonValley College (PA), identified a formerpresident, the late John Synodinos, asmastermind of the college’s recovery inthe 1990s when enrollment was lessthan half of the 1,550 it is today andwhen 90 percent of its students relied onfinancial aid. According to Pollick,Synodinos initiated a widely-publicizedstrategy in 1992 that promised a meritbasedscholarship of a 50 percent tuitiongrant to any applicant who graduated inthe top 10 percent of her or his highschool class, no questions asked. Thisled to a steady and consistent climb inenrollment at Lebanon Valley in thenumber of first-year students (from 288in 1992, to 412 in 1996), said Pollick,noting that SAT quality indicators alsohave grown from averages in the mid-900s to the 1100s.“We held our discount rate levelthroughout this period,” Pollick notes.“We also turned our early income gainsback immediately into the aesthetics ofthe physical plant. We wanted everyoneto see a competitive campus that wasworthy of our promises. We also paidclose attention to our net dollars.”Anne Steele, president ofMuskingum College (OH), brought theparticipants up to date with what hastranspired since Muskingum cut $4,000from its tuition in the fall of 1996, wellbefore she arrived. “One of the primaryreasons we lowered tuition from $13,850to $9,850,” Steele says, “was to increasethe numbers in our applicant pool.”This action received widespread nationalpublicity and skeptics have sincequestioned whether the move wouldultimately improve or diminish thecharacter of the institution.Steele related that in 1996 Muskingumhad a stable enrollment ofapproximately 300 freshmen and adiscount rate of 31 percent. It enrolledabout 1,000 students, yet suffered fromexcess capacity while boasting a 12-toonestudent-to-faculty ratio and underusedresidences (only 68 percent of residenceshoused students). Shortage ofrevenue was also preventing longdelayedmaintenance. “The first fall, weincreased applications by 450 and ourfirst-year class enrollment by 100 students—withoutdiminishing our averageACT scores,” she said. “This ACT levelhas held steady—as has our discountrate of 31 percent.” Muskingum is nowin Phase II of its aggressive approach.This phase demands that the collegeupgrade its capacity to keep up withdemand. Steele explained particulars ofthe growing pains and how Muskingumhas confronted those needs. “We’re nowat 99 percent capacity, and this past yearwe also had our first waiting list ofapplicants in school history.” The onlydownside, she warns, is that studentretention levels are erratic. She blamesthe disruption of building new facilitiesas well as the growing population ofMuskingum (enrollment is up to 1,610)for some changes that students dislike.Steele is quick to add, “It was not theprice reduction that brought Muskingummore students. It was the quality of thecollege that brought more students. Ourreducing of the price got more studentsto look at us.”Kurz concluded that these threedifferent approaches show the effectivenessof using pricing and student aidstrategically. (Moody, cont’d from page 8)Although institutions have little controlover the external factors that createthese economic challenges, Fitzgeraldsuggested that presidents could managetheir institutions so that the level of riskis reduced. One strategy is to achieve anappropriate balance between missiondrivenactivities that tend to increasefinancial risk, mission-driven activitiesthat have a positive impact on themargin, and other activities that have apositive impact on the margin, but areless closely connected to mission.Additionally, she and Fitzgerald indicatedthat institutions can improve theirratings by doing the following:• stratify pricing to capitalize on areasof strength;• expand the student market withoutabandoning the core constituency;• establish a fundraising contingencyplan;• manage expenses—for example,retirement benefits;• engage in realistic budget planningand modeling;• focus on investment allocation—findalternatives to equities; and• rethink capital spending plans byfocusing on functionality andflexibility in capital projects. Campus FacilitiesDevelopment RequiresPartnershipsPresidents who intend to develop campusfacilities should form partnershipswith financial and real estate firms, saidpresenters at a Presidents Institute sessionon what presidents need to know indeveloping campus facilities.F. Stuart Gulley, president ofLaGrange College (GA), a UnitedMethodist institution that has experiencedsteady growth in recent years;Patrick Russell, senior vice president of(cont’d on next page)Independent 9 www.cic.eduWinter/Spring 2003

PRESIDENTS INSTITUTE(Back-office, cont’d from page 8) (Facilities, cont’d from page 9)Rolf Wegenke, president of theWisconsin Association of IndependentColleges and Universities (WAICU),reported on a statewide initiative,launched in 2001, to perform alladministrative support functions on acollaborative basis for the 20 membersof WAICU. WAICU is creating grouppurchasing organizations, contractingwith a single collection agency, andconducting a joint selection process foradministrative software. While parts ofthe initiative succeeded in streamliningadministrative support functions andsaving money for the colleges, Wegenkesaid some projects were terminated aftera thorough assessment. For example, thetravel services program was terminatedbecause of “too much flux in the industry…[and]internal resistance from theaffected institutional departments,” hesaid.Haaland and Wegenke said theylearned several important lessons inimplementing these collaborative projectsthat could benefit others:• Provide a clear sense of the reasonfor the project. Projects will be mucheasier to implement if the institutionshave a clear sense of the reason forthe project, and the impact that itwill have on their college.• Establish the priority of the projectamong participants. Individuals fromthe involved institutions must have aclear sense of the priority they mustgive to a consortial project.• Communicate clearly andfrequently. Collaborative projectsneed to be effectively communicatedamong the participating institutionsso that the institutions are not workingindependently on the same projectsthat are being pursued on aconsortial basis.• Focus on a few projects at a time. Itis better to give a lot of attention tothe development of a few projectsthan it is to give a little attention toa large number of projects.RBC Dain Rauscher, a company thatprovides tax-exempt bond sales for nonprofitinstitutions; and Ronald Watkins,CEO of Partners and Associates, Inc., afull service real estate development anddevelopment management company,presented a case study of LaGrangeCollege’s efforts to build two new residencehalls and renovate other, existingresidence halls. Gulley said, “One of thechallenges we have faced has been negativereactions from prospective studentsto the condition of our residence halls.”He noted that RBC Dain Rauscher isproviding the financing for the projectsthrough tax-exempt bonds and thatPartners and Associates is the projectmanager for construction and renovation.So far, Gulley reported, the projectis “in budget and on time.”Gulley stressed the importance offorming key strategic partnerships withsuch firms at the very beginning. Russellsaid that building projects should startwith the financing issues. “Calculate thetotal development costs for the projectrather than just the construction and/orrenovation costs,” he said.The panelists emphasized that it iscritical to select a firm with experiencespecifically in the project areas relevantto a college or university, such asacademic buildings, residence halls,athletic complexes, student activitiescenters, and arts facilities.Post-Institute WorkshopTackles FinancialManagementOnce again, CIC held a one-day workshopfor presidents immediately followingthe Presidents Institute, this yearfocusing on financial management. Cosponsoredwith the NationalAssociation of College and UniversityBusiness Officers (NACUBO), theevent attracted 63 presidents.Presenters included current and formerpresidents who had been chieffinancial officers, as well as representativesfrom Moody’s Investors Serviceand NACUBO and other experts. Thesessions covered ways to assess thefinancial health of institutions; the criticalrelationships that the president haswith the chief financial officer, businessstaff, and board of trustees; and key decisionprocesses such as budgeting andcontrols. Other topics included makingmaximum use of financial statements,understanding cash flow, managingdebt and endowment, discountingtuition, outsourcing, and determiningcompensation.Participating presidents pinpointedseveral areas where additional assistance,perhaps by CIC, would be useful.For example, many asked for additionalguidance on the subtleties of balancesheets and of income and expensereports. A number of presidents hopefor better access to comparative financialdata, especially for institutions notseeking bond ratings from such groupsas Moody’s, as well as for recommendationson key ratios and specificbenchmarks.POST-INSTITUTE WORKSHOPSPEAKERS:Robert W. Pearce, President,Mount Mercy CollegeKent John Chabotar, President,Guilford CollegeJames E. Morley, Jr., President,NACUBOMargaret M. Healy, PresidentEmeritus, Rosemont CollegeEmerson M. Wickwire, Principal,E.M. Wickwire Associates, L.L.C.Michael K. Townsley, President,Pennsylvania Institute ofTechnologySusan Fitzgerald, Senior VicePresident, Moody’s InvestorsServiceIndependent 10 www.cic.eduWinter/Spring 2003

PRESIDENTS INSTITUTELEADERSHIP ISSUESLegitimacy in the AcademicPresidencyTo be a successful college president, anindividual must gain “legitimacy” —or“acceptance by constituents as an effectiveleader and as a good fit with theinstitutional culture”—said RollinsCollege (FL) President Rita Bornsteinduring her closing address at thePresidents Institute.Bornstein, who is also the HarrietW. Cornell Memorial Professor ofDistinguished Presidential Leadershipat Rollins, based her remarks on a bookshe is writing for the American Councilon Education/Praeger Series on HigherEducation, titled Legitimacy in theAcademic Presidency: From Entranceto Exit.“I see a presidency as a cycle of threestages: gaining legitimacy, moving alegitimate change agenda, and exitingwith legitimacy,” Bornstein said.“Legitimacy may take two to three yearsto achieve, requires maintenance, andonce lost, is almost impossible to regain.In the process of gaining legitimacy,presidents develop the relationships(social capital) they will need to promotechange. Most presidents take legitimacyfor granted, unless they fail toRollins College (FL) President Rita Bornsteinduring her closing address at the PresidentsInstitute discussed some of the key ideas inher new book, Legitimacy in the AcademicPresidency: From Entrance to Exit. Legitimacyis necessary to be effective, she said, andlisted ten strategies that presidents canemploy to build legitimacy.achieve it or they lose it,” she noted,adding that “a president’s survivaldepends on it, and so does a president’sability to mobilize support and resourcesfor change.”Bornstein identified six threats tolegitimacy:1) Lack of Cultural Fit - failing tounderstand and embrace the institutionalculture;2) Management Incompetence - forexample, making poor choices for topadministrative staff, taking control ofdepartmental budgets, revising longstandingceremonies, or having a managementstyle that is perceived as inhumane,authoritarian, or non-collaborative;3) Misconduct - inappropriate, unethical,or illegal behavior are lapses thatdiminish the moral authority of theacademy; college and university presidentshave a greater moral responsibilitythan others in government or businessbecause they serve as role models forstudents and citizens;4) Erosion of Social Capital - makingunpopular decisions may reduce socialcapital, but the danger is in not beingattentive to repairing relationships;5) Inattentiveness - becoming heavilyinvolved in civic, economic development,or policy, professional, or personalissues, diminishes a president’s institutionalavailability; and6) Grandiosity - for example, acting onbehalf of the institution without thenecessary consultation and involvement,or acting to transform the institutionbased on the president’s own visionwithout involving constituents.Finally, Bornstein listed ten strategiesthat presidents can employ to buildlegitimacy:1. Do not attempt major systemicchanges at the beginning of a presidentialtenure, or at any time without facultysupport, unless there is a crisis;2. Be a hero by making all possibleprocedural improvements;(cont’d on next page)Engaging Trustees—Academic Affairs andBeyondThe key to establishing an “engaged”board of trustees—one that is involvedin the academic sphere—is “to capturethe board’s enthusiasm and energy withoutdiminishing their positive engagementor without relinquishing dutiesthat you more properly should do yourself,”said Richard Morrill during aroundtable discussion of “StrategicLeadership in Academic Affairs:Clarifying the Board’s Responsibilities.”Morrill also opened the conferencewith a keynote address on the subject ofstrategic leadership. The full text of hisspeech will be included in a pamphlet tobe mailed to CIC members in April.Morrill led an interactive group of 25college and university presidents in abroad-ranging discussion during whichparticipants described how members oftheir board were engaged in the academicaffairs of the campus. Board membershave helped presidents “clarify for thefaculty members their roles in economicdownturns,” “confront practical optionswhen retention losses grew too large,”and “handle economic shortfalls that(cont’d on next page)In addition to leading a roundtable discussionon establishing an “engaged” board oftrustees, Richard Morrill, chancellor of theUniversity of Richmond (VA), opened theInstitute with an address on “IntegralStrategy as a Process of Leadership.”Independent 11 www.cic.eduWinter/Spring 2003

PRESIDENTS INSTITUTE(Bornstein, cont’d from page 11) (Morrill, cont’d from page 11)3. Respect board and facultygovernance;4. Consult, collaborate, and communicate;5. Absorb the culture and listen to opinionleaders;6. Stay attuned to trends in educationand society;7. Develop a vision that resonates withthe culture and aspirations of constituents;8. When the groundwork has beenprepared—act;9. Make principled decisions and expectthe same of others; and10. Maintain a scholarly life, participatingin public discourse on educationalissues.Bornstein’s book, Legitimacy in theAcademic Presidency: From Entrance toExit, is part of the ACE/Praeger PressSeries on Higher Education. It isavailable from www.greenwood.com or(800) 225-5800.arrived from enrolling too few studentsor suffering investment setbacks,” participantssaid. One institution’s trusteeassisted the president by prodding facultymembers on the board’s academicaffairs committee to seek departmentalreviews for all units and to upgrade outdatedcourse offerings; another pleadedfor curricular review at the school,allowing the president to plead for otherenhancements elsewhere.However, a poll of those in the roomrevealed that presidents were concernedthat trustees are becoming more engagedin campus academic affairs than theyhad been in the past, perhaps portendingmicromanagement. For example, apresident said a member of his boardhad recently questioned the benefits ofoutside consulting contracts andappeared to be on the verge of screeningfuture consulting contracts that werenormally routine management decisions.Corporate veterans on the board atanother college, “stung by Enron andthe nation’s accounting scandals, wereWORKSHOP EXPLORES WAYS TO ENGAGE TRUSTEESTrustees often feel that too much of their time is spent in what theyconsider to be routine business, and that at their meetings, “there istoo much paper, too much information, too much show-and-tell, and toomany reports,” said Tom Scheye, a former Loyola College (MD) provostwho has conducted more than 50 workshops for boards. He led an afternoonworkshop during the Presidents Institute on ways to engagetrustees.To frame the two-hour discussion, he posed five questions thatpresidents should have boards address:■■■■■What’s our niche? (How different or distinguished are we?)How big should we be?How good should we be?How diverse should we be?How can we afford it?He maintained that wrestling with these five questions will help tocreate an engaged board by refocusing the trustees on the institution’smission. Answers to these questions, Scheye said, will lead to an institutionalstrategy for fundraising that can also engage the board.scrutinizing more closely everything atthe college that might be seen as a possibleconflict of interest,” said anotherparticipant.Morrill stressed, “You need to movetoward a concept of a board that makessignificant contributions to your campus’strategic decisions. To that end, one ofyour first and most important tasks aspresident is to teach trustees that thereare two distinctly different types ofdecision-making—administrative andacademic—on a campus. The administrativesystem of decision-making isvery comfortable for most trustees. Theacademic system of decision-making isuncomfortable for many. You must helpyour trustees see that this system is alsoa healthy system, and deserves theirrespect.”The engaged board, Morrill says, cancontribute critical dimensions in campusacademic affairs, such as:• understanding the culture ofacademe;• knowing broad strategic trends ineducation;• actively monitoring strategic goalsfor the academic program;• evaluating programs and policies,assuring assessments and evaluatingagainst the goals;• ensuring accountability by holdinggroups and individuals responsiblefor reaching the goals; and• making decisions on policies andprograms.Morrill noted that too many campuseswaste time arguing about whether thefaculty or the trustees is the final governingauthority on academic matters.The campus leadership should, hebelieves, work closely together foreveryone’s benefit.Morrill said that he had arrived atmany of his conclusions about engagingtrustees during the development of hisbook, Strategic Leadership in AcademicAffairs. The book was published recentlyby the Association of Governing Boards,and is available for $34.95 from the AGB,at www.agb.org or (202) 296-8400.Independent 12 www.cic.eduWinter/Spring 2003

PRESIDENTS INSTITUTECHANGING STUDENTPOPULATIONUnderstanding theMillennial GenerationThe new generation of studentsapproaching college age is not, as manyexperts have predicted, more cynical,alienated, pessimistic about the future,attracted to risk, or prone to criminalactivities, said author Neil Howe duringa plenary address at the PresidentsInstitute. Rather, prospective students inthis “millennial generation,” as Howecalls them, are “attracted to big-nameuniversities, long traditions, and a tightsense of community. They are riskaverse,and they like to work with thebest and latest high-technology gadgets.”Howe is an authority on characteristicsof different generations in Americaand author of a 100-page handbookentitled Millennials Go To College:Strategies for a New Generation onCampus—Recruiting and Admissions,Student Life, and the Classroom, designedto help college administrators anticipatehow the new millennial generation ischanging and will continue to changecollege life.Based on his data and observations,Howe offered college and universitypresidents a number of recommendationsand suggestions as to what toexpect and how to plan for the millennialgeneration.The millennial generation is raciallyand ethnically diverse (38 percent arenonwhite or Latino; 33 percent areAsian), Howe said, adding that the dataon cohort characteristics are much morepositive than had been predicted.“There has been a 60-70 percentreduction in the rate of serious, violentcrime among this age cohort; rates ofpregnancy, abortion, and birth rates aredown to one-half of what they were inthe early 1980s; drug usage is down;tobacco usage is the lowest ever recorded;and alcohol consumption is down,”Howe reported. In fact, he said, “themillennials are into teamwork, groupprojects, service learning, andcommunity service. These changes aredue to many factors, according to Howe.“The consciousness revolution wasebbing when they came along—by the1990s, society’s emphasis was on raisinga better generation of kids, and therewas a more positive depiction of kids inthe media and movies. In addition, duringthis time period, divorce rates werefalling, school accountability was up, theU.S. was going through an expansiveeconomic boom period, and child carehad become more professional.These and other changes in thecoming generation will have an impacton colleges in myriad ways, Howe said,and college administrators need to beprepared.Millennial children have been sheltered,so colleges should:• play up tradition and the public trustdimension of college policies;• assume there are no acceptable risks;• market a safe environment;• emphasize a top health staff;• expect in loco parentis to dethroneFERPA; and• promise protection from corruptingvalues and commercialism.The millennial students areconfident, happy, and optimistic,so colleges should:• prepare for students who have a lotand expect a lot;• stress good outcomes;• use social norming; and• create the expectation of success forall, including special needs kids.This cohort is team-oriented, socolleges should:• stress friendship and duty to helpothers;• showcase groups and team skills; and• prepare for rapid growth in mainstreampolitical and communityorganizing.Millennial students are pressured(an unprecedented number plan to go tocollege—84 percent in 2002, 66 percentof whom plan on attending a four-yearinstitution), security conscious (84 percentsay security is very important),sleep deprived (two-thirds of highschool students say they don’t getenough sleep), and planners (88 percenthave specific five-year career goals).Therefore, colleges should:• expect admissions and grading togrow ever more selective;• retool classrooms for constant testing,feedback, monitoring, and skillsmastery;• stress long-term life planning overshort-term opportunities; and• offer a balanced life—not push onething too much.They are achievers, with rising proficiencyin math and science and higherSAT scores. They spend a lot more timeon their homework than previouscohorts; more of them have a stay-athomeparent who is focused on their(cont’d on page 16)Plenary speaker Neil Howe, best-sellingauthor and speaker, described the characteristicsof the emerging “millennial generation”based on data in his new handbook,Millennials Go to College, during hisPresidents Institute address. He is an authorityon characteristics of different generationsin America and has co-authored four widelyused books: Generations, 13th-Gen, TheFourth Turning, and Millennials Rising.Independent 13 www.cic.eduWinter/Spring 2003

PRESIDENTS INSTITUTEPHOTOS:THE 2003 CIC PRESIDENTS INSTITUTE, AT THE REGISTRY RESORTAND FEATURED SESSIONS ON FINANCIAL MANAGEMENT, THE CHAMAKING THE CASE. DURING THE ANNUAL AWARDS BANQUET, MEMBER1, 2, 3. During the PresidentsInstitute awards banquet, BoardChair Richard Detweiler and CICPresident Richard Ekman presentedseveral service and supportawards: The Allen P. SpleteAward for Outstanding Servicewas presented to USA Today,represented by Robert Dubill,executive editor retired (photo 1,center). Accompanying him wasLing Chai, Chief OperatingOfficer of Jenzabar (left), whichsponsored the award. ElizabethPerkins Prothro (photo 2, center),accompanied by her son, JosephProthro (right), received theAward for Philanthropy for anindividual. And the Jessie BallduPont Fund, represented byPresident Sherry Magill (photo 3,center) was presented with theAward for Philanthropy for afoundation.3124. Members of the SpousesProgram Task Force were recognizedfor their work in ensuringthat the Presidents InstituteSpouses Program, which hadrecord attendance this year, metthe needs of their colleagues.Pictured from left to right areAnn Wagner Marden,Manchester College; CarolDetweiler, Hartwick College;Nancy Shinn, Berea College;Daniel Bowman, Randolph-Macon Woman’s College; MilaMeier, Elmira College; LornaSawatsky, Messiah College;Maryjane Mitchell, Washingtonand Jefferson College; andMary Ann Rehnke, CIC.4Independent 14 www.cic.eduWinter/Spring 2003

INFLORIDA, AGAIN ATTRACTED RECORD-BREAKING ATTENDANCENGING NATURE OF THE STUDENT POPULATION, LEADERSHIP, ANDS ALSO CELEBRATED THE MILESTONE OF 500 CIC MEMBERS.56PRESIDENTS INSTITUTE5. CIC presidents, spouses, andsponsors participated in a CIC“Dine-Around Dinner” during thePresidents Institute. Left toRight: Karen and Earl Robinson(Lees-McRae College), KentHenning (Grand View College),Tom Gavic (Performa), Joe Lee(Thomas More College).6. James Day, a principal withHardwick Day, Inc., presents asession on “Making the Case:Asserting Value by DocumentingDifference,” which draws fromalumni surveys conducted for differentgroups of colleges anduniversities (see story, page 19).7. Walter and Lorraine Bortzof Hampden-Sydney Collegeand Walter and Peggy Roettgerof Lyon College enjoyed meetingand catching up at the prebanquetreception.Banquet and Award Photographsby Brad Cox7Independent 15 www.cic.eduWinter/Spring 2003

PRESIDENTS INSTITUTE(Howe, cont’d from page 13)success; and internships are more popularamong this group. This means collegesshould:• expect kids to be more knowledgeableand less creative;• prepare for standards (the outcomesand assessment movement);• use objective facts to persuadeprospective students;• provide internship opportunities;• anticipate a growing student tilttoward math and science over artsand humanities; and• provide cutting-edge, networkedtechnology for every student.Howe’s handbook is available fromhis company, LifeCourse Associates, for$49 by calling (866) 537-4999. Slides ofhis presentation at the PresidentsInstitute are posted on CIC’s website atwww.cic.edu/conferences_events/presidents/previouspres/PI2003millennial-generation.pdf.Recruitment Tactics Need toChange with New Students,Panelists SayStudents coming to college today andtomorrow must be recruited very differentlyfrom yesterday’s students, said apanel of presenters during a concurrentsession that addressed “Who areToday’s…and Tomorrow’s…ProspectiveStudents?”Shawn Coyne, co-president and CEOof Connexxia and Thomas Williams,president and CEO of Noel-Levitz, generallyagreed with Neil Howe’s assessmentof the characteristics, needs, andconcerns of the coming generation ofstudents. “They are talented, motivated,and concerned about choosing the‘right’ college, yet they are very different—beingmore diverse, demanding,impatient, and ‘wired,’” said Coyne.Williams noted that “a big part of thestory is the increased diversity of thePrice Urges Presidentsto Join in Urban League’s“Achievement Campaign”The plenary address given by HughPrice, president and CEO of theNational Urban League, focused onthe evolving outlook of urbanyouth, drawing from his new book,Achievement Matters: Getting yourChild the Best Education Possible.He urged college and universitypresidents to “focus on qualitativemeasures of success for students, and not be slaves to quantitative measureslike SAT and ACT tests.” At the same time, he suggested that collegeshold events for high school students in the community that teachthem about the importance of these tests. Price also urged CIC institutionsto collaborate with the National Urban League’s “AchievementCampaign”—an effort “to turn more kids onto knowledge and successand into the higher education pipeline.” For example, he said collegescould create a mentoring program to bring African American and Latinostudents to the college to interact with faculty members and collegestudents. Price’s book is available for $27 from bookstores nationwide.student population. Students of colorwill represent 80 percent of the increasein college-aged students; nearly 50 percentof the new growth will beHispanic; and among minority students,45 percent will come from low-incomefamilies.” He stressed that “by 2012, thestudents enrolling in higher educationwill be more numerous, more diverse,and quite likely less prepared than anygeneration preceding them. While theincrease in numbers may be welcomenews for some institutions, the changingdemands will also be overwhelming.”These factors have “enormous implicationsfor colleges and enrollmentmanagers,” Williams said. “Colleges willneed to re-examine their mission andorganize to meet the demand for postsecondaryeducation among the growingnumber of “average” and “at-risk” students.For example, they will need to“strategically increase capacity, maintainaffordability, maintain admission standards,actively partner with secondaryschools to better prepare at-risk studentsfor college; and focus on retention,” henoted. In addition, strategic enrollmentplanning—with increasing reliance onenrollment technologies to support oneto-onemarketing—will become increasinglyimportant, he said, and there willbe a greater need for enrollment leadershipfrom the president and senior staff.Williams suggested that colleges willneed to invest more time and resourcesin retention strategies, as well as in continuingeducation, distance learning,and alternative delivery systems.Institutions will also need to invest intheir infrastructure in order to increasecapacity and meet growing demand overthe next 15 years.Coyne added that colleges shouldfocus on their electronic communicationsto attract today’s and tomorrow’sstudents. Connexxia recently conducteda series of focus groups and one-on-oneinterviews with students accepted at abroad cross-section of more than 100colleges and universities nationwide tofind out “what’s on their minds” regardingthe college admissions and decision(cont’d on page 17)Independent 16 www.cic.eduWinter/Spring 2003

PRESIDENTS INSTITUTEToday’s and tomorrow’s students differ in importantways from previous cohorts, and campusesmust recognize and address those differences,said Shawn Coyne (pictured), co-president andCEO of CONNEXXIA and Thomas Williams,president and CEO of Noel-Levitz.(Today’s Students, cont’d from page 16)process. Coyne reported that virtuallyall (94 percent) of today’s students haveaccess to the Internet, with the mostimportant usage by far being for e-mail(63 percent) rather than for schoolwork(39 percent), research, or other uses.However, Coyne stressed, they overwhelminglyuse the internet for collegeand admissions information (63 percentsaid the internet was the top source ofcollege information)—and they areuniformly unimpressed with collegewebsites.In response to these criticisms,Connexxia conducted an analysis of collegewebsites and found that the students’impressions are well founded.“Most websites do not present informationin an exciting, user-friendly way;have sub-optimal graphics; are clutteredand difficult to navigate; and containstatic information, at least some ofwhich is out of date,” Coyne said. Inaddition, virtually none are truly interactiveor establish a “human connection.”Coyne offered a number of suggestionsfor colleges looking to attract theseprospective students:Sharpen your message—studentsnow investigate more options thanever before, and you must differentiateyourself;Deliver your message moreeffectively—make it exciting and userfriendly,update it frequently, and personalizeor tailor it;Establish the “human connection”by facilitating two-way communicationwith admissions staffers, selected studentsand your institution’s key players,including the president; andOptimize your media mix—hardcopy documents are still vital, but theinternet is now your most indispensablemedium.Both the Noel-Levitz and Connexxiapresentations are available on CIC’s websiteat www.cic.edu/conferences_events/presidents/previouspres/2003resources.asp.Presidents Need to TackleAlcohol Abuse on CampusCollege presidents must take action tochange the culture of drinking on campus,said Presidents Institute panelistSusan Resneck Pierce, president ofUniversity of Puget Sound (WA), duringa session on the president’s role inaddressing campus drinking.More college students are drinking toget drunk and engaging in risky behavior(for example, driving under theinfluence and having unprotected sex),she said, noting that “1,400 college studentsdie each year because of alcohol,500,000 are injured, 600,000 are assaulted,and 70,000 are victims of date rapeor sexual assault.” Pierce cited a recentreport from the National Institute onAlcoholism and Alcohol Abuse TaskForce (NIAAA), A Call to Action:Changing the Culture of Drinking atU.S. Colleges. Pierce served on theNIAAA’s Task Force on CollegeDrinking.Given the magnitude of the problem,she said it is important for college presidentsto tackle the issue. She suggesteda number of actions presidents couldtake that might have a positive impacton campus drinking:• Work with students on an individuallevel;• Make substance abuse prevention apriority;• Educate faculty members about howalcohol abuse leads to academic problems(25 percent of students reporthaving academic problems related toalcohol abuse) and persuade facultymembers to join in efforts to addressthe problem;• Step up the enforcement of the minimumdrinking age law;• Work with off-campus bars andnightclubs on responsible serving;• Educate students about alcohol poisoning;• Create alcohol-free living spaces andhost alcohol-free events;• Eliminate keg parties on campus, andeliminate alcohol at sporting events,including banning tail-gate parties;and• Conduct a social norms campaign toeducate students that there is actuallyless drinking than they think there is;students tend to want to conform,and if they think more students aredrinking, they might feel more pressureto do so themselves.Following her stint on the AlcoholAbuse Task Force, Pierce undertook amajor alcohol awareness campaign atthe University of Puget Sound. She saidthe institution now “rents security personnel/policeon the weekends to patrolthe off-campus neighborhoods, whichhas significantly improved the campus’relations with the neighbors; notifiesparents of students with major or chronicoffenses (which has led to very fewrepeat offenders); has adults living in allof the residence halls; sponsors a lot ofmidnight breakfasts with live music;schedules a variety of orientation activitieson alcohol abuse and alcohol policieson campus; and disallows alcoholrelatedadvertising on campus.She encouraged presidents to obtainthe college materials kit from theNIAAA, which contains a copy ofevery publication released by the TaskForce on College Drinking. The kit canbe ordered online at www.collegedrinkingprevention.gov.Independent 17 www.cic.eduWinter/Spring 2003

PRESIDENTS INSTITUTENews Vs. “Snooze”—Attracting Media CoverageThe national media and education tradepress are both constantly on the lookoutfor unique, standout stories from collegesand universities, but getting areporter’s or editor’s attention can bedifficult, given the deluge of pitchesthey receive daily, said panelists during aPresidents Institute session.Jacques Steinberg, higher educationreporter for The New York Times andKatherine Grayson, editorial director ofUniversity Business, said that pitchesfrom colleges and universities that focuson the survival, innovation, and differentialaspects of institutions are moreapt to get their attention. Steinbergsaid Times reporters are “very muchinterested in the stories of small collegesand what they have to offer that is differentor better. Our readership is not as‘Ivy-educated’ as it once was, so we needto think broadly about what an educationstory should be about.” He urgedpresidents and PR officers to “establishrelationships with reporters but to tryother reporters on the beat if you strikeout on the initial contact,” and to beaware of the rhythms of the newspapersto which you’re pitching. “At the Times,we’re on deadline from 5:00 p.m. on, soearlier in the day is better; weekends arenot a good time; Monday mornings arethe best time to reach me.”Grayson said, “Small college storiesand challenges are important toUniversity Business—wereally want your ideas. Butthere is a science as to howto get coverage for your college.As a magazine, we’renot interested in the ‘hotnews’ of the morning—weplan our issues out a year inadvance and post an editorialcalendar on our websitethat you can use to pitchus.” Knowing how to workwith the press is key to gettingcoverage, she maintained.For example, “PRofficers need to understandwhat is news and what is‘snooze,’ they should lookat their releases with a fresh eye, andthey should be able to tell the story in apersuasive way, or have their presidentdo so,” Grayson stressed. Stories will benoticed that are focused on technologicalinnovations, changing business models,how the college is differentiatedfrom the competition, and why buildingsare being erected on campus (to putyou ahead of the competition? increaseyield?).Steinberg agreed that it is better tohave a president or administrator whoknows the story well to pitch it ratherthan someone who does not know thefull story. “Before pitching an idea,think about how the story would read inthe New York Times—who would read itand why, and tell the reporter how orwhy the story is important,” he added.Katherine Grayson (left), editorial director of University Businessand Jacques Steinberg (right), higher education reporter with theNew York Times, discuss how campuses can attract media coveragethis year, during a Presidents Institute session chaired byDouglas Bennett (center), president of Earlham College (IN).In response to a question byAllegheny President Richard Cook, “isthere an advantage to telling it like it is,particularly in a crisis?” Steinberganswered, “obviously someone who ishonest is appreciated and frankness certainlycounts. During a crisis, be directand accessible. We have an obligationto contact you for your side of the story.Try to get ahead of the story by contactingus early, which will ensure that yourside will be told.” Grayson agreed that“quick action is paramount. Having acrisis action plan in place will help youact confidently—don’t stonewall thepress or take too long to respond.” Inaddition, she said “Reporters want to getthe story right—if we lose our credibilitythrough sloppy reporting, we lose thereader.” Presidential Spouses AttendInstitute in Record NumbersA record number of presidential spouses(169) participated in CIC’s PresidentsInstitute to learn about the ways presidentialspouses serve their institutionsand to support one another in theirwork. Discussion groups led by presidentialspouses focused on topics such as“Friend Raising for the College,”“Planning a Centennial orSesquicentennial,” “Issues for MalePresidential Spouses,” and “RaisingChildren in a Presidential House.”In the session on “How to Have aLife While Serving as a PresidentialSpouse,” Bob Seurkamp, presidentialspouse at the College of Notre Dameof Maryland, stressed that spouses needto adjust their expectations about thekind of life they will lead. “A normallife is not a realistic expectation forpresidential spouses,” he said.“Financial Compensation ofPresidential Spouses,” a frequentconference topic, involved presidentialspouses explaining how they came to becompensated by their boards. They discussedthe reports they provided to theboard of their work, types of compensation,and the title that reflected theirwork for the institution. The New YorkTimes published an article about presidentialspouse compensation followingthe conference, featuring one of thesession speakers, Hannah Lapp, presidentialspouse at Eastern MennoniteUniversity (VA). Independent 18 www.cic.eduWinter/Spring 2003

MAKING THE CASEInstitutions can make the case fortheir unique attributes with the use ofcomparative alumni research, accordingto a panelist at a Presidents Institutesession.James Day, principal, Hardwick DayInc., a higher education research firm,has conducted anumber of alumnisurveys forcollegesand universities(affiliated with aparticular denomination,within-astate,faith-based,and liberal artsinstitutions) thatcompare outcomesfor students fromprivate and publicinstitutions. Thedata from thesesurveys effectivelymake the case forprivate institutions,Day said,particularly givenresearch whichshows that “consumerstoday donot understandthe differencebetween publicand private colleges,” and see little differencebetween publics and privates onsuch indicators as “reputation for excellencein major” or “good academic facilities.”What’s more, a survey of high schoolsophomores and juniors in four states infall 2002 showed that “regardless ofGPA or income, a large number of studentswon’t consider private colleges.”In Iowa, for example, 55 percent of studentssurveyed said that they wouldconsider only public universities, while11 percent said they would consideronly privates.Using Comparative AlumniResearch to Make the CaseCOMPARATIVE ALUMNI SURVEYCompared to Graduates of Public Flagship Universities, LutheranCollege Graduates Are More Likely to be Active, ContributingMembers in Their CommunitiesRecent Involvement inVolunteer ActivitiesInvolved with foundations ornon-profit organizationsInvolved with elementary orsecondary schoolsInvolved with yourundergraduate college oruniversityHowever, Hardwick Day’sComparative Alumni Research Projectshows big differences in student outcomesand satisfaction levels betweenalumni from public versus private collegesand universities. The researchshows that “the undergraduate experiencestudents encounter at small, residentialliberal arts colleges is more effectivein producing meaningful and lastingbenefits than the education experiencedat large, public universities and otherinstitutions of higher education. Theseexperiences include: close interactionwith peers and faculty, active participationin learning, and participation inextracurricular activities,” Day said,adding that “the survey indicates that aresidential, liberal arts education notonly leads to a number of immediatepositive outcomes, but that these outcomesare present in and important toliberal arts college alumni long aftertheir college experience has ended.”FinancialsupportS = Significant differenceQ. In the past five years, have you been involved in the volunteer activity...? Have you financially supported...?An alumni survey that Hardwick Dayconducted for the Lutheran EducationalConference of North America in fall2002, for example, shows that graduatesof private colleges are more likely to beactive, contributing members in theircommunities (see chart) and they placea higher value on community concernsthan do graduates offlagship public universities.Forty-five percentof Lutheran collegerespondents versus 28percent of publicrespondents said thatpromoting racial equalityor other social justiceissues was important;41 percent privateversus 26 percent publicplaced a highervalue on contributingto the community; and27 percent versus 15percent said affiliatingwith organizations thathelp the disadvantagedwas important.In addition, privatecollege alumni (surveyedfor a variety ofgroups) consistentlyrated the followingexperiences much higher than alumnifrom public institutions:• Had professors who challenged them,but personally helped them meet thechallenge (40% at top 50 nationalpublics; 77-84% at privates);• Had a majority of classes taught byprofessors rather than teaching assistants(33% versus 84-91%); and• Found a mentor or role model (47%versus 79-85%).Powerpoint presentations on some ofthese studies can be found on theHardwick Day website at www.itsacademic.com/.Independent 19 www.cic.eduWinter/Spring 2003

MAKING THE CASE(New Initiatives, cont’d from page 1)benefits of their institutions to key audiences,including the media, communityneighbors, legislators, prospectivedonors, granting agencies, parents,alumni, and prospective students.”During the March 6 meeting, a groupof presidents and public relations officersdiscussed the goals, critical messages,activities, and data needs of the Makingthe Case Initiative, and another groupof campus leaders, including presidents,chief academic officers, and thoseinvolved in institutional research helpedto shape the Data Initiative. The twogroups met separately and joined forlunch to discuss overlapping concerns.Participants in the Making the Casemeeting discussed how CIC shouldbegin thinking about key messages,identifying target audiences, prioritizingactivities to disseminate the message,and developing resources for carryingout those activities. The group alsoidentified data needs, which were presentedto the data group for discussion.Among the overarching themes identifiedwere issues about affordability,student learning outcomes, and policyissues, in addition to the need for morecomprehensive descriptions of institutionalcharacteristics.Participants in the Data Initiativemeeting worked to refine and focus a setof activities that CIC will undertakeover the next few years, as well as toidentify new areas of need. “Our goalwith the initiative is to help campusleaders obtain the information theyneed to respond to today’s numerouschallenges,” said Michelle Gilliard,CIC’s vice president for planning andevaluation. “We hope to providecampus leaders with access to relevant,sector-level data—reports, studies, andtechnical assistance that will increasetheir decision-making capacity andthereby strengthen their institutions,”she said. A group of 20 CIC college presidents, chief academic officers, communications professionals,and information resources officers helped develop the Council’s Making the Case and DataInitiatives during a day-long meeting in Washington, DC on March 6.“Making the Case” TaskForce ParticipantsBenjamin AndersonDirector of Public InformationWarren Wilson College (NC)Dorothy BlaneyPresident, Cedar Crest College (PA)Glenn BryanDirector of MarketingMount Vernon Nazarene University (OH)Robert ClarkExecutive Director ofCommunicationsHartwick College (NY)Tomika DePriestDirector of Public RelationsSpelman College (GA)Nancy Santos GainerExecutive Director of MarketingCabrini College (PA)Scott MillerPresidentWesley College (DE)Joyce MullerAssociate Vice President forCommunicationsMcDaniel College (MD)Betty van IerselExecutive Director ofCommunicationsSweet Briar College (VA)Theresa WisemanDirector of Media RelationsCollege of Notre Dame of MarylandData Initiative ParticipantsDoug BennettPresidentEarlham College (IN)Duane GardnerDirector of Institutional ResearchMontreat College (NC)Antoine GaribaldiPresidentGannon University (PA)Larry GoodwinPresidentCollege of St. Scholastica (MN)Michael GrajekVice President & Dean of the CollegeHiram College (OH)Robert JohnsonDean of Information Services & ChiefInformation OfficerRhodes College (TN)William JohnstonPresidentIowa Wesleyan CollegeClaudia JonesVice President for Academic AffairsPaine College (GA)Kim LuckesProvost & Vice President forAcademic AffairsSaint Augustine's College (NC)Michael WilliamsChair & Professor of EnglishWilliam Jewell College (MO)Independent 20 www.cic.eduWinter/Spring 2003

PROJECT NEWSFirst-Year Programs Are Focus of New InitiativeThe Policy Center on the First Yearof College is working with CIC ona new initiative that focuses on thequality of experiences that institutionsprovide to first-year students.The project, directed by JohnGardner, a nationally known expert onfirst-year experience programs, willdevelop and test a set of “Hallmarks ofExcellence in the First College Year.”“The program’s intent is to allow participatinginstitutions to assess and makeimprovements in their own programs,while contributing to a national set ofstandards and benchmarks of excellence,particularly for independent colleges anduniversities,” said CIC PresidentRichard Ekman in a letter sent to CICchief academic officers in February. “Thequality of the first-year experience forstudents is a significant determinant ofsuccess in college—and, from the institution’sperspective, also of retentionand graduation—and this projectpromises, for the first time, a comprehensiveway for all CIC institutions tounderstand their strengths and weaknessesin this area,” he said.This spring, the Policy Center willwork with all interested CIC institutionsto refine a proposed set of “hallmarks”—characteristics of effectiveness in institutionsthat genuinely help first-year studentsto learn and succeed. In the earlysummer, up to ten CIC institutionsinterested in more in-depth work will beable to join a consortium that is testingthe application of these hallmarks duringthe 2003-2004 academic year. Nextyear, those ten CIC institutions will alsoreceive campus visits by national expertson first-year programs and in instructionalstrategies, and members of institutionaltask groups will be invited to twoproject meetings.The Policy Center is housed atBrevard College (NC), and theAtlantic Philanthropies and LuminaFoundation for Education are providingfinancial support.To participate, Ekman said that eachinstitution must designate a small taskgroup that can review the institution’sfirst-year efforts and help to revise thedraft hallmarks proposed by the PolicyCenter. Institutions must be willing toprovide a thorough testing of the hallmarks,through an audit of campus practices,review of existing institutionaldata, and use of the National Survey ofStudent Engagement. The Policy Centeris also collaborating with the AmericanAssociation of State Colleges andUniversities to recruit a parallel group ofpublic institutions. More informationabout this program can be found on aCIC section of the Policy Center’s websiteat www.brevard.edu/firstyearhallmarks/cic/index.htm.Institutions can signup for the program by contacting JohnGardner, either by e-mail (gardner@brevard.edu)or by phone at (828) 966-5309.Ninth Davies-Jackson Scholar NamedAsenior from St. Peter’s College(NJ) has been selected to receivethe Davies-Jackson Scholarship, administeredby CIC’s Consortium for theAdvancement of Private HigherEducation. The ninth recipient of theScholarship, Rose Holandez will studysocial and political sciences at St. John’sCollege of Cambridge University inGreat Britain.Holandez is the second student fromSt. Peter’s College to compete successfullyfor the Scholarship (DeliciaReynolds, a 1999 graduate of St. Peter’s,studied social and political sciences andfounded the College’s first gospel choirduring her tenure at Cambridge).Holandez, a social and political sciencemajor at St. Peter’s, has conductedurban field work in both Korea and thePhilippines, and has previously been afellow at the Junior Summer Institute atthe Woodrow Wilson School for PublicPolicy and International Affairs atPrinceton University.The Davies-Jackson Scholarship providestuition and expenses for two years,and gives students with exceptional academicrecords and who are among thefirst in their families to graduate fromcollege the opportunity to participate ina course of study at St. John’s. TheScholarship commemorates twoCambridge faculty members who providedopportunities for the anonymousdonor when he was a young man at St.John’s.Independent 21 www.cic.eduWinter/Spring 2003

CAMPUS UPDATECampus UpdatePhoto credit: Rachel MartinAt St. John's College (NM), freshmen studying Euclid's Elements wereassigned a project to create a visual representation of inter-propositionalconnections. Shown here is Nichole Miller's three-dimensional representationof the relationships between Euclid’s mathematical propositions.Announcing New ProgramsStudents interested in studying the richnatural and cultural history of theAdirondack Mountains will now havethat opportunity through HoughtonCollege’s (NY) new semester-longAdirondack Park program. Twenty-fivestudents and a team of faculty memberswill spend next fall at Houghton’s 40acre Star Lake Campus and study theAdirondacks through an integrated curriculumthat includes art, biology, literature,philosophy, and political science,as well as recreation. The program,which is open to students from othercolleges and universities, will alsoinvolve community service projects withthe residents of Star Lake.Saint Leo University (FL) is offeringa new Liberal Arts in ManagementProgram (LAMP) that will exposestudents earning traditional liberal artsdegrees to the contemporary world ofbusiness. By participating in LAMP,Saint Leo students will train for managerialand supervisory positions whilestill exploring literature, the sciences,and the humanities. Milligan College(TN) is also increasing efforts to preparestudents for today’s business world, witha new MBA program that emphasizes acommitment to Christian values andethical conduct. And Tri-StateUniversity (IN) is now offering its firstmaster’s level courses—CAD/CAM(computer-aided design and computeraidedmanufacturing) and ParametricModeling—to help prepare students forjobs in government and industry.Students may also apply these classestoward a Master of Science inEngineering Technology.Palm Beach Atlantic University(FL) is opening a new School ofCommunications & Media next fall.The additional school, which is the university’seighth, will offer 19 majors inareas such as journalism, broadcast management,and international and globalinformation. In January, Rollins College(FL) opened the Arts at Rollins College(ARC) program that will integrate programmanagement and marketing withvarious fine and performing arts. Theprogram also intends to reach out to thecommunity with a summer theater,music, and art camp for children, andplans to collaborate with local fine artsorganizations.A number of foundations have providedgenerous funds for CIC memberinstitutions to launch new programs.The Coca-Cola Foundation has given$100,000 in education-related programgrants each to College Misericordia(PA) to help minority high school studentsinterested in pursuing a degree inelementary or secondary educationobtain that degree at a minimal cost;and to Whitworth College (WA) insupport of its new Future Teachers ofColor program, which seeks to retainand graduate teachers from minoritybackgrounds. The John D. andCatherine T. MacArthur Foundationawarded $500,000 to Palm BeachAtlantic University (FL) to help supportthe university’s school of continuingeducation. College of Notre Dameof Maryland (MD) received $211,000from The Henry Luce Foundation toencourage women to pursue careers inresearch and teaching in science andengineering. The money is given in theform of scholarships (full tuition, room,and board) to College of Notre Damestudents demonstrating potentialfor professional achievement in thesciences.In response to a local shortage ofbilingual education teachers, the U.S.Department of Education awardedNazareth College (NY) a five-year, $1.2million grant that will go toward thecreation of an English LanguageLearners community consortium.Cooperating withCommunitiesWashington & Jefferson College (PA)has set an example of a college contributingto its community. The(cont’d on next page)Independent 22 www.cic.eduWinter/Spring 2003

CAMPUS UPDATE(Campus Update, cont’d from page 22)College’s recent cooperative plan,“Blueprint for Collaboration,” outlinesways in which campuses stimulate thelocal community. For example, a collegecan generate revenue for the city bymoving its bookstore to the downtownarea and helping to make the downtowna destination for students. The idea forthe project grew out of a spring 2000meeting of the Knight Collaborative, anational initiative designed to help collegesand universities become strategicpartners with their communities.Another Pennsylvania school, RobertMorris University, will also work withthe community, the city of Duquesne,which has high unemployment rates anda school district with the highest aidratios in Pennsylvania. The Universityreceived a $4 million grant from theU.S. Department of Housing and UrbanDevelopment for the project, whichincludes tutoring youth, providing technicalassistance to community-basedorganizations, and organizing a comprehensivedirectory of communityresources.A number of other CIC membershave stepped up efforts to create positivesocial change in their communities.Sterling College (KS) and Feed TheChildren of Oklahoma City (OK)recently partnered to encourage studentsto become Feed The Children Fellows aspart of a social entrepreneurship program.The program will provide fellows(selected out of high school) with$20,000 scholarships and a variety ofinternships. The fellows will then serveFeed The Children worldwide upongraduation. Georgian Court College(NJ) has published a comprehensivereport to assist educators, advocates, andsocial service professionals in programsto benefit the Hispanic population ofLakewood. And Silver Lake College(WI) has teamed up with several localcommunity service organizations insupport of a neighborhood networklearning center that will benefit propertyowners and youth living in the community.Residents will have access totechnology, job skill training, onsitecommunity service programs, tutoring,microenterprise information, and a varietyof other services.Elsewhere, Dickinson College (PA)has joined the University ofPennsylvania and Cheyney Universityin an effort to reduce racial/ethnic andsocioeconomic health disparities.Dickinson and Cheyney faculty membersare interviewing neighborhood residentsto evaluate barriers to blood pressurecontrol in low-income and African-American populations, while researchersat the University of Pennsylvania areconducting clinical trials. The four-yearproject, funded by a $4.8 million grantfrom the Pennsylvania state government,serves as the cornerstone ofDickinson’s American Mosaics andCrossing Border programs, both ofwhich seek to promote greater understandingof cross-cultural differences.In Vermont, Saint Michael’s Collegehas teamed with LakeNet, a nonprofitorganization seeking to protect theworld’s lakes. This new effort in lakemanagement will focus on eight lakesworldwide that have been identified ascritical to the preservation of global biodiversity.Students at CIC member institutionshave also been active in serving theircommunities.Students atSaint Joseph’sUniversity(PA) earned$30,000 insupport of St.JudeChildren’sResearchHospital inMemphis(TN) by staying“Up ‘TilDawn” onenight last fall.The studentledfundraisingevent collectedthe secondlargestdonation for the program in the country.And Bluffton College (OH) studentscollaborated with the Churches UnitedPantry to establish ongoing volunteerservices and support. A group ofBluffton students and staff memberspainted rooms and tiled ceilings at theSalvation Army/Boys and Girls Clublast fall, and a Bluffton history professornow encourages his students to engagein local community service for classcredit.Establishing NewPartnershipsCase Western Reserve University (OH)is partnering with CIC member FiskUniversity (TN), a historically blackcollege located in Nashville, to offerjoint research and dual-degree programs.Students and faculty members from bothinstitutions are already taking advantageof the collaboration and signing up forcoursework and programs. Another CICmember, Hartwick College (NY), hasestablished a relationship with OxfordUniversity in England. The agreementallows select Hartwick students to spenda year studying at Oxford, while(cont’d on next page)The new Goshen College (IN) Music Center, a $24 million facility of 68,000square feet with acoustics that rank among the finest in the midwest, wasdedicated in October 2002.Photo courtesy of Goshen CollegeIndependent 23 www.cic.eduWinter/Spring 2003

CAMPUS UPDATEPhoto courtesy of McKendree CollegeNoted poet and author Maya Angeloukept a capacity crowd of 2,600 people atMcKendree College (IL) hanging on to herevery word as she brought the message thateveryone can bring change starting “exactlywhere they are.” Angelou was the keynotespeaker for the Founders’ Day celebration asthe college, the oldest in Illinois, celebrated its175th anniversary. Her appearance was alsopart of the Distinguished Speakers Series.(Campus Update, cont’d from page 23)Hartwick faculty members will have achance for sabbatical study and lecturingthere. Hartwick joins HarvardUniversity and Middlebury College asthe only three American institutions tohold such an agreement at this timewith Oxford.Notre Dame College (OH) is partneringwith Lakeland CommunityCollege to create a new multimediadegree and certificate for students. Theprogram will bring Lakeland studentsinto communications and graphic designprograms at Notre Dame College, whileNotre Dame students will have theopportunity to complete a media technologycertificate at Lakeland as a componentof the four-year degree.Georgian Court College (NJ) hasteamed with Seton Hall University (NJ)and four area health care systems tooffer an accelerated Bachelor of Sciencein Nursing. The collaboration was createdin response to the growing shortageof nurses in New Jersey. Georgian Courtwill host the 64-credit, 13-month program,which is offered as a second baccalaureatedegree to students whohave already completed their bachelor’sdegree.Creating New IdentitiesTwo private Roman Catholic colleges,Benedictine University (IL) andSpringfield College (IL), announcedthey will merge this year upon approvalfrom their accrediting bodies. The longtermplan is for Springfield, a two-yearliberal arts institution approximately200 miles from Benedictine, to maintainits name and identity but offer bachelor’sand master’s degrees now availableat Benedictine. Benedictine will continueto serve undergraduate and graduatestudents on its campus. Also, HolyFamily College (PA) has attained universitystatus and is now Holy FamilyUniversity.Opening New FacilitiesThe largest indoor tennis center in theSouthwest U.S. opened at the Collegeof Santa Fe (NM)in November. Thenew RosemarieShellabergerTennis Center willhouse six championshipcourtsunder balconyspectator galleriesin a 70,000 squarefoot state-of-theartfacility. In theNortheast, SaintAnselm College(NH) is about toopen a $7.9 millionice arena,which features1,700 seats for icehockey and 2,700seats for non-iceevents. In anticipationof the newfacility, the collegehas introduced women’s ice hockey as anew varsity sport.Receiving RecognitionDickinson College (PA), EasternMennonite University (VA), andRandolph-Macon Woman’s College(VA) are among 16 colleges nationwidethat have been selected by NAFSA:Association of International Educatorsto be honored for exemplary work in“internationalizing the campus.”Randolph-Macon Woman’s College hasrecently increased its endowment fundsto provide all students with opportunitiesto study or work abroad. The 16 collegeswill be the subject of a special publicationto be issued by NAFSA in thespring. The international recognitionstretched even further for Dickinson,which was ranked by the Institute ofInternational Education (IIE) as 13thamong all U.S. colleges and universitiesfor its “study abroad participation rate.”IIE also honored Chatham College (PA)and its Global Focus Program with the2002-2003 “Award for Internationalizingthe Campus.”Doug Orr, president of Warren Wilson College (NC), teamed with BillEdd Wheeler and Rich Bellandro to create the “Elvi.” They performedfor Warren Wilson’s 2002 graduation, opening with Hound Dog, andhave made subsequent appearances in the college community.Photo Credit: Richard BlomgrenIndependent 24 www.cic.eduWinter/Spring 2003

CAMPUS UPDATEGetting GrantsTwenty-two CIC member institutionsreceived $2 million grants each from theLilly Endowment of Indianapolis in supportof programs that prepare a new generationof leaders for church and society.CIC members Azusa Pacific University(CA), Bluffton College (OH), CardinalStritch University (WI), CatawbaCollege (NC), Claflin University (SC),College of Saint Benedict (MN),College of Wooster (OH), DordtCollege (IA), Elmhurst College (IL),Geneva College (PA), Gordon College(MA), Hastings College (NE), LeeUniversity (TN), Marian College (IN),Milligan College (TN), Mount St.Mary’s College and Seminary (MD),Our Lady of the Lake University(TX), Pacific Lutheran University(WA), St. Bonaventure University(NY), Simpson College (IA), SpelmanCollege (GA), and Wartburg College(IA) were among the 39 liberal arts collegeschosen across the country. Eachinstitution has devised a program thatencourages students to reflect on howfaith commitments are related to careerchoices and what it means to be “called”to lives of service. The Endowmentreceived more than 400 proposals fromcolleges and universities interested inparticipating. The Lilly Endowment ofIndianapolis also provided ManchesterCollege (IN) with a $1 million challengegrant; the trustees of the collegehave collectively matched the gift.Three CIC members have receivedthe single largest donations in their histories.Hollins University (VA) wasawarded $5 million by alumna EleanorD. Wilson in support of the university’snew visual arts center. Notre DameCollege (OH) received $1.2 millionfrom the estate of alumna Helen FoosePeterson to support future generations ofNotre Dame students. And MountAlyosius College (PA) received$500,000 from a local businessmanwishing to honor his late wife, CarolynClaycomb Misciagna. The gift willestablish a scholarship fund to helpneedy, full-time students working towarda degree at Mount Aloysius.Otterbein College (OH) wrapped upits “Fit for the Future Campaign” with a$450,000 grant from the KresgeFoundation, which capped off a $9.5million campaign that led to the completionof the Clements RecreationCenter. The center broke ground twoyears ago. Trinity Christian College(IL) received $2 million from aChicago-area family for a planned sciencetechnology building, the HeritageScience Center. And ShenandoahUniversity (VA) was awarded a $1.3million commercial property gift fromSchmidt Baking Company, Inc.Shenandoah agreed to lease a portion ofthe property back to Schmidt Baking forthe next three years, with an option tocontinue leasing the property thereafter.Advising and TeachingPeggy Williams, president of IthacaCollege (NY), recently participated inthe Visiting Advisors Program ofSalzburg Seminar’s Universities Project.She and three other team membersspent four days at the College ofNyíregyháza in Hungary, where theyconsulted with rector Árpád Balogh ona variety of higher education issues.Funded by the Kellogg Foundation, theTHE BOARD AND STAFF OF CIC EXTEND A WARM WELCOMETO THE FOLLOWING NEW MEMBERS SINCE FALL 2002New Institutional MembersAmerican InternationalCollege, MABethany Lutheran College, MNCornell College, IADaemen College, NYDrake University, IAMercy College, NYSt. Andrews PresbyterianCollege, NCVisiting Advisors Program seeks to providehigher education leaders in easternand central Europe and the RussianFederation with the opportunity for consultationand discussion on topics ofinterest to the host institution. Over thepast five years, 50 such visits haveoccurred.Another CIC member president,Ervin Rokke of Moravian College (PA),has been named to the AdvisoryCouncil of the United States Institute ofPeace. He will serve a three-year termalong with other leaders in foreign policy,government, industry, and business,who meet to discuss challenges facingthe world in Iraq, Korea, the MiddleEast, and South Asia.And finally, recognition for a lifelongteacher: Messiah College (PA) visitingprofessor of environmental science,Ray Crist, was recently named“America’s Oldest Worker” at 102 yearsold by Experience Works (DC). Back in1916, Crist graduated from MessiahBible School (now Messiah College)and went on to earn a Ph.D. in chemistryfrom Columbia University (NY).He later returned to Messiah in 1971as a faculty member, and remainsthere today. St. John's College, MDThomas University, GAWoodbury University, CANew Affiliate MembersCampus Compact, RIGreat Lakes CollegesAssociation, Inc., MIWest Virginia IndependentColleges & Universities, Inc.Independent 25 www.cic.eduWinter/Spring 2003

NEWS & INFORMATIONCIC NewsCIC Refines PresidentialServicesTwo programs for presidents launched byCIC last year—Presidential Forums andthe Presidents Consulting Service—arebeing refined and enlarged this spring,and each has a new director.Former CIC president Allen P.Splete has taken over as director ofthe Presidents Consulting Service(originally named Panel of PresidentialConsultants). The basic structure of theprogram is unchanged; however, suggestionsfrom consultants and presidentsusing the service last year have promptedseveral refinements. For example,CIC has streamlined the process ofdocumentation, and presidents seekingassistance through the service are beingasked to contact Splete directly. "Theintent is to gain insight into the president'ssituation in order to make appropriatereferral to one of the consultants,"says Splete, who hopes these changeswill increase the number of presidentswho use the Service and simplify itsprocesses. Consultant assistance iscurrently available in three areas:president-board relations, financialmanagement, and crisis management.For questions about the PresidentsConsulting Service, please call AllenSplete at (202) 466-7230 or e-mailasplete@cic.nche.edu.George Houston, president of MountSaint Mary’s College (MD), is the newdirector of Presidential Forums, replacingPeter Armacost, who accepted aposition as president of a university inStaff Spotlight - The Voice of CICKeisha Pearson is CIC’s Receptionist andAdministrative Assistant, aka “The Voice ofCIC.” In addition to answering the phones,sorting and distributing the mail, and greetingguests, she assists in mailings and schedulingthe conference room for use by the manyhigher education associations and CICmember colleges that wish to use it. She assists CIC’s Director ofAdministration with office security and preparedness, purchasing,and maintenance of office equipment.Keisha, who grew up in Queens, New York, has worked at CICsince January 2002. After graduating from the Katherine GibbsSchool with an Executive Assistant certificate, she worked at AOLTime Warner in New York as a Clerk/Administrative Assistant,Operations, for Warner Music International.In her spare time, she enjoys reading, watching movies, andspending time with her 13 year-old son and ten year-old daughter.To relax, she crochets, writes a little poetry, and shops.Pakistan. There are now seven activeForums, consisting of small groups ofpresidents from the same region whomeet several times each year to discussprofessional concerns. Four out of theseven Forums have met at least once,and three new Forums are conveningthis spring. Each Forum includes peoplewho came to the presidency from differentbackgrounds and who belong tonon-competing schools. The groups'typical agenda includes a presentationby a member of an idea, issue, problem,or proposal on which he or she seeksadvice, a discussion of a new idea orprogram of mutual interest to thegroup, and an update of events on theircampuses. For questions about thePresidential Forums, contact GeorgeHouston at (202) 466-7230 or e-mailghouston@cic.nche.edu.Staff News and NotesCIC this winter shifted staff responsibilitiesin response to new initiatives thatemerged from the strategic planningprocess, and to reinforce conferencestaffing due to record attendance atCIC’s major conferences and meetings.Laura Wilcox has been named VicePresident for Communications, AlceniaMcIntosh-Peters was promoted fromConference Coordinator to ConferenceManager, and CAPHE AdministrativeAssistant Leslie Rogers will assumeadditional responsibility, working closelywith Alcenia in the planning for andrunning of institutes, conferences, andworkshops.CIC President Richard Ekman spokeat an EDUCAUSE regional meeting inBaltimore in January, and was thekeynote speaker on February 23 atthe annual meeting of the WestVirginia Independent Colleges &Universities.Independent 26 www.cic.eduWinter/Spring 2003

CONNECTING WITH CICCIC ISSUES CALL FOR CAMPUS ARTIn response to a call in summer 2001 for campus artwork, CICreceived scores of electronic photos that rotate on the redesignedwebsite and dozens of beautifully framed images of CIC membercampuses that are now hanging on the walls of the office. With a significantincrease in members since then, CIC is requesting once againthat campuses send images for both the website and the office.For the office walls, framed artwork—with minimum dimensions of12” x 14” and maximum dimensions of 20” x 25”—can be mailed toElizabeth Hamshaw, CIC, One Dupont Circle, Suite 320, Washington,DC 20036.For the website, please send the image via e-mail in tif or jpegformat (no less than 300 dpi) to CIC’s Communications Assistant,Elizabeth Hamshaw, at ehamshaw@cic.nche.edu.Note: If you are unsure whether your campus has already sentartwork to CIC, please contact Ms. Hamshaw at (202) 466-7230 orvia e-mail at the above address.There are several ways to reach CIC.Let us hear from you.Phone: (202) 466-7230Fax: (202) 466-7238E-mail: cic@cic.nche.eduPlease include your name, addressand phone number when sending e-mailto CIC’s general e-mail address.WebsiteCIC’s website—www.cic.edu—is a richresource of information. Visit the site fornews about CIC conferences and programs, todownload CIC publications, and for linksto other sites in higher education.ListservsThrough listservs, CIC links a national networkof people who lead and staff private collegesand universities. The service is free, and all buttwo are restricted to CIC member institutions;the lists for chief academic officers (cicdeanlist)and department chairs (cicchair-list), areopen to nonmember institutions as well.To join the discussion groups, send yourrequest via e-mail to cic@cic.nche.edu. Makesure to include your name, title, and institution.If your request is approved, your namewill be added to the appropriate listserv. Youwill receive an e-mail confirmation.(President’s Desk, cont’d from page 2)debate over public policy—in order todemonstrate effective leadership?Certainly not. For more than a decade,the United States has struggled to copewith a severe shortage of K-12 teachers.Quietly, at least 79 smallerprivate colleges and universities havelaunched so-called alternate teacherpreparation programs, attracting to theteaching profession many talented individualswho would probably have chosenother careers. Few complimentarynewspaper editorials or comments bypublic officials have accompanied theseefforts, as these colleges have persistentlycountered the older practices andpolicies that retard the country’s abilityto train a greater number of new teachers.Some small colleges are contributingsignificantly to the solution of thisnational problem.When students and faculty members,residents of the local community, orofficials of local school systems haveconfidence in the durability and fairnessof the college’s leadership, significantresults can be achieved. Whether thecollege president is charismatic or a“servant leader,” utilizes a “top-down”style or an extreme version of sharedauthority, the best examples of leadershipeffectiveness are the many collegepresidents who have set idealistic goals,have maintained the courage of theirconvictions through the necessarilyquiet and detailed work that follows,and have thereby achieved what theystarted.CICPRES-LIST: Open only to sittingpresidents of CIC member institutions.CICDEAN-LIST: Open to chief academic officers,provosts and those with similar rank fromCIC member and member-eligible institutions.CICSTUAFF-LIST: Open to student affairsofficers and staff at CIC member institutions.CICPR-LIST: Open to public relations officersand staff at CIC member institutions.CICADVANCE-LIST: Open to developmentofficers and staff at CIC member institutions.CICFINANCE-LIST: Open to business officersat CIC member institutions.CICPSPOUSE-LIST: Open to spouses of sittingpresidents of CIC member institutions.CICNET-LIST: Open to those at CIC campusesinterested in discussing issues of informationtechnology, especially campus networking.CICCHAIR-LIST: Open to departmentand division chairs from CIC memberand member-eligible institutions.The Independent is published by:The Council of Independent CollegesOne Dupont Circle, Suite 320, Washington, DC 20036Richard Ekman, PresidentLaura Wilcox, EditorMaxine Morris, Layout/Productionrekman@cic.nche.edulwilcox@cic.nche.edummorris@cic.nche.eduIndependent 27 www.cic.eduWinter/Spring 2003

Calendar of EventsDateConferenceLocationMarch 21, 2003April 4-5, 2003May 28-30, 2003June 3-5, 2003June 10-12, 2003June 10-12, 2003November 1, 2003November 1-4, 2003January 3-4, 2004January 4-7, 2004Foundation Conversation MeetingDepartment/Division Chair WorkshopDepartment/Division Chair WorkshopDepartment/Division Chair WorkshopDepartment/Division Chair WorkshopDepartment/Division Chair Workshop2003 New CAO Workshop2003 CAO Institute2004 New Presidents Workshop2004 Presidents InstituteNew York, New YorkSan Diego, CaliforniaAtlanta, GeorgiaPhiladelphia, PennsylvaniaChicago, IllinoisHartford, ConnecticutSavannah, GeorgiaSavannah, GeorgiaSan Diego, CaliforniaSan Diego, CaliforniaOne Dupont Circle, Suite 320 • Washington, DC 20036-1142FIRST CLASSU.S. POSTAGEPAIDSUBURBAN, MDPERMIT #4356