The 7 Secrets of SaaS Startup Success - Salesforce.com
The 7 Secrets of SaaS Startup Success - Salesforce.com
The 7 Secrets of SaaS Startup Success - Salesforce.com
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WHITEPAPER<br />
Contents<br />
Introduction...................................................................................................................................... 4<br />
Secret 1: Make Leaders Accountable............................................................................................ 5<br />
Focusing on Leadership and a Culture <strong>of</strong> Measurement<br />
Secret 2: Deliver Apps your Users will Love................................................................................ 6<br />
Giving Customers What <strong>The</strong>y Want<br />
Secret 3: Create a 24/7 Demand-Generation Machine............................................................. 8<br />
Putting Lead Generation on Auto Pilot<br />
Secret 4: Sell a Service, Not a Product.......................................................................................... 9<br />
Creating a Service Culture<br />
Secret 5: Make Customer <strong>Success</strong> a Religion............................................................................ 10<br />
Getting Customer Service Religion<br />
Secret 6: Develop Highly Disciplined Financial Processes..................................................... 12<br />
Focusing on Finances<br />
Secret 7: Take Your Place in the Mashup Universe................................................................... 13<br />
Making the Most <strong>of</strong> New Partnerships<br />
Conclusion....................................................................................................................................... 15<br />
<strong>The</strong> 7 <strong>Secrets</strong> <strong>of</strong> <strong>SaaS</strong> <strong>Startup</strong> <strong>Success</strong> 1
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