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<strong>Enterprise</strong> <strong>Risk</strong><br />

<strong>Management</strong> <strong>Workshop</strong><br />

Evaluating Your Organization’s Approach<br />

October 25-26, 2012<br />

AICPA Boardroom<br />

New York, NY<br />

Register today. Limited to 50!<br />

Early Bird<br />

Registration<br />

Save<br />

$<br />

75<br />

by 8/12/12<br />

A high-level workshop for senior executives<br />

and board members geared to broadening<br />

your approach to enterprise risk management.<br />

Don’t miss these valuable sessions:<br />

• Comparing your ERM process to your peers<br />

• What aspects <strong>of</strong> your ERM processes are mature<br />

and which have room for improvement<br />

• Enhancing the strategic value <strong>of</strong> ERM in<br />

your organization<br />

• Approaches to risk identification and assessment<br />

that have worked well for other organizations<br />

New York City Hotel Discounts!<br />

Co-Sponsored by<br />

Learn more or register<br />

cpa2biz.com/conferences | 888.777.7077


Gain valuable knowledge to help<br />

strengthen your organization’s enterprise<br />

risk processes for greater strategic value.<br />

In the wake <strong>of</strong> a still sluggish economy, many senior executives and board members have<br />

embraced the concept <strong>of</strong> “enterprise risk management,” investing resources in implementing<br />

processes to identify their organizations’ most significant risks. But many leaders wonder if what<br />

they have done to initiate ERM is effectively positioned to be consistent with emerging best<br />

practices and strategically directed toward impacting their company’s pr<strong>of</strong>it and growth.<br />

This jointly sponsored high-level workshop, <strong>Enterprise</strong> <strong>Risk</strong> <strong>Management</strong> – Evaluating Your<br />

Organization’s Approach, will help you assess the overall effectiveness <strong>of</strong> your ERM process<br />

and identify ways to advance your organization’s ERM efforts up the ERM maturity curve.<br />

It will take you through the processes to help keep your organization focused on emerging<br />

strategic risks, integrate risk oversight with strategy planning and execution, develop key<br />

risk indicators to proactively anticipate risk events, and strengthen board governance<br />

in the new regulatory environment.<br />

Hands-on training.<br />

High-level learning.<br />

This all-important ERM workshop <strong>of</strong>fers<br />

hands-on training and practical examples<br />

<strong>of</strong> other organizations’ experiences<br />

to broaden your knowledge and<br />

competently address questions<br />

regarding effective enterprise-wide<br />

risk oversight. Interact with renowned<br />

experts on risk management, gain<br />

insights and ideas during this real-world,<br />

comprehensive 1½ day experience.<br />

Hot Topics<br />

Incorporating other dimensions,<br />

such as velocity and persistence,<br />

to evaluate risk probability &<br />

risk impact<br />

Techniques to ensure risk<br />

responses are carried out<br />

as designed<br />

Strengthening risk<br />

communications between<br />

the board & senior management<br />

Who Should Attend<br />

Business executives who play a major role in leading ERM efforts within an enterprise, including<br />

those who serve on the board <strong>of</strong> directors or in senior executive roles, such as CEOs, chief risk<br />

<strong>of</strong>ficers, COOs, CFOs, controllers, chief audit executives, CROs, and other senior executives<br />

who interact with boards and audit committees about risk management issues.<br />

Evaluate your approach. Ask the key questions.<br />

As a senior executive, you’ll have the opportunity to benchmark your organization’s current<br />

approach and pinpoint successful strategies for the future.<br />

• How committed is your organization to examining its readiness to understand and manage<br />

its most strategic risks on a robust basis<br />

• How integrated are your organization’s strategic planning and risk oversight processes<br />

• What is the level <strong>of</strong> maturity in the organization’s monitoring <strong>of</strong> its most significant key<br />

risk indicators<br />

Learn more or register | cpa2biz.com | 888.777.7077


<strong>Workshop</strong> Agenda<br />

<strong>Workshop</strong> Location: AICPA Boardroom, 1211 Avenue <strong>of</strong> the Americas, 19 th Floor, New York, NY 10036<br />

(PLEASE NOTE: Photo ID is required for building security check-in)<br />

FIELDS<br />

OF STUDY<br />

BMO-Business <strong>Management</strong> & Organization<br />

SKA-SPECIALIZED KNOWLEDGE AND APPLICATION<br />

Topics and speakers are subject to change<br />

<strong>Workshop</strong> Thursday, October 25 / DAY ONE<br />

8:15 am - 8:30 am Registration and Continental Breakfast<br />

8:30 am - 9:45 am Welcome<br />

1 Ensuring Your Organization’s <strong>Risk</strong> Culture is Supportive<br />

<strong>of</strong> an <strong>Enterprise</strong> <strong>Risk</strong> <strong>Management</strong> Effort BMO<br />

Mark Beasley, Deloitte Pr<strong>of</strong>essor <strong>of</strong> <strong>Enterprise</strong> <strong>Risk</strong> <strong>Management</strong>, North Carolina<br />

State University, Raleigh, NC<br />

For any ERM process to be value-adding, leadership and support from<br />

the board <strong>of</strong> directors and senior executive team is a necessary condition.<br />

A strong and supportive “risk culture” provides a vital foundation that<br />

ensures that the entity’s leaders view its ERM process as a critical element <strong>of</strong><br />

that organization’s strategic success. Without a healthy risk culture, the entity’s<br />

ERM process is likely to be viewed as a bureaucratic, non-value adding initiative.<br />

This session will identify critical elements to establishing a supportive risk<br />

culture and pinpoint areas <strong>of</strong> focus that ERM leaders should consider when<br />

assessing the strength <strong>of</strong> their organization’s risk culture and identifying<br />

areas for improvement. The discussion will cover important aspects <strong>of</strong>:<br />

• Board <strong>of</strong> director and CEO endorsement <strong>of</strong> ERM<br />

• Assignment <strong>of</strong> authority, responsibility, and lines <strong>of</strong> reporting for<br />

ERM leadership<br />

• Techniques to assess perceptions <strong>of</strong> risk oversight within the enterprise<br />

10:00 am - 11:15 am 2 Evaluating the Integration <strong>of</strong> ERM with Strategic Planning SKA<br />

Bonnie Hancock, Executive Director <strong>of</strong> the ERM Initiative, North Carolina State<br />

University, Raleigh, NC<br />

Unfortunately, many organizations have launched their ERM processes<br />

by engaging in activities to identify potential risks along predefined risk<br />

categories, such as IT, legal, compliance, financial, regulatory, etc. Once they<br />

create a long list <strong>of</strong> potential risks, they are <strong>of</strong>ten left wondering how to<br />

use that inventory <strong>of</strong> risk information to manage the business. What is<br />

<strong>of</strong>ten missing is the connection <strong>of</strong> risks to the business strategy. Without an<br />

integration <strong>of</strong> ERM and strategy, boards and senior executives fail to see the<br />

strategic value <strong>of</strong> their ERM efforts. This session will focus on the importance<br />

<strong>of</strong> embedding ERM in the context <strong>of</strong> the strategy <strong>of</strong> the organization and<br />

will highlight best practices for strengthening the strategic benefit <strong>of</strong> your<br />

organization’s ERM efforts. It will also highlight challenges and practical<br />

suggestions for articulating the organization’s overall appetite for risk-taking,<br />

and how that should impact strategic planning. The discussion will cover:<br />

• Driving the ERM process from a strategic perspective<br />

• Linking top risk exposures to strategic initiatives to pinpoint the strategies<br />

most vulnerable to risks<br />

• Seeking risks that can translate into strategic opportunities if the<br />

organization takes an informed view <strong>of</strong> the risks<br />

• Setting risk-adjusted return expectations<br />

• The board <strong>of</strong> directors and senior management roles in defining the<br />

organization’s appetite for risk taking<br />

• Practical approaches to describing risk appetites across multiple<br />

strategic objectives<br />

Register by 8/12/12 SAVE $75!


<strong>Workshop</strong> Agenda<br />

11:15 am - 12:05 pm 3 Evaluating <strong>Risk</strong> Identification Processes SKA<br />

Bruce Branson, Associate Director <strong>of</strong> the ERM Initiative, North Carolina State<br />

University, Raleigh, NC<br />

It goes without saying that a critical element <strong>of</strong> any ERM effort is that there has<br />

to be some kind <strong>of</strong> process to identify potential risk exposures. Unfortunately<br />

for many organizations, those processes are relatively informal and ad hoc,<br />

leading to incomplete identification <strong>of</strong> emerging risk exposures. Casual and<br />

unstructured risk identification tasks <strong>of</strong>ten lead to the identification <strong>of</strong> already<br />

known risks, with little encouragement for executives to push their thinking into<br />

the unknown, but knowable risks. In addition, management <strong>of</strong>ten struggles<br />

to describe the underlying risk concern – tending to focus on outcomes and<br />

not risk drivers. This session focuses on the benefit <strong>of</strong> using structured and<br />

repeatable risk identification techniques to strengthen the organization’s<br />

identification <strong>of</strong> potential risk exposures.<br />

The discussion will cover:<br />

• Identifiable and structured approaches to risk identification<br />

• Common pitfalls to avoid in risk identification, including describing<br />

risk events<br />

• Methods for rolling risk identification processes deeper into the management<br />

ranks beyond just the senior executive team<br />

12:05 pm - 1:00 pm Lunch<br />

1:00 pm - 2:15 pm 4 Evaluating Processes to Assess and Prioritize <strong>Risk</strong>s SKA<br />

Mark Beasley, Deloitte Pr<strong>of</strong>essor <strong>of</strong> <strong>Enterprise</strong> <strong>Risk</strong> <strong>Management</strong>, North Carolina<br />

State University, Raleigh, NC<br />

As organizations engage their management team in risk identification<br />

processes, they <strong>of</strong>ten find that they are overwhelmed by the number <strong>of</strong><br />

potential risk exposures identified. To help prioritize those risks, they <strong>of</strong>ten ask<br />

executives to assess the overall likelihood and impact <strong>of</strong> those risk exposures.<br />

This session will highlight emerging best practices related to risk assessment<br />

that expands the consideration <strong>of</strong> risks to include considerations <strong>of</strong> other risk<br />

characteristics, such as the speed <strong>of</strong> onset and momentum <strong>of</strong><br />

risks in addition to their likelihood and impact. It will also highlight techniques<br />

organizations use to score and aggregate their risk assessments to create<br />

an enterprise-wide view.<br />

The discussion will highlight the importance <strong>of</strong>:<br />

• Considering inherent and residual risk dimensions<br />

• Developing guidelines for management to use in assessing risk impact<br />

and likelihood<br />

• Incorporating other risk dimensions, such as speed <strong>of</strong> onset and momentum<br />

<strong>of</strong> risks<br />

• Aggregating risk rankings to prioritize the most important risk exposures<br />

2:30 pm - 4:10 pm 5 ERM in Practice: A Case Study SKA<br />

This session will be led by a senior executive in charge <strong>of</strong> the ERM efforts in<br />

their organization<br />

Effective implementation <strong>of</strong> an ERM process takes time and effort for it to<br />

reach a level <strong>of</strong> maturity and sophistication. This session will feature a realworld<br />

illustration presented by a senior executive who has been leading the<br />

ERM efforts within the organization for some period <strong>of</strong> time. It will focus on key<br />

elements <strong>of</strong> success and highlight learning along the way. The discussion will<br />

cover:<br />

• Lessons learned from initial ERM implementation<br />

• Most significant improvements that have been made to bring an ERM process<br />

up the maturity curve<br />

• Methods or measures used to capture the value or results <strong>of</strong> their<br />

ERM efforts<br />

• Planned enhancements to the ERM process<br />

Register by 8/12/12 SAVE $75!


4:20 pm - 5:10 pm 6 Evaluating Whether <strong>Risk</strong> Responses Are Appropriate SKA<br />

Bruce Branson, Associate Director <strong>of</strong> the ERM Initiative, North Carolina State<br />

University, Raleigh, NC<br />

The key to any successful ERM process is to ensure that an appropriate risk<br />

response is implemented and that the response is working as intended.<br />

Periodic evaluation <strong>of</strong> whether risk responses are being carried out effectively<br />

is important to the success <strong>of</strong> an ongoing ERM effort. This session will focus<br />

on processes organizations are using to document the linkage <strong>of</strong> risk responses<br />

to the risks, including the assignment <strong>of</strong> risk oversight accountabilities, and<br />

efforts organizations are taking to evaluate the adequacy <strong>of</strong> existing risk<br />

management responses. The discussion will cover:<br />

• Techniques that entities use to link risk exposures and risk responses<br />

• The importance <strong>of</strong> assigning risk owners and holding them accountable<br />

for risk responses<br />

• Designing processes to evaluate the effectiveness <strong>of</strong> risk responses<br />

5:30 pm - 6:30 pm Networking and Cocktail Reception<br />

<strong>Workshop</strong> Friday, October 26 / DAY TWO<br />

8:30 am - 9:20 am 7 Evaluating the Effectiveness <strong>of</strong> Your <strong>Risk</strong> Reporting SKA<br />

Bonnie Hancock, Executive Director <strong>of</strong> the ERM Initiative, North Carolina State<br />

University, Raleigh, NC<br />

A critical element <strong>of</strong> any ERM process is reporting <strong>of</strong> critical risk information<br />

to the board and senior executives about major risk exposures. The challenge<br />

for many is determining the most effective way to summarize and report<br />

risk information in a manner that provides an aggregate view <strong>of</strong> the top<br />

risk exposures, and that provides key risk indicators for boards and senior<br />

executives to keep their eye on emerging risk exposures. This session will<br />

highlight best practices in developing key risk indicators and reporting risk<br />

information to boards and senior executives. The discussion will cover:<br />

• Steps to developing leading key risk indicators<br />

• Board reporting <strong>of</strong> top risk exposures<br />

• Identifying risk limits and risk thresholds that trigger risk responses as risks<br />

emerge<br />

9:30 am - 10:45 am 8 Panel Discussion: Driving Improvements in Your ERM Process BMO<br />

Moderator: Bruce Branson, Associate Director <strong>of</strong> the ERM Initiative,<br />

North Carolina State University, Raleigh, NC<br />

Panel <strong>of</strong> ERM Thought Leaders<br />

Hear from peers who serve on boards, audit committees, and in senior<br />

executive roles about how evaluating their ERM process has helped them<br />

identify and implement measures to bring their ERM practices up the maturity<br />

curve. This session will also focus on the board’s wishlist for more effective risk<br />

oversight processes. The discussion will cover:<br />

• Benefits resulting from the organization’s approach to ERM<br />

• What has worked and not worked from their perspective<br />

• Most significant improvements that have been made in their organization’s<br />

ERM process<br />

• Wish list <strong>of</strong> how they would like to see ERM evolve<br />

11:00 am - 12:15 pm 9 So, Where to Go from Here SKA<br />

Mark Beasley, Deloitte Pr<strong>of</strong>essor <strong>of</strong> <strong>Enterprise</strong> <strong>Risk</strong> <strong>Management</strong>, North Carolina<br />

State University, Raleigh, NC<br />

This session serves as our capstone <strong>of</strong> the course by helping participants lay<br />

out those simple first steps to taking their business towards a more strategic<br />

ERM process. We’ll outline a suggested game plan to help participants keep<br />

their efforts focused on the most significant improvement opportunities.<br />

The discussion will cover:<br />

• Managing expectations for the evolution <strong>of</strong> your ERM process<br />

• Identifying strengths and weaknesses in existing processes<br />

• Prioritizing actions to bring their organization’s ERM up the maturity curve<br />

• Simple next steps for implementing enhancing their organization’s strategic<br />

risk oversight<br />

12:30 pm <strong>Workshop</strong> Adjourns


The workshop will be facilitated by faculty who lead<br />

the <strong>Enterprise</strong> <strong>Risk</strong> <strong>Management</strong> Initiative at the <strong>Poole</strong><br />

<strong>College</strong> <strong>of</strong> <strong>Management</strong> at North Carolina State University<br />

in Raleigh, NC. These individuals are well-known experts in how organizations are more<br />

robustly integrating their consideration <strong>of</strong> emerging strategic risks, including those related<br />

to an organization’s long-term sustainability, as part <strong>of</strong> the board and senior management’s<br />

strategic planning and strategy execution. In addition to these individuals, other speakers<br />

will represent senior executives and board <strong>of</strong> directors <strong>of</strong> organizations who have been<br />

engaged in ERM efforts for some time.<br />

New York City<br />

Enjoy your stay in New York City and visit<br />

some <strong>of</strong> the top attractions, including<br />

Time Square, Broadway theaters, Rockefeller<br />

Center and Central Park. Experience Manhattan<br />

at its most magnificent, where you’ll find<br />

excitement around every corner.<br />

Additional Notes


4 Ways to<br />

Register<br />

Fast<br />

ONLINE*: www.cpa2biz.com/conferences PHONE*: 1.888.777.7077 or 1.919.402.4500<br />

FAX*: 1.800.362.5066 or 1.919.419.4795<br />

MAIL: Complete and mail the form along with your promotion code to:<br />

AICPA Member Service Center, Conferences, 220 Leigh Farm Road, Durham, NC 27707-8110<br />

*Credit card registration only (AICPA VISA ®** , American Express ® , Diners Club ® , Discover ® , MasterCard ® or VISA ® )<br />

**If you use an AICPA credit card, you can earn 5 points per dollar spent on AICPA Conference purchases.<br />

To learn more or apply, visit www.cpa2biz.com/bank<strong>of</strong>america<br />

RECOMMENDED CPE CREDIT 12.5<br />

This conference was prepared in accordance with the Joint AICPA/NASBA Statement on<br />

Standards for Continuing Pr<strong>of</strong>essional Education (CPE) Programs effective on January 1, 2002.<br />

The recommended CPE Credits are in accordance with these standards; however, your<br />

individual state board is the final authority on the acceptance <strong>of</strong> programs for CPE credit.<br />

CONFERENCE FEE<br />

Registration fees are determined by current membership status in the AICPA. Please indicate<br />

member number on the registration form to obtain the correct discount. Conference fee includes<br />

all sessions, conference materials, continental breakfasts, refreshment breaks, luncheons and a<br />

reception. Registration for 2 or more individuals at the same time may qualify for group discounts;<br />

additional savings may be available for groups <strong>of</strong> 10 or more. For more information please call the<br />

AICPA Service Center at 888.777.7077 (9AM-6PM ET).<br />

dress code Business Casual<br />

CANCELLATION POLICY<br />

You may cancel without penalty if written cancellation requests are received by September 11, 2012.<br />

Due to financial obligations incurred by the AICPA, a credit voucher less 50% <strong>of</strong> the registration fee<br />

will be issued for written requests received by October 5, 2012. No refunds or credits will be issued<br />

on cancellation requests received on or after October 6, 2012. For further information, call the<br />

AICPA Service Center at 888.777.7077.<br />

<strong>Workshop</strong> location<br />

AICPA Boardroom<br />

1211 Avenue <strong>of</strong> the Americas, 19th Floor<br />

New York, NY 10036<br />

(PLEASE NOTE: Photo ID is required for building check-in.)<br />

RECOMMENDED HOTEL ACCOMMODATIONS<br />

Please note the following do not have a room block, but <strong>of</strong>fer AICPA Member Hotel Rates:<br />

Sheraton Manhattan at<br />

Times Square*<br />

790 7th Avenue (at 51st Street)<br />

New York, NY 10019<br />

Hotel Phone: 1.212.581.3300<br />

Hotel Reservations: 1.800.325.3535<br />

The Muse Hotel<br />

130 West 46th Street<br />

New York, NY 10036<br />

Hotel Phone: 1.212.485.2400<br />

Hotel Reservations: 1.877.NYC.MUSE<br />

Request the AICPA Corporate Rate<br />

Sheraton New York Hotel & Towers*<br />

811 7th Avenue (at 53rd Street)<br />

New York, NY 10019<br />

Hotel Phone: 1.212.581.1000<br />

Hotel Reservations: 1.800.325.3535<br />

*Request the American Institute <strong>of</strong> Certified Public Accountants (as opposed to AICPA) Preferred<br />

Rate. Reference SET/Corporate Account Number 69569.<br />

AIRLINE INFORMATION<br />

The AICPA has a special arrangement with Maupin Travel, Inc. <strong>of</strong> North Carolina to assist you<br />

with your travel arrangements This travel agency may be reached at 800.345.5540. If you prefer to<br />

make your own travel plans, be sure to mention the participating airline’s reference number (listed<br />

below) to take advantage <strong>of</strong> deeply discounted “Zone Fares” that do not require a Saturday night<br />

stay-over. Discounts are valid for round trip registered AICPA meetings or conferences only.<br />

Some restrictions may apply.<br />

American Airlines 800.433.1790 Index #22047<br />

United Airlines 800.521.4041 Refer to Meeting ID #531SI<br />

Delta Airlines 800.328.1111 Refer to Meeting ID #NM8QE<br />

For up-to-date airline information regarding special travel discounts, please visit<br />

cpa2biz.com/conferences. Due to recent airline industry fare restructuring, we cannot<br />

guarantee that the above group travel agreements will be in effect at the time when you<br />

are making your travel arrangements. Please contact the airline and/or your travel agency<br />

for latest applicable discounts and arrangements.<br />

CAR RENTAL<br />

Hertz Car Rental – AICPA Member Discounts: Call 800.654.2240. Ref. Code CV#021H0019.<br />

Airline and car rental discounts are available only when you or your travel agent book through the<br />

800 number. We strongly advise you to confirm your conference registration and hotel reservation<br />

prior to making your travel plans.<br />

EXHIBIT AND SPONSORSHIP OPPORTUNITIES<br />

Don’t miss the opportunity to present and sell your organization’s services and products to<br />

thousands <strong>of</strong> CPAs and financial pr<strong>of</strong>essionals at AICPA conferences. For detailed information on<br />

conference exhibit and sponsorship opportunities, please send your email to exhibit@aicpa.org.<br />

Learn more or register | cpa2biz.com | 888.777.7077


Register by 8/12/12 SAVE $75<br />

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cpa2biz.com/conferences | 888.777.7077<br />

<strong>Enterprise</strong> <strong>Risk</strong> <strong>Management</strong> <strong>Workshop</strong> – Evaluating Your Organization’s Approach<br />

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