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2010OHIO ELECTION GUIDE - BIPAC

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Only Their<br />

Mothers<br />

Know Them<br />

Better<br />

Strategic Public Partners Group<br />

Knows What Your Voters<br />

are Thinking—All Through the Campaign<br />

Today’s campaigns are tougher than ever–with<br />

an expanding media menu that reaches voters<br />

from every direction. You need a team with the<br />

technology, experience and strategic intelligence<br />

to know every voter–and provide the right message<br />

at the right time and place for each and every one.<br />

That’s why campaigns struggling against long odds<br />

turn to SPP – like Ohio’s recent campaign to bring<br />

casinos to our state. That issue had lost three times<br />

before…but SPP brought the voters around in 2009.<br />

Here’s how:<br />

We take no individual voter<br />

for granted: we conduct and<br />

continually update extensive research<br />

to know what voters think, how they<br />

respond to issues and what messages<br />

work for each individual – at every point<br />

in the campaign.<br />

We bring complex strategies to<br />

bear: we integrate traditional with<br />

digital communications to create a<br />

saturated communication environment.<br />

Mail, phone, online, TV, radio, doorto-door<br />

and social media all working<br />

together to win votes.<br />

We take advantage of changing<br />

conditions: we get out the early<br />

vote…and we effectively track and<br />

adjust to what early voters are doing.<br />

“They just did a masterful job of research, and then<br />

the other thing they did was – maybe with the<br />

exception of the Obama campaign – was an<br />

unprecedented job getting out the early vote.”<br />

– Joe Hallett, The Columbus Dispatch<br />

Get Winning Help, Even Against the Odds<br />

Contact SPP: info@sppgrp.com<br />

call 614-222-8490<br />

or visit us at www.sppgrp.com

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