Pennsylvania Leads the Way to US House Takeover by GOP - BIPAC

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CONTENTS
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David W. Patti
PBC President & CEO
Governor Tom Corbett 2
Senator Pat Toomey 3
Republicans Take PA House 4
Meet the New Speaker 5
New Congressional Team 6
Women Gain Seats in House 7
Pro-Business Group takes
over You Tube Homepage 8
Leadership Shuffle 9
Election by the Numbers 10
Some PA House Leaders
have Tough Election 10
Pennsylvania Leads the Way to US House
Takeover by GOP
Republicans won 62 seats in the 2010 election — the second most number of seats won by the ―out
party‖ in any midterm election — and 1/12th of the wins came in Pennsylvania which tied with Ohio and
New York at five seats. There have been 36 midterm elections since 1870 — the first year in which there
were modern Republican and Democrat parties and a unified nation. Prior to 2010, the average loss by the
controlling House party was 35 seats, or 15 percent of the members. This year represents a 23 percent
loss of seats by House Democrats.
Pennsylvania began the decade with 12 Republican members of Congress and 7 Democrats. Those
numbers were reversed in recent years, but in 2011 the GOP dominance will be renewed. With Congressional
reapportionment coming next year and a General Assembly in the hands of Republicans, one of the
seven Democrats should be very concerned. Mid-staters Mark Critz (PA12) and Tim Holden (PA17) are the
most likely redistricting targets. See the Pennsylvania Political Report’s profile of new Congressmen on
page 6.

Page 2
Republican Attorney General Tom Corbett
defeated Democrat Allegheny County Executive
Dan Onorato to become the 46 th Governor
of Pennsylvania, by a margin of about
350,000 votes, or 54.5 percent to 45.5 percent.
It was never that close.
Tom Corbett polled better than Onorato for
a year. Tom Corbett raised more money than
Dan Onorato. And, Tom Corbett had a national
pro-Republican tidal wave behind him.
Corbett‘s campaign was run by Brian Nutt
who also managed the 2004 and 2008 elections
to Attorney General. Communications
and media were led by consultant John Brabender
from the Pittsburgh firm of BrabenderCox.
Co-Chairs John Barbour
(Buchanan Ingersoll & Rooney), Alan Walker
(Bradford Energy), and Bob Asher (Asher
Chocolates) fanned the states raising money
and generating grassroots support. Finance
Director Nan McLaughlin coordinated the
massive fundraising effort. Jennifer Branstetter
was masterful as the Policy Director,
bringing together hundreds of stakeholders
and issue experts to put together reams of
policy briefing materials and outlines for Corbett
Administration policy positions and
plans.
Tom Corbett‘s climb to Pennsylvania‘s top
elected post might be traced to his public
service as criminal prosecutor; or his service
in the Pennsylvania National Guard, or even
earlier to his time as a public school social
studies teacher.
In 1995, Governor Tom Ridge appointed
Corbett to fill the unexpired term of Ernie
Preate who had pled guilty to a charge of mail
fraud. Corbett fulfilled the term well, but had
promised not to seek election to a full term in
the office when it became vacant in 1996.
State Senator D. Michael Fisher was
elected to two successive terms as Attorney
General and Corbett returned to the private
sector. In 2004, however, Tom Corbett saw
his chance and took it. He defeated Montgomery
County District Attorney Bruce Castor
in a blistering and sometimes ugly Primary
Election and then defeated Democrat Jim
Eisenhower by nearly 118,000 votes on a
50.45 percent to 48.25 percent margin.
These results were almost the exact opposite
of the margins by which John Kerry surpassed
George W. Bush in Pennsylvania‘s
presidential polling. It was a strong showing
for Corbett and one that immediately started
people talking about his potential political
future.
Flash forward to 2008 and Attorney General
Tom Corbett had to run for re-election
with Barack Obama leading the Democrat
ticket. Obama took 3,196,820 or 54.6 percent
of the votes cast for President in Pennsylvania
in 2008. Corbett defeated Northampton
County District Attorney John Morganelli
with 2,939,707 votes or 52.4 percent of
the votes cast.
Even more impressive was the election
map. Corbett won 61 of Pennsylvania‘s 67
counties losing only Philadelphia, Delaware,
Montgomery, Lehigh, Northampton, and Monroe.
The Lehigh Valley naturally voted for its
Majority Votes for Governor by County 2010
hometown prosecutor. Monroe County –
which has had a tremendous influx of new
residents from New York City and northern
New Jersey in recent years – voted very heavily
Democratic across the board in 2008.
Corbett‘s losses in Montgomery and Delaware
County were marginal. Republican
Party leaders were impressed – here was a
candidate who could run and win statewide
against a new Democrat majority.
Corbett‘s biggest hurdle was within the
GOP. Former US Attorney and Delaware
County DA Pat Meehan considered the Governor‘s
race before opting to run for the 7 th
Congressional seat. Congressman Jim Gerlach
explored the campaign in earnest and
garnered a good deal of interest as a moderate
Republican already known and successful
in Southeast Pennsylvania.
Corbett‘s greatest challenge came from
the conservative side of the Republican Party
and state Representative Sam Rohrer. The
Berks County lawmaker who has long advocated
for greater fiscal accountability and the
reduction and ultimate elimination of real
estate property taxes used a strong new media
and net roots campaign to attack Corbett
and shape the debate. In the end, Corbett
defeated Rohrer by a comfortable 70 percent
to 30 percent margin, but not before Rohrer
extracted a pledge from Corbett that became
the cornerstone of the fall campaign and
what some observers fear could become the
millstone of the Corbett Administration: a
promise to veto any attempt to increase taxes
or fees on Pennsylvanians.
Pennsylvania Political Report

Page 3
More than 2 million Pennsylvanians voted
for former US Representative Pat Toomey on
Election Day 2010 — enough to make him
Pennsylvania‘s newest US Senator.
Toomey defeated Congressman Joe
Sestak by about 77,000 votes for a 51 percent
to 49 percent win.
The race was, at times, jarring with strong
barbs thrown not just by the candidates but
also by scores of special interests groups who
used their newly authorized Independent
Expenditure resources to craft and deliver
their own messages. Polls in the closing
weeks of the campaign showed the election
to be close. Independent voters, however,
broke to Republican candidates up and down
the ticket helping to give Toomey the win.
Toomey carried 60 of Pennsylvania‘s 67
counties. Sestak won only , Allegheny, Delaware,
Erie, Lackawanna, Luzerne, Montgomery,
and Philadelphia Counties. (See map.)
Pat Toomey was born and raised in
Providence, Rhode Island as the third of six
children in an Irish Catholic household.
Toomey‘s father, Patrick, was a tough, disciplined,
Marine Corps veteran who worked for
Narragansett Electric on an underground line
crew. The senior Patrick was a lifelong Democrat
who never voted for a Republican
candidate. Toomey‘s mother, Mary Ann,
worked as a parish secretary at St. Martha's
Catholic Church.
Toomey won a scholarship to the private,
Catholic, all-male (until 1983) prep school La
Salle Academy. Toomey parlayed that education
into admission at Harvard University
where he says he was surprised by the anti-
Reagan feelings of his fellow students. It was
then that Toomey became interested in conservative
ideals and Republican politics.
Pat Toomey left Harvard in 1984 with a
degree in political science, but a taste for
business and finance. He was hired by
Chemical Bank and put to work making currency
swaps. In 1986, Toomey joined Morgan,
Grenfell & Co. and expanded his financial
skills into currency and interest raterelated
derivatives. Toomey moved to Hong
Kong for a year to help two wealthy Chinese
brothers establish a banking business.
As Toomey‘s financial career was winding
down, he moved to Allentown to join
younger brothers Steve and Michael in opening
a restaurant and sports bar called
Rookie’s. They chose the city on the basis of
demographics — they liked the ―over 30 market.‖
Steve had successfully managed clubs
for that demographic in Massachusetts.
Pat, however, soon took an interest in
local politics and was elected to the Allentown
Home Rule Charter study commission in
1994. Toomey contributed to the draft charter
the requirement for a ―super-majority‖
vote of the city council in order to raise taxes.
Pat Toomey — the fiscal conservative and tax
fighter — was born. The timing coincided with
Newt Gingrich‘s ―Contract with America‖ and
the Clinton mid-term election.
Four years later, in 1998, Democrat
Congressman Paul McHale decided not to
seek re-election after calling on President Bill
Clinton to resign and voting for articles of
impeachment.
Pat Toomey sought and won the Republican
nomination and went on to defeat state
Senator Roy C. Afflerbach in the General Election.
Toomey easily defeated Edward O‘Brien
for re-election in 2000 and again in 2002.
In 2004, Toomey honored his pledge to
limit himself to just three terms. Instead,
Toomey challenged four-term incumbent
Arlen Specter in the Republican
Primary. Toomey narrowly lost to Senator
Specter by just over 17,000 votes. In the end,
however, Toomey supported the election of
Specter over Democrat Joe Hoeffel.
Pat Toomey‘s battle against RINOs—
―Republicans in Name Only‖ did not end with
the 2004 Republican Primary. Soon thereafter,
Toomey assumed the presidency of the
Club for Growth — a fiscally conservative 527
organization with an affiliated PAC that advocates
limited government, lower taxes, less
government spending, free trade, and economic
libertarianism.
Faced with the prospect of another battle
against Toomey , Specter in 2009
switched parties and joined the Democrats.
This let the pathway open for Pat Toomey to
win the Republican nomination in a 82 percent
to 18 percent win over conservative
activist Peg Luksik.
The big news of the night, however, was
Specter‘s defeat at the hands of two-term
Congressman and retired Admiral Joe Sestak.
Some observers wondered if Toomey would
prove too conservative for Pennsylvania voters
— especially those in the Philadelphia
suburbs. Apparently not.
Majority Votes for US Senate by County 2010
Pennsylvania Political Report

Page 4
House Republicans posted a resounding
victory Tuesday, picking up 15 seats held
previously by Democrats while only losing two
seats they were defending. The net gain of
13 seats means Republicans will return in
January with a 112 to 90 majority. [Harrisburg
was saddened on November 9, by news
of the death of Rep. Robert Donatucci (D-
Philadelphia), creating a vacancy.] This marks
the most seats Republicans have held in the
House since it became a 203 member body
in the 1967-1968 legislative session.
Pennsylvania House Majority
(November 15, 2011)
DEM
90
GOP
112
1 vacancy
Headlining the Republican onslaught was
Tarah Toohil, who defeated Majority Leader
Todd Eachus (D-Luzerne) 55% to 45%. (For
more on that race, see page 10.) Republicans
defeated 11 incumbent Democrats in
total including, in addition to Eachus:
Rep. Tom Houghton (D-Chester), defeated
by John Lawrence;
Rep. David Levdansky (D-Allegheny),
defeated by Rick Saccone;
Rep. John Pallone (D-Westmoreland),
defeated by Eli Evankovich;
Rep. Jim Casorio (D-Westmoreland),
defeated by George Dunbar;
Rep. Tim Seip (D-Schuylkill), defeated
by Mike Tobash;
Rep. David Kessler (D-Berks), defeated
by David Maloney;
Rep. Rick Taylor (D-Montgomery), defeated
by Todd Stephens;
Rep. Barbara McIlvaine-Smith (D-
Chester), defeated by Dan Truitt;
Rep. Paul Drucker (D-Chester), defeated
by Warren Kampf; and
Rep. John Siptroth (D-Monroe), defeated
by Rosemary Brown.
Republicans also won four open seats
previously held by Democrats including:
Kurt Masser, who won the 107th District
seat currently held by Rep. Bob Belfanti
(D-Northumberland);
Doyle Heffley, who won the 122nd District
seat currently held by Speaker of the
House Keith McCall (D-Carbon);
Joe Emrick, who won the 137th District
seat currently held by Rep. Rich Grucela
(D-Northampton); and
Joe Hackett, who won the 161st District
seat currently held by Rep. Bryan Lentz
(D-Delaware).
The two seats that Democrats were able to
pick-up were the seat of former Speaker of
the House John Perzel (R-Philadelphia), which
was won by Kevin Boyle, and the 164th District
open seat most recently held by Rep.
Mario Civera (R-Delaware), which was won by
Margo Davidson.
The map below shows geographically
where party changes occurred.
Redistricting will undoubtedly change
some of the district boundaries, but certainly
Democrats will look to win back seats they
lost this year in 2012.
Location of House Seats that Changed Parties in 2010 General Election
As the map indicates, five of the Republican
pick-ups occurred in the Philadelphia
suburbs. The suburban counties have been
trending Democrat in recent elections and
voter turnout will almost certainly increase
in the presidential election year.
Another seat to watch in 2012 is the
189th District won by Rosemary Brown. The
district includes parts of Monroe and Pike
Counties, two of the lowest turnout counties
in Pennsylvania this year. The district has
seen robust growth, largely through folks
moving in from New York and New Jersey,
and the expectation is that those new residents
will vote in much higher numbers in
the presidential election year.
The seats of House Majority Leader Todd
Eachus and Speaker of the House Keith
McCall will also surely be targets for the
House Democrat Campaign Committee in
2012.
Pennsylvania Political Report

Page 5
The Pennsylvania Political Report sat down
for a candid conversation with Republican
Representative Sam Smith of Punxsutawney
who was elected by his caucus to be their
candidate for Speaker of the House when the
new General Assembly convenes in January.
Smith has started building his team, his policies
and plans for working across the aisle
for an agenda for Pennsylvanians.
PPR: January will mark the first time in eight
years that the GOP will control both chambers
as well as the governor's office. How do you
see that affecting the way in which the caucus
does business How do you expect the
2011 budget process to be different
Clearly, anytime you have a majority, you
build a consensus in that room and work to
move forward with your agenda. We certainly
look forward to input from the Democrat Caucus,
but the taxpayers have already dictated
the agenda. Now, as the budget process
moves forward, you have to consider the Senate
and the governor‘s goals as well. One
definite difference from the last eight years
will be a true effort by all sides to have a
budget in place by June 30.
PPR: What are your short-term and long-term
goals and or priorities for your Caucus
The ultimate goal of our Caucus is to govern
efficiently and effectively. In the short term,
our goal is to get Commonwealth spending in
line with actual revenues. We will also work
on identifying the core functions of government;
this will help determine where the
money should be spent. Our long term goal is
simply to establish the legislative process in a
way that is more responsive to the people of
Pennsylvania.
PPR: What specifically are the key legislative
initiatives for business and jobs
Some specifics our Caucus will look at to
improve the jobs climate include dealing with
Joint and Several Liability and related issues
such as lawsuit abuse.
Furthermore, we will work on creating a fair
and competitive tax system to help job creators
be competitive.
PPR: Pennsylvania is facing a budget crisis
next year as the state is currently facing its
third straight budget deficit. Where do you cut
waste
Waste and fraud identified in the Department
of Public Welfare will be a key area of reform,
but we recognize more needs to be done. As
we determine the core functions of
government, programs which do meet the
criteria or fulfill their specified intentions or
have been abused will be thoroughly reviewed.
In some cases, we may have to roll
back mandates that we don‘t have funds to
compensate a locally funded program. But
budgeting this year will go beyond cutting
waste. Our Appropriations Committee will
look into greater efficiencies as well as cost
cutting initiatives.
PPR: The Republicans now hold the largest
majority in the house since the 1950s‘. What
does that mean for the redistricting process
The respective majorities in the House and
Senate don‘t have a direct impact of reapportionment.
Our goal for legislative reapportionment
will be about continuity and consistency
within counties and/or communities.
With respect to Congressional reapportionment,
which is done with actual legislation
that passes through the House and Senate
and signed by the governor, we will be working
to keep communities as together as possible.
PPR: Marcellus Shale. What is your position
on taxation, the environment and this enormous
opportunity for growth in Pennsylvania
The Marcellus Shale natural gas field presents
a tremendous opportunity for the Commonwealth;
our top priority must be to foster
and encourage environmentally safe economic
growth. Real jobs are being created. In
my district alone, three local businesses are
growing and expanding just in support of the
growth with the natural gas industry, adding
family-sustaining jobs. We certainly need to
make sure this industry doesn‘t negatively
impact the environment or water supplies.
But we also need to encourage the, what I
call the 2 nd and 3 rd tier business growth; the
1 st tier being the well drilling.
PPR: On a lighter note, how did you get interested/started
in politics
I grew up with politics; my father represented
this area in the State House. In fact, I was
elected to succeed him. Frankly, I answered
constituent calls and letters since I was a kid.
PPR: What political figure do you see as your
role model
On a personal level, my father, having been a
legislator as I was growing up is my role
model. On a grander scheme, I have always
looked up to Ronald Reagan and Abraham
Lincoln.
PPR: if you could wave a magic wand to
change one thing that would make your job
easier, what would you change
In the world of communications today, we
have bloggers and millions of opinions being
expressed – nearly instantaneously. In some
ways, there is a more accounting of issues
and what we do and don‘t do. In today‘s
world, emotion seems to rule the day as opposed
to the facts. I would change that.
Previously, we were able to delve into the
issues, discuss the pros and cons with constituents,
get into the nuts and bolts of who is
affected and why. Patience is missing now.
PPR: Is there anything that you want to convey
to the business community
In the view of our Caucus, growing government
does not really help residents. It is
when business is allowed to grow and prosper
that jobs, family-sustaining jobs are created
and retained – that is when families and
communities prosper.
Pennsylvania Political Report

Page 6
Mike Kelly, 62, is the owner of Kelly Chevrolet-Cadillac, a car dealership started in 1953 by his father, which
Mike took over in 1995. He also serves as a Butler City Councilman. Kelly defeated freshman Congresswoman
Kathy Dahlkemper (D) 55.5% to 44.5% to win back the seat prior held by Republican Phil English.
Kelly is an active member of his community serving as a Board member for: the Housing Authority of Butler
County; The Gathering of Butler County; Pullman Park; the Butler Quarterback Club; and the Moraine Trails
Council of Boy Scouts of America. Mike and his wife Victoria live in Butler and have four children and four
grandchildren. The 3rd Congressional District includes all of Erie County and parts of Armstrong, Butler,
Crawford, Mercer, Venango, and Warren Counties.
Pat Meehan, 55, is an attorney with the Philadelphia law firm Conrad O‘Brien, PC. Prior to going into private
practice, Meehan served as United States Attorney for the Eastern District of Pennsylvania and District Attorney
for Delaware County. Before his election as District Attorney, Meehan served as Senior Counsel and
Executive Director to U.S. Senator Arlen Specter. He also managed several Pennsylvania campaigns, including
those of U.S. Senator Rick Santorum and Philadelphia District Attorney Ronald Castille. Meehan defeated
state Representative Bryan Lentz 55% to 44% in an open seat race to replace Congressman Joe
Sestak (D). Third party candidate James Schneller received 1% of the vote. Sestak held the seat for two
terms having first been elected in 2006 defeating Republican Curt Weldon. Pat and his wife Carolyn live in
Drexel Hill and have 3 sons. The 7th Congressional District includes parts of Chester, Delaware, and Montgomery
County.
Mike Fitzpatrick, 47, is an attorney with the Langhorne-based law firm Begley Carlin & Mandio, LLP. In addition
to practicing as an attorney, Fitzpatrick served one term in the United State House and ten years as a
Bucks County Commissioner. Fitzpatrick defeated Cong. Patrick Murphy (D) 54% to 46% in the General
Election to win back the seat he once held. Fitzpatrick is active in his community working with the Boy
Scouts of America, serving as a Board member of the Temple Lower Bucks Hospital, and participating as a
member of the Conwell-Egan Catholic Board of Advisors, the Knights of Columbus, the Levittown-Bristol
Kiwanis Club, the Ancient Order of Hibernians, and the Brehon Law Society. Mike and his wife Kathleen live
in Levittown with their six children. The 8th Congressional District includes all of Bucks County and parts of
Montgomery and Philadelphia Counties.
Tom Marino, 58, is an attorney who has been in private practice since 2009. He was in-house legal counsel
to businessman Louis DeNaples from 2007 to 2009. Prior to joining the private sector, Marino served as
United States Attorney for the Middle District of Pennsylvania and as District Attorney for Lycoming County.
Marino defeated Congressman Chris Carney (D) 55% to 45%. Carney served two-terms having first won the
seat from Republican Don Sherwood in 2006. Tom and his wife Edie live outside of Williamsport with their
two children. The 10th Congressional District includes all of Bradford, Montour, Northumberland, Pike, Snyder,
Sullivan, Susquehanna, Union, Wayne, and Wyoming Counties, and parts of Lackawanna, Luzerne, Lycoming,
and Tioga Counties.
Lou Barletta, 54, is the elected Mayor of Hazleton, a position he has held since 2000. As Mayor, Barletta
has been nationally known for his efforts to combat illegal immigration. Prior to being elected Mayor, Barletta
served on Hazleton City Council. In addition to holding elective office, Barletta and his wife Mary Grace
are business owners. Barletta defeated Cong. Paul Kanjorski (D) 55% to 45%. Kanjorski has held the seat
since 1985 and this was the third time Barletta challenged him. Lou and Mary Grace live in Hazleton and
have four daughters and one granddaughter. The 11th Congressional District includes all of Carbon, Columbia,
and Monroe Counties, and parts of Lackawanna, and Luzerne Counties.
Pennsylvania Political Report

New Lawmakers
Page 7
Margo Davidson
Democrat
164th House District
Delaware
Lynda Schlegel-Culver
Republican
108th House District
Northumberland; Snyder
Rosemary Brown
Republican
189th House District
Monroe; Pike
Pennsylvania has typically ranked low in
terms of the number of women serving in our
state legislature. There are currently 10
women in the Pennsylvania Senate and 29
women in the Pennsylvania House, meaning
females make up 20% and 14% of the bodies
respectively.
Looking ahead to next session, there will
still be 10 females in the Senate and 32 females
in the House. While seven new women
were elected, Representative Kathy Manderino
(D-Philadelphia) and Representative
Katie True (R-Lancaster) retired, Representative
Karen Beyer (R-Lehigh) was defeated in
the Primary Election, and Representative
Barbara McIlvaine-Smith was defeated in the
General Election.
In Pennsylvania‘s congressional delegation,
the defeat of Congresswoman Kathy
Dahlkemper (D-3rd) leaves Congresswoman
Allyson Schwartz (D-13th) the lone female
representative.
Dana Brown, Executive Director of Chatham
University‘s Center for Women, Politics
and Public Policy told the Pittsburgh Post-
Tarah Toohil
Republican
116th House District
Luzerne
Pamela DeLissio
Democrat
194th House District
Phila.; Montgomery
Tina Davis
Democrat
141st House District
Bucks
Michelle Brownlee
Democrat
195th House District
Philadelphia
Gazette: ‗―It‘s a slight improvement, but as
they say, lasting change happens slowly.‖‘
Brown is working to improve and expand
Chatham‘s resources and training centers for
women leaders.
Entering the 2010 mid-term elections,
there were 17 women in the US Senate and
73 in the US House of Representatives. Famous
among them (or perhaps infamous)
was Speaker of the House Nancy Pelosi the
first woman to ever hold the post — and third
in line for the presidency.
Susan J. Carroll is professor of political
science and senior scholar at the Center for
American Women and Politics of the Eagleton
Institute of Politics at Rutgers University
called the 2010 election a ―mixed bag for
women candidates‖ in a piece she authored
for CNN.
―A few high-profile women candidates got
a lot of attention on the national stage, but
with dramatic Democratic losses, the number
of women in Congress will likely hold steady
or decrease for the first time since 1987. The
first female House Speaker, Nancy Pelosi,
and three Democratic women committee
chairs will lose their leadership positions in
the majority, and consequently the overall
political clout of women in the House will
decrease,‖ writes Carroll.
Assuming Lisa Murkowski is officially declared
to be the winner in Alaska following
her write-in election, the total number of
women in the US Senate will remain at 17 in
the 112th Congress.
The US House is also very likely to be
―status quo‖ at 72 women members. One
race remains to be decided, but at present
Republican Ann Marie Buerkle leads incumbent
Dan Faffei by nearly 600 votes. Even
with 300 votes contested, it is likely that
Buerkle will be declared the winner.
2010 marked an all-time high for
Republican women elected to the US House
with nine and one Republican woman, Kelly
Ayotte from New Hampshire, was elected to the
US Senate.
The first election of a woman to Congress
came in 1917 when Republican Jeanette
Rankin was elected from Montana. Women
in Montana had won the right to vote before
the 19th Amendment acknowledged that
right for all US women in 1920. Rankin
served for one term and voted against the US
entering World War I. She was elected to a
second term in 1940 is famous as the lone
dissenting vote against going to war with
Japan on December 8, 1941. She did not
seek re-election in 1942.
There are several programs around the
nation to encourage and train women interested
in seeking elected office. Rutgers supports
the Ready to Run Program. Chatham is
associated with Run Baby Run. PBC has long
supported the Anne Anstine Program designed
to train Republican women for political
action and public service.
For more information and analysis see:
Pennsylvania Political Report

Page 8
By Kate Kaye , clickz.com
http://www.ClickZ.com/Politics
Used with permission
Business Industry Political Action Committee
is making a big splash this election day,
buying up the YouTube homepage across the
U.S. The group has spent over half of its
budget online this election cycle, backing
several non-incumbent Republican candidates
through independent expenditure campaigns
and running issue advocacy efforts.
It's even targeted people via mobile advertising
at around 60 events including a recent
Ohio pumpkin festival, to get its messages
out about candidates and issues like high
government spending and college loan debt.
"Are you worried about your house, your
job, high taxes, your school loans, your rent,
the economy, government spending, your
future" asks a large ad greeting YouTube
visitors across the country today. The videoenabled
display unit features a woman who
sympathizes with these concerns and suggests
Washington and big government spending
is at the heart of the problem, harming
small business, and in turn, stifling job opportunities.
The ad tells viewers to visit Fights-
ForJobs.com, and links to the site, which is
intended to help voters "Find candidates who
support you." The site allows voters to locate
their states and voting regions and provides
information on individual candidates.
In May, the U.K. Conservative Party took
over the YouTube homepage video ad placement
exclusively on election day there.
BIPAC has spent "seven figures" on digital
advertising and efforts this election season,
and began running a variety of online ads
targeting several voting districts in September
- around 300 different campaigns in all.
The group said about 55 percent of its overall
budget has gone towards digital ads, with the
rest funding direct mail, phone calls, GOTV
organizing, and research and polling. No
money has been spent on TV spots or newspaper
ads.
"We couldn't do some of this prior to the
Citizens United case," said BIPAC president
and CEO Greg Casey, referring to the Supreme
Court ruling which freed corporations
and unions to make independent expenditures
in support of candidates.
Pennsylvania Political Report
The group has put about 60 percent of its
online budget towards independent expenditures
supporting specific candidates, and the
remainder has gone towards issue advocacy
and voter education ads, according to Michael
Davis VP political programs for the 47-
year-old organization. BIPAC has run ads supporting
Republican candidates including Senate
hopeful Rob Portman of Ohio, and Congressional
candidates Pat Meehan from
Pennsylvania and Steve Pearce of New Mexico.
"We've done a tremendous amount of
independent expenditure ads and issue advocacy
ads...and also get-out-the-vote early vote
type messaging," said Davis. The group has
placed search, display, and video ads on
Facebook, Hulu, LinkedIn, Yahoo, Bing,
Gmail, Google, and YouTube.
Messaging and goals have varied state-bystate
and race-by-race, said Davis. "In some
situations it really called for an early vote
message and issue advocacy," he said. "We
were very clear in our planning that we were
going to try a whole host of platforms to communicate
out there," said Davis.
Though the organization hopes to reach all
sorts of people, it is looking ahead to future
elections by aiming for younger voters.
Younger voters are "a very important voting
block," said Davis. "Young voters are very
similar in their beliefs on issues to middle
age and even older voters. The biggest difference
with younger voters is they have a much
better sense and idea of how they want to be
communicated to."
BIPAC's perception of how best to reach
young voters is not only evident in its online
ad efforts this election, but in its use of mobile
ads. The group ran mobile display and
search ads targeting people at around 60
events such as festivals and sporting events
this fall. People visiting the annual Circleville
Pumpkin Festival in Circleville, Ohio, recently
may have received ads supporting Portman,
or Congressional candidates that BIPAC is
endorsing this election from Ohio - such as
Steve Chabot ,Tom Ganley, Steve Stivers, or
Bob Gibbs.
"We are targeting very specific geolocations
within congressional districts," said
Davis. "And we‘ve picked a geo-location
based on the demographics of that area or
an event going on in that area."
BIPAC also targeted mobile ads to people
at the University of Missouri homecoming
game last month, which was featured on
ESPN College Game Day.
"What do people do when they're at a festival
or a football game They get on their mobile
phones," said Davis, adding that ads
aimed at building name recognition for candidates
appeared when people searched for
directions or looked up information about
area restaurants or attractions.
Unlike most groups using online ads to
generate signups and donations, many of
BIPAC's ads have driven people to pages
dedicated to specific candidates, and none
were aimed at building the organization's
contact list or driving donations. The probusiness
and small government group's ultimate
mission is to communicate to working
people the importance of voting for candidates
who support the businesses that create
jobs.
The online campaign will be "rich with data
to understand how this all can work," said
Casey. "Our goal is we will get the business
community to be smarter participants next
time around."
For more articles like this, see:
http://www.ClickZ.com/Politics

Page 9
Some lawmakers had to face two contested elections in November — first to hold their seat and second to hold or win a leadership post
within their caucus. Like any organization, a large body like a legislative caucus needs a smaller steering body to establish policy, goals,
priorities, strategies and tactics. Legislative leaders provide that guidance seeking to move their caucus members‘ agenda while addressing
their party‘s political needs and goals. Of course, many people think the most important job of caucus leadership is to put or keep their party
in majority control on the legislative chamber. Majority control carries with it the posts of Senate President Pro Tempore and House Speaker
as well as the right to appoint standing committee chairs and run the daily agenda of bills to be considered and voted.
Loss of majority control by Pennsylvania House Democrats coupled with the retirement of Speaker Keith McCall and the electoral defeat of
Majority Leader Todd Eachus gave rise to something of a revolution in the caucus. Rep. Joe Markosek (D-Allegany) defeated Rep. Dwight
Evans (D-Philadelphia) for the powerful Appropriations Chair. Evans held the post for 20 years. The reshuffling also propelled Mike Hanna
(D-Clinton) and Dan Frankel (D-Allegheny) into leadership slots.
Senate Democrats also made changes as their Minority Leader Sen. Bob Mellow (D-Lackawanna) retires. Tickets led by Sen. Jay Costa (D-
Allegheny) and Sen. Mike Stack (D-Philadlephia) vied for power, but in the end there was compromise and members of both tickets found
posts in the leadership team.
The most notable trend in Pennsylvania leadership elections is the decided ascendancy of western Pennsylvania. Allegheny County is now
the home of the Governor-elect and the floor leaders of three of the four legislative caucuses. Jefferson County now has three statewide
stars: Senate President Pro Tempore-designee Joe Scarnati, House Speaker-designee Sam Smith and Punxsutawney Phil (the groundhog).
Scarnati and Smith used to be Harrisburg roommates.
The chart below summarizes the new leaders by caucus.
Pro Tempore/Speaker
Caucus Leader
Whip
Appropriations Chair
Caucus Chair
Caucus Secretary
Senate GOP Senate Dem House GOP House Dem
Joe Scarnati
Jefferson
Dominic Pileggi
Delaware
Pat Browne
Lehigh
Jake Corman
Centre
Mike Waugh
York
Bob Robbins
Mercer
Jay Costa
Allegheny
Mike O’Pake
Berks
Vince Hughes
Philadelphia
Tony Williams
Philadelphia
Tina Tartaglione
Philadelphia
Caucus Administrator TBA Lisa Boscola
Northampton
Policy Chair TBA Rich Kasunic
Fayette
Sam Smith
Jefferson
Mike Turzai
Allegheny
Stan Saylor
York
Bill Adolph
Delaware
Sandra Major
Susquehanna
Mike Vereb
Montgomery
Dick Stevenson
Mercer
Dave Reed
Indiana
Frank Dermody
Allegheny
Mike Hanna
Clinton
Joe Markosek
Allegheny
Dan Frankel
Allegheny
Jennifer Mann
Lehigh
Ron Buxton
Dauphin
Mike Sturla
Lancaster
Pennsylvania Political Report

Page 10
Former Speaker and
soon be former Rep.
John Perzel.
Election Day 2010 was not particularly
kind to Pennsylvania legislative leaders.
Former Speaker of the House John Perzel
and current House Majority Leader Todd
Eachus both lost their bids for re-election.
Former Speaker H. William DeWeese survived
by defeating Republican Richard Yeager, but
the 5 percent margin was closer than it
should have been in a district in which 71
percent of registered voters are Democrats.
For DeWeese and Perzel, there is more
Pennsylvania Political Report
Pennsylvania Attorneys General elected Governor of the Commonwealth: 1 — Tom Corbett
Length of Pennsylvania cycle of 8 years Republican governor followed by 8 years Democrat governor: 64 years
Some House Leaders Have Tough Election
Majority Leader, but
soon be former Rep.
Todd Eachus.
Last time Pennsylvania had 112 Republicans in the State House: 1958
Pennsylvania Prosperity Project (PAP2) total page views 2009—2010: 2,805,067
/ PAP2 absentee ballot application downloads: 49,286
/ PAP2 voter registration form downloads: 66,611
Worth a Bet in a Legislative Watering Hole
Youngest person elected governor of California: Jerry Brown at 36 / Oldest person elected governor of California: Jerry Brown at 72
Voters said economy most important issue: 62% / Voters said health care most important issue: 18%
Last time a political party lost 68+ total seats (House & Senate) in the national election: 1922, Republicans lost 77
Voters who told Washington Post ―Obama had no effect on my vote‖: 37%
/ Voters who told Washington Post ―Voted to express opposition to Obama‖: 38%
Most money spent per vote: NV Senate candidate Sharon Angle: $97 each / PA Senate Candidate Pat Toomey: less than $1 each
Number of Congressional candidates who signed Progressive Change Campaign Committee‘s pledge to support net neutrality: 95
/ Number of signers of pledge who lost: 95
Number of Congressional candidates who opposed Progressive Change Campaign Committee‘s pledge to support net neutrality: 24
/ Number of objectors of pledge who lost: 0
Former Speaker but still
Rep. Bill DeWeese.
turmoil to endure. Each has
been charged with criminal offenses
related to using their
offices and/or public resources
for election purposes. Published
sources say, if found guilty of all
the ―Bonusgate‖ charges levied
against him, DeWeese could
face up to 40 years in prison
and fines of up to $85,000.
DeWeese court date has not
been set but is expected to be
announced soon.
John Perzel is also awaiting a court date.
According to the Philadelphia Inquirer,
―Perzel is charged with 82 counts of theft,
conspiracy, obstruction of justice, and conflict
of interest in the alleged misuse of state resources
for campaigns.‖
Prosecutors say Perzel used as much as
$10 million of state funds to purchase software
that was used for campaigns and elections,
but Perzel counters that his own campaign
spent $17 million of legally-raised campaign
contributions over four election cycles
on software and other election products and
that another $31 million was spent by the
House Republican Campaign Committee.
House Democrat Leader Todd Eachus was
caught in one of the ―sleeper races‖ of 2010.
In the closing weeks of the campaign, reports
began to surface that Republican challenger
Tarah Toohill was pulling close in the Luzerne
County district in which 54 percent of voters
are registered Democrats and only 37 percent
are registered Republicans.
Eachus stuck to a tried and true incumbent
strategy — avoid giving the challenger a
forum. But when Eachus wouldn‘t debate,
Toohill struck back with someone in a
chicken suit standing outside his office.
Later she ―debated‖ the chicken on a paid
commercial. Eachus relented and debated,
giving Toohill credibility and issues.
Eachus also suffered, analysts believe,
from the anti-Kanjorski congressional campaign
that dominated the local airwaves.
Then there was anti-Democrat sentiment.