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FORUM: PEOPLE & MARKETS Market development Growing with our customers The crisis as an opportunity: Thomas Reuter, managing director of Dachser Air & Sea Logistics, talks about how especially in times of crisis customer-oriented logistics brings markets closer together. Mr Reuter, how did the crisis impact the air and sea freight market? Last year, we experienced the worst recession since the Second World War. This also had a severe impact on international goods flows in our increasingly globalized markets. While air freight carriers had Thomas Reuter to absorb losses to the tune of some ten billion US dollars, shipping lines suffered shortfalls of double that amount. How did Dachser manage to position itself in this situation? Dachser Air & Sea Logistics bore up relatively well. We had to cushion a drop in the volume of consignments of a moderate five percent and losses in terms of container TEUs (Twentyfoot Equivalent Units) of around four percent. We thus performed significantly better than the market as a whole. How come Dachser did better? We exercised cautious judgement and reduced expenses, while at the same stepping up 04 DACHSER magazine our sales efforts. Furthermore, despite the crisis, we continued to expand our network. Last year, Dachser Air & Sea Logistics, among others, opened a national company in Bangladesh. We managed to boost new business above all in consumer electronics and the automotive sector, and while we weren’t able to fully recover losses from existing customers, we did manage to keep them within tolerable limits. We reported an overall drop in earnings, but we didn’t slip into the red like other companies. What do air and sea freight customers expect from a long-term, global perspective? The focus is always on a seamless transport system, full-coverage service and personal customer care. Close proximity to our customers helps us to establish an excellent market position. Our advantage is that across the Dachser network, entrepreneurs within the enterprise stand for “Intelligent Logistics” everywhere in the world. This means our customers will always find a reliable and competent local Air freight on an upswing Taking off after the crisis: air freight business picks up worldwide +28.4% +10.1% +21.7% Development from January to August 2010 International freight Domestic freight worldwide Total Source: ACI partner wherever they are. In this, we believe in very open communication in which we address problems head on and work together with our customers to find solutions. What role does the global Dachser network play in all this? For Dachser’s ASL customers, being able to draw on one-stop logistics services nowadays plays an increasingly important role. When a consignment is dispatched from Asia or the US to a destination in Europe, customers need to know that Dachser’s logistics network will ensure a smooth transition from air and sea to overland freight services. This is what constitutes our USP. What goals are you focusing on for Dachser Air & Sea Logistics? We are aiming for new market shares, for example in consumer electronics and renewable energies. In this, we continue to target the rapidly growing markets in countries like China, India and Brazil. But even more important than market shares are value-driven growth and globally standardized production processes. That’s where our focus lies.
Air& Sea For the Alexander Maer<strong>sk</strong>, getting from A to B as quickly and as inexpensively as possible is not the only thing that counts. Sailing under the Danish flag, the container ship is just as intent on following an environmentally compatible course. Having retrofitted the vessel with an exhaust gas recirculation system, the shipping line AP Moeller- Maer<strong>sk</strong> and MAN Diesel have now realized one of the ambitious goals set by the Danish maritime initiative The Green Ship of the Future, launched in 2008. Together with 15 other business and scientific partners, their aim is to reduce carbon dioxide emissions by 30 percent and FORUM: PEOPLE & MARKETS Rotterdam New gateway to the world Dachser now offers worldwide sea freight services to and from the Netherlands via one of the world’s biggest ports. Together with its joint venture partner Seacon, Dachser’s Air & Sea Logistics business segment has opened a sea freight office in Waddinxveen near Rotterdam. Offering a complete package of overland, air and sea freight services, as well as warehousing solutions, the new facility opens a new gateway to Dachser’s European and global network. Shipping All signs point to green emissions of nitrogen oxides and sulphur oxides by as much as 90 percent. But time is short: the International Maritime Organization, IMO, has stipulated that shipping lines must reduce nitrogen emissions by 80 percent by 2016. In their efforts to do so, developers are focusing their attention on the large two-stroke engines used on ocean-going container vessels and tankers. Thomas S. Knudsen, head of MAN Diesel’s Low Speed business unit, sees the Green Ship project as blazing a pioneering trail: “With ‘The Green Ship’ of the Future we are going a step beyond normal measures to halt climate change and protect the planet.” For more information, go to F www.greenship.org DACHSER magazine 05
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