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NEW HEMOFARM PREPARATIONS TO APPEAR SOON

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THE ADVANCEMENT OF PREVENTION HEALTH SERVICES IN SERBIA<br />

Hemofarm was a honorary guest at the closing event of the three year old project The Advancement of Prevention Health<br />

Services in Serbia in the Košutnjak camp, end of August.<br />

Namely, the study The Concern of the Society with the Diseases in Serbia from 2003 showed that over two thirds of the<br />

population in Serbia died of the so-called mass non-contagious diseases including heart and blood vessel diseases,<br />

diabetes, breast cancer, uterine cervix cancer and colon cancer. It is also disastrous that one woman dies each day of<br />

uterince cervix cancer – a disease which has been absolutely eliminated in the developed countries. All these diseases are<br />

curable, if detected in time. Unfortunately, it is customary here to go to a doctor only when the disease has reached an<br />

advanced stage. Having observed such negative trends, the Ministry of Health has set the development of a program of<br />

early detection of these diseases as one of its priorities, by promoting the prevention of the diseases.<br />

The European Union has financed through the European Agency for Reconstruction as one of the major partners of the<br />

Ministry of Health, several projects in relation to health promotion, among which was also The Advancement of the<br />

Prevention Health Services in Serbia. One of the main goals of this project was the support to the regional health centers in<br />

opening and organizing of the operation of the centers for prevention health services. The project ended on August 31 this<br />

year and a total of 25 prevention centers were opened, 21 in the region of Serbia and 4 prevention centers in Belgrade.<br />

5 guidelines were published in the field of prevention of mass non-contagious diseases together with the republic expert<br />

commission for making the guidelines for good clinical practice, and two national health promotion campaigns were also<br />

conducted: You are my Heart and One Smoker – Many Victims. The conclusion of the above mentioned event, in which<br />

Matthias Reinicke – EAR program manager for health as well as prof. Dr. Tomica Milosavljević, the minister of health in the<br />

government of the Republic of Serbia addressed the guests, was to continue the advancement of the health of the<br />

population, although the project has been completed.<br />

Namely, the Ministry of Health has established a goal for all health centers in Serbia to open prevention centers in the<br />

coming period.<br />

At the very beginning, in September 2004, Hemofarm supported this project, thus we found ourselves now at the end at<br />

the closing event with our booth – My Pharmacy, at which we presented the latest promotion – video – material of our<br />

product range prepared especially for this occasion. The creative team of the Central Portfolio Service did its best for us to<br />

be very interesting on this occasion also to the participants of this event. Recreative socializing in the beautiful nature, was<br />

the real way to close a project of this kind. (N.Č.D.)<br />

GENERAL PRACTITIONERS ON KOPAONIK<br />

The Serbian Association of Doctors – The Section of General Medicine organized this year the 28th Conference of<br />

General Medicine of Serbia with international participants on Kopaonik from September 28 to October 2. To the great<br />

satisfaction of the organizer, 1550 financed participations were given, which only speaks for the quality and need for such<br />

expert gatherings. The main subjects of this year's conference were disorders in mental health, primary prevention of<br />

cardiovascular diseases and issues related to the role of general practitioners within the healthcare system. Doctors from<br />

our country dominated, althugh the colleagues from the neighbouring countries did not miss the opportunity for expert<br />

advancement and socializing on Kopaonik, which is extremely beautiful at this time of the year.<br />

Such an impressive number of doctors on one location was not neglected even by pharmaceutical companies registered in<br />

our country, thus they did their best to present both their companies and their offer of pharmaceutical preparations on their<br />

booths.<br />

Of course, Hemofarm was also present with its already recognizable booth and numerous associates, who were<br />

socializing in their spare time with their guests – doctors, besides offering information about our medicaments and handing<br />

out the respective advertising brochures.

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