PrimeResi Quarterly No.1 - preview pages
The handbook of the luxury property industry
The handbook of the luxury property industry
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MARKETING<br />
Top Marques: On the value of branding in residential property<br />
development<br />
A luxury property brand needs to resonate with its high net worth audience and<br />
answer the question, ‘why would I want to live here rather than somewhere else?’<br />
The success of a super-prime scheme depends upon it, says Joe Burns.<br />
Video Gains: Could video streaming change the face of prime property<br />
marketing?<br />
The revolution – in the property industry at least – is being televised. Ken Burgess<br />
explains how new advances are allowing today’s developers, agents and purchasers<br />
to be in two places at once...<br />
Out of Africa: On high net worth Nigerian buyers in London<br />
Super-rich African oligarchs have spent over £600m on luxury homes in London<br />
in the last three years, with Nigerian buyers alone accounting for £250m, notes<br />
Beauchamp Estates.<br />
CONSTRUCTION & DEVELOPMENT<br />
Mayfair’s £4.5bn luxury development surge<br />
Going super-luxe generates a price premium of 107% compared to neighbouring<br />
‘normal’ homes in Mayfair, claims Wetherell – and developers are cashing in.<br />
The Right Side of the Park: Why W2 has the strongest development<br />
potential of any PCL market<br />
Bayswater’s where it’s at for development and regeneration potential in prime<br />
central London, says Knight Frank’s Tom Bill.<br />
Vertical Horizon: Investing in the future of London’s skyline<br />
While debate rages on over the aesthetic impact of tall towers, Kathrin Mc-<br />
Clintock and Alex Ground of Russell Cooke explain why current and future<br />
skyscrapers continue to play a vital role in the capital’s economy...<br />
Inside the skills shortage threatening PCL’s future growth<br />
Jackson Rowe’s Bob Hearnden explains how a ‘construction crunch’ is already<br />
affecting future growth in the luxury development market, and why fundamental<br />
issues must be addressed if it is to continue contributing to the UK’s<br />
economic success...<br />
The views of contributors are not necessarily those of <strong>PrimeResi</strong> or its publishers.