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Over the long term, consumption of fruit is up somewhat while 100% juice consumption is down Annual Eatings per Capita - Consumed in the Home or Carried from Home 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Total Fruit Vegetables Juice All <strong>for</strong>ms and uses Source: NPD's National Eating Trends – years ending Nov. PBH 2013 CONFERENCE: NOT FOR ADDITIONAL DISTRIBUTION The NPD Group, Inc. | Proprietary and Confidential 10
Fruit and 100% juices are mainly consumed as an “end dish”. Vegetables have a higher share as an ingredient 100% 75% % of Eatings – Consumed in the Home or Carried from Home 7% 13% 11% 1% 43% 50% 81% 4% 87% Ingredient Topping End Dish 25% 53% 0% Fruit Vegetables Juice All <strong>for</strong>ms Source: NPD's National Eating Trends – 2yrs ending Nov.’12 PBH 2013 CONFERENCE: NOT FOR ADDITIONAL DISTRIBUTION The NPD Group, Inc. | Proprietary and Confidential 11
Page 1 and 2: Produce for Better Health Annual Co
Page 3 and 4: Home is the source of most of our m
Page 5 and 6: Fruit tops the list of foods and be
Page 7 and 8: Among kids, milk edges out fruit as
Page 9: Fruit is among the top growing item
Page 13 and 14: Consumer preference for store fresh
Page 15 and 16: Fruit, vegetable and 100% juice con
Page 17 and 18: Health oriented households consume
Page 19 and 20: Fruit is the most popular between m
Page 21: Questions?? Feel Free to Contact Me

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