Download PDF - Produce for Better Health Foundation
Download PDF - Produce for Better Health Foundation
Download PDF - Produce for Better Health Foundation
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Do consumers think eating healthy means adding or<br />
taking something out of the diet? … it’s both<br />
% of Adults<br />
n = 1,921<br />
Equally<br />
"Add to" and<br />
"Take out"<br />
55%<br />
Add<br />
something<br />
to diet<br />
26%<br />
Take<br />
something<br />
out of diet<br />
19%<br />
Source: NPD’s Functional Foods & Beverages Custom Survey; June ’12 PBH 2013 CONFERENCE: NOT FOR ADDITIONAL DISTRIBUTION<br />
The NPD Group, Inc. | Proprietary and Confidential
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