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Store fresh is the dominant form for both fruits and vegetables Store Fresh % of Eatings – Consumed in the Home or Carried from Home 100% 75% 77% 50% 53% 25% 0% Fruit Vegetables All uses Source: NPD's National Eating Trends – 2yrs ending Nov.’12 PBH 2013 CONFERENCE: NOT FOR ADDITIONAL DISTRIBUTION The NPD Group, Inc. | Proprietary and Confidential 12
Consumer preference for store fresh fruit has increased over time Fruit by Top Forms % of Eatings – Consumed in the Home or Carried from Home 74.4% 74.8% 75.3% 75.3% 75.0% 74.6% 75.7% 76.6% 76.2% 76.7% 10.5% 10.2% 10.0% 10.0% 9.6% 9.4% 8.8% 8.8% 9.1% 9.0% Nov-03 Nov-04 Nov-05 Nov-06 Nov-07 Nov-08 Nov-09 Nov-10 Nov-11 Nov-12 Store Fresh Can / Jar All uses Source: NPD's National Eating Trends – 2yrs ending Nov.’12 PBH 2013 CONFERENCE: NOT FOR ADDITIONAL DISTRIBUTION The NPD Group, Inc. | Proprietary and Confidential 13
Page 1 and 2: Produce for Better Health Annual Co
Page 3 and 4: Home is the source of most of our m
Page 5 and 6: Fruit tops the list of foods and be
Page 7 and 8: Among kids, milk edges out fruit as
Page 9 and 10: Fruit is among the top growing item
Page 11: Fruit and 100% juices are mainly co
Page 15 and 16: Fruit, vegetable and 100% juice con
Page 17 and 18: Health oriented households consume
Page 19 and 20: Fruit is the most popular between m
Page 21: Questions?? Feel Free to Contact Me

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