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Pitfalls of IRR Pricing - Actuary.com

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New Growth Strategy<br />

1 Reorganize Sales force to pursue Older Aged Sales<br />

2 Revamp UL Product to meet this Market's needs (lower premiums).<br />

Why do it?<br />

> Fertile demogarphics (lots <strong>of</strong> available business!)<br />

-- Tap IOLI markets<br />

> Larger Sales Premium per case<br />

> Higher pr<strong>of</strong>its??<br />

Pr<strong>of</strong>itability <strong>of</strong> Current Sales Strategy<br />

($59.8 million <strong>of</strong> Sales Premiums)<br />

% <strong>of</strong> Pr<strong>of</strong>it PV Pr<strong>of</strong>its<br />

Sales Premium <strong>IRR</strong> Margin Strain ($1000s)<br />

Younger Aged 65% 11.3% 9.0% 64% 29,000<br />

Age 70+ 35% 17.1% 10.9% 40% 18,016<br />

Total: 100% 12.4% 9.1% 56% 47,016<br />

12

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