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Download - TransAct

EPICENTRAL ®

The software system that prints targeted

promotions right at the slot machine.

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OMB NO. 1545-0238

12

Form W-2G

Certain

Gambling

Winnings

For Privacy Act and Paperwork Reduction

Act Notice, see the 2011 General Instructions

for Centrain Information Returns.

File with Form 1096 COPY A

For Internal Revenue Service Center

PAYER’S Name/Address

Epic Casino

6700 Paradise Rd

Las Vegas, NV 89119

Federal ID # Telephone #

Epicentral 877-748-4222

WINNER’S name: John Smith

1 Gross Winnings

3 Type of wager

5 Transaction No.

2 Fed. Income tax withheld

4,000

5 x $1

12345

4 Date won

6 Race

7 Winnings identical wagers 8 Cashier

9 Winner’s taxpayer I.D. 10 Window

11 First I.D.

12 Second I.D.

13 State/Player’s St. I.D. 14 St. Income tax withheld

123-44-5678

Nevada Driver’s

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DEPOSIT ENTRY

TICKET

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into the Epic drum

at the Center Bar.

$100,000 CASH

400

10/3/2011

CB4Kevin

Signature: Date:

drawing will be held at 8pm

Monday October 8, 2013

DEPARTMENT OF THE TREASURY - INTERNAL REVENUE SERVICE

Player Name: John Smith

Player Card #: 145XZ250

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Redeem this coupon

at the Player's Desk

for your free play ticket

abdef

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FREE

PLAY

When you sign up for a Player's Card.

Keep playing at Epic Casino to get more rewards!

Show this coupon

along with photo ID

abdef

abdef

Show this coupon along with

photo ID and Player’s s Card

Keep playing at Epic Casino to get more rewards!

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Offer Expires:

Player Tier:

John Smith

1005626108

05/18/2012

DIAMOND Player

29256_634478080297335

25

6344

02

9733

5

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Player’s Name:

Card Number:

Your new platinum status entitles you to

a free show room ticket for you and a guest

29256_634478080297335

®

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29256_634478080297335

Sign up for your Players Card and

enjoy this and many more benefits.

Show this coupon

along with photo ID

abdef

Keep playing at Epic Casino to get more rewards!

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29256_634478080297335

WE’LL PICK UP

YOUR BAR TAB

UP TO $20

CASINO REVENUE GOES UP WHEN EPICENTRAL GOES IN.


Proven epic success.

EPICENTRAL ® Print System – connected directly to TransAct’s ServerPort device inside the slot machine –

is an easy-to-use, cost-efficient promotion/bonusing system that enables casinos to internally develop marketing

programs and promotional coupons to be distributed to customers on a real-time basis at a slot machine. The

EPICENTRAL Print System connects in all existing slot machines to drive increased revenue and

enhances customer experience.

Revenue goes up when Epicentral goes in:

• 100% increase in lower-tier player Average Daily

Theoretical (ADT) on day of random award

• 87% redemption rate of coupon targeted at

carded players

• 73% boost in coin-in for single one-hour

unannounced promotion

• 40% redemption rate of coupons that encourage

mid-week visits

• 30% bump in new player loyalty club enrollment in

less than 90 days

• 25% increase in players qualifying for top-tier status

SHOW

TICKETING

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FREE

29256_634478080297335

PLAY

When you sign up for a Player's Card.

CASINO

MARKETING

Ethernet

INSERT THIS SIDE UP

29256_634478080297335

WE’LL PICK UP

YOUR BAR TAB

Show this coupon

UP TO $20

along with photo ID

abdef

INSERT THIS SIDE UP

Slot Machine

RESTAURANT

& POS

Sign up for your players card and

enjoy this and many more benefits

SLOT

ACCOUNTING

SYSTEM

Show this coupon

along with photo ID

abdef

INSERT THIS SIDE UP


An epic system.

EPICENTRAL ® Print System is an easy-to-use, cost-efficient software

system that enables casinos to internally develop marketing programs and

promotional coupons for distribution to customers at a slot machine.

• Drives increased revenue

• Enhances customer experience on a real-time basis

• Creates powerful promotions and marketing messages

• Works with all existing slot systems and games

• Operates with a separate and distinct connection to the Epic 950 ®

• Connects directly to our ServerPort device inside the slot machine

OPTIONAL MOBILE

CENTER MODULES

Epicentral is

central to your…

Marketing Campaigns – Extend campaigns from billboards, ads and

radio to printed coupons. Messages, bonuses and promotions can be

delivered directly to the slots as printed coupons – in real-time.

Drawings and Events – Automatically fill out drawing and entries.

Deliver personalized casino drawing coupons to players, maximizing

participation for casino events.

Carded/Uncarded Play – Convert uncarded players into carded players

by promoting to them while they play at the slots. Send your uncarded

players coupons with incentives to sign up.

Entertainment – Fill your showrooms and other venues by offering

players entertainment rewards that extend the player’s stay.

Food and Beverage – Reward players with drink coupons and meal

offers to increase the amount of time they stay and play at your casino.

Tax Forms – Completing tax forms is quick and easy by issuing a

personalized form using known player data. The player simply verifies the

information and signs their form.

Imagination – We’re always amazed at the creativity of casino operators

to find new uses for Epicentral – flexibility is one of its most powerful

features.


EPICENTRAL ® MODULES

DESIGN CENTER

Epicentral Design Center provides casino operators

with an easy-to-use graphical interface to layout

professional quality coupon templates. This software

tool allows users to create and design any number of

coupons for use with the Epicentral system and allows them to

store the templates in a coupon library within the system. Design

Center also enables the user to import logos or other existing

graphics onto the coupon and embed common barcode types.

Once created, coupons can be uploaded to Campaign Center

where they can be applied to a specific marketing promotion. By

utilizing barcodes and/or dynamic text (such as player name and

player number) obtained from the casino management system,

casino marketers are able to track which players redeem offers

and evaluate the overall effectiveness of the marketing program.

CAMPAIGN CENTER

The Epicentral Campaign Center module provides

the bonusing engine that establishes data-based rules.

These rules determine when an offer or promotion is

triggered, when those promotions will run and which

players are eligible. Campaign Center utilizes the Rules Studio,

Schedule Studio, and Promotions Studio to help casino marketers

design effective and informed promotional campaigns that deliver

specific casino-driven metrics.

SERVER CENTER

Server Center is comprised of all the modules

necessary for a casino to independently administer the

Epicentral Print System. Included in the application

is the ability to manage users and their respective

permissions; add, edit or remove printer assets; manage

notifications and alerts; view the connectivity status of each Epic

950 Printer and monitor system performance. Server Center also

provides IT Administrators with the ability to enable and disable

system activity at their discretion (coupon printing, data flow, etc.).

REDEMPTION CENTER

Epicentral Redemption Center provides casino users

with the ability to look up previously issued tickets

(via barcode scanner or search field) and redeem,

reprint or void coupons. This flexible feature allows

a Players Club desk or other casino employee to interact with

the players and the system with real-time coupon information

available.

REPORT CENTER

Epicentral Report Center provides end users with

numerous canned reports to assist in administering

the system, as well as auditing the awards issued

from Epicentral. It also provides end users with the

ability to generate reports using pre-defined filters and groupings.

Dashboard Viewer displays summary metrics and charts based on

coupon issuances within the user-defined date range.

MOBILE HOST (OPTIONAL)

One of Epicentral’s optional modules, Mobile Host puts

couponing in the hands of marketing and operational

staff. Promotional items and player comps can be sent

by casino employees to specific players. This added

feature provides another opportunity for the casino to

build player loyalty. Comping and promotional authorization limits

continue to be managed by IT and supervisory casino personnel.

MOBILE PLAYER (OPTIONAL)

Another one of Epicentral’s optional modules, Mobile

Player allows a player to stay connected with the

casino when they are off site. Based on the casino’s

marketing rules, the player is sent an electronic

notification to accept an offer. Once the offer has been accepted,

it will be printed at the player’s slot machine the next time they

insert their player card. Players then bring the coupon to the

issuing outlet for redemption.

LEADERBOARD (OPTIONAL)

An optional Epicentral module, Leaderboard is a multiview

hosting tool that gives users a sorted list of active

players on the floor. Player lists can be filtered by

Un-Carded Players, Non-Hosted Players, All Players and

Host Specific Players. Players are sorted based on play statistics.

Once a Player is selected, Leaderboard provides casino staff with

the functionality found in Mobile Host.

All it takes to

upgrade to Epicentral:

• Epic 950 ® printer

• Server for ServerManager

• ServerPort device (One

for each printer)

• Desktop/Laptop computer for

each Design Center user

• Networking hardware, WiFi

or Ethernet connection to

ServerPort

www.transact-tech.com/Gaming-Lottery/Epicentral

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