Surfactants Market Opportunity Study - January 2009 - Soy New Uses

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MARKET TRENDS Natural products and ingredients remain a big trend in the global cosmetics and toiletries market. Key growth sectors for natural products include baby products, bath and shower products and hair care. Organic products see growth in oral hygiene, deodorants, liquid soaps and skin care. Consumers are also looking for improved performance in this market segment along with sustainable or “green” products. Companies that are active in these types of surfactants are Sea-Land, Croda, Cognis, Chattem Chemicals, Inc. and Air Products. Toilet soap bars with high levels of surfactants are projected to decline in volume and be replaced by liquid body washes. The use of lower levels of surfactants in liquid soaps has caused the surfactant growth in this market to level out as bar soap is being replaced with liquid soap for personal care. Another market that is seeing growth is wipes with surfactants growth at 5-10% per year in that market niche. Surfactant producers see this market as one to provide higher value products with improved profit margins to offset the surfactants that are used in the household detergent area that are more commodity priced. SURFACTANT INNOVATIONS The development and commercialization of new surfactants are more prevalent in the personal care area than other market segments in this study. The interest of consumers using personal care products has driven this market. The interest in more environmentally friendly and more natural products has been a big driver in the development of new surfactant products. Innovations in personal care are aimed primarily at skin and hair care. The types of new products introduced here include naturally derived surfactants based on oat triglycerides that have a composition close to that of the skin, vegetable derived nonionic surfactant to solubilize essential oils and fragrances, and the use of sulfonated methyl esters to formulate a surfactant in a soap bar that reduces drying of the skin, PERSONAL CARE SURFACTANT MARKET The total amount of surfactants used in this market is estimated at around 800 million pounds. The market growth of surfactants in the personal care area is projected at 4-6% per year. The usage of surfactants in this major market is: • Bar Soaps -20% • Liquid Soaps/Body Washes -15% • Hair Care -35% • Skin Care -20% • Other -10% 10
The types of surfactants in personal care are: • Amphoterics -10% • Anionics - 55% • Nonionics - 5% • Cationics - 30% Major producers of surfactants in this market, in addition to others listed in this study, are: • Procter & Gamble • Stepan • Cognis • Rhodia • Degussa • Croda • Lonza INDUSTRIAL AND INSTITUTIONAL (I & I) CLEANERS The Industrial and Institutional cleaning industry (I&I) utilizes formulated cleaners in a broad variety of market uses: restaurants, office buildings, hospitals, schools, nursing homes, food processing plants, transportation vehicles – cars, planes, trains, marine, janitorial and general housekeeping and metal treatment and cleaning. The cleaning products used include general purpose cleaners, floor care and carpet cleaners, disinfectants and sanitizers, laundry detergents, hard-surface cleaners and hand cleaners. <strong>Surfactants</strong> are used in I&I formulations for detergency, foam control, bacterial action, coupling ability, rinsability and emulsification. I&I cleaning products are estimated to represent about 10% of total U.S. surfactant use. In 2007, I&I market surfactant demand was approximately 490 million pounds and growing at a 2.3% annual rate. The I&I market segments that use the most surfactants in cleaning products are: hard surface cleaning, machine dishwashing, commercial laundries and metal cleaning. The most widely used surfactants in I&I products are: • LAS – Linear alkybenzene sulfonate • APE – Alkylphenol ethoxylates • AE – Alcohol ethoxylates • Biocidal quats These product types account for 60% of all surfactants used in I&I cleaners. 11
Page 1 and 2: SURFACTANTS A Market Opportunity St
Page 3 and 4: EXECUTIVE SUMMARY Surfactants or su
Page 5 and 6: THE SURFACTANTS MARKET OVERVIEW Sur
Page 7 and 8: CONVENTIONAL SURFACTANT PRODUCTS BY
Page 9 and 10: MARKET SEGMENT SUMMARIES HOUSEHOLD
Page 11: pounds. The market growth of surfac
Page 15 and 16: MARKET TRENDS Consumer Demand The I
Page 17 and 18: FOOD PROCESSING OVERVIEW The U.S. f
Page 19 and 20: environmental regulations and perfo
Page 21 and 22: MAJOR OILFIELD SURFACTANT SUPPLIERS
Page 23 and 24: MAJOR AG SURFACTANT MANUFACTURERS
Page 25 and 26: EMULSION POLYMERIZATION OVERVIEW Th
Page 27 and 28: Powder coatings, as an alternative
Page 29 and 30: Cement Surfactants used in the prod
Page 31 and 32: Companies producing surfactants bas
Page 33 and 34: TABLE 2 MAJOR U.S. SURFACTANT PRODU
Page 35 and 36: Feedstock Pricing Feedstock 2003 20
Page 37 and 38: SOY-BASED SURFACTANTS and EMERGING
Page 39 and 40: 4. Process improvements in processi
Page 41 and 42: SURFACTANT PRODUCTS OF CONCERN •
Page 43: BARRIERS TO MARKET ENTRY Oleochemic

Surfactants Market Opportunity Study - January 2009 - Soy New Uses

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