Back to School - Haskayne School of Business - University of Calgary

Alumni Connections
Haskayne School of Business VOLUME 8 NUMBER 1 | 2008
Back to School
Dr. Cheri Nijssen-Jordan, Executive MBA ‘04
Plus: No Debate About Getting Involved
And: Mentorship Has Its Rewards
Alumni Connections 1

Message from the Dean
As the recently appointed tenth Dean
of your business school, I want to
introduce myself and share a few initial
thoughts.
I assumed my new role on January
1, 2008 and am pleased to report that
my arrival to Calgary has been received
with great enthusiasm. In true Western
fashion, I have been warmly welcomed
by faculty, staff, students, alumni,
advisory board members, the business
community and other key stakeholders
with a vested interest in the Haskayne
School.
The strength
of the city’s
economy was
a big factor for
us in choosing
to come to
Calgary. Calgary
is fast becoming
a global city,
attracting interest
worldwide. It
has the second
largest number
of head offices
and related
decision-makers
in the country.
Wherever you
go in Europe
and Asia, most
people know
few Canadian
cities, but when
you say ‘I’m from Calgary’ – they say
‘that energy boomtown!’ Calgary, the
University of Calgary, and the Haskayne
School of Business are on a real upward
trajectory. It is hugely exciting to be
a part of that and to assist Haskayne
in advancing its position as a major
business education leader.
These last few months have been
busy ones. We closed our year end
(March 31, 2008) with a surplus.
Our $3.0M fundraising target was
met. New donations to the school
allow for increased scholarships, faculty
fellowships, academic program support
and area research funds.
Priorities for moving ahead include
establishing an energy management
program at all levels, enhancing the
student experience and upgrading the
School’s facilities. We are committing
Haskayne to innovation and excellence
in teaching and will announce changes
in programs to make us world leaders.
In all this we need to attract and retain
world class faculty, thus sustaining and
enhancing the School’s reputation for
research excellence. In short we will
be advancing recognition of the
Haskayne brand.
The articles, profiles, and successes
in this issue of Alumni Connections
put some substance around those
priorities. I invite you to pick up the
phone or drop me a line. I believe
alumni are critical to our future
growth and success. Your input is
important to me. I welcome any
feedback and invite you to make
this the year you re-connect to your
alma mater. There are truly exciting
times ahead! I can be reached at
leonard.waverman@haskayne.ucalgary.ca
and 403 220-5689.
Leonard Waverman, PhD
Dean
Haskayne School of Business

What’s Inside
News From Haskayne
Features:
Back to School:
Dr. Cheri Nijssen-Jordan 12
No Debate About Getting Involved:
Ken McKinnon 11
Departments:
News from Haskayne 3
Alumni News 9
Student News 14
Research Update 16
Alumni Expertise 17
Your Donation at Work 18
Appointments 21
Movers and Shakers 21
Alumni @ Work 20
Alumni Events 22
Get Involved 23
Alumni Connections is published twice
a year by the Alumni Office at the
Haskayne School of Business.
Editors: Gina Anderson, Kristy Swift
Contributors: Gina Anderson, Alison Azer,
Mark Blackwell, Jeff Nelson, Rita Egizii,
Cathy Nickel, Kristy Swift, Katie Wattie,
Justine Wheeler
Art Direction (Design): Imagine Creative
Cover Photo: Marnie Burkhart
Contact Alumni Connections
Telephone 403.220.3175
Facsimile 403.282.0095
email alumni@haskayne.ucalgary.ca
Publication Agreement Number
0040064590
Return undeliverable to:
Haskayne School of Business,
Alumni Relations
329 Scurfield Hall, University of Calgary
2500 University Drive NW
Calgary, Alberta T2N 1N4 Canada
Message from your Alumni Chapter
It is a great honour for me to accept and take on the role of President of the Haskayne School of
Business Alumni Chapter Board of Directors.
I would like to take this opportunity to acknowledge past President Lesley Conway for her dedication
and hard work. I have had the privilege of working with Lesley since 2004 on the Alumni Board
and have watched as she supported and guided new and innovative projects for Haskayne alumni.
Thank you Lesley.
The Business School at the University of Calgary has changed a lot since its beginnings more than
40 years ago. When I was a student in the 1970’s we didn’t have the Haskayne School of Business –
quite frankly we didn’t have a building. We were tucked into the Math Sciences building in what was
then called the Faculty of Commerce. Still, despite being spread over a number of floors and having
classes held in spaces across campus, we still had a real identity. This is something that has not
changed. Haskayne School of Business alumni maintain a strong connection with their alma mater,
something that is represented in the multitude of ways that you continue to stay connected and get
involved.
We are fortunate to be in one of the fastest growing, energetic cities in the world – but at the
same time a city that remains unpretentious. Business leaders and industry professionals are ready
and willing to lend a hand – from speaking at events and supporting student initiatives to providing
advice and mentorship to tomorrow’s leaders. Many of these volunteers are Haskayne alumni who
are eager to engage with their School and its students, thereby making a difference for the future.
Giving back is not just about writing a cheque. The Haskayne School of Business needs support
and help from us in many ways – as guest lecturers, providing placements for summer interns or
permanent jobs for graduates, being a coach for the Inter-collegiate Business School Team or acting
as a mentor or sponsor for one of the 20+ student clubs. It doesn’t matter how you decide to get
involved – the key is to give back and support our community here in Calgary and across the globe.
As your Alumni Chapter President, I would like to encourage you to challenge yourself and
experience the many rewards from supporting the future business leaders at the Haskayne School.
Furthermore, I would like to encourage you to challenge your Alumni Board – tell us what you would
like to see the Alumni Association do for you, as a graduate, as an employer, or as a member of the
Calgary Community.
Ken McKinnon,
Alumni Chapter President
Photo by Marnie Buckhart
Alumni Connections 3

News from Haskayne
Haskayne Ranks 16th Overall in Aspen
Institute’s 2007/2008 Beyond Grey
Pinstripes
The Haskayne School of Business recently ranked 16th out of the global
top 100 MBA programs in Aspen Institute’s 2007-2008 edition of Beyond
Grey Pinstripes. This biennial research survey and alternative ranking of
business schools spotlights innovative full-time MBA programs leading the
way in the integration of issues concerning social and environmental stewardship
into their curricula.
Haskayne ranked 16th overall and second out of the nine Canadian
schools on the list, distinguishing itself as a leader in faculty research with
significant strength in course content. The School also ranked fourth on
the top-ten list of schools with less than 100 MBA students. This year’s
ranking also shows a considerable increase from the 2005-2006 report,
where Haskayne ranked 25th.
The Haskayne School of Business is closely linked to the globally-oriented,
resource-based industries headquartered in western Canada, namely
energy, mining, forestry and tourism. These industries, both in Canada
and around the world where they operate, were the first to feel the effects
of societal changes with respect to demands for sustainable development.
Consequently, the Haskayne School of Business has played an innovative
role in integrating the management of environmental and social issues
into the MBA curriculum.
“We have been pioneers in this area dating back to the early 1990’s,”
says Vern Jones, Vice Dean at the Haskayne School. “Our initiatives came
about as a result of our location in the heart of the North American energy
industry, our connections to major players in the industry and the pioneering
efforts of faculty members.”
Quick Facts (source: The Aspen Institute’s Beyond Grey Pinstripes)
➤ The number of elective courses per school that feature some social/
environmental content has increased by nearly 50% - from 12 courses
per school in 2005 to 17 courses per school in 2007
➤ The number of elective courses per school that are largely dedicated to
social/environmental issues has increased by 20% - from 5 courses per
school in 2005 to 6 courses per school in 2006.
➤ The percentage of schools that require students to take a course dedicated
to business and society issues has increased dramatically
over time:
2001: 34%
2003: 45%
2005: 54%
2007: 63%
The Haskayne School of Business is an innovative business school
with an international reputation for influencing the practice of management
and leadership through quality teaching and research. Core courses
at the school including Global Environment of Canadian Business and
Management of Information Systems together with elective courses such
as International Tourism and Strategies for Sustainable Development, position
the Haskayne School of Business as a significant player in providing
socially, environmentally and economically responsible education.
Letters to the Editor
Dear Editor,
I work in Human Resources and have noticed that many job applicants
that have degrees from “named” business schools include the
school’s name on their résumé. For example, MBA – Richard Ivey
School of Business, University of Western Ontario. I rarely see the
Haskayne School of Business listed on résumés; most of them simply
state MBA – University of Calgary. Why is this?
Your point is a very good one. Until the school was re-named
in 2002, it was known simply as the “Faculty of Management”. It
makes sense then that graduates of an un-named faculty would state
only the University on their résumés. The naming of the Haskayne
School of Business is a very recent development in our history –
especially compared to many of the other named schools in Canada.
It will take time for the name to gain its recognition and for graduates
to identify with the Haskayne School of Business, rather than
simply the “Faculty of Management” or the “Business School” at
the University of Calgary. To help with this brand awareness, we
strongly encourage those alumni who graduated before 2002 to refer
to their alma mater as the Haskayne School of Business-on résumés,
and elsewhere.
-Gina Anderson
Dear Editor,
I receive mail, email and telephone calls, newsletters, e-newsletters,
event invitations, Credit Card information and solicitation letters.
How can I control the kinds of communications that I receive?
As a graduate of the Haskayne School of Business, you are fortunate
to come from a faculty that has a dedicated alumni office
committed to providing value added services to you. Part of these
services includes communications relating to news and events specific
to Haskayne, in addition to the services already provided to you
from the University of Calgary. There is a new and easy way that
you can customize the communications you receive. The U of C
has recently unveiled the Net Community (netcommunity.ucalgary.
ca). Once you sign up, you can customize your communications so
that you only receive information that you are interested in. Net
Community also offers email forwarding services, an alumni directory,
events information, class notes and more. I encourage all alumni
to check it out!
Do you have a question for our editors? If so,
email alumni@haskayne.ucalgary.ca – we want to
hear from you!
-Kristy Swift
4 Alumni Connections

News from Haskayne
The Haskayne School of
Business and The Calgary
Chamber of Commerce
Announce the Sixteenth
Annual DBLA Recipient
Since its inception in 1993, the Distinguished
Business Leader Award (DBLA) has paid tribute
to fifteen remarkable individuals in the Calgary
community.
The Haskayne School of Business, together
with the Calgary Chamber of Commerce is very
pleased to announce this year’s award recipient
George Brookman, CEO of West Canadian
Industries.
“George Brookman was selected because
of his significant contributions to the Calgary
community, his business leadership and his
can-do entrepreneurial spirit,” says Dr. Leonard
Waverman, Dean of the Haskayne School of
Business. “His commitment to fostering the
relationship between management education
and management practice is evident through his
on-going mentorship, coaching and connection
to both the Haskayne School of Business and the
Faculty of Communications and Culture at the
U of C.”
This year, a scholarship will be awarded to a
Haskayne School of Business student in honour
of Mr. Brookman.
“The Calgary Chamber of Commerce is proud
to present the Distinguished Business Leader
Award with the Haskayne School of Business”,
says Heather Douglas, President and CEO of the
Calgary Chamber of Commerce. “The Chamber
is committed to leading and serving not only our
current business opportunity, but to
“To be a young person graduating
today from Haskayne or from any
school in Alberta, is to be someone with
opportunities and options that are the
envy of the entire world. We are truly
a blessed people and if you can find
the vision and the energy to chase your
dreams, you will not find a better place
anywhere to do it than in Canada and
especially in Alberta.”
developing and supporting the business leaders
of tomorrow. This initiative provides a vital
mentorship link for our city’s future CEOs.”
The 2008 DBLA was presented to George
Brookman at a gala celebration on May 29, 2008
at the Calgary Chamber of Commerce.
- George Brookman
The 2008 DBLA was proudly sponsored by:
Photo courtesy of Business in Calgary
Alberta/Haskayne Executive MBA Ranked in Top 30 in the World
The Financial Times (London, UK) has once again ranked the Alberta/Haskayne Executive MBA (EMBA) program among the top 30 programs in the
World. The Alberta/Haskayne EMBA, jointly offered by the University of Calgary and the University of Alberta, achieved an overall ranking of 28 on the
list of the top 90 programs, moving up significantly from #46 last year and #65 the year before.
The Alberta/Haskayne EMBA achieved a second place ranking among the seven Canadian programs on the list – outranking all Canadian schools in
the two categories that are of particular importance to potential students: Career Progress, (ranking in 17th place) and Aims Achieved, (ranking in 22nd
place.) Graduates of the Alberta/Haskayne EMBA also reported the highest percentage salary increase out of all the Canadian programs.
“The extent to which our graduates are able to meet their goals is a reflection of the strength of our teaching faculty and the practical learning
experience we provide,” said Vern Jones, Vice Dean of the Haskayne School of Business. “This international recognition is a clear demonstration of the
outstanding quality of the Alberta/Haskayne EMBA program.”
The Alberta/Haskayne EMBA is an intensive 20-month program offered to 80 students each year. Features of the program that set it apart from others
include: An executive speaker series providing students with direct access to Canada’s prominent business leaders, an international study trip that gives
students exposure to Canadian companies operating globally and an executive coach available to all EMBA students.
Alumni Connections 5

News from Haskayne
Congratulations to the Haskayne School of Business
Graduating Class of 2008!
This June, the Haskayne School of Business was
very pleased to welcome more than 500 new
graduates to the alumni family.
So now that you have your degree, wouldn’t
it be nice if your school helped you to use it to
its full potential?
Here at the Alumni Office we are dedicated
to creating real value for you as you move
forward in the world of business. We consider
ourselves a partner in helping you to build your
career and are committed to giving you the
tools you need to succeed.
We are here to help you build lifelong
relationships. Haskayne School of Business
grads are business leaders, political leaders,
industry pioneers, movers and shakers. As a
graduate, you can plug into this network at any
time.
The first step to staying connected and
keeping informed is to visit the University of
Calgary’s Net Community website at www.
netcommunity.ucalgary.ca. Once there, you
will be able to register for events online,
manage your communication preferences,
create your online profile and update your
contact information, search for friends
and classmates using the Alumni Member
Directory and use the Class Notes section to
write and read notes from other alumni.
Haskayne alumni are highly involved –
they enjoy coming back and helping out
in everything from mentoring students to
sitting on advisory committees. The Alumni
Office is the “hub” that brings alumni
together with students, and with each other.
Our purpose is to help you stay connected
to your school, showcase your successes
and provide a bridge between your peers,
fellow students, faculty and the business
community.
How you choose to STAY CONNECTED
is entirely up to you. We’re here to help you
step out of the box. Call or email us at:
403.220.2048
alumni@haskayne.ucalgary.ca
www.haskayne.ucalgary.ca/alumni
Long Standing Professor Malcolm Munro Retires
After his 33 year career as an outstanding contributor to the Haskayne School of Business,
Professor Malcolm Munro officially retired on August 31, 2007. Munro graduated from the
University of Saskatchewan with a BComm in 1969 and then earned an MSc and PhD in
Management Information Systems at the University of Minnesota. He joined the University
of Calgary in 1974 and established the business school’s first courses and programs in MIS.
He served as Area chair for MIS over a number of years, Associate Dean (Research) from 1991
until 1996, Associate Dean (Planning) from 1997 until 1999, and was the first director of the
PhD program. From 2000 through 2006, Malcolm served as vice president of the Association
for Information Systems (AIS), the principal MIS academic association. Malcom’s significant
contributions to his field in teaching, research and service were formally recognized when he was
inducted as an AIS Fellow in December 2007, only the second Canadian to be so honoured.
Malcolm made a very particular contribution to the Haskayne School of Business’ building,
Scurfield Hall, which opened in 1986. During both the design and construction phases, he
served as the Chair of the Building Committee and together with Dean Mike Maher met with
state of the art architects, incorporating their latest design ideas into the planning.
The Haskayne School of Business would like to recognize Malcolm Munro for his exemplary
career, tireless commitment to his faculty, colleagues and students, and his many outstanding
accomplishments.
6 Alumni Connections

News from Haskayne
Enhanced Library Services Exclusively for Alumni
Did you know that the Business Library at the
Haskayne School of Business is here to serve you
long after you’ve graduated? We love to assist
alumni when they come back to HSB and look
forward to helping you in the Business Library.
For those times when you can’t visit the
Library in person, Libraries and Cultural
Resources at the University of Calgary is pleased
to offer you access to information and data you
need to enhance and grow in your career.
Through the ENHANCED LIBRARY SERVICES
FOR ALUMNI program you gain on-campus
access to the vast Libraries and Cultural
Resources at the U of C, as well as remote
access to a select subset of powerful online
database search engines.
Your annual subscription allows you to
continue taking advantage of some of the same
essential business research tools you used while
studying at the University of Calgary.
This exclusive offer is available only to you, as
a U of C Alumnus(a), for an annual subscription
fee of $75.
DIGITAL ALUMNI INFORMATION
RESOURCES
➤ ABI/INFORM Global
➤ Academic Search Alumni Edition
➤ Business Search Alumni Edition
➤ Canadian Business & Current
Affairs Complete
➤ Canadian Newsstand
➤ Hoover’s Company Records
Register now by visiting: library.ucalgary.ca/
services/alumni or calling 403.220.3758.
Did you know...Haskayne has
a New Website?
With better graphics and improved usability,
the new website caters to everyone – especially
alumni. The main home page features regularly
updated web stories that profile the latest news
from Haskayne and easy to find tabs at the top
of the page link you to satellite sites devoted to
other areas of the school including Programs,
Executive Education, Faculty and Research,
International Exchange and of course, Alumni.
Quick links running along the left hand side
of each page also provide a convenient link
to frequently used services such as the Career
Centre, ITS, the Business Library, Blackboard,
My U of C, Web mail and the U of C’s Net
Community.
So whether you’re looking for professional
development opportunities in Executive
Education, job postings at the Career Centre or
you just want to update your contact information
through Net Community, the Haskayne
website has what you’re looking for.
www.haskayne.ucalgary.ca
Build capacity for long-term success
Fall Executive Education Programs
Leadership on the Run Breakfast Series
Explore a variety of leadership topics through this downtown
breakfast series.
Business Essentials
An investigation of tools and techniques designed to improve
the quality of leadership, communication, problem-solving
and decision-making capabilities.
Streamlining Office and Service Operations
Learn tools to dramatically improve quality and service while
shrinking time and cost.
Basic Principles of Financial Management
An introduction to financial terms, statements and analysis
techniques used in decision making.
High-Performance Negotiating
Build negotiating experience by focusing on skill development
and utilizing new tactics and strategies.
NEW! Foundations of Leadership
Learn the complexities and application of both personal and
organizational leadership.
NEW! Foundations of Strategic Marketing
Use real-world examples and apply proven marketing tools and
concepts to improve market performance.
Directors Education Program
(Held in partnership with the Institute of Corporate Directors
and the Rotman School of Management.)
For registration information and deadlines:
www.haskayne.ucalgary.ca/executive
Alumni Connections 7

News from Haskayne
Haskayne says Thank you to Donors
Students, faculty, staff, alumni and members
of Calgary’s business community recently
gathered together to recognize the generous
contributions made to the Haskayne School
of Business by its corporate, alumni and
individual donors. The 2008 Donor and Award
Recipient Recognition Event, held on April
2, also celebrated the success of Haskayne’s
student scholarship recipients.
Haskayne’s Dean, Dr. Leonard Waverman
welcomed the crowd of nearly 100 and
provided an update on some of the school’s
current funding priorities, which include
scholarships, the expansion of the Career
Centre, international exchanges, research
centres of excellence, upgrading teaching spaces
and adding additional professorships. He
emphasized the importance of the role played
by corporate, individual and alumni gifts and
remarked on the pride that individuals feel in
investing in the Haskayne School of Business.
Following Dr. Waverman’s address, Barry
Yuzwa, Senior Director of Audit Services and
Internal Controls spoke to the group on behalf
of Enbridge Inc., a long-standing supporter
of Haskayne School of Business initiatives.
Yuzwa specifically outlined the success of the
Haskayne Career Centre’s Enbridge Mentorship
Program, which has been supporting the
growth and professional development of
Haskayne students since 2004.
Next, Trevor Sawatzky (BComm ‘04) spoke
on behalf of alumni donors. Last year, just
three years out of University and at the age
of 24, Trevor established the Trevor Sawatzky
Scholarship - an endowed gift open to
Haskayne students who embrace participation
in student club activities as part of their
L to R: Dr. Leonard Waverman (Dean) with Aarnoud (BComm ‘96) and Monica (BComm ‘95) van
Weelderen and Dr. Gordon Sick, Professor & Area Chair, Finance. Aarnoud is currently the Chair of
the Management Advisory Council. Haskayne wishes to thank Aarnoud & Monica for their generous
gift in establishing the Aul Family Undergraduate Scholarship.
learning experience. Trevor’s inspiring message
centred on his personal journey as he learned
the value of money and the definition of
wealth, encouraging everyone to “give until it
hurts,” stating that “your impact will be larger
than you can imagine”.
The event wrapped up with James Barrand,
an MBA student and this year’s recipient of the
Terry Douglas Memorial Graduate Scholarship.
James provided his entertaining account of
student life, emphasizing the importance of
financial resources in student success. He
thanked all the donors who have given to the
school and enriched the student experience for
so many at Haskayne.
Because of the generosity of its donors,
Haskayne can ensure that its students have
access to financial support and the networks
they need, that the leaders of tomorrow have
relevant, lifelong learning opportunities and
that its faculty can build on the school’s
foundation of knowledge to provide quality
education.
Thank you to all for investing in the
Haskayne School of Business.
Photo by Marnie Burkhart
3-Year CSR Pilot Project Finds a Home at Haskayne
Good for Business is a Calgary based
initiative housed at the Haskayne School
of Business that aims to bring together
small and medium enterprises (SMEs),
community organizations, entrepreneurs
and individuals who want to make a
difference and understand the important
role that business can play in taking care of
our communities and the world we live in.
The path to making an impact often takes
encouragement, collaboration, partnership,
education and access to information. The
Good for Business initiative aims to be the
change agent that helps Small and Medium
enterprises take those first steps.
For more information contact
Nicole Fricot at nicole@makeitgood.org,
403.210.6296, or visit
www.makeitgood.org
8 Alumni Connections

Alumni News
Haskayne Alumni among Calgary’s Top 40 Under 40
Seventeen young leaders from the University of Calgary community,
including five alumni from the Haskayne School of Business were recently
named to CalgaryInc Magazine’s annual list of the Top 40 Calgarians under
the age of 40.
The Top 40 Under 40 is an annual list featuring young business and
community leaders who are excelling in their careers, are giving back to the
community and who through personal and professional efforts, are raising
the profile of the City of Calgary.
The Haskayne School of Business is very pleased to congratulate:
➤ Suzanne Boss, BComm ’99, Partner, Boss Consulting Inc. and Director
of Operations, Calgary Arts Development Authority
➤ Robert Fooks, LLB ’02, MBA ’02, Partner, McLeod & Company LLP
➤ Brenda Hanchar, BA ’92, MBA ’05, Principal, PascaLynne Consulting
➤ Tamara McCarron, BSc. ‘00, MBA ‘05, VP Business Development,
Creative Beyond
➤ Jodi Roworth, BComm ‘94, Senior Principal, Tax - Energy Resources,
KPMG LLP
Photo by Marnie Burkhart
Photo provided by Mattheson and Hewitt
“The fact that five Haskayne School of Business alumni were recognized
as some of Calgary’s top young business and community leaders is a
testament to the impact our grads our having not only in Calgary but
also in the business community. It is an incredible feeling knowing that
many of the individuals recognized are excelling not only in their careers,
but are also giving back to the community as a whole. Not only do these
individuals raise the profile of Calgary, they also raise the profile of the
Haskayne School of Business!”
- Tamara McCarron
BSc ‘00, MBA ‘05
“The school has developed a high level of expectation to get in to the
faculty and pushes students to excel - this appears to continue throughout
their careers. I also think that the city itself is very philanthropic, with
very giving people (ie. Mr. Haskayne himself). It is awesome to see so many
individuals really making a difference in their communities.”
- Jodi Roworth
BComm ‘94
U of C Announces Golf Affinity Partner
The University of Calgary has recently announced a unique partnership
with Privileged Play (a program that is promoted as the “Private club for
the public golfer”.) This new program offers great discounts, free golf and
access to other unique travel and member values. Alberta courses include
Stewart Creek, SilverTip, Jasper Park Lodge, Wolf Creek, Northern Bear,
River Spirit, Springbank Links and Redtail Landing, to name a few.
As a graduate of the University of Calgary, you have earned a free, lifelong
membership to the Alumni Association. This membership offers
many benefits throughout your lifetime. Preferred relationships with the
University’s affinity partners give you access to preferred rates or services
on everything from credit cards, life insurance and financial planning to
magazine and news subscriptions, resort
accommodations and airport valet services.
What’s more, when you use these
products or services, a portion of your purchase
is returned to the University of Calgary Alumni
Association to support student scholarships
(over $2M in scholarships were awarded in 2007
thanks to alumni use of these services.)
Giving back doesn’t get much easier than that!
To find out more about Privileged Play
or other Affinity Partnerships with the
University of Calgary, visit the website at
ucalgary.ca/alumni/benefits.
Alumni Connections 9

Alumni News
Haskayne Students and Alumni Recognized
for International Support
The University of Calgary’s Internationalization Achievement Awards
(UCIAA) identify and honour outstanding contributions in leading the
sustainable internationalization of the University of Calgary.
Among the seven recipients recognized at the awards in November
2007, the Haskayne School of Business would especially like to
congratulate Peter Lau (MBA 1986) and Benjamin Perrin (BComm 2001),
as well as AIESEC Calgary, a student-run organization which is housed at
the Haskayne School of Business.
Dr. Lau is Group Chairman and CEO of Giordano International, a
public company listed in Hong Kong and one of Asia’s first home-grown
multinational brands. Today, Giordano is one of the most well-known and
established apparel retailers in the Asia Pacific, employing over 11,000
people with over 1,950 shops operating worldwide. Dr. Lau is currently
an adjunct professor at the City University of Hong Kong and has recently
joined an international entrepreneurship think tank administered by the
EMLYON Business School.
In 2000, while finishing his degree, Benjamin Perrin launched The
Future Group, an organization to combat human trafficking. His team of
U of C students worked in Cambodia to assist victims and help prosecute
so-called child sex tourists. Currently an Assistant Professor in the
Faculty of Law at the University of British Columbia, he still plays an
active role in The Future Group which has launched several new projects
in recent years, and has been at the centre of the federal government’s
policy changes to better protect victims of human trafficking in Canada.
AIESEC, the world’s largest student organization, is the international
platform for young people to discover and develop their potential so as
to have a positive impact on society. In addition to providing over 5,000
leadership positions and delivering over 350 conferences to a membership
of over 22,000 students, AIESEC also runs an exchange program that
enables over 4,000 students and recent graduates the opportunity to live
and work in another country
Lynn Van Hyfte, Executive Director, Central and Leadership Giving (left)
and Cen Huang, Executive Director, International Centre (right) with the
UCIAA International Alumni Award recipient, Peter Lau, (MBA ‘86).
Professor Ben Perrin (BComm ‘01) receiving the UCIAA Alumni Award from
Dora Lam, Q.C. (LLB ‘85 and Alumni Chapter Board Member).
Your Alumni Office
Stay connected with the Alumni Relations and
Development Office! This is who we are:
Kathy Greenwood, BA ‘91
Director, Development and Alumni Relations
kathy.greenwood@haskayne.ucalgary.ca
403.220.7155
Gina Anderson, BEd ‘92
Manager, Alumni Relations
gina.anderson@haskayne.ucalgary.ca
403.220.2048
Vienna Harrison, BA ‘06
Coordinator, Development
vienna.harrison@haskayne.ucalgary.ca
403.220.5688
Rita Egizii, CAM, BComm ‘96
Associate Director, Development
and Alumni Relations
rita.egizii@haskayne.ucalgary.ca
403.220.2699
Kristy Swift, BSc ‘05
Coordinator, Alumni Relations
kristy.swift@haskayne.ucalgary.ca
403.220.3175
Jenny Hoops
Coordinator, Stewardship/Jarislowsky Fellowship
jenny.hoops@haskayne.ucalgary.ca
403.220.3674
10 Alumni Connections

Ken McKinnon, BComm ’80, has built an interesting,
rewarding and highly successful career
around two simple words: Get involved.
Alumni Profile
There’s No Debate About the Value of Getting Involved
The self-described “entrepreneurial lawyer
who became a businessman” — and the 2007
recipient of the Haskayne School of Business
Management Alumni Excellence (MAX) Award
— learned early in his University of Calgary days
that pursuing opportunity, rather than waiting
for it to come knocking, yielded the greatest
returns.
“The value of a university education is more
than what’s taught in class,” he says. “Going
to university ‘to get an education’ probably only
helps you land your first job. You need more. If
you get involved, you develop a certain mentality
that carries through to business practice.”
As a Haskayne student, McKinnon was Vice-
President of AIESEC, Co-Chair of the Business
Day Group and a member of the Progressive
Conservative Club. He was on the School’s first
two Intercollegiate Business Competition (ICBC)
debating teams, helping bring home the U of
C’s first ICBC gold medal (today, the U of C has
won more gold medals than any Canadian university).
He went on to Queen’s University in
Kingston, Ont., earning his law degree in 1983.
Returning to Calgary, he chose to forego a
position with a major law firm that served large
clients in favour of getting involved with the
little guys — the engaging creative thinkers and
risk takers who were transforming dreams into
viable businesses. As a lawyer who understands
what entrepreneurs need, he has helped countless
companies get off to a good start.
“I’ve been fortunate to be involved in many
success stories,” McKinnon says with obvious
respect for his clients. “I’m the behindthe-scenes
guy who helps make it work.” He
has played an important role in the growth of
companies like the cutting-edge, internationally
known interactive marketing company Critical
Mass (where he started as its seventh employee
and is now Vice-President, Legal Affairs and
General Counsel) and world-leading sport sunglasses
company Sundog Eyewear (where he is
currently a partner). As a certified corporate
director holding the ICD.D designation, he is
also a director of companies such as Petrobank
Energy and Resources Ltd., Petrominerals Ltd.,
Savaria Corporation and Quorum Information
Technologies Inc.
The close connection McKinnon forged with
Haskayne as a student grew alongside his career.
As a business law lecturer, he brought his work
experiences into the classroom, providing students
with practical insight into the entrepreneur’s
world. He was also coaching and judging
the ICBC debating team, which he sees as a
key to his own success and integral to students’
future success.
“Students who participate in ICBC events
typically do extremely well in school and in business,”
he says. “It gives you the ability to listen,
think and react, and to do it quickly. Those will
be crucial skills throughout your business career.
You also build camaraderie with your teammates
and competitors from other universities. I still
have valued colleagues, friends and mentors
from my time as a student.”
Haskayne, too, reaps the rewards of a stronger
international profile, garnering interest from prospective
top students and faculty who want to be
part of a highly competitive and winning School.
Although no longer directly involved with the
ICBC debating team, McKinnon is passionate
about Haskayne’s continued ICBC involvement.
The drive has taken on an entrepreneurial air
of its own. In 2006, he launched a fundraising
campaign to create an endowment to ensure
ICBC teams have access to top faculty coaches
and mentors necessary for students to maintain
their winning ways. The Dr. Bob Schulz
Business Case Sustainability Endowment —
named after well-known “Dr. Bob,” who devoted
countless hours of personal time to the ICBC
teams over a span of more than 30 years — has
already raised $600,000. McKinnon has his
sights set on $1 million.
“Getting involved” doesn’t end there. A firm
believer in the value of the bonds Haskayne
builds among students, between students and
alumni and with the business community,
McKinnon continues to find ways to contribute
to his alma mater. He is the incoming President
of the Haskayne School of Business Alumni
Chapter Board of Directors, serves on the
School’s Dean’s Management Advisory Council
and is a member of the University of Calgary
Senate.
McKinnon’s observation that “university education
is more than going to school — it’s about
getting involved” speaks directly to how students
can get the most out of their educational experience.
It’s obvious, however, that for him “getting
involved” are guiding words relevant well
beyond graduation.
Photo by Marnie Burkhart
Alumni Connections 11

Feature
Back to School
Photo by Marnie Burkhart
Dr. Cheri Nijssen-Jordan (MBA ’04) has a
resume that’s longer than most magazines. She
acts globally - participating in medical missions
to Thailand, Lesotho, Peru and Malawi and she
acts locally - volunteering with groups like Inn
from the Cold. Nijssen-Jordan sings alto in her
church choir, runs marathons, and helps chauffeur
her children to a host of extracurricular
activities.
And yet showing up for an 8:00 a.m.
interview – with only two hours of sleep the
night before – she turns down the offer of a
cup of coffee with a smile and a shrug of her
shoulders. “I don’t do coffee,” she says. Now
that’s impressive.
These days, Nijssen-Jordan is based out of
the Alberta Children’s Hospital with its primary
coloured-façade, sunny corridors and some of
the most advanced medical equipment in the
country. As a specialist in paediatric emergency
care – with 11 years as the emergency director
of this hospital – Nijssen-Jordan values the
culture of patient-focused care that she and her
colleagues have worked hard to create.
As the region’s telehealth medical director
from 2004 to 2007, she has set high standards
for facilitating Southern Albertans’ access to
health care. A Quality Improvement Physician
for Paediatrics, she makes patient safety a
priority. “Together with patients and their
families, we can make our health system more
efficient, more effective and much safer using
innovative techniques and teamwork,” she says.
Two years ago, Nijssen-Jordan’s medical
skills were being put to a much different test.
She was living in the impoverished country
of Malawi in south eastern Africa – where life
expectancy is 40 years of age, per capita income
is less than $200, and the HIV infection rate
runs at an alarming 15 per cent. Along with
her husband and the youngest two of their four
children, Nijssen-Jordan had taken a leave from
a fairly comfortable life in Calgary and traded it
in for a volunteer position with Lifeline Malawi.
It became the experience of a lifetime.
Founded by a Calgary family physician, Dr.
Chris Brooks, Lifeline Malawi seeks to improve
the health of Malawians – where a grave
shortage of doctors, medicines, and health
12 Alumni Connections

Feature
clinics has translated into some of the world’s
lowest indicators for health. Brooks’ story
touched her heart and it didn’t take long before
plans were in place for her to take a sabbatical
from the Calgary Regional Health Authority and
assume the medical directorship for Lifeline
Malawi.
In July 2006, the family arrived in Lilongwe,
the country’s capital, and set up what would be
their home for the next six months. The work
was intense and days were long. “I got up at
5 a.m. and I finished my day around 10 p.m.,”
she says. “The bright side was that I was off on
weekends for the first time in my career. We
went on some incredible weekend holidays and
safaris.”
While she expected her clinical skills to
be tested to their limits in Malawi, she didn’t
anticipate that her business skills would be in
such high demand. “When I arrived, Lifeline
Malawi was on the verge of a spectacular growth
curve and we went from serving one region to
trying to meet the needs of four. It was a huge
leap in terms of staff, resources, and scope – a
real-time case study in the organizational
dynamics of rapid growth,” explains Nijssen-
Jordan. “It was intellectually and physically
rigorous in ways I hadn’t anticipated.”
“Consider the numbers from an operations
perspective: In Canada, a very busy day on an
emergency ward would involve each physician
seeing 50 to 60 patients. In Malawi, it was
common to see 300
patients a day and
to have to turn away
300 more – people
suffering from
serious illnesses like
AIDS, malaria, and
tuberculosis. I often
think about the people
I met and wonder how
they’re doing, whether
they’re still alive.”
Nijssen-Jordan
lives life through a
split screen of reality.
On one side: The
privilege and excess of
the first world, on the other side: The despair
and suffering of the third world. “Sure, it’s a
shock coming back here especially since there’s
no time for a gradual readjustment – I can be
seeing patients in a remote sub-Saharan village
at the start of a week and seeing patients at the
Alberta Children’s Hospital by the weekend. I
remind myself that parents here care about
their children as much as parents there and I
try to treat everyone with the same degree of
compassion and respect,” she says.
In Africa or in Alberta, as a parent of a sick
child you’d be lucky to have Nijssen-Jordan by
your side. What if you ended up by her side
along the militarized border between Thailand
and Burma?
“The year before
I went to Malawi, a
friend and fellow
doctor convinced
me – quite easily – to
join her on a medical
mission to Thailand
that was being
organized by Clinical
Service Partners
International. We
were in an isolated
camp in the jungle where neither the Thai
government nor the Myanmar Army wished to
have outside assistance. There are few places
on the planet as packed with landmines and
the paramedics with whom I worked dealt with
more extreme trauma cases in ten days than I’ve
seen in ten years in Canada.”
After about a week of being holed up in such
conditions, Nijssen-Jordan proposed a stroll in
the countryside, perhaps even a trip to a nearby
village to meet the locals. “Our hosts were
shocked and said it was
out of the question.
We negotiated until we
reached a compromise,”
she says.
The compromise
turned out to be a
brief hike – at a quick
clip – chaperoned by
armed guards. “I was
more worried about
one of our guards
tripping and setting off
his machine gun than I
was about the snipers
said to be hiding in the
bushes.”
Let there be no doubt that Nijssen-Jordan is a
woman with moxie to spare.
With all she had on the go – on both hospital
and home fronts – why did she choose to go
after an Executive MBA from the Haskayne
School of Business? “That’s a good question,”
she laughs. “I started thinking about it in
the1990s during the restructuring of Alberta’s
health care system. I felt that, as doctors, we
needed a better understanding of the operational
and financial drivers of our health care system.”
Nijssen-Jordan’s decision to enter the
Executive MBA program in the fall of 2002
triggered the professional equivalent of a major
spring cleaning. “I took a hard look at all the
things I had on my
plate and figured
out what I needed to
While she expected her
keep and what could
clinical skills to be tested be put on hold for a
to their limits in Malawi,
couple of years. It
took a significant
she didn’t anticipate that reprioritizing but in
her business skills would the end things fell into
place,” she says.
be in such high demand.
She scaled back her
weekly hospital hours
from 100-plus to 50,
working 7 a.m. to 8 p.m. Monday to Thursday
and directing the extra 30 hours to classes and
study. “An unexpected benefit was that I was
home more often – doing my homework as the
kids did theirs. We learned a lot together.”
The example that Nijssen-Jordan and her
husband Peter Nijssen, a planner with a
specialty in infrastructure for refugee camps,
have set is definitely paying off. Their children
are bright, confident and compassionate – with
definite opinions about the world that lies
beyond Calgary’s city limits.
After years of heading south for her medical
work, Nijssen-Jordan has recently been
frequenting Alberta’s north. Starting September
2007, she’s been splitting her time between
Calgary where she’s maintaining her hat-trick
role as professor, clinician and researcher and
Fort McMurray where she’s serving as the vicepresident
of Medical Affairs.
With all she’s got on the go, balancing
priorities and passions, Nijssen-Jordan could
be forgiven for only thinking about what comes
next. But she’s got a knack for making the
most of moments. “If I’m not present in the
moment – if I’m thinking about what happened
this morning or what I’ve got to do tomorrow –
then I’ve missed it. The best way I’ve found to
prepare for life is to live it.”
Alumni Connections 13

Student News
Haskayne ICBC Teams Maintain 30-year Winning Streak
Haskayne undergraduate students once again
took first place overall at the InterCollegiate
Business Competitions (ICBC), one of the
world’s most respected case competitions.
Hosted annually by Queen’s University, this
most recent win extends the 30-year winning
streak for the school.
The Haskayne Student teams won five gold
(business policy, finance, accounting, ethics
and labour arbitration), one silver (debate) and
one bronze (marketing) among the eight different
events.
Dr. Bob Schulz, ICBC faculty coach, was
extremely pleased with the results. “Our students
worked very hard, handled themselves
professionally and produced amazing results
with peak performances across the board,” said
Schulz. “The eight events are becoming more
and more difficult to win, as other schools
are carefully trying to
reconstruct our successes.”
“Results like this
prove that our students
are able to really translate
what they learn in
the classroom to business
situations,” said
Dr. Leonard Waverman,
Dean of the Haskayne
School of Business.
“These results are a great demonstration of
the depth of knowledge and skills our students
possess.”
The 2008 ICBC Team, with coaches Dr. Bob Schulz (R) and Larry Wood (L).
Haskayne Places Second at International Trading Competition
A team of MBA and undergraduate Haskayne
School of Business students achieved second
place at the prestigious Rotman International
Trading Competition (RITC) held on February
21 to 23, 2008 at the University of Toronto’s
Rotman School of Management. RITC is a
renowned competition that attracts teams of
students from around the world. The team
from Haskayne placed in the top ten in all four
events.
RITC is a competition that reproduces trading
cases mimicking different aspects of real
world markets. The teams compete using a
computer application that simulates a stock
exchange and allows users to process news and
transact financial securities on a real-time basis.
“We were thrilled to represent the Haskayne
School of Business in this competition and
think our performance showcases the strong
programs at Haskayne,” says Haskayne team
member Hani Tabsh. “The competitors expected
Calgary to have a strong team and I’m sure
that expectation will continue for the teams
sent in the future.”
Haskayne’s Team included Aron Barabas
(2nd year MBA), David Warkentin (1st year
MBA), Krasen Chervenkov (3rd year BComm
Finance) and Hani Tabsh (4th year BComm
Finance/Economics).
Haskayne Students Top Three at International IT Competition
Haskayne undergraduate students took
third place this year at the annual CaseIT
Competition, an international business
case competition with a strong focus on the
managerial issues associated with Information
Technology. Held February 6-9, 2008 at Simon
Fraser University, this four day competition
combined team and relationship building,
problem solving and analysis.
“There are two very special aspects to
the teams that have competed on behalf of
Haskayne – one is that they are selected and
organized under the guidance of [the student
group] AMIO (the Association for the
Management of Information and Operations),”
says faculty advisor Ron Murch. “The other
is that the teams are coached and mentored
almost entirely by students and invited external
business guests, making the teams’ success
more of a partnership between the school and
the business advisors.”
The 2008 team was comprised of three students:
Denis Levandovsky (Finance), David
Tsang (Accounting/Computer Science) and
Logan Kube (Finance/European History). They
met competitors from around the world including
Singapore, the United States, Hong Kong,
Denmark, South Africa and the Philippines.
“By meeting so many of my peers at CaseIT,
I am optimistic that there will be so many
bright minds working to confront the global
challenges in IT,” says head coach and fellow
Haskayne student Jason Zalmanowitz. “I am
proud of the students at the Haskayne School
of Business who are well equipped to meet the
challenges ahead. I am humbled and honoured
to be amongst them.”
Haskayne students have consecutively placed
in the top three at CaseIT since entering the
competition for the first time four years ago.
2008 Case Team (L to R): Denis Levandovsky,
Logan Kube, David Tsang
Above: Jason Zalmanowitz.
Photo provided by Jason Zalmanowitz
14 Alumni Connections

Student News
International Student Conference Lands Major Support
University of Calgary students spearheading the
first-ever world energy conference for students
have landed their first major industry supporter
– along with endorsement by national and international
energy organizations.
Oilsands giant Suncor Energy Inc. has contributed
$25,000 – the first supporter at the
“platinum-level”– toward the 1st Students’
World Energy Congress (SWEC), to be held
in Calgary in November 2009. The three-day
SWEC 2009 conference is aimed at bringing
together hundreds of students from around the
world, focused on discussing sustainable energy
and resource management and how it will define
the future of energy and global development.
SWEC 2009 has also been endorsed by the
U.K. based World Petroleum Council (WPC) and
by the Energy Council of Canada. The WPC’s
member countries represent more than 90 per
cent of the world’s major oil- and gas-producing
and consuming nations of the world.
The Energy Council of Canada, headquartered
in Ottawa, is the Canadian national member of
the World Energy Council (with member committees
in nearly 100 countries), and it includes
representatives from
all facets of Canada’s
energy sector.
SWEC 2009 is
being organized by a
group of students led
by the Institute for
Sustainable Energy,
Environment and
Economy Students’
Association (ISEEESA)
at the U of C. The
three-day event is
modelled on the prestigious
World Energy
Congress being held
this summer in Madrid, Spain.
The SWEC organizing committee is inviting
students from around the world who are
enrolled in undergraduate, graduate or post-doctoral
programs in any field of study. Researchers
and professors will also be invited.
Organizers are expecting about 450 delegates
– 25 per cent of them from the U.S. and 15 per
cent from other countries.
Mark Blackwell (centre) with student organizing team for SWEC 2009.
The theme for SWEC 2009 is: “Energy in
Transition: Perspectives and Strategies on the
Future of Energy.” The event, which features an
exhibition on energy technologies and visits to
the Athabasca oil sands or an energy-processing
plant, also includes roundtables on: Finance,
Regulation and Sustainability, Technology and
Innovation and Global Energy Cooperation.
For more information about SWEC 2009, visit
www.studentenergy.ca
Photo provided by SWEC
SU Investment Used to Improve Student Space
The University of Calgary Students’ Union
recently joined representatives from the
Haskayne School of Business to celebrate
improvements to a student space for studying
and socializing.
Through its Campus Improvement Fund,
the Students’ Union donated over $11,000
(which was matched by the Haskayne School
of Business) to invest in improvements to the
school’s Shell Forum, located on the third floor
of Scurfield Hall. The common area is used by
students to socialize and study.
The money is being used to update the Shell
Forum, including replacing outdated furniture
and making the space more inviting for students
to gather.
“The current seating and accommodations in
the Shell Forum is not comfortable or inviting
for students,” said Tim Young, Students’ Union
Haskayne School of Business Representative
who created and submitted the proposal for
the improvements to the Students’ Academic
Assembly. “The new seating will create an
environment for students to collaborate, study,
interact, network and enjoy themselves while on
campus.”
“The improvements to the Shell Forum would
not have been possible without the work of our
students,” said Dr. Leonard Waverman, Dean of
the Haskayne School of Business. “It is thanks
to the students’ initiative that we now have
an updated, comfortable place for everyone to
enjoy.”
The Campus Improvement Fund is part of
the Students’ Union Quality Money initiative.
Over the past few years the Students’ Union has
received funds from the Board of Governors for
projects and initiatives that increase the quality
of the student experience. The Students’ Union
uses feedback from students to determine where
to invest each year. The SU receives approximately
$1.4 million annually to improve campus
life for students. Since 2004 the Students’
Union has invested approximately $6.5 million
in student lead initiatives to enhance the overall
student experience at the University of Calgary.
Tim Young (left), Student’s Union Haskayne
School of Business Representative and Dr. Leonard
Waverman, Dean of the Haskayne School of
Business, try out the new furniture in Scurfield
Hall, provided by an $11,000 donation from the
Students’ Union.
Photo provided by U of C Students’ Union
Alumni Connections 15

Research Update
Haskayne Dean’s New Scorecard Tallies
Global Impact of Connectivity
“Getting connected” and “hooking up” have a whole new meaning in the
21st century — one with global, economic and social implications that
likely total in the hundreds of billions of dollars.
People tend to think of modern economies as information economies,
crediting much of the economic and productivity growth in developed
nations to information and communications technology (ICT). But in
truth, all economies are information economies. The free flow and availability
of information lowers barriers to economic activity and stimulates
growth and productivity even in economies not considered fully developed.
“Connectivity” is the key enabler of the flow of information, and measuring
and understanding its impact on economies and societies is vital.
While at the London Business School, Dr. Leonard Waverman, now
Dean of the Haskayne School of Business, continued his nine years of
extensive research into the economic impact of communications networks.
He led a ground-breaking study commissioned by Nokia Siemens
Networks into the contribution of connectivity to economic growth and
positive social outcomes.
‘We take today’s communications tools
for granted, to the point, I believe, where
we have lost perspective on their significance
and of their impact on our lives.
But these tools have made information the
most valuable commodity in modern society,
and access to it can mark the difference
between prosperity and poverty.’
Dr. Leonard Waverman
The Financial Times, Feb. 11, 2008
Dr. Waverman developed an innovative Connectivity Scorecard and
directed the economic consulting group LECG to measure the extent to
which governments, businesses and consumers in 25 countries around
the world — 16 innovation-driven economies and nine resource- or
efficiency-driven economies, as defined by the World Economic Forum
— make use of information technologies to enhance social and economic
growth.
The inaugural January 2008 report of the Connectivity Scorecard study
was a “shock,” Dr. Waverman says. “The results showed that neither the
richest nor the poorest nations even come close to using communications
technologies to their fullest potential. It illustrated a glaring deficiency in
the use of communications infrastructure and services, and pointed to a
clear need for action from governments and businesses.”
The low average scores, he says, do more than show the vast scale of
the work to be done. “They also expose a huge economic opportunity
being missed, and in these uncertain times, few nations can afford to be
so wasteful.”
Dr. Waverman’s Scorecard gets to the heart of connectivity by tallying
more than infrastructure and hardware. A collection of metrics, it encompasses
usage and skills to measure and analyze how well the copper wires,
fibre-optic lines, mobile phones and networked computers that form the
backbone of the information economy are used by people — how “usefully
connected” countries are and how that “smart” usage drives productivity
and growth.
To derive each country’s score, weights were assigned to three principal
groups of users: business, consumers and government. Infrastructure
and usage were measured according to the contribution each makes to
economic growth. Usage indicators included factors such as literacy,
women’s access to services and the use of enterprise software in business.
Nations were benchmarked against best-in-class with a possible top
score of 10. While low scores for some developing countries could have
been predicted, it was surprising to discover that the 16 innovation-driven
economies, widely regarded as highly connected, had an average score of
just five. This means that, on average, these countries are achieving just
50 per cent of what the best country in their group is doing — not half as
good as what is possible, but merely half as good as what is actually being
done elsewhere.
The top score of 6.97 was recorded by the U.S., followed by Sweden
at 6.83, Japan at 6.80 and Canada at 6.50. Dr. Waverman notes that
with a score of 4.78, Korea, which typically performs well in technology
infrastructure indices, shows clearly that world-class infrastructure is not
enough. It must be put to effective use.
“What this study demonstrates is that not even the world’s richest
countries can afford to become complacent about their current telecommunications
and computing infrastructure and usage,” Dr. Waverman
says. “This study underlines the opportunity for countries to add hundreds
of billions of dollars in economic benefit by rethinking how they
measure and enable connectivity. These gains are particularly critical during
periods of economic instability.”
For more on the connectivity Scorecard, see:
www.connectivityscorecard.org
16 Alumni Connections

Alumni Expertise
Top 6 Online Marketing Trends
Jeff Nelson (MBA ‘94) is the president of Calgary-based Anduro
Marketing. He started the company with a partner just over 7 years ago.
Anduro Marketing specializes in the emerging field of Online Marketing
with a focus on strategies and techniques which increase visitor traffic
to corporate websites in order to generate leads and sales from online
sources.
Jeff is a Haskayne alumnus. His career encompasses 13 years in the
Information Technology industry and 2 years as a quality and business
consultant. His consulting assignments include Internet Marketing, business
intelligence reporting, process re-engineering, designing and implementing
ISO 9000 Quality Management Systems and developing competitor
benchmark comparisons. He has also taught business related courses
at the University of Calgary.
As a recent guest speaker at the popular MBA Alumni Luncheon Series,
Jeff presented the Top 6 online marketing trends.
#1 – Anything Google
Google’s share price is now well past $500 and continues to rise! The
innovative “Do No Evil” corporation has successfully looked beyond
its majority share of the search market, leveraging existing technologies
(Urchin Analytics, YouTube, etc.) and developing their own (Gmail,
Google Talk, etc.) while rising to take on even Microsoft in the Web
Services space. While Google didn’t single handedly create the need for
Search Engine Marketing, it certainly changed the way the industry works.
Web professionals pay close attention to Google, and we recommend you
do too!
#2 - Pay-per-Click Advertising
Also known as PPC, this is another area of Online Marketing transformed
by Google, who reinvented the technology and turned it into the primary
source of the company’s considerable revenue. Generally, a PPC account
is easy to set up but difficult to manage over the long term. Tracking
impressions, clicks, costs, and conversions requires an ongoing commitment
as does the budget and operational analysis which must inevitably
follow. Other crucial considerations which come into play include ad
copy, landing pages, geo-targeting, and competition.
#3 – Natural (Organic) Rankings
The ‘Holy Grail’ sought by every site on the Web is to be found in first
place of the results of a given keyword query, to stand atop the millions
of other pages contained in the Google or Yahoo index. Achieving high
natural rankings is one of the best ways to build traffic to your site and
brand identity for your organization. As with PPC methods though, a lot
of work is required to make this a reality. From keyword research and
selection to site optimization and submission to link building and monitoring,
taking advantage of the unique benefits of high natural rankings
takes a prolonged effort that is best undertaken under the tutelage of an
experienced Online Marketing firm.
#4 – Online Video
The increase in the availability of high bandwidth Internet connections
has resulted in an explosion of online video. When Google purchased
YouTube, an online video sharing site, its visitors were watching over
70 Million clips a day! But online, streaming video has moved past the
Jeff Nelson (MBA ‘94)
masses of file swappers and into the mainstream content of major media
providers from newspapers to TV Networks. It was only a matter of time
before dedicated video advertising followed and left it to Google to take
the lead in this regard as well.
#5 – Viral Marketing
Internet Marketing has revolutionized many traditional advertising techniques,
and perhaps no single method takes as great advantage of the
technology available than that of viral marketing. Most simply, viral
marketing can be described as an advertising perpetual machine. Viral
campaigns tend to make use of the extensive networks available to them
to propagate themselves for as long as possible. Well known examples of
viral marketing include:
➤ Ads featured in emails sent through many Webmail services (e.g.
Hotmail, Yahoo Mail)
➤ Articles and other media that spread through Peer-to-Peer and Social
Networks (e.g. MySpace, RSS Feeds, PodCasts)
Major corporations have been active participants in the viral marketing
trend, including BMW in their well known series of creative ads directed
by John Frankenheimer and starring Clive Owen.
#6 – Niche Sites
While the Web does allow us to connect with the entire world in ways
not previously possible, as it matures we are seeing a marked increase in
the number of niche sites geared toward specific audiences and demographics.
There are sites for all kinds of people groups including those of
a common age, gender, location or religion. Of course, this is the nature
of business so it can hardly been seen as surprising. Successfully reaching
your niche, however, can be surprisingly difficult. Visit www.bazaario.com
or www.eons.com for an example of well crafted niche sites.
Alumni Connections 17

Your Donation at Work
accounting excellence
graduate scholarships
graduate scholarships
research support
fellowship
Thank
undergraduate scholarships
YOU
fellowship
research support
undergraduate scholarships
undergraduate scholarships
accounting excellence
accounting excellence
fellowship
graduate scholarships
Research and Education Foundation for the gift of $500,000.
Fellow—the first recipient of which is Hussein Warsame,
CGA, Area Chair and Associate Professor of Accounting at the
Haskayne School of Business—as well as two undergraduate
and two graduate scholarships. It will also provide research
support for the Haskayne Centre for Public Interest
Accounting and the Accounting area.
General Accountants’ Association of Alberta is pleased to
partner with the Haskayne School of Business to advance the
study of accounting and its influence on society.
18 Alumni Connections

Your Donation at Work
Bob Schulz Business Competition
Sustainability Endowment
For students, participation in business competitions is an important learning
tool. The Haskayne School of Business continues to be very successful
in its participation in, and performance at, leading competitions across a
variety of sectors. The School’s ongoing outstanding success in business
team competitions is analogous to the pride and reputation associated with
a University sports team.
Kenneth R. McKinnon (BComm ’80), 2007 MAX Award recipient and
VP Legal Affairs and General Counsel, Critical Mass Inc. knows what it
means to participate as a student at university-level competitions. Ken
was one of the first ICBC’ers – a member of the group which took one of
the first gold medals ever won by the now famous and unbeaten Haskayne
Intercollegiate Business Competition teams. The Haskayne team has gone
on to win a record 70 medals overall, more than any other university in
the world. Since his student days, McKinnon has continued to have a soft
spot in his heart for all Haskayne students competing at national competitions,
and, for his coach, Dr. Bob Schulz.
While the Business School currently provides funding for many of the
teams, there are an increasing number of teams competing, and along with
this, increasing costs. McKinnon saw the need to ensure that students and
coaches can continue to participate in and excel at these competitions. In
2007, he stepped forward to lead fundraising efforts for the establishment
of the Dr. Bob Schulz Business Competition Sustainability Endowment --
specifically to finance the ongoing activities of business competition teams,
both undergraduate and graduate. The goal is to raise $1,000,000. Once
this amount has been raised, the endowment will generate $50,000 annually.
To date we have raised, $370,000 through the generous support of
many of our alumni who have been successful participants in a variety of
business competitions. These contributions are eligible for Access to the
Future 1:1 government matching.
The endowment is also intended to recognize Dr. Bob Schulz. “Dr. Bob”
as he is affectionately known to students and alumni, has been involved
as an ICBC/MBA coach since the first case competition 29 years ago. He
has won 17 outstanding teaching-related awards, including a 3M Teaching
Fellowship as one of Canada’s top 10 teachers among 39,000 professors.
He has facilitated more than 1,400 speeches and workshops and was
recently selected by the University of Calgary Senate to deliver the inaugural
“Lecture of a Lifetime”. It is very appropriate that this endowment
honour the legacy that he has created at the Haskayne School of Business.
Your on-line contribution to the Dr. Bob Schulz Business Competition
Sustainability Endowment will enable us to honour an exceptional faculty
member and student coach, while continuing to produce successful graduates
who make a significant and invaluable mark on the communities we
live in.
To make your contribution, please visit:
http://haskayne.ucalgary.ca/alumni/drbob_endowment
The Petroleum Land Management
Endowment Fund
Haskayne offers the only Petroleum Land Management (PLMA) concentration
in Canada. For 25 years, it has provided highly specialized graduates
who have made an indelible contribution to the oil and gas sector locally,
nationally and around the world.
Despite its specialization focus and high success rate, the PLMA program
is experiencing a chronic funding shortage. The real value cost of running
the program is currently being handled by revenue generated through the
PLM Endowment Fund, which was started in 1984 through the initiative
and financial support of the Canadian Association of Petroleum Landmen.
Costs are also supplemented through the School’s operating funds (via an
allocated portion of tuition and government support). Over the years, the
fund has grown to $1.8 million through corporate donations from oil and
gas companies and individual contributions from alumni of the program.
These sources generate less than 50% of the actual cost of running the
program. In 2007, the Foundation for Energy Education and Research
stepped forward to provide additional bridge financing that will help cover
the shortfall for the next 3 years.
The program is one of only five in the world, and since its inception
in 1984, has produced 350+ graduates. Jeremy Wallis (BComm ‘98),
Dennis Hollenzer (BComm ’88), Kristy Halat (BComm ‘03) and Mary
Grant (BComm ‘05) are a few of these special graduates. Realizing the
importance of assuring long-term sustainability for this very unique program,
they got together with Bruce MacFarlane (Rider Resources) and
Dennis Eisner (Nexen Inc) and spearheaded a $1.0 million alumni fundraising
initiative. Together with other fundraising efforts being made by
the School, they hope to bring the total value of the Fund to $4.8 million,
generating $240,000 per year towards the operation of the Petroleum Land
Management program.
On-line donations to the PLM Endowment Fund can be made at:
http://haskayne.ucalgary.ca/community/funddev
Alumni Connections 19

Alumni @ Work
Mentorship Has
Its Rewards
Formally established in 2004, the Enbridge
Mentorship Program at the Haskayne School of
Business offers a unique and valuable opportunity
for third and fourth year students to
be paired with role models from the business
community. Mentors assist their protégés in
development and career planning and provide
them with first-hand insight into the professional
world.
We recently caught up with one Mentor/
Protégé pair to learn about their experiences
with this program.
Mentor - Tracy Wong
Tracy graduated from the Haskayne School of
Business in 2002 with a Bachelor of Commerce
in General Business and completed the Co-op
program. After a study exchange in Japan
and several years working in Research and
Marketing in the Commercial Real Estate and
Legal Services industries, she made a career
change into Human Resources. Tracy currently
works as an HR Analyst in the Corporate
HR department at Enbridge Inc. as a member
of their Talent Management and Workforce
Planning team.
How were you introduced to the
Q Mentorship Program?
AIn my previous role of HR Coordinator, I
liaised closely with the Haskayne School
of Business Career Centre to support the
Enbridge Mentorship Program. When the
program began its 4th year, I jumped at the
opportunity to join formally as a Mentor.
QHow does Enbridge support its
Mentor’s participation?
AMentorship is part of Enbridge’s culture.
Many Enbridge employees participate in
both the Enbridge Mentorship Program
at the Haskayne School of Business and
Enbridge’s internal mentorship programs.
At Enbridge, employees are encouraged
to look for development opportunities
for our protégés, such as attending
lunch and learn sessions and networking
opportunities. I attended the Business
Day Conference with my protégé as well as
Protége Roseleen Bhatti (left) and Mentor Tracy Wong (Right)
a Women Friends and Mentors Brunch at
the Calgary Petroleum Club.
QWhy did you decide to mentor in
the program?
ATo give back as well as learn and network
with program participants (both mentor
and protégé).
QWhat do you find the most rewarding?
AThe feeling that I am contributing to
my protégé’s social and professional
development.
QWhat is the greatest challenge?
AGathering the confidence to believe
that you can mentor.
QWhat kind of time commitment
is required?
AWe meet 1-2 times a month for an
hour, plus any additional development
opportunities.
QWhat would you say to other alumni
about mentoring?
ATry it! It’s a wonderful development
opportunity for both you and
your protégé.
Protégé - Roseleen Bhatti
Roseleen Bhatti is a third year student at the
Haskayne School of business who is currently
majoring in marketing, but considering
a change to Human Resources. Although her
career goals are still in the formative phase, she
is hoping to finish her degree within the next
two years and then take a few years off to work,
volunteer and travel. Roseleen hopes to eventually
pursue a degree in law or an MBA.
QHow did you hear about the Enbridge
Mentorship Program?
20 Alumni Connections

AI received an email regarding the program
in May of last year, and thought it would be
a great opportunity to develop some much
needed contacts in corporate Calgary.
QWhy did you register for a mentor?
ANetworking was the primary driving
force behind my decision to register for a
mentor. I believe that having somebody
who has been in your shoes can offer a
great deal of insight to the industry. Tracy
has helped me a lot by providing me with
tips for networking; she also takes the time
to forward me online newsletters that she
receives.
QWhat about the program would you say
has had the most value for you?
AThe relationship that I have developed with
Tracy. We get along very well, and have
even discovered that we know a few people
in common. Tracy even took the time to
help me perfect my résumé and let me
know about the assistance available at the
Career Center at the University of Calgary.
QHas the program helped you to affirm your
interest in Human Resources?
AYes, my mentor has given me insight
as to what her job entails. She has
provided me with information about
the role that Human Resources has in
a company and her reason for choosing
to work in HR. Tracy has worked in
alternative areas as well and therefore
has a good grasp of other fields of work.
This diverse background has enabled me to
better understand why Tracy chose
HR as her field.
QWhat would you say to other students
considering this program?
AI wholeheartedly recommend this program
to any student who is feeling lost, or is
lacking any type of guidance.
Alumni @ Work
I understand that deciding what programs
to take and what area to concentrate in
is a crucial decision; with a mentor you can
gain a more clear understanding about the
options available and the pros and cons of
each. The Mentorship Program is also a
great way to learn how to network and how
to conduct oneself in a business setting.
QWhat would you say to alumni who are
thinking about becoming mentors?
AIf given the opportunity to become
a mentor I would strongly recommend
becoming one; I believe that it is
a rewarding experience for both the mentor
and the mentee. Having Tracy as a mentor
has helped me a lot; I think the fact that
she was in my shoes at one time really
helped me relate to her.
The individual that receives this help
will truly appreciate the fact that someone
is willing to take time to offer them
guidance; as I am.
Movers and Shakers
Stephens Allan (BComm 1967) was recognised
by the Chartered Accountants of Alberta with
a lifetime achievement award in recognition
of his contributions to the profession and his
community.
Lindsay Holms (BComm 1976) was recently
appointed to the Queen’s Counsel in Alberta.
In 2007, Erik Johnson (BComm 2002),
presented at the Bermuda Captive Insurance
Conference, was elected as a Chartered
Insurance Practitioner, completed his Diploma in
Risk Management and was married to fellow U
of C alumnus Justin Creasey.
On January 25, 2008, Robert Schmidt
(EMBA 2001) became the first Canadian certified
to complete the Blue Ocean Strategy workshop
in New York, NY.
Myron Weber was awarded Associate
Professor Emeritus status at the University of
Calgary.
On March 1, 2008 Roger J. Gillott (BComm
1990) became a Partner at the Toronto law
firm Osler, Hoskin & Harcourt LLP, practicing
Construction Litigation.
Medals Awarded at the 2007
Convocation Ceremonies
Kelsey Armstrong (BComm 2007) Haskayne
School of Business Gold Medal
Nikki Boschee (BComm 2007)
Silver Medallion in Risk Management
and Insurance
Ryan Charbonneau (BComm 2007)
Silver Medallion in Marketing
Adam Ford (BComm 2007)
Silver Medallion in International Business
Janice Gair (BComm 2007)
Silver Medallion in Accounting
Heather McLarty (BComm 2007)
Silver Medallion in Petroleum
Land Management
Ayesha Patel (BComm 2007)
Silver Medallion in Human Resources and
Organizational Dynamics
Evan Smithanik (BComm 2006)
Silver Medallion in Operations Management
Leanne Whitechurch (BHRM 2007)
Silver Medallion in Tourism
Appointments
Iqbal Ali (MBA 1991)
Director of Human Resources
AgeCare Communities of Care and
Wellness at the Beverly Centre
David Cukulin (BComm 1992)
VP Construction
Opus Building Corporation
Avik Dey (BComm 1999)
Founder, VP Finance &
Corporate Development
Remora Energy Management, LLC
Steve Mortimer (BComm 1990)
Vice President Operations
MD Financial
Pedro Marquez (PhD 2001)
Dean, Faculty of Management
Royal Roads University
Jeffrey Shevchuk (MBA 2007)
President, Calgary Food & Drug
Executives for 2008
Want to appear in our Appointments or
Movers & Shakers section?
Email us at: alumni@haskayne.ucalgary.ca
Alumni Connections 21

Alumni Events
The Power of Money
Money is an inanimate object that we created centuries ago to enable us
to more effectively share our goods and services with one another. It has
no power or authority other than what we assign it. Over time we have
assigned it immense power and immense authority. We have created
a culture of money – one which has shaped us in ways that have gone
beyond our conscious processes.
The Haskayne School of Business – together with the Centre for
Inspired Living offered a unique event in October, 2007. Lynne Twist,
Founder of the Soul of Money Institute and author of the award-winning
book: The Soul of Money: Transforming your Relationship with Money and
Life appeared at an exclusive dinner event to deliver her message to a
crowd of more than 100 alumni and friends of Haskayne.
A global activist, fundraiser and author, Lynne Twist has devoted her life
to service in support of global sustainability and economic integrity.
Visit her website at: www.soulofmoney.org.
More information on the Centre for Inspired Living can be found online
at: www.centreforinspiredliving.com.
Who Owns Canada Now?
Close to 100 Haskayne alumni, stakeholders and members of Calgary’s
business community gathered on April 18, 2008 at a book launch luncheon
celebrating the latest publication by award-winning National Post
Columnist Diane Francis.
The most recent addition to Diane’s list of eight bestselling books, Who
Owns Canada Now profiles dozens of Canada’s billionaires and explores
how Canadian business, economy and entrepreneurs have mastered the
challenges of globalization, the North American Free Trade Agreement, the
threat of Quebec seceding from Canada, U.S. protectionist threats, recessions
and the depression then explosion in commodity prices.
Diane Francis is well known for her business reporting and commentary.
She is an award-winning editor-at-large and columnist for the
National Post; a bestselling author of eight books and a highly regarded
broadcasting presence, known for skilfully interpreting the impact of news
events on the business community.
Who Owns Canada Now can be purchased through most retailers and
online at www.dianefrancis.com. ISBN 1550139134.
Haskayne Alumni Chapter Annual
General Meeting
For the second consecutive year, the Haskayne School of Business Alumni
Chapter hosted their Annual General Meeting at Theatre Calgary.
Alumni, board members, faculty, students and staff participated in the
eighth AGM, which was followed by a lunch reception catered by the
Delta Bow Valley and Theatre Calgary’s production of Beauty and the Beast.
Highlights from the event included the election of the 2008-2009 Board
of Directors, message from the incoming president, and a message from
the Vice Dean of the Haskayne School of Business.
Plans are already underway for the next year’s AGM, scheduled for April
26, 2009. The production will be “Dirty Rotten Scoundrels.” Mark your
calendars and keep your eyes open for updates.
MBA Alumni Networking Luncheon Series
The 2007/08 MBA Alumni Networking Luncheon Series was a great success,
thanks to our informative speakers, alumni participants, and support
from many of Calgary’s business professionals.
The luncheon series was developed to provide Haskayne alumni with
valuable networking opportunities in a relaxed and informative atmosphere.
Speakers include graduates of the MBA program, business and
community leaders, as well as topic experts and Haskayne faculty.
The Haskayne Alumni Office would like to thank the following individuals
who volunteered their time and expertise as speakers at this year’s
series:
Camille Dow Baker
Co-founder of the Centre for Affordable Water and Sanitation
Technology (CAWST)
“Business of the Non-profit”
Debra Hughes
Management Psychologist, RHR International
“Integrating into a new executive role: How to do it right!”
June Donaldson
Certified Mediator & Arbitrator
“Emotional Intelligence”
Doug Bowie
Academic Director, Leadership Programs for Executive Education,
Haskayne School of Business
“Sustainable Leadership”
June Jones
Core Spaces Inc.
“Efficient Workflow”
The luncheons are held on the second Friday of every month, from
September through April, at the Delta Bow Valley, 209 4 Avenue S.E. from
11:30 a.m. to 1:30 pm. Cost for each luncheon is $30.00.
For more information on the MBA Alumni Luncheons, to volunteer as
a speaker or for information on the Haskayne Alumni events, email:
alumni@haskayne.ucalgary.ca or call 403.220.3175. Additional information
is online: haskayne.ucalgary.ca/alumni/mba_luncheon.
The 2008/09 Luncheon Series will be underway again this
September 12, 2008.
Interested in Attending Alumni Events?
If you are interested in connecting with fellow alumni by attending
events such as the ones listed on this page and are not receiving
regular invitations – let us know!
Update your contact information online at netcommunity.
ucalgary.ca, email us at alumni@haskayne.ucalgary.ca or call
403.220.3175 to be added to our distribution lists.
You can also watch our online events page at haskayne.ucalgary.
ca/alumni/events or watch the University of Calgary’s event web
page at netcommunity.ucalgary.ca/events.
22 Alumni Connections

Get Involved
Help us make Alumni Events a
Greater Value for You!
We need your help! Provide your input on what would make a great
Haskayne alumni event, and we’ll enter you in a draw to win $100 worth
of cool Haskayne merchandise.
The Alumni Office is here to provide value to you as you progress
throughout your career. Tell us what types of events you are interested in
and we’ll make it happen!
Would you attend a networking reception, luncheon or dinner? Are you
looking for something that is fun for your entire family or involves a sport?
Would you rather be downtown, come back to campus or attend an event
in a city other than Calgary? Do you have a great idea for something truly
unique? Let us know!
Send your suggestions to:
Alumni Office, SH 329
Haskayne School of Business,
University of Calgary
2500 University Drive NW
Calgary, Alberta T2N 1N4 Canada
fax: 403.282.0095
phone: 403.220.3175
email: alumni@haskayne.ucalgary.ca
AA.UC.GIVE.222.BW.01.QXD 11/23/07 10:41 AM Page 1
PROOF #1
Client
______________
Creative Director
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Copywriter
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Account Director
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Production Manager
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McGill
SW
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Michelangelo sculpted.
How will you shape
the world?
You know the positive impact our university has on the world. By
leaving a gift in your estate plans to the University of Calgary, you’ll
create a legacy that will continue to help shape the future. Contact
Anthony Salekin with the U of C Development Office at (403) 220-7852
or visit ucalgary.ca/giving.
CALGARY’S UNIVERSITY IS RANKED TOP 10 IN CANADA FOR RESEARCH INCOME,
FUNDRAISING, ENDOWMENT, RESEARCH COMPETITIONS AND NATIONAL AWARDS.
AA.UC.GIVE.222.BW Prints: BW docket # SUC-70052.01
4” x 4”
This advertisement prepared by: McGILL PRODUCTIONS • November 22, 2007
Alumni Connections 23

EcoHome–
Did you Know?
Two things you can do this summer to improve
the health of our planet -
Conserve water
Fix dripping taps and leaking toilets. A
tap that drips can waste 90 litres of water
per week and one leaking toilet can waste
enough water in one month to fill 28
bathtubs.
➤ Instead of pouring water needlessly down
the drain, use it to water your plants. Dirty
fish tank water and water left from boiling eggs
contains valuable fertilizers!
➤ Keep water chilled in the fridge so that you
don’t have to run the tap to get a cold glass of
water.
➤ Do not over water your lawn. Raise your
mower blade to around 3 inches and water only
every 5 to 7 days. This will result in stronger
roots and greener grass! Water in the early
morning to avoid loss through evaporation.
Compost
Food and yard wastes comprise 44% of what is
entering our landfills. Composting can cut such
household wastes in half. It also improves the
water holding capacity of soil – lowering your
water bill!
Obtain a composter through the City of
Calgary website at a discounted price ($25).
Compost friendly items include: Fruit and
vegetable waste, eggshells, teabags, coffee
grounds, coffee filters and paper towels, grass
clippings, tree trimmings, leaves and garden
waste, tree fruit, berries and evergreen needles,
branches, hedge clippings, bark chips, dryer/
vacuum lint, topsoil and sod.
--
These EcoHome tips were part of a booklet
compiled by University of Calgary students for
an entrepreneurship and innovation course.
It also appeared at this year’s Business Day
Conference, which was entitled: Think Green,
the Business of Environment.
Special thanks to: Cheryl Christensen, Justin
Enns, Annie Fong, Justin Liong, Jalyn Neysmith
and Cindy Nguyen.