Visual Identity System - Communications - Lafayette College
Visual Identity System - Communications - Lafayette College
Visual Identity System - Communications - Lafayette College
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<strong>Lafayette</strong> <strong>College</strong> <strong>Visual</strong> <strong>Identity</strong> <strong>System</strong><br />
I N T R O D U C T I O N 4<br />
The <strong>Lafayette</strong> <strong>College</strong> visual identity<br />
system is critical for achieving a<br />
consistent look across all of <strong>Lafayette</strong><br />
<strong>College</strong>’s communications. Over time,<br />
this visual identity or “look” will become<br />
associated with the <strong>Lafayette</strong> <strong>College</strong> brand<br />
and thereby reinforce the institution’s<br />
messages and personality.<br />
A heightened public awareness of the<br />
broader institution benefits the individual<br />
efforts of members of the <strong>Lafayette</strong> <strong>College</strong><br />
community, whether recruiting students<br />
or faculty, promoting charitable giving, or<br />
collaborating with other organizations and<br />
municipalities.<br />
The elements of the <strong>Lafayette</strong> <strong>College</strong><br />
identity system are:<br />
• <strong>Lafayette</strong> <strong>College</strong> logo and its<br />
authorized variations<br />
• <strong>Lafayette</strong> <strong>College</strong> colors<br />
• <strong>Lafayette</strong> <strong>College</strong> typefaces<br />
The use of each of these elements is<br />
governed by the simple and clear guidelines<br />
provided in this manual.<br />
If you have questions, please contact the<br />
<strong>Communications</strong> Division for assistance.<br />
L A FAY E T T E COLLEGE | VISUAL<br />
I D E N T I T Y SYS T E M
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