Visual Identity System - Communications - Lafayette College

Guidelines for Application of the Lafayette
College Logo
L O G O 6
The Lafayette College logo must appear
in a prominent position on all print and
electronic communications that are in
tended for external audiences. Examples of
external audiences are: prospective students
and faculty, alumni, donors, press, commu
nity groups, academic societies, community
organizations, foundations, and corpora
tions. The logo is not required on strictly
internal communications, such as flyers
posted on campus, club announcements,
and internal departmental communications.
Student groups, other than athletic clubs
or teams, are not required to use the
College or athletic logo although it will be
made readily avail able to them, and they are
encouraged to add it to their promotional
materials.
Easton, Pennsylvania 180421773
TEL 6103305126 • FAX 6103305127
www.lafayette.edu
Examples include a front
cover of a publication with
the Lafayette College logo, a
back cover of a brochure with
the Lafayette College logo
and mailing address, and the
website homepage.
On a multi-page print publication
The logo should be placed on the front or
back outside cover or on the inside front
cover.
On an advertisement or poster
The logo should appear on the front.
On a website
The logo should appear on the homepage.
L A FAY E T T E COLLEGE | VISUAL
I D E N T I T Y SYS T E M