Capital Market Day 2009 Strategy update - Ramirent

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Managing in an economic downturn
Ramirent business model: managing through an economic downturn Fleet management • Right size fleet to maintain high utilisation • Transfer of equipment according to demand • Adjusting fleet to Ramirent Pan-European standard Sales strategy • Pursue new customers and enter new customer industries • Increase long-term agreements Rental rates • Maintain price discipline for value provided to customers Cost management Free cash flow • Adjust spending/ utilise operating metrics to manage costs • Consolidate or close underperforming outlets • Develop scalable business model following demand curve • Counter-cyclical • Capex halted, all capex need covered by internal transfers • Used to amortise debt Emerge stronger and with enhanced risk profile 13 CMD 2009 © 2009 Ramirent
Page 1 and 2: Capital Market Day 2009 Strategy up
Page 3 and 4: Executive summary - Best-in-class e
Page 5 and 6: Ramirent overview The leading equip
Page 7 and 8: One-Stop-Shop supplier to a diversi
Page 9 and 10: Rental industry growth in Europe At
Page 11: Ramirent ranks # 2 on the fragmente
Page 15 and 16: New management and company structur
Page 17 and 18: Long-term value enhancing strategy
Page 19 and 20: Rental is our core; market, custome
Page 21: Q&A

Capital Market Day 2009 Strategy update - Ramirent

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