Capital Market Day 2009 Strategy update - Ramirent

Currently diligent focus on profitability and cash flow in
order to maintain long-term value enhancing strategy
Current management focus
Down sizing the cost base
WC management
Fleet management
Long-term value enhancing strategy
1.
Developing the
product offering
– Comprehensive rental solutions “One stop shop”
– Increase added value services
– Optimise mix of long-term and short-term rental agreements
Developing the
business model
Widening the customer base
Broad market presence
Fleet management
Economies of scale
– Diversify within the construction industry
– Focus on current non-construction customer groups to balance the cyclicality
– Target new customer groups in the industry and public sector
– Maintain a well diversified market presence to avoid dependence on single market
– Mix of mature and emerging market beneficial in the longer term
– Actively manage the fleet between markets to optimise utilisation
– Long-term agreements with chosen suppliers harmonises the fleet
– Risk reduction by adequate mix of owned and leased fleet
– Pan European fleet
– Capturing synergies from being market leader in markets where present
– Duplication of processes (eg. business policies, operational processes)
2.
Grow the
business
Focus on organic growth
Selective acquisitions
18 CMD 2009 © 2009 Ramirent
– Structural growth exists for many years in all Ramirent’s markets
(continuously increased penetration rate and equipment usage)
– Highly fragmented market allows for acquisitive growth
– ”White space markets”
– Outsourcing