Unique Magazine February 2015
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
23<br />
Interview With<br />
Brad Burton<br />
About Brad Burton if you have never come across him before:<br />
The UK’s #1 MOTIVATIONAL SPEAKER. Brad is also the Dynamic MD of 4Networking<br />
who run 5,000+ events each year. AUTHOR: 3 hit business books Get Off Your Arse,<br />
GEt Off Your Arse Too and Life. Business...Just Got Easier.<br />
Brad covered a number of topics and I will communicate them over to you<br />
in machine gun fashion :<br />
Steve: Why start your own business?<br />
Brad: Less Money...and More Stress is the<br />
Reality. But you have the freedom to pick up the<br />
kids from school and go to the duck pond when<br />
you want to which was massive to me. <strong>2015</strong> is a<br />
great time to start a business with<br />
opportunities at every corner but with the<br />
reality that it is incredibly tough out there but<br />
No Self Employed person is starving to<br />
deathout there.<br />
S: How did you get through those early years in<br />
business ?<br />
B: I almost quit 4Networking several times, I<br />
was as close to quitting as you possibly can get<br />
like 99% but the only reason I didn’t was<br />
because I had No Plan B...I had to<br />
make4Networking work... I started 4Networking<br />
at the time to get appointments for my<br />
marketing business4Consultancy...if you are in<br />
business you need appointments too.<br />
Sometimes I think that having no money at the<br />
start kept me sharp and innovative as I had to<br />
get appointments or the mortgage wasn’t<br />
getting paid.<br />
S: Brad what tips would you give any new<br />
business starting out ?<br />
B: Bang...right 4 tips<br />
1) Ensure that you love the business you are<br />
in as when the going gets tough you need to<br />
have that passion<br />
2) The reality is It will take 4 times longer to<br />
make a success of your business than what<br />
is in your business plan, prepare for it and<br />
accept it<br />
3) Rely on yourself to make things happen,<br />
but surround yourself with good people who<br />
have skills that you don’t possess. But it is<br />
up to you to drive the business<br />
4) Spend 100% of your time being 100% on<br />
being yourself...heres an example:<br />
I was at a business show in my normal<br />
clothes..T shirt, Jeans and trainers and this<br />
business speaker guy told me that I would<br />
never get anywhere on the speakers circuit<br />
looking like how I do. Well...I don’t see this<br />
guy getting asked to Headline The Business<br />
Show in London and working with massive<br />
companies like JCB....I speak from the heart<br />
and stay true to who I am...worked out ok<br />
so far.<br />
www.uniquemediagroup.co.uk
Change language