“The Journey is Better Than the Inn” Miguel de Cervantes

“The Journey is Better Than the
Inn” Miguel de Cervantes

1. Latest Data
2. Growing Pains
3. Possible Solutions
4. Unique Opportunities
5. Generations X and Y
6. Customer is King
Source: 2012 Hispanic Consumer Insights Team

140
120
130
100
80
60
40
20
50.5
66
0
2010 2020 2050
Population (Millions)
Source: U.S. Census 2010

California
28%
Increase
Texas
42%
Increase
Source: U.S. Census 2010

Source: U.S. Census 2010

1. Hispanic doesn’t
mean monolithic
2. Rate and degree
of acculturation
3. Trained
Workforce
4. Adequate
preparation in
suburbia and in
“non-traditional”
states
5. Product
Integration
6. Corporate
Support
Growing Pains

1. Merchandise to
the market
2. Execute on the
“Universals”
3. Approach labor
as sales driver,
not a cost driver
4. Aggressively
seize the
opportunity
5. Learn from the
food shows,
farmers markets,
etc
6. What the best in
class are doing?
Solutions

1. Upscale is among the fastest growing
segments Hispanic growth
2. Generational Forces
3. No one supplier accounts for more
than 13% of sales
4. Non-Hispanics crave authentic
Hispanic cuisine
5. Mega trends moving into Hispanic
“wheel-house”
Source: 2012 Hispanic Consumer Insights Team

1. Generations X and
Y control more
than 60% of all
Hispanic buying
power
2. Beginning 2017
Gen Y will spend
more than $200 B
annually
3. Hispanics have a
median age of 27,
10 years younger
than the total
market
4. Uniqueness as
consumers
5. Uniqueness as
employees
Generational Forces

1. Zappos
2. Disney
3. Southwest
4. Whole Foods
5. A Differentiated Shopping
Experience
Source: 2012 Hispanic Consumer Insights Team