âThe Journey is Better Than the Innâ Miguel de Cervantes

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1. Zappos

2. Disney

3. Southwest

4. Whole Foods

5. A Differentiated Shopping

Experience

Source: 2012 Hispanic Consumer Insights Team

Hispanics and Convenience Stores - Hispanic Retail 360

Roberto Ruiz Univision Communications Inc. - Hispanic Retail 360

Sonia Quiroga Thomas Spanish Waves - Hispanic Retail 360

Registered Attendees - Hispanic Retail 360

1. Generations X and Y control more than 60% of all Hispanic buying power 2. Beginning 2017 Gen Y will spend more than $200 B annually 3. Hispanics have a median age of 27, 10 years younger than the total market 4. Uniqueness as consumers 5. Uniqueness as employees Generational Forces

1. Zappos 2. Disney 3. Southwest 4. Whole Foods 5. A Differentiated Shopping Experience Source: 2012 Hispanic Consumer Insights Team

Page 1 and 2: “The Journey is Better Than the I
Page 4 and 5: 140 120 130 100 80 60 40 20 50.5 66
Page 6 and 7: Source: U.S. Census 2010
Page 8 and 9: 1. Merchandise to the market 2. Exe

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âThe Journey is Better Than the Innâ Miguel de Cervantes