âThe Journey is Better Than the Innâ Miguel de Cervantes
âThe Journey is Better Than the Innâ Miguel de Cervantes
âThe Journey is Better Than the Innâ Miguel de Cervantes
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1. Upscale <strong>is</strong> among <strong>the</strong> fastest growing<br />
segments H<strong>is</strong>panic growth<br />
2. Generational Forces<br />
3. No one supplier accounts for more<br />
than 13% of sales<br />
4. Non-H<strong>is</strong>panics crave au<strong>the</strong>ntic<br />
H<strong>is</strong>panic cu<strong>is</strong>ine<br />
5. Mega trends moving into H<strong>is</strong>panic<br />
“wheel-house”<br />
Source: 2012 H<strong>is</strong>panic Consumer Insights Team
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