Annual report 2008 - Polkomtel

T h e l a r g e s t
n e t w o r k i n P o l a n d
face. The platform’s development
the year, several dedicated WAP
red and used it. Advantages of this
and the opportunity to broadcast
phones, containing data on com-
tariff plans, toll-free GPRS con-
was continued in 2008. New mod-
services were launched, with
new communication channel are
more TV channels on-line;
panies and their services from all
nection with wap.plusgsm.pl and
ules were introduced – SMSschool,
services and content tied to holi-
appreciated by a growing number
over Poland.
a MMS profile for voice mail;
Reception, as well as a number
days, movie premieres and other
of advertisers. Over a hundred of
new BlackBerry offers, including
of additional new functionalities
which increase the platform’s flex-
important cultural events.
campaigns were conducted. This
channel has been used by such
up-to-date, improved software
and reduced prices of services.
Tariff products
Na Rozmowy – For Calls – a promotional
tariff dedicated for
ibility.
Chill Bill – in June 2008, users
well-known brands as: Tiger, Red
Aside from the described earlier 36.6
the SOHO market, under which
Automotive service – a video
of the 36.6 brand were offered
the Chill Bill service. This is the
Bull, Lotto, Cubus, Speak Up or
Cinema City. The feature that
Convergent services
and the Minute Contract, the tariff
products launched in 2008 included:
call minutes are included in the
subscription fee, replacing the
streaming service on the latest
first solution in Poland that
makes Chill Bill stand out the
the „Prefix 1069” service – intro-
Taryfy Syberyjskie – Siberian
packages based on monthly bill
news from the world of vehicles,
gives free top-ups to be used
most among other channels is
duction of local calls for subscrib-
Tariffs – new tariffs for the mass
amount, which were used so far
tests of cars, reports from car fairs
for calls and SMS in return for
the extremely high response rate
ers of the service located all over
market, characterized by a large
for all corporate customers;
and car shows.
listening to commercials. Use of
– even after a one-time listening
Poland, with the exception of tran-
amount of call minutes, and pack-
this service is very simple – all
to the commercial – and full me-
sit zone in Lublin;
ages of minutes to be used for
Eurotaryfa – Euro Tariff – reduc-
Video streaming package based
the user needs to do is to reg-
asurability of the campaign (all
calls to all networks; plus the
tion of the Euro Tariff prices for
on the offer of MTV – the most
ister at the website http://www.
contacts with the commercials
commercial launch of points of
Złocimierz – Zloty Meter – serv-
voice calls originated and re-
popular shows of this TV channel,
plus.
pl/oferta_indywidualna/
are recorded).
interconnection LPSS all over Po-
ice, under which the customer re-
ceived under roaming. Prices are
such as „Pimp my room”.
mix/ chillbill/, and next call the
land, with the exception of tran-
ceives automatic notifications on
independent of roaming partners’
Sportownia – „Sports house”
– a new section of the wap.plus.pl
toll-free number 6666 to listen
to a set of three commercials.
After each of the commercials,
Dedicated data
transmission services
sit zones located in Lublin and
Szczecin;
exceeding his/her selected permanent
bill amount, and subsequently
on multiple excess of the
tariffs, identical for all countries
of the European Union;
portal, which replaced the former
the user receives a simple ques-
The following were introduced:
new types of calls were intro-
bill amount;
New rates for voice calls and SMS
sports news. This section includes
tion on its content – three cor-
new dedicated applications (iPlus
duced to the following number
under roaming, intended for special
several information categories,
rect answers are rewarded with
Manager 2.0, ZeroCD) that facili-
types: Premium Rate, Split Charge,
Ważny Telefon – Important Tel-
offers for Corporate Customers.
as well as entertainment services
1.00 PLN for calls, SMS and
tate the use of data transmission
AUS, Paging Networks for UK cus-
ephone – promotional tariffs for
and sports content. The important
MMS. The maximum monthly
services;
tomers; as well as the opportunity
persons who make a lot of calls
sports events of 2008 had special
top-up that can be obtained in
to use SS7 signaling on the sub-
and spend over 100.00 PLN per
dedicated sections under Spor-
this way is set at 10.00 PLN, and
new offers for packet data trans-
scriber line;
month on their phone bills. The
townia.
this amount can be used for 30
mission under roaming;
tariffs include extra packages of
days. From the launch of this se-
118 118 – hotline for Eniro –
minutes, discount for the iPlus
Occasional centers on the
rvice till the end of 2008, over
videostreaming – a new platform
launch of a fee-for-service infor-
service via the mobile phone, a
wap.plus.pl portal – throughout
210 thousand persons registe-
aimed at increasing effectiveness,
mation hotline for users of mobile
gold number under 250 and 350
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POLKOMTEL S.A. – ANNUAL REPORT 2008
POLKOMTEL S.A. – ANNUAL REPORT 2008 31