Annual report 2008 - Polkomtel

Awards
T h e l a r g e s t n e t w o r k i n P o l a n d
Eurobrand 2008
In the Eurobrand 2008 ranking, prepared under commission of the European
Brand Institute in Vienna, Plus was named as the highest valued Polish corpo-
The Impactor award
During the Impactor Gala, Polkomtel S.A. received the Impactor award 2008,
granted by the Polish media and advertising industry for the Most Admired
rate brand.
Advertiser of the Year. The competition’s Chapter stated in its verdict that the
The valuation was made on the basis of financial results, management culture
award was granted for “creativity and fresh approach to advertising, with the
and perception by consumers.
use of all media”.
Plus as Poland’s
showcase product
Polkomtel S.A. is the only mobile network named by Poles in surveys of products
that are Poland’s showcases. In the nationwide research conducted in
July 2008 over Poland, TNS OBOP asked the respondents about the brands of
Gold Effie – Effie Awards
2008 Poland
The marketing communication campaign of the Plus and MixPlus brands, featuring
the Mumio cabaret group and prepared by the PZL advertising agency,
received the Gold Effie award in the Long Term category.
Polish products they feel proud of, the brands they would like to boast about
Effie Awards Poland are granted each year, in recognition of effectiveness of
abroad, and the products of brands they actually use.
marketing communication.
Gold Standard
Simplus and Plus received honorable mention in the second issue of independent
Gold Standard research on the satisfaction of customers with the telecommunication
sector. From among all participating mobile telephony brands,
„Virtual Telephones” –
the Polish IT „Oscars”
During the annual „Mobile Internet” gala, Polkomtel received the following awards:
Category: Product of the Year
For the fastest mobile Internet in Poland – iPlus
Simplus received the highest rating from users.
Category: Innovation of the Year
For launching a payment system that enables payment for goods and serv-
Solid Employer
Polkomtel S.A. was named Solid Employer 2008 in the prestigious competition
organized by the Media Partner Group. The competition rewards en-
ices directly from the bank account via the mobile phone (this award was
granted also to mPay and CitiHandlowy)
Category – Socially Responsible Operator of the Year 2008
terprises who stand out in terms of meeting their obligations towards their
For the implementation of the Helpline for Children and Youths 116 111,
employees.
for multi-annual support for the WOPR (Water Volunteer Rescuee Service),
TOPR (Tatra Volunteer Rescue Service) and GOPR (Mountain Volunteer Res-
The Demes award
During the 5th Sports and Business Gala organized as part of Sports Marketing
Days in Warsaw, the Sports Business Awards Demes 2008 awards were
cue Service), and for patronage over numerous cultural events.
Category: Business Man of the Year 2008
For the effective management of almost 1000 of sales outlets, improve-
presented. Polkomtel S.A. received the award for the Best Sports Sponsor, in
ment of relations with trade partners, and for the development of an incen-
recognition of the dynamic development of its Volleyball project, which con-
tive system, the title of Business Man of the Year 2008 was awarded to Mr.
tributes to the development of Polish sport.
Tomasz Sękalski, Director for Agency Network Sales at Polkomtel S.A.
68 RAPORT ROCZNY POLKOMTEL S.A. 2008 RAPORT ROCZNY POLKOMTEL S.A. 2008 69