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Annual report 2008 - Polkomtel

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T h e l a r g e s t<br />

n e t w o r k i n P o l a n d<br />

Technological innovations<br />

<strong>Polkomtel</strong> S.A. is a company that values<br />

innovation. <strong>2008</strong> saw the introduction of<br />

one of the first solutions. From the planned<br />

series of technologically innovative IT<br />

implementations <strong>Polkomtel</strong> S.A. launched<br />

a new billing system for its pre-paid<br />

customers.<br />

The modernization program for<br />

the architecture of new solutions<br />

in the area of new products and<br />

services development, initiated<br />

at the end of 2006, allowed the<br />

Company to launch a new billing<br />

system for customers of pre-paid<br />

services. As the result of implementation<br />

of one of the world’s<br />

latest solution of that type,<br />

<strong>Polkomtel</strong> S.A. was able to offer<br />

a number of innovative services,<br />

extremely favorable for the customers.<br />

A good example are two<br />

of these services: the first one that<br />

allows to use the mobile phone<br />

even when the customer account<br />

is exhausted, and the second one<br />

that offers cheaper calls within<br />

community groups.<br />

In <strong>2008</strong>, the Company introduced<br />

also projects targeted at further<br />

modernization of the IT infrastructure,<br />

focused on billing systems<br />

for contract customers and<br />

the CRM systems that support<br />

sales and customer service. The<br />

purpose of the actions undertaken<br />

by the Company in this area is<br />

to build in the future a comprehensive<br />

and innovative solution<br />

that would enable the offering<br />

of new products, such as convergent<br />

services, subscription services<br />

and pre-paid services.<br />

knowledge, necessary competen-<br />

that would provide the desirable<br />

Investment into modern information<br />

technologies is justified ing the Company to cope with the<br />

cies and specialist skills, allow-<br />

primarily by the economic calculation.<br />

Implementation of solutions<br />

challenges it faces.<br />

based on SOA (Service Oriented F ocus on innovation is a well<br />

Architecture), as continuation of thought-out strategy, which gives<br />

the modernization processes of the Company ample room to design<br />

IT infrastructure, will facilitate its own new products. The initiated<br />

the integration of new solutions changes would assure the Company<br />

with existing ones. This will allow<br />

<strong>Polkomtel</strong> S.A. to optimize the rich the range of offered products<br />

the opportunity to continuously en-<br />

time and costs of new products and services, and increase their competitiveness<br />

in terms of implementation. The launch of the<br />

quality.<br />

Implementation of architecture based on SOA will<br />

facilitate the integration of new solutions with existing<br />

ones. This will allow <strong>Polkomtel</strong> S.A. to optimize the time<br />

and cost of new products implementation.<br />

Muzodajnia service in the second T he solutions to be introduced<br />

half of <strong>2008</strong> confirmed this approach<br />

is right.<br />

challenges for the coming years. As<br />

into the IT infrastructure are the key<br />

The standardization of IT processes,<br />

currently implemented, and maintaining the necessary software<br />

a result, by optimizing costs while<br />

their linking to business services, quality, we shall be able to cope with<br />

would have a significant influence the increasing pressure and demands<br />

on future effectiveness growth. from the dynamically changing market<br />

environment.<br />

This shall be followed by organizational<br />

and structural changes<br />

32<br />

POLKOMTEL S.A. – ANNUAL REPORT <strong>2008</strong><br />

POLKOMTEL S.A. – ANNUAL REPORT <strong>2008</strong> 33

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