FIA ACCA

26
FAB/F1 ACCOUNTANT IN BUSINESS
9 Section B MTQs 24 mins
9.1 (a) Paul, Mary, Alan and Kate are having a board meeting of a newly formed company and they are
discussing the orientation of the company.
(b)
Paul believes that the company will actively need to persuade customers to buy their products.
Mary believes they should add additional features to their products, without carrying out market
research, and this will increase demand from customers.
Alan believes the products will sell as they are and the company should produce as many items
as it can.
Kate believes that they should research what customers need and value and adapt the products
to meet the findings of the research.
The following are types of orientation of a company
A
B
C
D
Production orientation
Product orientation
Sales orientation
Marketing orientation
For each board member, select the orientation they are recommending.
(i) Paul
(ii) Mary
(iii) Alan
(iv) Kate (2 marks)
Breaking up the market into different groups, which each have common needs, wants and
preferences is known as
Which of the options below correctly fills the blank?
A Undifferentiated marketing
B Marketing mix
C Mass marketing
D Market segmentation (2 marks)
9.2 (a) The main levels of strategy in an organisation are as follows:
(b)
A
B
C
Corporate
Business
Operational
For each of the strategic questions listed below, select the appropriate level of strategy from the
list above
(i) Which business should we be in?
(ii) Should we specialise in a profitable product?
(iii) How best can we market the products?
(iv) Should we segment the market? (2 marks)
Which TWO of the following are advantages of centralisation?
A Decision makers have a greater awareness of local problems
B Managers are able to take a wider view
C Avoids overburdening top managers
D Help to develop junior managers
E Procedures and documentation can be standardised (2 marks)
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