IN WISCONSIN BRAND GUIDELINES
IN WISCONSIN BRAND GUIDELINES
IN WISCONSIN BRAND GUIDELINES
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<strong>BRAND</strong> COLORS<br />
The In Wisconsin color system is comprised of two palettes. The primary color palette<br />
is Green, Dark Blue and Grey—the dominant branding colors.<br />
The secondary palette should be used as accent colors to enhance communication without<br />
distracting from the primary brand palette.<br />
PRIMARY COLORS:<br />
PMS: 5405<br />
C:84 M:58 Y:40 K:20<br />
R:52 G:89 B:111<br />
PMS: 5757<br />
C:15 M:0 Y:72 K:54<br />
R:121 G:128 B:59<br />
PMS: 423<br />
C:42 M:35 Y:35 K:7<br />
R:146 G:145 B:145<br />
SECONDARY COLORS:<br />
PMS: 551<br />
C:33 M:10 Y:9 K:0<br />
R:168 G:202 B:218<br />
PMS: Pantone Black 6<br />
C:100 M:35 Y:40 K:20<br />
R:0 G:0 B:24<br />
PMS: 202<br />
C:0 M:100 Y:61 K:43<br />
R:152 G:0 B:46<br />
PMS: 173<br />
C:0 M:69 Y:100 K:4<br />
R:232 G:109 B:31<br />
PMS: 1805<br />
C:0 M:91 Y:100 K:23<br />
R:191 G:49 B:26<br />
PMS: 143<br />
C:0 M:35 Y:85 K:0<br />
R:251 G:176 B:64<br />
PMS: 5125<br />
C:65 M:86 Y:49 K:0<br />
R:121 G:73 B:106<br />
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