IN WISCONSIN BRAND GUIDELINES
IN WISCONSIN BRAND GUIDELINES
IN WISCONSIN BRAND GUIDELINES
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<strong>IN</strong>TERNAL<br />
LOGO<br />
There are specific uses for the In Wisconsin logo. When the In Wisconsin logo and the<br />
In Wisconsin “Smile” logo appear, be sure to use the correct logo depending on the audience<br />
and for the piece being created.<br />
When In Wisconsin branding has not been established, use the “Smile” logo. If the “Smile”<br />
logo does not work with the layout, use the Horizontal Primary.<br />
“SMILE” LOGO:<br />
HORIZONTAL PRIMARY:<br />
“SMILE” LOGO / REVERSED:<br />
HORIZONTAL PRIMARY / REVERSED:<br />
The logo should always be reproduced from the original electronic file. The minimum size<br />
that the “Smile” logo can be reproduced at is 1” x 1” while the minimum size the Horizontal<br />
Primary logo can be reproduced at is 2” wide x 0.5” tall. Logos are provided in both Vector<br />
(print) and JPEG (web) file formats.<br />
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