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Guido Baumgartner, Coty Germany GmbH, Immediate ... - Marques

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What is the real incentive for S.M.?<br />

•Big Data, Big Impact: New Possibilities<br />

for International Development<br />

•The amount of data in the world is exploding -<br />

large portion of this comes from the interactions<br />

over mobile devices being used by people in the<br />

developing world - people whose needs and habits<br />

have been poorly understood until now.<br />

G. <strong>Baumgartner</strong> June 15th, 2012 19

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