Guido Baumgartner, Coty Germany GmbH, Immediate ... - Marques

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What are the key elements? 1. Applies to all COTY employees 2. Any use of Social Media (private? Freedom of Speach issue?) 3. Encourage prudent use of S.M. (due respect, no disclosure of confidentaial information, respect laws and regulations and needs of business partners) G. <strong>Baumgartner</strong> June 15th, 2012 24
What are the key elements? G. <strong>Baumgartner</strong> June 15th, 2012 25
Page 1 and 2: Social Media & Brand Protection or
Page 3 and 4: ..which are: • Good & Evil are cl
Page 5 and 6: Examples G. Baumgartner June 15th,
Page 7 and 8: G. Baumgartner June 15th, 2012 7
Page 13 and 14: Friends - Fans - Foes? G. Baumgartn
Page 17 and 18: The Future is Digital G. Baumgartne
Page 19 and 20: What is the real incentive for S.M.
Page 21 and 22: Problems to come with • User gene
Page 23: Corporate Guidelines G. Baumgartner

Guido Baumgartner, Coty Germany GmbH, Immediate ... - Marques

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