Guido Baumgartner, Coty Germany GmbH, Immediate ... - Marques

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While the issue with ISPs often is the effective combat of counterfeiting, their active involvement and absent such measures their liability (or responsibility) Social Media adds many more aspects G. <strong>Baumgartner</strong> June 15th, 2012 2
..which are: • Good & Evil are close together • Big Casting Show (will advertizing stay same) • Life no Longer Happens face to face but... (conversation is done by Smart Phones) • Augmented Reality (or cyber mobbing?) • Internet is changing our minds and attitude (anything, everywhere for free, what is use?) G. <strong>Baumgartner</strong> June 15th, 2012 3
Page 1: Social Media & Brand Protection or
Page 5 and 6: Examples G. Baumgartner June 15th,
Page 7 and 8: G. Baumgartner June 15th, 2012 7
Page 13 and 14: Friends - Fans - Foes? G. Baumgartn
Page 17 and 18: The Future is Digital G. Baumgartne
Page 19 and 20: What is the real incentive for S.M.
Page 21 and 22: Problems to come with • User gene
Page 23 and 24: Corporate Guidelines G. Baumgartner
Page 25 and 26: What are the key elements? G. Baumg

Guido Baumgartner, Coty Germany GmbH, Immediate ... - Marques

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