"The journey of a thousand miles begins with a single step." "The ...

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Partners Magazine Fall 2011 • Volume 43 • Number 3 CONTENTS About the Cover: “The journey of a thousand miles begins with a single step.” We never get anywhere by standing still. The hill that is 2012 looms in front of us; not too high, not too far, but it must be climbed in order to get somewhere – anywhere. Each person has a “single step” that resonates with them: for one it might be social media. For another it might be technology. For yet another, it could be adding web design services to their menu. But that first “single step” must be taken. Inside this magazine you’ll find help in deciding what your next step will be. "The journey of a thousand miles begins with a single step." – Miyamoto Musashi Featuring CE Expands to China Page 5 Marketing Service Provider Page 8 Professional Bud Hadfield Online Presence Page 14 August 26, 1923 to April 11, 2011 Your Annual Business Review Page 22 Holiday Shipping Season Page 24 and more inside! Features 5 Computer Explorers Expands to China INTERNATIONAL 6 ICED Board of Directors Appointments Announced ICED 8 Are You A Marketing Service Provider? MARKETING 10 Three Ingredients of A Great Word of Mouth Handout MARKETING Departments 2 In the News 3 Letter from Steve 4 Training Editor/Writer Nancy Arnold Graphic Design Sandy Cooper Cooper Creative Design Photography Bryan Kersten Printing Production ICED Printing & Graphics Team Publisher Partners is owned and published by: ICED, Inc. 12715 Telge Road Cypress, Texas 77429 281.256.4100 Chairman of the Board Steve Hammerstein Advertising information and sales contact: Charmayne Redd at credd@iced.net Press release and news information: Nancy Arnold at narnold@iced.net Contributors: Partners reserves the right to edit any materials sent in for publication. Editor’s Note: An advertisement by any vendor in Partners does not necessarily imply any recommendation or endorsement by ICED, Inc. Copyright 2011, ICED, Inc. All rights reserved. Printed in the U.S.A. Partners is published quarterly for the ICED Family of Franchises 11 Tech-Friendly Recommendations for Baby Boomers TECHNOLOGY 12 Intro to Social Media for Business SOCIAL MEDIA 14 Creating A Professional Online Presence SOCIAL MEDIA 16 Snow Storms, Floods ... 2011 Has Seen ‘em All! Do You Have An Emergency Plan? MANAGEMENT 18 Is Your Employee Ready to Be A Manager? MANAGEMENT 20 Should Your Spouse Be in Your Business? MANAGEMENT 22 Your Annual Business Review BUSINESS 24 Get Ready for the Holiday Shipping Season PARCEL PLUS 26 Food Swaps for Healthy Holiday Eating HEALTH & WELL-BEING 28 The Station INSPIRATION • Kwik Kopy Printing • The Ink Well • Franklin’s Printing • American Wholesale Thermographers • Kwik Kopy Business Centers • Parcel Plus • Computer Explorers • ComputerXplorers • Kall Kwik • Kwik Kopy Australia
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Page 15 and 16: Check out Facebook Help. Facebook
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