February 2012 - No 3 - Cherry Growers Australia
February 2012 - No 3 - Cherry Growers Australia
February 2012 - No 3 - Cherry Growers Australia
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<strong>February</strong> <strong>2012</strong> - <strong>No</strong> 3
Cover - Pictures taken from Jessica Watson’s arrival in<br />
Hobart after completing the Sydney to Hobart Yacht Race.<br />
In this issue..........<br />
CGA President<br />
CGA Chief Executive Officer<br />
Cherries and Climate Risk Workshop<br />
<strong>Cherry</strong> Orchard Biosecurity Workshop<br />
Industry <strong>No</strong>tice regarding <strong>Cherry</strong> Levy<br />
Research & Development<br />
� <strong>Cherry</strong> Exports and imports for the 12<br />
months to September 2011<br />
� CGA Projects Update<br />
� TIA—Managing nutrients and water in<br />
cherry production systems<br />
Horticulture <strong>Australia</strong> Ltd<br />
Export Culture - Thailand<br />
Point of View<br />
State Reports<br />
CGA Office<br />
262 Argyle Street<br />
Hobart Tas 7000<br />
Tel 03 62 311 229<br />
Fax 03 62 311 929<br />
Email office@cherrygrowers.org<br />
Simon Boughey<br />
Chief Executive Officer<br />
Email CEO@cherrygrowers.org<br />
Mob 0419 871 824<br />
Contact CGA office<br />
for advertising & any other matters<br />
relating to<br />
CGA welcomes<br />
2011-12<br />
Associate Members<br />
CGA Associate Membership offers industry stakeholders<br />
and other associated groups the opportunity to participate<br />
more closely with industry and CGA activities.<br />
We are very pleased to acknowledge the support from the<br />
following organisations who have now taken up Associate<br />
membership with CGA -<br />
Melpat International Pty Ltd<br />
Agvantage Pty Ltd<br />
Peakfresh Products Pty Ltd<br />
NZ Institute for Plant & Food Research<br />
FAVCO Qld Pty Ltd<br />
Perennial Horticulture Centre, TIA<br />
OakSun Consulting<br />
National Harvest Labour Service
Andrew Smith—President CGA<br />
W ith the cherry season coming to an end, we<br />
have seen yet another rollercoaster ride for<br />
many growers. The effects of rain and price pressure on<br />
products in the market place have left some growers<br />
questioning the benefits of cherry growing. Cherries re-<br />
main a labour of love, but it’s the dream of growing that<br />
“perfect” cherry that continually drives growers to per-<br />
sist with their quest to farm these ruby red gems. Over<br />
the course of the season we have seen the highs and the<br />
lows of cherry production. These effects have been<br />
more regional based rather than last year’s climatic<br />
events which were <strong>Australia</strong> wide and continued from<br />
the start to the finish of cherry production.<br />
Over the season we have seen the promotions program<br />
roll out with our cherry ambassador Jessica Watson on<br />
board. The CHERISH THE MOMENT slogan and the new<br />
creative artwork for in-store displays along with the con-<br />
sumer website appear to have been well received, with<br />
plenty of positive promotion to encourage consumers to<br />
buy cherries. I’m sure all these activities will form the<br />
building block for promotions in future campaigns. Well<br />
done to the CGA Marketing Committee for developing<br />
and implementing these initiatives.<br />
During this past season we have had a number of key<br />
R&D projects under way, these projects are extremely<br />
important to the industry, as the outcomes will shape<br />
the direction of industry into the future. We all are ea-<br />
gerly awaiting the findings on the current R&D topics<br />
when their full reports become available.<br />
Market access still looms as one of the hardest nuts to<br />
crack. This subject is a highly volatile creature with many<br />
intricacies. We continue to work hard to open new mar-<br />
kets with commercial protocols for all cherry growers to<br />
service. The CGA`s Market Access workshop that will be<br />
run on the 27th of <strong>February</strong> will form a major part of<br />
our export road map to further our export options, pro-<br />
tocols and R&D needs in this area. We are hoping this<br />
type of workshop will help to give a heads up on things<br />
we require to address so that we can be in the forefront<br />
of future developments. It will be good to be pro-active<br />
instead of re-active in this area. We look forward to<br />
working with key stakeholders on this matter. This com-<br />
ing year will see many key issues that the CGA Board will<br />
have to deal with over market access. There are many<br />
items on the table for discussion as we speak, and the<br />
board is very determined to resolve these matters for<br />
the best possible outcome for all the <strong>Australia</strong>n Indus-<br />
try.<br />
I must extend the Board’s thanks to Simon on his first<br />
year in the role of CEO of the CGA. Simon has stepped<br />
in and taken over all the day to day operations of CGA,<br />
as well as attending to projects, meetings and telecon-<br />
ferences on our behalf. Only twelve months in and he<br />
has already left his mark. I know when I say this I speak<br />
for all concerned ”well done Simon”.<br />
I must also thank FGT after their first year of CGA`s ad-<br />
ministration. Over the past twelve months, Sally<br />
Tennant has done a great job in setting up all our admin<br />
and our own newsletter. Thank you Sally! On Sally’s re-<br />
tirement, Nick Featherstone has taken over the role and<br />
we look forward to working with Nick.<br />
In closing, we look forward to the Industry meetings in<br />
the coming weeks. It will be a busy time for those com-<br />
mittee reps involved and I thank them for giving up their<br />
valuable time to the industry. It is the grower reps that<br />
form the strength and direction of our industry, and for<br />
that they must be encouraged and commended.<br />
Last of all, don`t forget the two Grower Conferences<br />
that are on the calendar in the coming months. The Vic-<br />
torian VCA conference in early March and the Tasma-<br />
nian FGT May conference both have great programs, so<br />
don`t miss out on the opportunity to catch up with the<br />
latest trends and techniques. Contact the relevant<br />
grower groups for more information on these events.<br />
Andrew Smith<br />
President—<strong>Cherry</strong> <strong>Growers</strong> <strong>Australia</strong>
CGA Chief Executive Officer<br />
Welcome to the Third Edition of<br />
<strong>Australia</strong>n Cherries Newsletter.<br />
The CGA Board and I hope the first two edi-<br />
tions of the newsletter have been well received<br />
by the industry.<br />
We want to ensure this newsletter caters for<br />
the wide spectrum of cherry growers we have<br />
around <strong>Australia</strong>, from the large commercial<br />
producers through to the smaller growers.<br />
We also want this newsletter to be an oppor-<br />
tunity for you, the growers to have your say<br />
on a range of issues and to let others in the<br />
industry know what is happening around the<br />
country, so please send in your views, ideas,<br />
photos and stories.<br />
Since the last edition, the CGA Board and<br />
Committees have been busy with a range of<br />
issues, including:<br />
� The new marketing campaign with Jessica<br />
Watson as the cherry ambassador for<br />
2011/12. The new theme built is built around<br />
the slogan “CHERISH THE MOMENT” and has<br />
been accepted well both in the industry and<br />
generally in the community. We hope it leads<br />
to bigger domestic sales in the 2011/12 sea-<br />
son and we will get those figures in soon.<br />
� We are already planning for the <strong>2012</strong>/13 and<br />
2013/14 seasons for promotion and market-<br />
ing after a wash-up of last season at a meet-<br />
ing to be held in Sydney in late <strong>February</strong>.<br />
� We have been running a Category Manage-<br />
ment Project looking at the quality and pres-<br />
entation of cherries in 150 stores around<br />
<strong>Australia</strong>. The results of this will be available<br />
in April <strong>2012</strong>.<br />
� We will be running a second Consumer Re-<br />
search project in March that will also be used<br />
in planning the next two seasons.<br />
� The call for <strong>2012</strong>/13 Industry projects closed<br />
on 28 <strong>No</strong>vember 2011 for Research and De-<br />
velopment funding. The key priority for this<br />
round is to : “Improve fruit quality and fruit<br />
integrity through reducing crop damage<br />
from rain prior to harvest, through crop nu-<br />
trition and alternative techniques. Achiev-<br />
ing this will provide a key starting point to<br />
increase domestic and export sales of Aus-<br />
tralian Cherries”. Projects will be assessed in<br />
late <strong>February</strong> <strong>2012</strong> and put in place for<br />
<strong>2012</strong>/13 financial year. We will publish a full<br />
list of continuing and new projects in the<br />
April edition of the newsletter for your infor-<br />
mation.<br />
The CGA Board and the Export Protocol Work-<br />
ing Group are working hard on Biosecurity,<br />
Quarantine and Market Access issues into new<br />
markets such as China, with their visit taking<br />
place in early December. The Chinese AQSIQ<br />
will be out in <strong>Australia</strong> to finalise the PRA for<br />
the <strong>2012</strong>/13 season and this will be a great<br />
leap forward for the <strong>Australia</strong>n <strong>Cherry</strong> Indus-<br />
try.<br />
The whole area of Market Access and Market<br />
Maintenance and Biosecurity needs to be<br />
looked at by the industry and it is a long hard<br />
road. We need to stay positive and be proac-<br />
tive with all the organisations we deal with in<br />
this area, both in <strong>Australia</strong> and overseas. Re-<br />
cently we have been involved with:
CGA Chief Executive Officer<br />
� Taiwan sending out an officer to look to ap-<br />
prove onshore cold treatment facilities in<br />
Young and Wandin for future export.<br />
� Thailand halting exports of <strong>Australia</strong>n Cher-<br />
ries into their country from 1 January <strong>2012</strong>.<br />
Discussions are ongoing about trying to re-<br />
commence trade with Thailand for <strong>2012</strong>/13<br />
season.<br />
� Commencing the development of a protocol<br />
for 2013/14 with Korea from areas apart<br />
from those currently being exported from<br />
PFA’s.<br />
I can only reiterate that the CGA Board wants to<br />
achieve the best access for <strong>Australia</strong>n Cherries<br />
to all possible export markets.<br />
The industry is making great strides with pro-<br />
jects looking at Fruit Fly, taking the case to State<br />
ministers, lobbying at Federal level and support-<br />
ing projects that look at fruit quality and chain<br />
supply management, all in the name of securing<br />
better access for our products.<br />
If we want to raise exports from 20% to 50%,<br />
then we will need to be in there for the long<br />
haul and be able to adapt to changing require-<br />
ments of the countries we are exporting to.<br />
I hope you enjoy the third edition of the news-<br />
letter. Please give us your feedback and if you<br />
want to discuss anything, please give me a call.<br />
There has been such a rapid change in so many<br />
areas in the last 12 months, but this all points to<br />
a stronger and more robust <strong>Cherry</strong> Industry in<br />
the next 5 to 10 years in all States around Aus-<br />
tralia.<br />
I have been in the role of CEO for 12 months<br />
now and am thoroughly enjoying the job. There<br />
are many challenges the industry has to face<br />
and working to ensure the industry continues to<br />
grow and be seen to be a leader is an excellent<br />
driver for myself, the CGA Board and other com-<br />
mittees.<br />
CHERRY WORKSHOPS<br />
Simon Boughey<br />
CEO—<strong>Cherry</strong> <strong>Growers</strong> <strong>Australia</strong><br />
The next 2 pages contain information regarding upcoming workshops.<br />
There is an opportunity to have one or both of these workshops held in<br />
your region for cherry growers.<br />
Please call either the contacts listed over the page, or Simon at CGA for<br />
further information.
Cherries and Climate Risk Workshop<br />
Production of quality cherries in your area, involves managing the risk of rain at harvest,<br />
frost, heat waves, poor weather at pollination, getting the right amount of winter chill and<br />
summer warmth, avoiding hail and wind damage and getting enough rain during winter and<br />
autumn to fill soil profiles and dams.<br />
This interactive workshop is designed to help you and involves a number of steps:<br />
1. Agree on a crop calendar for the region that shows the timing of leaf fall, bud swell,<br />
bud burst, flowering, shuck fall, shooting and harvest. This is based on the IPM calendar.<br />
2. We then use the calendar to identify the timing of the main weather events that can<br />
cause a problem (eg frost at flowering or rainy weather at harvest) and the main<br />
seasonal climate conditions (eg winter drought or insufficient chill over winter).<br />
3. As a group we use an interactive spreadsheet to score these risks based on the<br />
damage they cause and the frequency of the damage.<br />
4. We compare the scores with other regions that have conducted the exercise.<br />
5. We discuss what can be done to manage the different risks.<br />
6. Local weather data from the Bureau of Meteorology is used to assess the likelihood<br />
of the risks – in some cases this is run through additional models to calculate chilling<br />
units.<br />
7. We use the historical data to see if there are any trends in the likelihood of these<br />
risks and climate change projections to discuss future changes.<br />
The crop calendar is a powerful tool to link climate and weather science to the cherry orchard.<br />
SARDI climate applications will bring local climate data and climate analysis to the<br />
workshop.<br />
Following the workshop growers will receive a report with local climate analysis and the latest<br />
projections for future climate. Participants will work with other cherry growers to rank the<br />
weather and climate risks. This information will be collated for <strong>Cherry</strong> <strong>Growers</strong> <strong>Australia</strong>,<br />
DAFF and the Bureau of Meteorology. <strong>Cherry</strong> growers will have information on the frequency<br />
of some of the main weather and climate risks and most importantly discussion on how to<br />
manage these risks.<br />
This project is run by <strong>Cherry</strong> <strong>Growers</strong> <strong>Australia</strong> and conducted by the climate applications<br />
unit of the South <strong>Australia</strong>n Research and Development Institute (SARDI). This project is<br />
supported by funding from the <strong>Australia</strong>n Government Department of Agriculture, Fisheries<br />
and Forestry under <strong>Australia</strong>’s Farming Future. To set up a workshop for your region or area<br />
please contact:<br />
Contacts: Peter Hayman (SARDI)<br />
peter.hayman@sa.gov.au<br />
(08) 8303 9729<br />
Dane Thomas (SARDI)<br />
dane.thomas@sa.gov.au<br />
(08) 8303 9429
<strong>Cherry</strong> orchard biosecurity workshop<br />
Every grower knows that the production and sale of<br />
quality cherries to domestic and international markets can<br />
be affected by the impacts of plant pests and diseases. In<br />
addition to the current pest and disease pressures<br />
however, growers may not realise that there are many<br />
serious pests and diseases from overseas that have the<br />
potential to affect the local cherry industry if they became<br />
established in <strong>Australia</strong>.<br />
Biosecurity measures implemented at the orchard level by<br />
growers play a key role in protecting the cherry industry<br />
from these new exotic pests and diseases, as well as<br />
reducing the impact of established pests and diseases.<br />
<strong>Cherry</strong> <strong>Growers</strong> <strong>Australia</strong> and Plant Health <strong>Australia</strong> have<br />
been working together to improve cherry industry<br />
biosecurity and have produced the Orchard Biosecurity<br />
Manual for the <strong>Cherry</strong> Industry. This manual provides<br />
basic biosecurity principles and best practice advice, as<br />
well as information on the highest exotic pest and disease<br />
threats to the cherry industry.<br />
The cherry orchard biosecurity workshops will investigate<br />
and discuss topics from the manual including:<br />
� Key risk areas for the introduction of new pests<br />
and diseases onto the property<br />
� What easy steps can be taken to reduce the risk<br />
and impact of new pests and diseases<br />
� Major threats to the industry that are on <strong>Australia</strong>’s<br />
doorstep<br />
� What measures are in place to protect growers in<br />
the event of a new pest incursion<br />
For further information contact Stephen Dibley (Program<br />
Manager, Training and Biosecurity Preparedness) at<br />
sdibley@phau.com.au or on 02 6215 7709.
D A F F - L E V I E S<br />
1 8 M a r c u s C l a r k e S t C i v i c A C T<br />
L o c k e d B a g 4 4 8 8 K i n g s t o n A C T 2 6 0 4<br />
Freecall: 1800 02 0 619 fax 1800 609 150<br />
w w w . d a f f . g o v . a u / l e v i e s<br />
L e v i e s R e v e n u e S e r v i c e<br />
E d m u n d B a r t o n B u i l d i n g B a r t o n A C T<br />
L o c k e d B a g 4 4 8 8 K i n g s t o n A C T 2 6 0 4<br />
Freecall: 1800 02 0 619 fax 02 6272 5695<br />
w w w . d a f f . g o v . a u / l e v i e s<br />
IMPORTANT INDUSTRY NOTICE<br />
CHANGE TO THE CHERRY LEVY<br />
AND EXPORT CHARGE LEVY YEAR<br />
ABN 24 113 085 695<br />
<strong>Cherry</strong> <strong>Growers</strong> of <strong>Australia</strong> (CGA) has successfully made representations to the Minister for Agriculture, Fisheries<br />
and Forestry, Senator the Hon. Joe Ludwig, for an administrative change to the levy year for the cherry levy and<br />
export charge to improve alignment with the cherry production season. Currently a levy year is defined as a period of<br />
12 months from 1 <strong>February</strong> to 31 January in the following year. The new cherry levy year will be from 1 April to 31<br />
March in the following year. The new arrangements would apply from the 2011-12 levy year<br />
To accommodate this change in the cherry levy year, there will be transitional arrangements put in place for 2011-<br />
<strong>2012</strong>. <strong>Cherry</strong> levy payers will be able to submit their annual returns spanning the period from 1 <strong>February</strong> 2011 to 31<br />
March <strong>2012</strong> (a period of 14 months). Returns with payment will be due on or before the 28 th of April <strong>2012</strong>. Subsequent<br />
cherry levy years will be from 1 April to 31 March in the following year.<br />
A new Return Form for the <strong>Cherry</strong> Levy and Export Charge has been created and will need to be used by levy payers.<br />
A copy of the Return Form has been provided. Please do not use the Annual Horticulture (Calendar) Return Form any<br />
more.<br />
There is no change to the <strong>Cherry</strong> levy and export charge rate and remains as detailed below:<br />
Commodity <strong>Cherry</strong><br />
Method of levy/charge<br />
calculation<br />
Rate of levy/charge<br />
Per kilogram of cherries sold or exported (levy and export charge)<br />
7 cents per kilogram<br />
<strong>No</strong>te: Levy is GST exclusive.<br />
Recipient organisations Horticulture <strong>Australia</strong> Limited (HAL)<br />
Distribution of levy/charge<br />
TO ALL CHERRY LEVY PAYERS<br />
4 cents to HAL for research and development<br />
3 cents to HAL for marketing<br />
Levy is payable on fresh cherries produced and sold in <strong>Australia</strong>.<br />
Export charge is payable on fresh cherries produced in and exported from <strong>Australia</strong>.<br />
<strong>No</strong> export charge is payable if domestic levy has already been paid on the cherries to be exported.<br />
The producer (the person who owns the cherries immediately after they are harvested) is liable to pay the levy.<br />
Where a producer sells their produce via an intermediary, such as a first purchaser, buying agent, selling agent or<br />
merchant; the intermediary is liable to pay levy on behalf of the producer. The intermediary must forward the levy to<br />
Levies Revenue Service along with return forms which are available from all LRS offices or by accessing the LRS<br />
website at www.daff.gov.au/levies. The intermediary can recover the amount of levy paid from the producer, by offset<br />
or otherwise.<br />
D E P A R T M E N T O F A G R I C U L T U R E , F I S H E R I E S A N D F O R E S T R Y
A producer who sells cherries by retail sale must submit levy and returns directly to the LRS. Retail sale means a sale<br />
of cherries by the producer other than a sale to a first purchaser or through an agent i.e. sales by the producer direct<br />
to the consumer such as at roadside stalls, shed sales, farm gate etc.<br />
In the case of the Export Charge, the producer, defined as the person who exports the product from <strong>Australia</strong> (the<br />
owner of the product at the time of export), is liable to pay the charge. This person must forward export charge to the<br />
LRS along with return forms. If the product is exported through an exporting agent, the agent is liable to pay the<br />
charge on behalf of the producer and submit it along with return forms to LRS. The exporting agent can recover the<br />
amount of charge paid from the producer (the owner of the product at the time of export).<br />
Levy is not imposed on cherries sold or used in a levy year* by a producer for processing.<br />
The cherry return is due together with payment on or before 28 April in the next levy year*.<br />
*The 2011-<strong>2012</strong> levy year for cherries is a period of 14 months beginning on 1 <strong>February</strong> 2011. For example, the<br />
return and payment for the levy year commencing 1 <strong>February</strong> 2011 must be lodged by 28 April <strong>2012</strong> and should<br />
include details and payment in respect of cherries dealt with from 1 <strong>February</strong> 2011 to 31 March <strong>2012</strong>.<br />
Lodging your return:<br />
Our preferred method of lodgement is through our new Levies Online System.<br />
� Lodge Online by going to www.leviesonline.daff.gov.au/LRSONLINE or<br />
� Scan and email a copy of your completed and signed return form to levies.management@daff.gov.au or<br />
� Fax a copy of your completed and signed return form to Free Fax 1800 609 150 or<br />
� Mail your completed and signed return form to:<br />
Levies Revenue Service<br />
Department of Agriculture, Fisheries and Forestry<br />
Locked Bag 4488<br />
KINGSTON ACT 2604<br />
How to make payment:<br />
If you would like to receive information<br />
and reminder notices electronically in<br />
the future please ensure that you have<br />
included your business email address<br />
on your return form.<br />
Our preferred method of payment is Electronic Funds Transfer (EFT). Payments by EFT are secure and assist to<br />
reduce processing time and minimise errors.<br />
EFT Electronic Funds Transfer (preferred method of payment)<br />
Transfer your payment to the following bank account:<br />
Bank Reserve Bank of <strong>Australia</strong><br />
BSB 092009<br />
Account Number 111700<br />
Account Name AFFA Official Administered Receipts<br />
Reference Please enter the prefix LRS followed by your LRS Account Number and<br />
your business name in the reference/description. (e.g. LRS12345 AZ<br />
Wholesale)<br />
�<br />
Alternatively, you can pay your levies by mailing a cheque or money order (made payable to<br />
Levies Revenue Service) along with your return form to the address above.<br />
D E P A R T M E N T O F A G R I C U L T U R E , F I S H E R I E S A N D F O R E S T R Y
Who to contact:<br />
D A F F - L E V I ES<br />
1 8 M a r c u s C l a r k e S t C i v i c A C T<br />
L o c k e d B a g 4 4 8 8 K i n g s t o n A C T 2 6 0 4<br />
Freecall: 1800 020 619 fax 1800 609 150<br />
w w w . d a f f . g o v . a u / l e v i e s<br />
L e v i e s R e v e n u e S e r v i c e<br />
E d m u n d B a r t o n B u i l d i n g B a r t o n A C T<br />
L o c k e d B a g 4 4 8 8 K i n g s t o n A C T 2 6 0 4<br />
Freecall: 1800 020 619 fax 02 6272 5695<br />
w w w . d a f f . g o v . a u / l e v i e s<br />
ABN 24 113 085 695<br />
For more information please contact the DAFF-Levies office in your State or Territory. If you are in the<br />
<strong>No</strong>rthern Territory or Tasmania, please contact the Adelaide office. If you are in the ACT, please contact the<br />
Sydney office.<br />
Levies Online Helpdesk (for technical<br />
assistance only):<br />
� Telephone 1800 022 384<br />
Adelaide (SA, NT & TAS)<br />
� Telephone 1800 814 961<br />
� Fax 08 8201 6099<br />
Brisbane<br />
� Telephone 1800 647 801<br />
� Fax 07 3716 9177<br />
DAFF-LEVIES – CONTACT INFORMATION<br />
Melbourne<br />
� Telephone 1800 683 839<br />
� Fax 03 9322 5500<br />
Perth<br />
� Telephone 1800 895 506<br />
� Fax 08 9334 1677<br />
Sydney (NSW & ACT)<br />
� Telephone 1800 625 103<br />
� Fax 02 8334 7135<br />
� E-mail us at: levies.management@daff.gov.au �Visit our Website: www.daff.gov.au/levies<br />
Horticulture <strong>Australia</strong> Limited (HAL) is an organisation whose aim is to develop <strong>Australia</strong>n horticulture by<br />
providing comprehensive and professional research and development (R&D) and marketing services to over<br />
30 different organisations from the fruit, vegetable and nursery industries. HAL is an industry owned<br />
company that the <strong>Australia</strong>n Government has contracted to deliver marketing and R&D services for the<br />
cherry industry.<br />
For more information on HAL visit www.horticulture.com.au or telephone (02) 8295 2300.<br />
<strong>No</strong>tice Issued: January <strong>2012</strong><br />
D E P A R T M E N T O F A G R I C U L T U R E , F I S H E R I E S A N D F O R E S T R Y
2011-12 Export Report
2011-12 Export Report
2011-12 Export Report
CGA-HAL Projects for 2011-<strong>2012</strong><br />
CY11011 — <strong>Cherry</strong> Industry Five Year Strategic Investment Plan<br />
Development of the <strong>Cherry</strong> Industry Strategic Investment Plan for the next 5 years. Once completed the Plan<br />
will be able to be used by the IAC Committees as a guide for the investment of industry levies into the future.<br />
Communications & extension strategy completed in September 2011. Marketing strategy to be completed by end<br />
of March <strong>2012</strong>. R&D strategy to be completed by May <strong>2012</strong>. Export roadmap to be completed by May <strong>2012</strong><br />
with full plan to be approved by CGA Board and HAL by 30 June <strong>2012</strong>.<br />
CY11014 — Biosecurity Preparedness for the <strong>Australia</strong>n <strong>Cherry</strong> Industry<br />
This project gives <strong>Cherry</strong> <strong>Growers</strong> <strong>Australia</strong> Inc and State Industry bodies the required resources and capacity<br />
to build on and expand activities in the area of biosecurity preparedness. This work will ensure the <strong>Cherry</strong> industry<br />
is well equipped for biosecurity issues that may arise in the pursuit and maintenance of export market<br />
access.<br />
Organised visit from Taiwan to look at onshore treatment. Also organised visit from AQSIQ & CIQA from China<br />
4-12 December 2011. Thailand trip cancelled.<br />
CY11017 — Developing & Maintaining Market Access for <strong>Australia</strong>n Cherries<br />
This project will allow <strong>Cherry</strong> <strong>Growers</strong> <strong>Australia</strong> to participate in relevant meetings and negotiations in relation<br />
to achieving market access for new markets and maintenance of current market destinations. Appropriate industry<br />
visits to overseas market destinations and industry representations at international Trade Fairs will be<br />
possible through this project.<br />
Still to finalise protocol for access into China in next few months, plus work on Thailand access.<br />
CY11018 — Developing Communications, Engagement & Capacity across the <strong>Australia</strong>n <strong>Cherry</strong> Industry<br />
<strong>Cherry</strong> <strong>Growers</strong> <strong>Australia</strong> needs to provide ongoing communications and engagement with all <strong>Australia</strong>n<br />
<strong>Cherry</strong> growers to details the issues, projects and programmes and to ensure that growers are at the “leading<br />
edge” of technology and information.<br />
2nd edition of Newsletter developed and sent out in December. New consumer website launched<br />
www.australiancherries.com.au Reviewing industry website www.cherrygrowers.org.au for new look and operation<br />
by end of March <strong>2012</strong>.<br />
Quality Guide Posters<br />
$10 each plus postage<br />
Purchase<br />
6 for $50 !<br />
Email your order to CGA Office<br />
office@cherrygrowers.org
LATEST CHERRY<br />
RESEARCH<br />
Managing nutrients and water in cherry production systems<br />
Dr Denise Nielsen of Pacific Agrifood Research Centre in British Colombia, Canada, visited Tasmania in <strong>No</strong>vember<br />
2011 to discuss the exciting research TIA is doing and to meet with our innovative cherry growers. While<br />
Denise was here she gave a very in-depth presentation to local growers on nutrient management using fertigation.<br />
Much of her research is done in the Okanagan region of British Colombia solving the problems associated<br />
with irrigating fruit trees in coarse mineral soils with low organic matter (and low water-holding capacity) with<br />
limited rainfall (season deficit of 400 to 800mm). Some of her information is presented here, with emphasis on<br />
her experience of commercial cherry nutrition in the British Colombian environment.<br />
Nutrient and water management are linked.<br />
Retention of nutrients in the root zone for as long as possible will improve nutrient use by the tree and reduce<br />
wastage, leading to better fertiliser efficiency, environmental sustainability and reduced fertilizer costs. The 2<br />
practices that keep nutrients in the root zone for longer are:<br />
� nutrient applications that are timed and sufficient to meet tree demand<br />
� water applications that are scheduled to meet evaporative demand<br />
Did you know?...<br />
Fruit trees have very small root systems for their total plant size, compared to grasses, bushes and trees generally.<br />
Grasses can have 10 to 100m of roots for every square cm of soil surface they cover. In comparison tree<br />
fruits have 1 to 10cm of root per square cm of soil surface. Precise targeting of water and nutrients is important<br />
to avoid wastage of inputs.<br />
Because root distribution in fruit trees is influenced by water and nutrient placement, targeting nutrients to roots<br />
is easier with micro-irrigation. For example under drip irrigation, feeder roots predominantly spread within<br />
15cm out from the dripper, and mostly less than 45cm deep. Root distribution is more widespread under microjet<br />
irrigation, where substantial volume of feeder roots can be measured down to 90cm depth, and also out to<br />
75cm in sandy soil of British Columbia.<br />
Water and nutrient management<br />
Water scheduling is essential. A range of devices such as G-dots and tensiometers are used in British Colombia.<br />
Crop coefficient curves are used as well as a model based on canopy development with input from<br />
weather records and evapotranspiration measurements to determine ‘climate days’. Scheduling irrigation<br />
events to meet the trees’ needs require conservative well-engineered irrigation systems that can meet maximum<br />
demand, and are well structured into zones that allows everything to be watered on time . Reducing surface<br />
evaporation also has an impact. Covering the ground with shredded paper is one example of cooling the soil<br />
surface in orchards to reduce water loss from evaporation.<br />
Why use fertigation?<br />
When there is little water from soil stores (coarse sandy loam) or from climate (semi-arid) water management<br />
controls nutrient management. Compact root systems and micro-irrigation offer good opportunities for con-
trolled application of nutrients. Precision nutrition can reduce inputs and improve fruit quality.<br />
Nitrogen<br />
Nitrogen is very mobile. It dissolves and goes wherever the water goes. It is difficult to control as it moves<br />
readily through the soil. Broadcast nitrogen can be all gone after 10 days when applied in nitrate form. Figure<br />
1 shows an increase in the availability of broadcast nitrogen that lasted only 10 days from the time it was<br />
applied.<br />
Figure 1: Nitrogen applied as a broadcast (nitrate) fertiliser recorded a short increase in available N.<br />
Figure 2: Available N from fertigation will not necessarily remain in the soil longer with a single irrigation event, but frequent fertigation of<br />
N means that it can be kept available to the tree roots over a longer period.<br />
In comparison, fertigation aims to keep nitrogen in the root zone. Figure 2 shows extended N availability from<br />
frequent applications through the irrigation system. The same amount of N applied as a single broadcast or as<br />
several fertigation events results in different rates of wastage.<br />
When does the plant use nitrogen?<br />
Nitrogen supply is from:<br />
� Internal cycling in the plant<br />
� Nitrogen taken up by the roots<br />
In autumn nitrogen is pulled from leaves and stored in the wood. In spring up to full bloom, it is remobilised<br />
from storage. After full bloom the tree sources N from the roots until leaf fall. There is minimal sap flow or<br />
water uptake until after first ‘white’ flower, or full bloom (as there are no leaves to drive it). Nitrogen inflow
into fruit is mainly after cell division.<br />
In cherries, Denise stripped leaves from the tree 6 weeks prior to natural leaf fall. This stopped nitrogen withdrawal<br />
from the leaves into storage. The effect of leaf strip was evident for 2 years as decreased fruit number<br />
and decreased yield. Fruit bud development and fruit set appears to be highly dependent on the tree’s<br />
winter stores of N. Shoot growth was unaffected in the leaf-stripping experiment, as it uses current season N<br />
supplied from the roots.<br />
So when should N be applied in spring?<br />
Figure 3: N content of various tree parts over the first 7 months of the year.<br />
Figure 3 shows the movement of N into fruit, spurs and shoots at different stages of tree growth. Before petal fall leaf growth (spur leaves) is supported<br />
by remobilised winter reserves of N.<br />
Root uptake of N occurs mainly after bloom to support shoot and fruit growth, and<br />
N inflow into fruit occurs mainly after cell division.<br />
Apply fertilizer after bloom, when roots are taking up N and tree-stored N is no longer sufficient to meet growth and fruit requirements.<br />
How much is enough N to fertigate?<br />
In a fertigation experiment that irrigated daily for 8 weeks after full bloom, applying N at low, medium and<br />
high rates, (about 63, 126 and 254kg/ha) on Lapins trees/Gisela 5 rootstocks, the highest rate of fertigation<br />
decreased tree growth, and also reduced yield in 2 out of 6 years. Additionally, fruit size was significantly<br />
smaller under the high rate of N (256kg/ha) compared to the low rate (63kg/ha) in 4 out of 6 years.<br />
Adapted from Dr Neilsen’s presentation material by Penny Domeney and Michele Buntain, Industry Development<br />
and Extension, Perennial Horticulture Centre, Tasmanian Institute of Agriculture.<br />
See more of Denise’s research at www.agr.gc.ca.<br />
Get the P&K of Denise’s presentation in the April Edition of <strong>Australia</strong>n Cherries…!
HORTICULTURE AUSTRALIA<br />
The 2011/12 <strong>Australia</strong>n <strong>Cherry</strong> season is performing well comparing to the season prior. The industry has access to a<br />
number of evaluation tools to track consumer cherry purchase behaviour and other consumer insights such as the number<br />
of <strong>Australia</strong>n households that have bought cherries, how often they buy and how much they spend each time when they<br />
buy.<br />
Typically, around 20% of the <strong>Australia</strong>n cherries consumed during the summer are sold in a single week inclusive of the<br />
Christmas Day. Based on the homescan data that the industry subscribes to; there were an additional of 771,000 <strong>Australia</strong>n<br />
households that bought cherries in just that week comparing to Christmas 2010. Furthermore, there were more consumers<br />
buying cherries and they were also buying the fruit more often. In fact, the frequency with which the average<br />
household that bought cherries from the beginning of the season to Christmas represented a 20% rise.<br />
The 2011/12 season also started earlier than the previous season. More cherries were available from the beginning of the<br />
season and the supply situation as well as the quality of the fruit was more consistent as well.<br />
The industry ran a national cherry category management program for the second season in a row. This program mirrored<br />
the pilot program that started over the 2010/11 season. The findings from the pilot program were presented to the retailers<br />
and proved that when cherries are properly category managed, the category profitability increases substantially. This<br />
is largely because cherries are an impulse buy, in fact based on the consumer research conducted post the 2010/11 season,<br />
we know that around 70% of the consumers buy this fruit on impulse. Therefore, when cherries are presented properly<br />
and when the quality of the fruit is good, consumers are enticed to buy cherries. Additionally, category management<br />
also helps reduce wastage and improve the quality the fruit, as our category team reinforces the best practice principles to<br />
the retailers.<br />
The 2011/12 cherry category had an even greater coverage of the retail chains as well as the independent green grocers.<br />
Woolworths, Coles, IGA and the independent green grocers all participated in this season’s cherry category management<br />
program.<br />
The industry is also achieving a number of wins with its newly launched brand positioning “Cherish the Moment”. The new<br />
brand positioning coupled with the industry’s new ambassador, the young <strong>Australia</strong>n sailing sensation Jessica Watson; the<br />
industry’s PR program outperformed previous season. Jessica has proven to be a great spokesperson for the <strong>Australia</strong>n<br />
cherry industry, the media were extremely receptive to her as she has a broad appeal across different age groups and<br />
demographics. Jessica encompasses a number of great qualities that people aspire to and a number of parallels can be<br />
drawn between her and the industry.<br />
The PR program has focused on fresh consumption of <strong>Australia</strong>n cherries and also the health benefits associated with<br />
cherries without losing the special appeal (fun, holiday, summer) of this wonderful fruit. In order to attract the food media’s<br />
attention, the industry has also developed a range of usage ideas that have been featured across all different media formats<br />
covering print, online and TV. This year, with Jessica being the ambassador, the breadth of media of has also increased.<br />
A long term consumer research framework has also being put in place to continue to track consumer cherry purchase behaviour<br />
over time. The industry’s marketing program is also being evaluated at different phases to ensure that it is hitting<br />
the industry’s strategic objectives.<br />
A final season’s report will be available in April given the data update lag.<br />
Elisa Tseng<br />
HAL Marketing Manager for Cherries<br />
Elisa.Tseng@horticulture.com.au
Continuous Improvement for Horticultural Industries<br />
The HAL continuous improvement program continues to progress well.<br />
The continuous improvement program emerged from the V8 process and is under the guidance of the Continuous Improvement<br />
Implementation Working Group. Jolyon Burnett, Robert Prince and Simon Boughey are the Member representatives on the Working<br />
Group and I would like to thank them for the guidance and input they have provided during this process.<br />
Key issues that were discussed at the last meeting of the Working Group held 12 January were:<br />
� Industry strategic investment plans;<br />
� Role and functions of IAC (Industry Advisory Committee) Chairs and IACs including preparing an IAC induction kit;<br />
� Objective proposal assessment guidelines; and<br />
IAC performance review template.<br />
These documents are still under discussion and review and will be made available to Members for comments before they are introduced<br />
into practice.<br />
HAL understands that many of its smaller Members have limited capacity. So while the processes and benchmarks being developed<br />
for IACs are aimed at creating a more standard and reproducible approach to managing IAC investments, they are generally<br />
not intended to be highly prescriptive and designed to be adaptable for smaller industries.<br />
To assist with this, the Working Group is looking at an ‘IAC Lite’ approach for smaller Members that will reduce their compliance<br />
costs and red tape.<br />
For any advice on <strong>Cherry</strong> Industry Matters, please contact me.<br />
Owen Connelly<br />
<strong>Cherry</strong> Industry Services Manager<br />
Owen.Connelly@horticulture.com.au<br />
HORTICULTURE AUSTRALIA<br />
Horticulture <strong>Australia</strong> - <strong>Cherry</strong> R & D<br />
<strong>Cherry</strong> R & D Committee <strong>Cherry</strong> IAC Committee<br />
Kym Green—Chair<br />
kjgreen@adam.com.au<br />
Darren Broadby<br />
dbroadby@perfecta.com.au<br />
Steve Chapman<br />
steve@chappies.com.au<br />
Dugald Close<br />
dugald.close@utas.edu.au<br />
Simon Boughey—CGA CEO<br />
ceo@cherrygrowers.org<br />
Geoff Hall<br />
g_jhall@hotmail.com<br />
Ian Sparnon<br />
fifthcreekorchards@gmail.com<br />
Terry Rossi<br />
tsrossi@bigpond.com<br />
Bob Granger—Chair<br />
rgranger11@optusnet.com.au<br />
Andrew Smith<br />
andrew@smithsfruit.com.au<br />
Scott Coupland<br />
efcunich@bigpond.com.au<br />
Tim Reid<br />
timreid@reidfruits.com.au<br />
Simon Boughey—CGA CEO<br />
ceo@cherrygrowers.org<br />
Gary Fergusson<br />
garyferguson@bigpond.com<br />
Lucy Gregg<br />
bdm@fruitgrowerstas.com.au<br />
Ian Sparnon<br />
fifthcreekorchards@gmail.com<br />
Kym Green<br />
kjgreen@adam.com.au<br />
Horticulture <strong>Australia</strong> Ltd<br />
Owen Connelly—owen.connelly@horticulture.com.au<br />
Elisa Tseng—elisa.tseng@horticulture.com.au
<strong>Australia</strong>n Cherries is published in <strong>February</strong>, April, June,<br />
August, October and December annually.<br />
Closing dates for lodgement are -<br />
1st of each publication month, ie 1st October and so on.<br />
2011-12 Advertising Rates<br />
All advertising will be in colour & page sizes based on A4 page.<br />
Quarter Page $220<br />
Half Page $330<br />
Full Page $440<br />
Associate Member<br />
Special Offer<br />
Classified Advertisements<br />
(buy, sell, positions vacant)<br />
$66 per quarter page<br />
Newsletter Inserts<br />
$220 (600 copies required)<br />
Associate Members who book an<br />
annual advertising placement (6 issues)<br />
in advance, will receive<br />
a full page editorial<br />
for their organisation<br />
in the publication month of their choice.<br />
Contact FGT Office—62 311 944 or bdm@fruitgrowerstas.com.au<br />
*all prices inclusive of GST
EXPORT<br />
Culture<br />
Thailand<br />
Country Facts - (From Austrade website: www.austrade.gov.au)<br />
Capital city: Bangkok<br />
Surface area: 513,000 sq km<br />
Population: 63.9 million<br />
Official language(s): Thai<br />
Head of State & Head of Government: H.M. King Bhumibol Adulyadej<br />
<strong>Australia</strong>n exports to Thailand: A6,960 million<br />
<strong>Australia</strong>n imports from Thailand: A$9,117 million<br />
Principal export destinations: China, Japan, USA<br />
Principal import sources: Japan, China, USA<br />
Economic climate<br />
Thailand concluded Free Trade Agreement (FTA) negotiations with <strong>Australia</strong> at the end of 2004 and the<br />
Agreement came into force on 1 January 2005.<br />
The Thailand-<strong>Australia</strong> Free Trade Agreement is a major market opening agreement. With its implementation<br />
on 1 January 2005 many went straight to zero per cent while others fell below that payable by<br />
competing nations. It will also substantially improve the environment for bilateral services, trade and investment.<br />
<strong>Australia</strong>n business is urged to take a close look at the opportunities created by the Thailand-<strong>Australia</strong><br />
Free Trade Agreement. The reduction of Thailand's high tariff barriers (for some tariffs up to 200 per<br />
cent) means that exports may now become viable for a range of products.<br />
For the latest key economic indicators and statistics, please see the Department of Foreign Affairs and<br />
Trade country economic fact sheet.
Export focus on Thailand<br />
By Wayne Prowse<br />
T<br />
hailand should be one of the top three<br />
destinations for <strong>Australia</strong>n cherries. A recent<br />
decision by the Thailand authorities to close the<br />
market to <strong>Australia</strong>n cherries and stone fruits<br />
highlight how sensitive market access can be. Market<br />
access cannot be taken for granted even when<br />
<strong>Australia</strong> has been the largest southern hemisphere<br />
supplier to the market and the Thailand-<strong>Australia</strong> Free<br />
Trade Agreement has brought tariffs to zero.<br />
With a population of 66 million<br />
Thailand has a well-developed<br />
infrastructure, a free-enterprise<br />
economy, generally proinvestment<br />
policies, and strong<br />
export industries. According to<br />
CIA analysts Thailand enjoyed<br />
solid economic growth from<br />
2000 to 2007 averaging more<br />
than 4 per cent per year as it<br />
recovered from the Asian financial crisis of 1997-98.<br />
Thai exports of mostly machinery and electronic<br />
components, agricultural commodities, and jewellery<br />
continue to drive their economy. The global financial<br />
crisis of 2008-09 severely cut Thailand's exports, with<br />
most sectors experiencing double-digit drops. In 2010,<br />
Thailand's economy expanded 7.6 per cent, its fastest<br />
pace since 1995, as exports rebounded from their<br />
depressed 2009 level. 1<br />
Recalling the antigovernment protests during March-<br />
May and the country's polarized political situation this<br />
only had according to analysts a temporary impact on<br />
business and consumer confidence. Although tourism<br />
was hit hard during the protests, its quick recovery<br />
helped boost consumer confidence to new highs<br />
which has been good news for fresh produce imports<br />
as well..<br />
____________________________<br />
1 CIA World Fact book – Thailand Economy<br />
Fresh Food is still mostly purchased at wet markets<br />
although the retail supermarket revolution is<br />
expanding rapidly and eroding the market share of<br />
wet markets. The more sophisticated infrastructure is<br />
vital for high value perishable produce such as<br />
cherries.<br />
The major supermarket chains in Thailand that sell<br />
fresh fruit are Tops, Tesco Lotus and Big C. Tops is the<br />
largest supermarket chain in Thailand by turnover,<br />
and operates 120 stores nationwide while Tesco Lotus<br />
have a range of 56 Supercenters, 14 Lotus Markets, 15<br />
Value stores and 704 express stores as of 2011. Big C<br />
bought 42 Carrefour branches in 2010 and with this<br />
acquisition Big C’s parent will own 111 hypermarkets.<br />
Together these retailers have potential to move large<br />
volumes of fruit and it cannot be underestimated that<br />
with their European backgrounds they are introducing<br />
sophisticated marketing programs which reward<br />
committed suppliers. Austrade and DPI Victoria have<br />
helped <strong>Australia</strong>n exporters of cherries tap into these<br />
programs with good results.<br />
Fresh Produce section of a Tesco Lotus supermarket<br />
Wayne Prowse was Export Development Manager at Horticulture <strong>Australia</strong> 2003 – 2011 and now provides<br />
trade and market intelligence services to horticultural industry stakeholders.<br />
For more information contact wayne.prowse@bigpond.com or Phone 0408 164 966
According to Thailand Customs and Trade Statistics<br />
cherry imports have expanded in the last five years<br />
from just 263 metric tonnes to 1,216 metric tonnes in<br />
2010 2 . Relative to the population this suggests that<br />
there much more growth potential for fresh cherries<br />
off a small base. There is a good balance of year round<br />
supply with 56 per cent imported from the United<br />
States and Canada and 44 per cent from southern<br />
hemisphere (<strong>Australia</strong>, Chile and New Zealand)<br />
Until 2010 <strong>Australia</strong> was the largest southern supplier<br />
of cherries exporting 280 metric tonnes in 2009 3<br />
which was 51 per cent of the southern hemisphere<br />
supply though dipped to 29 per cent in the last<br />
2010/11. NSW is the major <strong>Australia</strong>n supplier<br />
accounting for 57 per cent of <strong>Australia</strong>n cherry<br />
exports each year virtually all of which is sent by air.<br />
Strong market growth and increased demand for fresh<br />
produce, zero tariffs and developing trade<br />
relationships with the retailers positioned Thailand as<br />
one of the leading growth markets – until <strong>2012</strong> !<br />
Thailand’s Ministry of Agriculture have to ensure their<br />
biosecurity and protection of agriculture just as we do<br />
in <strong>Australia</strong>. Aware of growth of the fresh produce<br />
trade and with it the phytosanitary risks they recently<br />
moved to review their import conditions. The import<br />
conditions that Thailand wanted for fruit fly host<br />
products exported from <strong>Australia</strong> were looking to be<br />
unworkable for short notice airfreight – the bulk of<br />
cherry and stone fruit exports – and placed<br />
considerable trade at risk.<br />
________________________<br />
2 Thailand Customs and Trade Statistics<br />
3 <strong>Australia</strong>n Bureau of Statistics export data<br />
By delaying an audit that Thailand required prior to<br />
the 2011/12 season, Thailand has prohibited the<br />
import of cherries from all locations in <strong>Australia</strong> as of<br />
1 st January <strong>2012</strong> until the revised import protocols are<br />
mutually agreed. Ongoing cooperation between CGA<br />
and cherry exporters with DAFF Biosecurity working<br />
with Thailand’s Ministry of Agriculture is essential to<br />
productively reach agreements. This may take one or<br />
two seasons as more qualified research will need to<br />
be presented to support our recommendations and at<br />
least one or more audits may be required.<br />
However Thailand clearly represents an important<br />
market for <strong>Australia</strong>n cherries and is vital that we all<br />
cooperate to develop a workable protocol, meet the<br />
requirements and renew our quality position in the<br />
market. Chile with its vast quantity of cherries and<br />
New Zealand with its smaller developing industry both<br />
highly export focused will continue to take our share<br />
until we do.<br />
Fresh Intelligence Consulting is providing market and trade<br />
information to the fresh produce industry including analysis<br />
of import at export trade statistics, market share and<br />
strategic market intelligence. For more information contact:<br />
wayne.prowse@bigpond.com<br />
Southern Hemisphere <strong>Cherry</strong> exports to Thailand by year<br />
December to <strong>No</strong>vember - metric tonnes<br />
Origin 2006/07 2007/08 2008/09 2009/10 2010/11<br />
NSW 63 98 159 146 105<br />
Victoria 40 39 50 42 36<br />
Tasmania 30 33 29 64 25<br />
all other states 11 18 41 1 17<br />
Total <strong>Australia</strong> 145 188 280 253 183<br />
Total Chile 87 137 106 102 267<br />
Total New Zealand 66 166 162 163 183<br />
Total SH to Thailand 298 491 548 519 633<br />
Source : World Trade Atlas, Fresh Intelligence analysis This data is funded by HAL project MT10022
Point of View<br />
This page is available for contributions by all members for news items from their<br />
region, comments on issues of concern, new ideas etc. If you have anything<br />
you would like to contribute, please email to office@cherrygrowers.org<br />
Victorian <strong>Cherry</strong> Conference<br />
“Review the Season and Plan for the Future”<br />
March 1 st & 2 nd <strong>2012</strong><br />
Wangaratta Region<br />
All <strong>Australia</strong>n <strong>Cherry</strong> <strong>Growers</strong> invited<br />
For more information go to website<br />
www.cherries.org.au<br />
or contact the VCA office on ph: 03 58253700 or<br />
email: info@cherries.org.au<br />
Fruit <strong>Growers</strong> Tasmania farewelled 2 staff members in December.<br />
Sally Tennant retired and she and husband Chris have moved to<br />
Queensland to be close to family and avoid the Tasmanian winters.<br />
Kelsie Linell left to pursue a new career in the dental industry.<br />
We would like to thank Sally and Kelsie very much for their hard work<br />
and service to the industry and wish them both all of the best for the<br />
future.
STATE REPORTS<br />
The NSW season has been another disaster for<br />
growers with some growers reporting the season to<br />
be worse than the previous year. Another wet season<br />
and damage ranging from 65 - 95% from growers<br />
in both Young and Orange leads to support for an<br />
EC application for the NSW industry.<br />
At present confidence in the industry is at an all-time<br />
low due to two of the worst seasons on record, little<br />
available markets and poor domestic performance.<br />
Some growers have already left the industry, removed<br />
their trees and some growers are looking to<br />
exit the industry if things don’t improve in the near<br />
future.<br />
The Young district hosted the Chinese delegation on<br />
their audit of cherry growing regions throughout <strong>Australia</strong>.<br />
The meeting went very well and the Chinese<br />
were impressed with what they saw from our growers.<br />
It is a must that we have access to the Chinese<br />
market, they have the market that will take all we<br />
can produce subject to quality, especially as we have<br />
the market to ourselves before Chile and New Zealand.<br />
<strong>Growers</strong> are waiting to see what the draft protocol<br />
is and they want a favourable protocol so more<br />
product can be sent offshore.<br />
<strong>Growers</strong> in NSW are very disappointed with the<br />
draft protocol that Thailand has asked industry to<br />
accept. The growers feel this will be another market<br />
lost even if we do accept the protocol. Under the current<br />
protocol no cherries will be exported from NSW<br />
and it will be a long time before changes will be<br />
made. Thailand was our third largest market and<br />
always paid a premium for fresh cherries from NSW.<br />
On a personal note I would like to thank Wendy<br />
Batinich for all her help with all the delegations that<br />
came to our district. It was the busiest time of the<br />
year for her with their operation especially as the<br />
district was faced with so many challenges. She made<br />
sure that everyone was well fed and catered for and<br />
it was much appreciated by all.<br />
Reports from the markets are that things are bad<br />
and it could get even worse. There is oversupply of<br />
all products and some of the independent stores may<br />
close their doors. Price wars, high rents and a lack of<br />
confidence in the economy all lead to pressure on the<br />
retail sector resulting in the shops being very cautious<br />
on what they buy. Something needs to be done and<br />
fast or we will not have a horticulture industry in the<br />
very near future.<br />
Fruit fly numbers across the traditional growing areas<br />
in NSW have been maintained low. However, growers<br />
need to act now to control them. As chemicals are<br />
being withdrawn and there are more abandoned /<br />
neglected orchards about. Bait sprays, MAT will help<br />
but it is a community effort that is required if we are<br />
to succeed. Andrew Jessup has done some work on<br />
cherries being a non-preferred host and some of the<br />
early results look promising. We are not out there to<br />
prove cherries are a non-host but just a nonpreferred<br />
host and to reduce the risk of Q-Fly within<br />
cherries and make it easier for market access.<br />
Once again there is plenty of cherry slug around but<br />
as for tree health all trees in NSW are in very good<br />
condition. It’s now a matter of everyone remaining<br />
positive.<br />
Scott Coupland<br />
President NSW CGA<br />
REFRACTOMETERS FOR SALE<br />
Check the brix of your cherries<br />
before harvest<br />
0-32 Brix $89.95 plus postage<br />
0-80 Brix Jam Refractometers $134.00 plus postage
STATE REPORTS<br />
It was a very mixed bag in Victoria . Rain caused damage early but mainly in the south, then cleared for the<br />
latter part of the season.<br />
As in most areas, our season was about 10 days early which saw a shorter supply of cherries Christmas week.<br />
Thankfully later areas did not see the awful glut experienced last year post Christmas.<br />
Prices were under immense pressure with extreme competition within the retail sector. This caused a follow on<br />
effect within the wholesale markets with unrealistic prices offered. I am not sure what education program can be<br />
put in place, but it is not feasible to just accept growing returns.<br />
We have our Conference planned for March 1 and 2 to be held in Wangaratta. It promises to be very informative<br />
with John Warmerdam from the USA as the main guest presenter. <strong>Growers</strong> from all states are invited to<br />
attend. For further information contact FVG on 03 5825 3700<br />
Work is continuing on QFF and market access, both very slow and frustrating.<br />
Stuart Pickworth<br />
President VCA<br />
The season just gone has had<br />
mixed results for growers<br />
across our growing regions,<br />
whilst a lot of growers picked<br />
reasonable tonnages, the<br />
level of damage and lack<br />
lustre prices during peak production<br />
times disappointed<br />
many growers. Later production<br />
areas reported better<br />
results but for a number of<br />
growers this has been the third year in a row of disappointment.<br />
Again there were unacceptable levels of Brown Rot late<br />
in the growing season on some properties even though<br />
growers were more aware of the problem after last<br />
year.<br />
CGSA decided to work more closely with independents<br />
and retailers this year in the promotion of South <strong>Australia</strong>n<br />
Cherries. The national promotion material along<br />
with SA promotional posters and cherry information<br />
were distributed from the Produce Markets and were<br />
generally very well received. The push this year to focus<br />
on good news stories with the media definitely helped.<br />
The Chinese biosecurity delegation visit in December<br />
went well, thanks to those members that helped on the<br />
day and made their properties and time available during<br />
your busiest period. Let’s hope we achieve good<br />
workable protocols. The draft protocols for Thailand<br />
are unfortunately not considered commercially workable<br />
for SA at this stage.<br />
POST HARVEST MEETING<br />
ASHTON COOPERATIVE BOARD ROOM MONDAY 19 th March 7.30<br />
As CGSA members are aware at our last AGM we did<br />
not fill the secretary position. This position is still not<br />
filled, if anyone within SA membership is keen or knows<br />
anyone interested, please contact a member of the-<br />
Executive.<br />
Happy Pruning.<br />
Grant Wotton<br />
President CGSA
STATE REPORTS<br />
The Tasmanian cherry season has yet to finish at the<br />
time of writing this report, however it has been a<br />
season of contrasts with varying reports throughout<br />
the state. Whilst early rain and some isolated rain<br />
events did cause damage in some areas other areas<br />
remained relatively free of cracking or rain damage<br />
and picked a clean crop.<br />
In several regions, the crops were lighter than expected<br />
however this did reflect in some excellent<br />
quality fruit and high packouts. Fruit size was on average<br />
larger than previous years with the bulk of<br />
the crop in the 28+mm-30+mm size range, however<br />
more importantly the fruit was much firmer and<br />
sweeter than last season.<br />
Timing of the crop certainly influenced returns with<br />
periods of slow and strong demand throughout the<br />
season. Certainly export demand was influenced by<br />
the strong $A, loss of the Thailand market and the<br />
strong influence of Chile particularly in the Taiwan<br />
and Hong Kong markets.<br />
<strong>No</strong> doubt a full analysis cannot be undertaken until<br />
the season has finished and growers have assessed<br />
their crop returns, however there is certainly some<br />
food for thought for next season. With a larger crop<br />
expected in the <strong>2012</strong>-2013 season, there is increasingly<br />
need to develop both national and interna-<br />
Western <strong>Australia</strong><br />
tional markets as based on some of the experiences<br />
this season it remains a real risk.<br />
FGT have undertaken several promotions over the<br />
cherry season including a promotion on the Hobart<br />
waterfront on New Years Day with Jessica Watson<br />
and a stall at the Regatta on <strong>Australia</strong> Day. Both<br />
activities were very well received by the public and<br />
it would be great to have the ability to hold more of<br />
these events across the season.<br />
The FGT May Conference will be held on 18th &<br />
19th May in Launceston and the program will be<br />
released in <strong>February</strong>.<br />
Lucy Gregg<br />
Business Development Manager<br />
Fruit <strong>Growers</strong> Tasmania<br />
Production volumes were well down on last year, with most growers reporting at least a 50% fall. Rain during the<br />
early weeks did affect fruit, but once the fine weather came, so did the flavour and quality. Many growers opted<br />
to supply retailers ‘direct’ in order to obtain a reasonable return. <strong>Growers</strong> from South <strong>Australia</strong> were again well<br />
represented in the market place, and quality was very mixed, with some providing excellent quality whilst a large<br />
number continued to supply inferior product. Supermarkets reported a near disastrous season until the advent of<br />
Tasmanian fruit in the second week of January. Once Tasmanian fruit hit the market, price resistance crumbled fairly<br />
quickly in the face of generally good quality product. The Annual Charity Auction was put back to the second week<br />
of December coinciding with the annual Manjimup <strong>Cherry</strong> Harmony Festival, and an outstanding result was<br />
achieved. Sweet <strong>Cherry</strong> Valley supplied a beautifully crafted ‘jarrah’ wooden box that would have done the finest<br />
jewellery proud and bidding was almost frenetic. It will once again be interesting to see what effect the Supermarket<br />
crisis will have on local and interstate producers. The mood is ‘for change’, but we will have to wait and see.<br />
Our thoughts are with those in the East who were again decimated by adverse weather conditions. With Chile continuing<br />
to exercise major influence over the Asian markets it seems likely that <strong>Australia</strong>n producers will be increasingly<br />
focussed on domestic markets. The challenge will be to manage both the supply and quality.<br />
Gary Fergusson
“CHERISH THE MOMENT” — PROMOTIONAL MATERIAL<br />
T-Shirts (white) with “Cherish<br />
the Moment” logo on front<br />
Each @ 12.20 Inc GST<br />
Sizes XS, S, M, L, XL<br />
* Limited sizes still availalbe<br />
Side A Side B<br />
A2 Posters—Double Sided<br />
Lots of 20<br />
$33.00 inc GST<br />
Wobblers— Side A<br />
Lots of 20<br />
$36.00 inc GST<br />
Contact CGA Office to place your order<br />
office@cherrygrowers.org<br />
Bunting with 2 logos<br />
6m plastic synthetic bunting<br />
$15.00 each<br />
Disclaimer: Any recommendations contained within this publication do not necessarily represent current <strong>Cherry</strong> <strong>Growers</strong> of <strong>Australia</strong> policy. <strong>No</strong> person should act on the basis of the contents<br />
of this publications, whether as to matters of fact, opinion, or other content without first obtaining specific, independent professional advice in respect of the matters set out in this publication.