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February 2012 - No 3 - Cherry Growers Australia

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<strong>February</strong> <strong>2012</strong> - <strong>No</strong> 3


Cover - Pictures taken from Jessica Watson’s arrival in<br />

Hobart after completing the Sydney to Hobart Yacht Race.<br />

In this issue..........<br />

CGA President<br />

CGA Chief Executive Officer<br />

Cherries and Climate Risk Workshop<br />

<strong>Cherry</strong> Orchard Biosecurity Workshop<br />

Industry <strong>No</strong>tice regarding <strong>Cherry</strong> Levy<br />

Research & Development<br />

� <strong>Cherry</strong> Exports and imports for the 12<br />

months to September 2011<br />

� CGA Projects Update<br />

� TIA—Managing nutrients and water in<br />

cherry production systems<br />

Horticulture <strong>Australia</strong> Ltd<br />

Export Culture - Thailand<br />

Point of View<br />

State Reports<br />

CGA Office<br />

262 Argyle Street<br />

Hobart Tas 7000<br />

Tel 03 62 311 229<br />

Fax 03 62 311 929<br />

Email office@cherrygrowers.org<br />

Simon Boughey<br />

Chief Executive Officer<br />

Email CEO@cherrygrowers.org<br />

Mob 0419 871 824<br />

Contact CGA office<br />

for advertising & any other matters<br />

relating to<br />

CGA welcomes<br />

2011-12<br />

Associate Members<br />

CGA Associate Membership offers industry stakeholders<br />

and other associated groups the opportunity to participate<br />

more closely with industry and CGA activities.<br />

We are very pleased to acknowledge the support from the<br />

following organisations who have now taken up Associate<br />

membership with CGA -<br />

Melpat International Pty Ltd<br />

Agvantage Pty Ltd<br />

Peakfresh Products Pty Ltd<br />

NZ Institute for Plant & Food Research<br />

FAVCO Qld Pty Ltd<br />

Perennial Horticulture Centre, TIA<br />

OakSun Consulting<br />

National Harvest Labour Service


Andrew Smith—President CGA<br />

W ith the cherry season coming to an end, we<br />

have seen yet another rollercoaster ride for<br />

many growers. The effects of rain and price pressure on<br />

products in the market place have left some growers<br />

questioning the benefits of cherry growing. Cherries re-<br />

main a labour of love, but it’s the dream of growing that<br />

“perfect” cherry that continually drives growers to per-<br />

sist with their quest to farm these ruby red gems. Over<br />

the course of the season we have seen the highs and the<br />

lows of cherry production. These effects have been<br />

more regional based rather than last year’s climatic<br />

events which were <strong>Australia</strong> wide and continued from<br />

the start to the finish of cherry production.<br />

Over the season we have seen the promotions program<br />

roll out with our cherry ambassador Jessica Watson on<br />

board. The CHERISH THE MOMENT slogan and the new<br />

creative artwork for in-store displays along with the con-<br />

sumer website appear to have been well received, with<br />

plenty of positive promotion to encourage consumers to<br />

buy cherries. I’m sure all these activities will form the<br />

building block for promotions in future campaigns. Well<br />

done to the CGA Marketing Committee for developing<br />

and implementing these initiatives.<br />

During this past season we have had a number of key<br />

R&D projects under way, these projects are extremely<br />

important to the industry, as the outcomes will shape<br />

the direction of industry into the future. We all are ea-<br />

gerly awaiting the findings on the current R&D topics<br />

when their full reports become available.<br />

Market access still looms as one of the hardest nuts to<br />

crack. This subject is a highly volatile creature with many<br />

intricacies. We continue to work hard to open new mar-<br />

kets with commercial protocols for all cherry growers to<br />

service. The CGA`s Market Access workshop that will be<br />

run on the 27th of <strong>February</strong> will form a major part of<br />

our export road map to further our export options, pro-<br />

tocols and R&D needs in this area. We are hoping this<br />

type of workshop will help to give a heads up on things<br />

we require to address so that we can be in the forefront<br />

of future developments. It will be good to be pro-active<br />

instead of re-active in this area. We look forward to<br />

working with key stakeholders on this matter. This com-<br />

ing year will see many key issues that the CGA Board will<br />

have to deal with over market access. There are many<br />

items on the table for discussion as we speak, and the<br />

board is very determined to resolve these matters for<br />

the best possible outcome for all the <strong>Australia</strong>n Indus-<br />

try.<br />

I must extend the Board’s thanks to Simon on his first<br />

year in the role of CEO of the CGA. Simon has stepped<br />

in and taken over all the day to day operations of CGA,<br />

as well as attending to projects, meetings and telecon-<br />

ferences on our behalf. Only twelve months in and he<br />

has already left his mark. I know when I say this I speak<br />

for all concerned ”well done Simon”.<br />

I must also thank FGT after their first year of CGA`s ad-<br />

ministration. Over the past twelve months, Sally<br />

Tennant has done a great job in setting up all our admin<br />

and our own newsletter. Thank you Sally! On Sally’s re-<br />

tirement, Nick Featherstone has taken over the role and<br />

we look forward to working with Nick.<br />

In closing, we look forward to the Industry meetings in<br />

the coming weeks. It will be a busy time for those com-<br />

mittee reps involved and I thank them for giving up their<br />

valuable time to the industry. It is the grower reps that<br />

form the strength and direction of our industry, and for<br />

that they must be encouraged and commended.<br />

Last of all, don`t forget the two Grower Conferences<br />

that are on the calendar in the coming months. The Vic-<br />

torian VCA conference in early March and the Tasma-<br />

nian FGT May conference both have great programs, so<br />

don`t miss out on the opportunity to catch up with the<br />

latest trends and techniques. Contact the relevant<br />

grower groups for more information on these events.<br />

Andrew Smith<br />

President—<strong>Cherry</strong> <strong>Growers</strong> <strong>Australia</strong>


CGA Chief Executive Officer<br />

Welcome to the Third Edition of<br />

<strong>Australia</strong>n Cherries Newsletter.<br />

The CGA Board and I hope the first two edi-<br />

tions of the newsletter have been well received<br />

by the industry.<br />

We want to ensure this newsletter caters for<br />

the wide spectrum of cherry growers we have<br />

around <strong>Australia</strong>, from the large commercial<br />

producers through to the smaller growers.<br />

We also want this newsletter to be an oppor-<br />

tunity for you, the growers to have your say<br />

on a range of issues and to let others in the<br />

industry know what is happening around the<br />

country, so please send in your views, ideas,<br />

photos and stories.<br />

Since the last edition, the CGA Board and<br />

Committees have been busy with a range of<br />

issues, including:<br />

� The new marketing campaign with Jessica<br />

Watson as the cherry ambassador for<br />

2011/12. The new theme built is built around<br />

the slogan “CHERISH THE MOMENT” and has<br />

been accepted well both in the industry and<br />

generally in the community. We hope it leads<br />

to bigger domestic sales in the 2011/12 sea-<br />

son and we will get those figures in soon.<br />

� We are already planning for the <strong>2012</strong>/13 and<br />

2013/14 seasons for promotion and market-<br />

ing after a wash-up of last season at a meet-<br />

ing to be held in Sydney in late <strong>February</strong>.<br />

� We have been running a Category Manage-<br />

ment Project looking at the quality and pres-<br />

entation of cherries in 150 stores around<br />

<strong>Australia</strong>. The results of this will be available<br />

in April <strong>2012</strong>.<br />

� We will be running a second Consumer Re-<br />

search project in March that will also be used<br />

in planning the next two seasons.<br />

� The call for <strong>2012</strong>/13 Industry projects closed<br />

on 28 <strong>No</strong>vember 2011 for Research and De-<br />

velopment funding. The key priority for this<br />

round is to : “Improve fruit quality and fruit<br />

integrity through reducing crop damage<br />

from rain prior to harvest, through crop nu-<br />

trition and alternative techniques. Achiev-<br />

ing this will provide a key starting point to<br />

increase domestic and export sales of Aus-<br />

tralian Cherries”. Projects will be assessed in<br />

late <strong>February</strong> <strong>2012</strong> and put in place for<br />

<strong>2012</strong>/13 financial year. We will publish a full<br />

list of continuing and new projects in the<br />

April edition of the newsletter for your infor-<br />

mation.<br />

The CGA Board and the Export Protocol Work-<br />

ing Group are working hard on Biosecurity,<br />

Quarantine and Market Access issues into new<br />

markets such as China, with their visit taking<br />

place in early December. The Chinese AQSIQ<br />

will be out in <strong>Australia</strong> to finalise the PRA for<br />

the <strong>2012</strong>/13 season and this will be a great<br />

leap forward for the <strong>Australia</strong>n <strong>Cherry</strong> Indus-<br />

try.<br />

The whole area of Market Access and Market<br />

Maintenance and Biosecurity needs to be<br />

looked at by the industry and it is a long hard<br />

road. We need to stay positive and be proac-<br />

tive with all the organisations we deal with in<br />

this area, both in <strong>Australia</strong> and overseas. Re-<br />

cently we have been involved with:


CGA Chief Executive Officer<br />

� Taiwan sending out an officer to look to ap-<br />

prove onshore cold treatment facilities in<br />

Young and Wandin for future export.<br />

� Thailand halting exports of <strong>Australia</strong>n Cher-<br />

ries into their country from 1 January <strong>2012</strong>.<br />

Discussions are ongoing about trying to re-<br />

commence trade with Thailand for <strong>2012</strong>/13<br />

season.<br />

� Commencing the development of a protocol<br />

for 2013/14 with Korea from areas apart<br />

from those currently being exported from<br />

PFA’s.<br />

I can only reiterate that the CGA Board wants to<br />

achieve the best access for <strong>Australia</strong>n Cherries<br />

to all possible export markets.<br />

The industry is making great strides with pro-<br />

jects looking at Fruit Fly, taking the case to State<br />

ministers, lobbying at Federal level and support-<br />

ing projects that look at fruit quality and chain<br />

supply management, all in the name of securing<br />

better access for our products.<br />

If we want to raise exports from 20% to 50%,<br />

then we will need to be in there for the long<br />

haul and be able to adapt to changing require-<br />

ments of the countries we are exporting to.<br />

I hope you enjoy the third edition of the news-<br />

letter. Please give us your feedback and if you<br />

want to discuss anything, please give me a call.<br />

There has been such a rapid change in so many<br />

areas in the last 12 months, but this all points to<br />

a stronger and more robust <strong>Cherry</strong> Industry in<br />

the next 5 to 10 years in all States around Aus-<br />

tralia.<br />

I have been in the role of CEO for 12 months<br />

now and am thoroughly enjoying the job. There<br />

are many challenges the industry has to face<br />

and working to ensure the industry continues to<br />

grow and be seen to be a leader is an excellent<br />

driver for myself, the CGA Board and other com-<br />

mittees.<br />

CHERRY WORKSHOPS<br />

Simon Boughey<br />

CEO—<strong>Cherry</strong> <strong>Growers</strong> <strong>Australia</strong><br />

The next 2 pages contain information regarding upcoming workshops.<br />

There is an opportunity to have one or both of these workshops held in<br />

your region for cherry growers.<br />

Please call either the contacts listed over the page, or Simon at CGA for<br />

further information.


Cherries and Climate Risk Workshop<br />

Production of quality cherries in your area, involves managing the risk of rain at harvest,<br />

frost, heat waves, poor weather at pollination, getting the right amount of winter chill and<br />

summer warmth, avoiding hail and wind damage and getting enough rain during winter and<br />

autumn to fill soil profiles and dams.<br />

This interactive workshop is designed to help you and involves a number of steps:<br />

1. Agree on a crop calendar for the region that shows the timing of leaf fall, bud swell,<br />

bud burst, flowering, shuck fall, shooting and harvest. This is based on the IPM calendar.<br />

2. We then use the calendar to identify the timing of the main weather events that can<br />

cause a problem (eg frost at flowering or rainy weather at harvest) and the main<br />

seasonal climate conditions (eg winter drought or insufficient chill over winter).<br />

3. As a group we use an interactive spreadsheet to score these risks based on the<br />

damage they cause and the frequency of the damage.<br />

4. We compare the scores with other regions that have conducted the exercise.<br />

5. We discuss what can be done to manage the different risks.<br />

6. Local weather data from the Bureau of Meteorology is used to assess the likelihood<br />

of the risks – in some cases this is run through additional models to calculate chilling<br />

units.<br />

7. We use the historical data to see if there are any trends in the likelihood of these<br />

risks and climate change projections to discuss future changes.<br />

The crop calendar is a powerful tool to link climate and weather science to the cherry orchard.<br />

SARDI climate applications will bring local climate data and climate analysis to the<br />

workshop.<br />

Following the workshop growers will receive a report with local climate analysis and the latest<br />

projections for future climate. Participants will work with other cherry growers to rank the<br />

weather and climate risks. This information will be collated for <strong>Cherry</strong> <strong>Growers</strong> <strong>Australia</strong>,<br />

DAFF and the Bureau of Meteorology. <strong>Cherry</strong> growers will have information on the frequency<br />

of some of the main weather and climate risks and most importantly discussion on how to<br />

manage these risks.<br />

This project is run by <strong>Cherry</strong> <strong>Growers</strong> <strong>Australia</strong> and conducted by the climate applications<br />

unit of the South <strong>Australia</strong>n Research and Development Institute (SARDI). This project is<br />

supported by funding from the <strong>Australia</strong>n Government Department of Agriculture, Fisheries<br />

and Forestry under <strong>Australia</strong>’s Farming Future. To set up a workshop for your region or area<br />

please contact:<br />

Contacts: Peter Hayman (SARDI)<br />

peter.hayman@sa.gov.au<br />

(08) 8303 9729<br />

Dane Thomas (SARDI)<br />

dane.thomas@sa.gov.au<br />

(08) 8303 9429


<strong>Cherry</strong> orchard biosecurity workshop<br />

Every grower knows that the production and sale of<br />

quality cherries to domestic and international markets can<br />

be affected by the impacts of plant pests and diseases. In<br />

addition to the current pest and disease pressures<br />

however, growers may not realise that there are many<br />

serious pests and diseases from overseas that have the<br />

potential to affect the local cherry industry if they became<br />

established in <strong>Australia</strong>.<br />

Biosecurity measures implemented at the orchard level by<br />

growers play a key role in protecting the cherry industry<br />

from these new exotic pests and diseases, as well as<br />

reducing the impact of established pests and diseases.<br />

<strong>Cherry</strong> <strong>Growers</strong> <strong>Australia</strong> and Plant Health <strong>Australia</strong> have<br />

been working together to improve cherry industry<br />

biosecurity and have produced the Orchard Biosecurity<br />

Manual for the <strong>Cherry</strong> Industry. This manual provides<br />

basic biosecurity principles and best practice advice, as<br />

well as information on the highest exotic pest and disease<br />

threats to the cherry industry.<br />

The cherry orchard biosecurity workshops will investigate<br />

and discuss topics from the manual including:<br />

� Key risk areas for the introduction of new pests<br />

and diseases onto the property<br />

� What easy steps can be taken to reduce the risk<br />

and impact of new pests and diseases<br />

� Major threats to the industry that are on <strong>Australia</strong>’s<br />

doorstep<br />

� What measures are in place to protect growers in<br />

the event of a new pest incursion<br />

For further information contact Stephen Dibley (Program<br />

Manager, Training and Biosecurity Preparedness) at<br />

sdibley@phau.com.au or on 02 6215 7709.


D A F F - L E V I E S<br />

1 8 M a r c u s C l a r k e S t C i v i c A C T<br />

L o c k e d B a g 4 4 8 8 K i n g s t o n A C T 2 6 0 4<br />

Freecall: 1800 02 0 619 fax 1800 609 150<br />

w w w . d a f f . g o v . a u / l e v i e s<br />

L e v i e s R e v e n u e S e r v i c e<br />

E d m u n d B a r t o n B u i l d i n g B a r t o n A C T<br />

L o c k e d B a g 4 4 8 8 K i n g s t o n A C T 2 6 0 4<br />

Freecall: 1800 02 0 619 fax 02 6272 5695<br />

w w w . d a f f . g o v . a u / l e v i e s<br />

IMPORTANT INDUSTRY NOTICE<br />

CHANGE TO THE CHERRY LEVY<br />

AND EXPORT CHARGE LEVY YEAR<br />

ABN 24 113 085 695<br />

<strong>Cherry</strong> <strong>Growers</strong> of <strong>Australia</strong> (CGA) has successfully made representations to the Minister for Agriculture, Fisheries<br />

and Forestry, Senator the Hon. Joe Ludwig, for an administrative change to the levy year for the cherry levy and<br />

export charge to improve alignment with the cherry production season. Currently a levy year is defined as a period of<br />

12 months from 1 <strong>February</strong> to 31 January in the following year. The new cherry levy year will be from 1 April to 31<br />

March in the following year. The new arrangements would apply from the 2011-12 levy year<br />

To accommodate this change in the cherry levy year, there will be transitional arrangements put in place for 2011-<br />

<strong>2012</strong>. <strong>Cherry</strong> levy payers will be able to submit their annual returns spanning the period from 1 <strong>February</strong> 2011 to 31<br />

March <strong>2012</strong> (a period of 14 months). Returns with payment will be due on or before the 28 th of April <strong>2012</strong>. Subsequent<br />

cherry levy years will be from 1 April to 31 March in the following year.<br />

A new Return Form for the <strong>Cherry</strong> Levy and Export Charge has been created and will need to be used by levy payers.<br />

A copy of the Return Form has been provided. Please do not use the Annual Horticulture (Calendar) Return Form any<br />

more.<br />

There is no change to the <strong>Cherry</strong> levy and export charge rate and remains as detailed below:<br />

Commodity <strong>Cherry</strong><br />

Method of levy/charge<br />

calculation<br />

Rate of levy/charge<br />

Per kilogram of cherries sold or exported (levy and export charge)<br />

7 cents per kilogram<br />

<strong>No</strong>te: Levy is GST exclusive.<br />

Recipient organisations Horticulture <strong>Australia</strong> Limited (HAL)<br />

Distribution of levy/charge<br />

TO ALL CHERRY LEVY PAYERS<br />

4 cents to HAL for research and development<br />

3 cents to HAL for marketing<br />

Levy is payable on fresh cherries produced and sold in <strong>Australia</strong>.<br />

Export charge is payable on fresh cherries produced in and exported from <strong>Australia</strong>.<br />

<strong>No</strong> export charge is payable if domestic levy has already been paid on the cherries to be exported.<br />

The producer (the person who owns the cherries immediately after they are harvested) is liable to pay the levy.<br />

Where a producer sells their produce via an intermediary, such as a first purchaser, buying agent, selling agent or<br />

merchant; the intermediary is liable to pay levy on behalf of the producer. The intermediary must forward the levy to<br />

Levies Revenue Service along with return forms which are available from all LRS offices or by accessing the LRS<br />

website at www.daff.gov.au/levies. The intermediary can recover the amount of levy paid from the producer, by offset<br />

or otherwise.<br />

D E P A R T M E N T O F A G R I C U L T U R E , F I S H E R I E S A N D F O R E S T R Y


A producer who sells cherries by retail sale must submit levy and returns directly to the LRS. Retail sale means a sale<br />

of cherries by the producer other than a sale to a first purchaser or through an agent i.e. sales by the producer direct<br />

to the consumer such as at roadside stalls, shed sales, farm gate etc.<br />

In the case of the Export Charge, the producer, defined as the person who exports the product from <strong>Australia</strong> (the<br />

owner of the product at the time of export), is liable to pay the charge. This person must forward export charge to the<br />

LRS along with return forms. If the product is exported through an exporting agent, the agent is liable to pay the<br />

charge on behalf of the producer and submit it along with return forms to LRS. The exporting agent can recover the<br />

amount of charge paid from the producer (the owner of the product at the time of export).<br />

Levy is not imposed on cherries sold or used in a levy year* by a producer for processing.<br />

The cherry return is due together with payment on or before 28 April in the next levy year*.<br />

*The 2011-<strong>2012</strong> levy year for cherries is a period of 14 months beginning on 1 <strong>February</strong> 2011. For example, the<br />

return and payment for the levy year commencing 1 <strong>February</strong> 2011 must be lodged by 28 April <strong>2012</strong> and should<br />

include details and payment in respect of cherries dealt with from 1 <strong>February</strong> 2011 to 31 March <strong>2012</strong>.<br />

Lodging your return:<br />

Our preferred method of lodgement is through our new Levies Online System.<br />

� Lodge Online by going to www.leviesonline.daff.gov.au/LRSONLINE or<br />

� Scan and email a copy of your completed and signed return form to levies.management@daff.gov.au or<br />

� Fax a copy of your completed and signed return form to Free Fax 1800 609 150 or<br />

� Mail your completed and signed return form to:<br />

Levies Revenue Service<br />

Department of Agriculture, Fisheries and Forestry<br />

Locked Bag 4488<br />

KINGSTON ACT 2604<br />

How to make payment:<br />

If you would like to receive information<br />

and reminder notices electronically in<br />

the future please ensure that you have<br />

included your business email address<br />

on your return form.<br />

Our preferred method of payment is Electronic Funds Transfer (EFT). Payments by EFT are secure and assist to<br />

reduce processing time and minimise errors.<br />

EFT Electronic Funds Transfer (preferred method of payment)<br />

Transfer your payment to the following bank account:<br />

Bank Reserve Bank of <strong>Australia</strong><br />

BSB 092009<br />

Account Number 111700<br />

Account Name AFFA Official Administered Receipts<br />

Reference Please enter the prefix LRS followed by your LRS Account Number and<br />

your business name in the reference/description. (e.g. LRS12345 AZ<br />

Wholesale)<br />

�<br />

Alternatively, you can pay your levies by mailing a cheque or money order (made payable to<br />

Levies Revenue Service) along with your return form to the address above.<br />

D E P A R T M E N T O F A G R I C U L T U R E , F I S H E R I E S A N D F O R E S T R Y


Who to contact:<br />

D A F F - L E V I ES<br />

1 8 M a r c u s C l a r k e S t C i v i c A C T<br />

L o c k e d B a g 4 4 8 8 K i n g s t o n A C T 2 6 0 4<br />

Freecall: 1800 020 619 fax 1800 609 150<br />

w w w . d a f f . g o v . a u / l e v i e s<br />

L e v i e s R e v e n u e S e r v i c e<br />

E d m u n d B a r t o n B u i l d i n g B a r t o n A C T<br />

L o c k e d B a g 4 4 8 8 K i n g s t o n A C T 2 6 0 4<br />

Freecall: 1800 020 619 fax 02 6272 5695<br />

w w w . d a f f . g o v . a u / l e v i e s<br />

ABN 24 113 085 695<br />

For more information please contact the DAFF-Levies office in your State or Territory. If you are in the<br />

<strong>No</strong>rthern Territory or Tasmania, please contact the Adelaide office. If you are in the ACT, please contact the<br />

Sydney office.<br />

Levies Online Helpdesk (for technical<br />

assistance only):<br />

� Telephone 1800 022 384<br />

Adelaide (SA, NT & TAS)<br />

� Telephone 1800 814 961<br />

� Fax 08 8201 6099<br />

Brisbane<br />

� Telephone 1800 647 801<br />

� Fax 07 3716 9177<br />

DAFF-LEVIES – CONTACT INFORMATION<br />

Melbourne<br />

� Telephone 1800 683 839<br />

� Fax 03 9322 5500<br />

Perth<br />

� Telephone 1800 895 506<br />

� Fax 08 9334 1677<br />

Sydney (NSW & ACT)<br />

� Telephone 1800 625 103<br />

� Fax 02 8334 7135<br />

� E-mail us at: levies.management@daff.gov.au �Visit our Website: www.daff.gov.au/levies<br />

Horticulture <strong>Australia</strong> Limited (HAL) is an organisation whose aim is to develop <strong>Australia</strong>n horticulture by<br />

providing comprehensive and professional research and development (R&D) and marketing services to over<br />

30 different organisations from the fruit, vegetable and nursery industries. HAL is an industry owned<br />

company that the <strong>Australia</strong>n Government has contracted to deliver marketing and R&D services for the<br />

cherry industry.<br />

For more information on HAL visit www.horticulture.com.au or telephone (02) 8295 2300.<br />

<strong>No</strong>tice Issued: January <strong>2012</strong><br />

D E P A R T M E N T O F A G R I C U L T U R E , F I S H E R I E S A N D F O R E S T R Y


2011-12 Export Report


2011-12 Export Report


2011-12 Export Report


CGA-HAL Projects for 2011-<strong>2012</strong><br />

CY11011 — <strong>Cherry</strong> Industry Five Year Strategic Investment Plan<br />

Development of the <strong>Cherry</strong> Industry Strategic Investment Plan for the next 5 years. Once completed the Plan<br />

will be able to be used by the IAC Committees as a guide for the investment of industry levies into the future.<br />

Communications & extension strategy completed in September 2011. Marketing strategy to be completed by end<br />

of March <strong>2012</strong>. R&D strategy to be completed by May <strong>2012</strong>. Export roadmap to be completed by May <strong>2012</strong><br />

with full plan to be approved by CGA Board and HAL by 30 June <strong>2012</strong>.<br />

CY11014 — Biosecurity Preparedness for the <strong>Australia</strong>n <strong>Cherry</strong> Industry<br />

This project gives <strong>Cherry</strong> <strong>Growers</strong> <strong>Australia</strong> Inc and State Industry bodies the required resources and capacity<br />

to build on and expand activities in the area of biosecurity preparedness. This work will ensure the <strong>Cherry</strong> industry<br />

is well equipped for biosecurity issues that may arise in the pursuit and maintenance of export market<br />

access.<br />

Organised visit from Taiwan to look at onshore treatment. Also organised visit from AQSIQ & CIQA from China<br />

4-12 December 2011. Thailand trip cancelled.<br />

CY11017 — Developing & Maintaining Market Access for <strong>Australia</strong>n Cherries<br />

This project will allow <strong>Cherry</strong> <strong>Growers</strong> <strong>Australia</strong> to participate in relevant meetings and negotiations in relation<br />

to achieving market access for new markets and maintenance of current market destinations. Appropriate industry<br />

visits to overseas market destinations and industry representations at international Trade Fairs will be<br />

possible through this project.<br />

Still to finalise protocol for access into China in next few months, plus work on Thailand access.<br />

CY11018 — Developing Communications, Engagement & Capacity across the <strong>Australia</strong>n <strong>Cherry</strong> Industry<br />

<strong>Cherry</strong> <strong>Growers</strong> <strong>Australia</strong> needs to provide ongoing communications and engagement with all <strong>Australia</strong>n<br />

<strong>Cherry</strong> growers to details the issues, projects and programmes and to ensure that growers are at the “leading<br />

edge” of technology and information.<br />

2nd edition of Newsletter developed and sent out in December. New consumer website launched<br />

www.australiancherries.com.au Reviewing industry website www.cherrygrowers.org.au for new look and operation<br />

by end of March <strong>2012</strong>.<br />

Quality Guide Posters<br />

$10 each plus postage<br />

Purchase<br />

6 for $50 !<br />

Email your order to CGA Office<br />

office@cherrygrowers.org


LATEST CHERRY<br />

RESEARCH<br />

Managing nutrients and water in cherry production systems<br />

Dr Denise Nielsen of Pacific Agrifood Research Centre in British Colombia, Canada, visited Tasmania in <strong>No</strong>vember<br />

2011 to discuss the exciting research TIA is doing and to meet with our innovative cherry growers. While<br />

Denise was here she gave a very in-depth presentation to local growers on nutrient management using fertigation.<br />

Much of her research is done in the Okanagan region of British Colombia solving the problems associated<br />

with irrigating fruit trees in coarse mineral soils with low organic matter (and low water-holding capacity) with<br />

limited rainfall (season deficit of 400 to 800mm). Some of her information is presented here, with emphasis on<br />

her experience of commercial cherry nutrition in the British Colombian environment.<br />

Nutrient and water management are linked.<br />

Retention of nutrients in the root zone for as long as possible will improve nutrient use by the tree and reduce<br />

wastage, leading to better fertiliser efficiency, environmental sustainability and reduced fertilizer costs. The 2<br />

practices that keep nutrients in the root zone for longer are:<br />

� nutrient applications that are timed and sufficient to meet tree demand<br />

� water applications that are scheduled to meet evaporative demand<br />

Did you know?...<br />

Fruit trees have very small root systems for their total plant size, compared to grasses, bushes and trees generally.<br />

Grasses can have 10 to 100m of roots for every square cm of soil surface they cover. In comparison tree<br />

fruits have 1 to 10cm of root per square cm of soil surface. Precise targeting of water and nutrients is important<br />

to avoid wastage of inputs.<br />

Because root distribution in fruit trees is influenced by water and nutrient placement, targeting nutrients to roots<br />

is easier with micro-irrigation. For example under drip irrigation, feeder roots predominantly spread within<br />

15cm out from the dripper, and mostly less than 45cm deep. Root distribution is more widespread under microjet<br />

irrigation, where substantial volume of feeder roots can be measured down to 90cm depth, and also out to<br />

75cm in sandy soil of British Columbia.<br />

Water and nutrient management<br />

Water scheduling is essential. A range of devices such as G-dots and tensiometers are used in British Colombia.<br />

Crop coefficient curves are used as well as a model based on canopy development with input from<br />

weather records and evapotranspiration measurements to determine ‘climate days’. Scheduling irrigation<br />

events to meet the trees’ needs require conservative well-engineered irrigation systems that can meet maximum<br />

demand, and are well structured into zones that allows everything to be watered on time . Reducing surface<br />

evaporation also has an impact. Covering the ground with shredded paper is one example of cooling the soil<br />

surface in orchards to reduce water loss from evaporation.<br />

Why use fertigation?<br />

When there is little water from soil stores (coarse sandy loam) or from climate (semi-arid) water management<br />

controls nutrient management. Compact root systems and micro-irrigation offer good opportunities for con-


trolled application of nutrients. Precision nutrition can reduce inputs and improve fruit quality.<br />

Nitrogen<br />

Nitrogen is very mobile. It dissolves and goes wherever the water goes. It is difficult to control as it moves<br />

readily through the soil. Broadcast nitrogen can be all gone after 10 days when applied in nitrate form. Figure<br />

1 shows an increase in the availability of broadcast nitrogen that lasted only 10 days from the time it was<br />

applied.<br />

Figure 1: Nitrogen applied as a broadcast (nitrate) fertiliser recorded a short increase in available N.<br />

Figure 2: Available N from fertigation will not necessarily remain in the soil longer with a single irrigation event, but frequent fertigation of<br />

N means that it can be kept available to the tree roots over a longer period.<br />

In comparison, fertigation aims to keep nitrogen in the root zone. Figure 2 shows extended N availability from<br />

frequent applications through the irrigation system. The same amount of N applied as a single broadcast or as<br />

several fertigation events results in different rates of wastage.<br />

When does the plant use nitrogen?<br />

Nitrogen supply is from:<br />

� Internal cycling in the plant<br />

� Nitrogen taken up by the roots<br />

In autumn nitrogen is pulled from leaves and stored in the wood. In spring up to full bloom, it is remobilised<br />

from storage. After full bloom the tree sources N from the roots until leaf fall. There is minimal sap flow or<br />

water uptake until after first ‘white’ flower, or full bloom (as there are no leaves to drive it). Nitrogen inflow


into fruit is mainly after cell division.<br />

In cherries, Denise stripped leaves from the tree 6 weeks prior to natural leaf fall. This stopped nitrogen withdrawal<br />

from the leaves into storage. The effect of leaf strip was evident for 2 years as decreased fruit number<br />

and decreased yield. Fruit bud development and fruit set appears to be highly dependent on the tree’s<br />

winter stores of N. Shoot growth was unaffected in the leaf-stripping experiment, as it uses current season N<br />

supplied from the roots.<br />

So when should N be applied in spring?<br />

Figure 3: N content of various tree parts over the first 7 months of the year.<br />

Figure 3 shows the movement of N into fruit, spurs and shoots at different stages of tree growth. Before petal fall leaf growth (spur leaves) is supported<br />

by remobilised winter reserves of N.<br />

Root uptake of N occurs mainly after bloom to support shoot and fruit growth, and<br />

N inflow into fruit occurs mainly after cell division.<br />

Apply fertilizer after bloom, when roots are taking up N and tree-stored N is no longer sufficient to meet growth and fruit requirements.<br />

How much is enough N to fertigate?<br />

In a fertigation experiment that irrigated daily for 8 weeks after full bloom, applying N at low, medium and<br />

high rates, (about 63, 126 and 254kg/ha) on Lapins trees/Gisela 5 rootstocks, the highest rate of fertigation<br />

decreased tree growth, and also reduced yield in 2 out of 6 years. Additionally, fruit size was significantly<br />

smaller under the high rate of N (256kg/ha) compared to the low rate (63kg/ha) in 4 out of 6 years.<br />

Adapted from Dr Neilsen’s presentation material by Penny Domeney and Michele Buntain, Industry Development<br />

and Extension, Perennial Horticulture Centre, Tasmanian Institute of Agriculture.<br />

See more of Denise’s research at www.agr.gc.ca.<br />

Get the P&K of Denise’s presentation in the April Edition of <strong>Australia</strong>n Cherries…!


HORTICULTURE AUSTRALIA<br />

The 2011/12 <strong>Australia</strong>n <strong>Cherry</strong> season is performing well comparing to the season prior. The industry has access to a<br />

number of evaluation tools to track consumer cherry purchase behaviour and other consumer insights such as the number<br />

of <strong>Australia</strong>n households that have bought cherries, how often they buy and how much they spend each time when they<br />

buy.<br />

Typically, around 20% of the <strong>Australia</strong>n cherries consumed during the summer are sold in a single week inclusive of the<br />

Christmas Day. Based on the homescan data that the industry subscribes to; there were an additional of 771,000 <strong>Australia</strong>n<br />

households that bought cherries in just that week comparing to Christmas 2010. Furthermore, there were more consumers<br />

buying cherries and they were also buying the fruit more often. In fact, the frequency with which the average<br />

household that bought cherries from the beginning of the season to Christmas represented a 20% rise.<br />

The 2011/12 season also started earlier than the previous season. More cherries were available from the beginning of the<br />

season and the supply situation as well as the quality of the fruit was more consistent as well.<br />

The industry ran a national cherry category management program for the second season in a row. This program mirrored<br />

the pilot program that started over the 2010/11 season. The findings from the pilot program were presented to the retailers<br />

and proved that when cherries are properly category managed, the category profitability increases substantially. This<br />

is largely because cherries are an impulse buy, in fact based on the consumer research conducted post the 2010/11 season,<br />

we know that around 70% of the consumers buy this fruit on impulse. Therefore, when cherries are presented properly<br />

and when the quality of the fruit is good, consumers are enticed to buy cherries. Additionally, category management<br />

also helps reduce wastage and improve the quality the fruit, as our category team reinforces the best practice principles to<br />

the retailers.<br />

The 2011/12 cherry category had an even greater coverage of the retail chains as well as the independent green grocers.<br />

Woolworths, Coles, IGA and the independent green grocers all participated in this season’s cherry category management<br />

program.<br />

The industry is also achieving a number of wins with its newly launched brand positioning “Cherish the Moment”. The new<br />

brand positioning coupled with the industry’s new ambassador, the young <strong>Australia</strong>n sailing sensation Jessica Watson; the<br />

industry’s PR program outperformed previous season. Jessica has proven to be a great spokesperson for the <strong>Australia</strong>n<br />

cherry industry, the media were extremely receptive to her as she has a broad appeal across different age groups and<br />

demographics. Jessica encompasses a number of great qualities that people aspire to and a number of parallels can be<br />

drawn between her and the industry.<br />

The PR program has focused on fresh consumption of <strong>Australia</strong>n cherries and also the health benefits associated with<br />

cherries without losing the special appeal (fun, holiday, summer) of this wonderful fruit. In order to attract the food media’s<br />

attention, the industry has also developed a range of usage ideas that have been featured across all different media formats<br />

covering print, online and TV. This year, with Jessica being the ambassador, the breadth of media of has also increased.<br />

A long term consumer research framework has also being put in place to continue to track consumer cherry purchase behaviour<br />

over time. The industry’s marketing program is also being evaluated at different phases to ensure that it is hitting<br />

the industry’s strategic objectives.<br />

A final season’s report will be available in April given the data update lag.<br />

Elisa Tseng<br />

HAL Marketing Manager for Cherries<br />

Elisa.Tseng@horticulture.com.au


Continuous Improvement for Horticultural Industries<br />

The HAL continuous improvement program continues to progress well.<br />

The continuous improvement program emerged from the V8 process and is under the guidance of the Continuous Improvement<br />

Implementation Working Group. Jolyon Burnett, Robert Prince and Simon Boughey are the Member representatives on the Working<br />

Group and I would like to thank them for the guidance and input they have provided during this process.<br />

Key issues that were discussed at the last meeting of the Working Group held 12 January were:<br />

� Industry strategic investment plans;<br />

� Role and functions of IAC (Industry Advisory Committee) Chairs and IACs including preparing an IAC induction kit;<br />

� Objective proposal assessment guidelines; and<br />

IAC performance review template.<br />

These documents are still under discussion and review and will be made available to Members for comments before they are introduced<br />

into practice.<br />

HAL understands that many of its smaller Members have limited capacity. So while the processes and benchmarks being developed<br />

for IACs are aimed at creating a more standard and reproducible approach to managing IAC investments, they are generally<br />

not intended to be highly prescriptive and designed to be adaptable for smaller industries.<br />

To assist with this, the Working Group is looking at an ‘IAC Lite’ approach for smaller Members that will reduce their compliance<br />

costs and red tape.<br />

For any advice on <strong>Cherry</strong> Industry Matters, please contact me.<br />

Owen Connelly<br />

<strong>Cherry</strong> Industry Services Manager<br />

Owen.Connelly@horticulture.com.au<br />

HORTICULTURE AUSTRALIA<br />

Horticulture <strong>Australia</strong> - <strong>Cherry</strong> R & D<br />

<strong>Cherry</strong> R & D Committee <strong>Cherry</strong> IAC Committee<br />

Kym Green—Chair<br />

kjgreen@adam.com.au<br />

Darren Broadby<br />

dbroadby@perfecta.com.au<br />

Steve Chapman<br />

steve@chappies.com.au<br />

Dugald Close<br />

dugald.close@utas.edu.au<br />

Simon Boughey—CGA CEO<br />

ceo@cherrygrowers.org<br />

Geoff Hall<br />

g_jhall@hotmail.com<br />

Ian Sparnon<br />

fifthcreekorchards@gmail.com<br />

Terry Rossi<br />

tsrossi@bigpond.com<br />

Bob Granger—Chair<br />

rgranger11@optusnet.com.au<br />

Andrew Smith<br />

andrew@smithsfruit.com.au<br />

Scott Coupland<br />

efcunich@bigpond.com.au<br />

Tim Reid<br />

timreid@reidfruits.com.au<br />

Simon Boughey—CGA CEO<br />

ceo@cherrygrowers.org<br />

Gary Fergusson<br />

garyferguson@bigpond.com<br />

Lucy Gregg<br />

bdm@fruitgrowerstas.com.au<br />

Ian Sparnon<br />

fifthcreekorchards@gmail.com<br />

Kym Green<br />

kjgreen@adam.com.au<br />

Horticulture <strong>Australia</strong> Ltd<br />

Owen Connelly—owen.connelly@horticulture.com.au<br />

Elisa Tseng—elisa.tseng@horticulture.com.au


<strong>Australia</strong>n Cherries is published in <strong>February</strong>, April, June,<br />

August, October and December annually.<br />

Closing dates for lodgement are -<br />

1st of each publication month, ie 1st October and so on.<br />

2011-12 Advertising Rates<br />

All advertising will be in colour & page sizes based on A4 page.<br />

Quarter Page $220<br />

Half Page $330<br />

Full Page $440<br />

Associate Member<br />

Special Offer<br />

Classified Advertisements<br />

(buy, sell, positions vacant)<br />

$66 per quarter page<br />

Newsletter Inserts<br />

$220 (600 copies required)<br />

Associate Members who book an<br />

annual advertising placement (6 issues)<br />

in advance, will receive<br />

a full page editorial<br />

for their organisation<br />

in the publication month of their choice.<br />

Contact FGT Office—62 311 944 or bdm@fruitgrowerstas.com.au<br />

*all prices inclusive of GST


EXPORT<br />

Culture<br />

Thailand<br />

Country Facts - (From Austrade website: www.austrade.gov.au)<br />

Capital city: Bangkok<br />

Surface area: 513,000 sq km<br />

Population: 63.9 million<br />

Official language(s): Thai<br />

Head of State & Head of Government: H.M. King Bhumibol Adulyadej<br />

<strong>Australia</strong>n exports to Thailand: A6,960 million<br />

<strong>Australia</strong>n imports from Thailand: A$9,117 million<br />

Principal export destinations: China, Japan, USA<br />

Principal import sources: Japan, China, USA<br />

Economic climate<br />

Thailand concluded Free Trade Agreement (FTA) negotiations with <strong>Australia</strong> at the end of 2004 and the<br />

Agreement came into force on 1 January 2005.<br />

The Thailand-<strong>Australia</strong> Free Trade Agreement is a major market opening agreement. With its implementation<br />

on 1 January 2005 many went straight to zero per cent while others fell below that payable by<br />

competing nations. It will also substantially improve the environment for bilateral services, trade and investment.<br />

<strong>Australia</strong>n business is urged to take a close look at the opportunities created by the Thailand-<strong>Australia</strong><br />

Free Trade Agreement. The reduction of Thailand's high tariff barriers (for some tariffs up to 200 per<br />

cent) means that exports may now become viable for a range of products.<br />

For the latest key economic indicators and statistics, please see the Department of Foreign Affairs and<br />

Trade country economic fact sheet.


Export focus on Thailand<br />

By Wayne Prowse<br />

T<br />

hailand should be one of the top three<br />

destinations for <strong>Australia</strong>n cherries. A recent<br />

decision by the Thailand authorities to close the<br />

market to <strong>Australia</strong>n cherries and stone fruits<br />

highlight how sensitive market access can be. Market<br />

access cannot be taken for granted even when<br />

<strong>Australia</strong> has been the largest southern hemisphere<br />

supplier to the market and the Thailand-<strong>Australia</strong> Free<br />

Trade Agreement has brought tariffs to zero.<br />

With a population of 66 million<br />

Thailand has a well-developed<br />

infrastructure, a free-enterprise<br />

economy, generally proinvestment<br />

policies, and strong<br />

export industries. According to<br />

CIA analysts Thailand enjoyed<br />

solid economic growth from<br />

2000 to 2007 averaging more<br />

than 4 per cent per year as it<br />

recovered from the Asian financial crisis of 1997-98.<br />

Thai exports of mostly machinery and electronic<br />

components, agricultural commodities, and jewellery<br />

continue to drive their economy. The global financial<br />

crisis of 2008-09 severely cut Thailand's exports, with<br />

most sectors experiencing double-digit drops. In 2010,<br />

Thailand's economy expanded 7.6 per cent, its fastest<br />

pace since 1995, as exports rebounded from their<br />

depressed 2009 level. 1<br />

Recalling the antigovernment protests during March-<br />

May and the country's polarized political situation this<br />

only had according to analysts a temporary impact on<br />

business and consumer confidence. Although tourism<br />

was hit hard during the protests, its quick recovery<br />

helped boost consumer confidence to new highs<br />

which has been good news for fresh produce imports<br />

as well..<br />

____________________________<br />

1 CIA World Fact book – Thailand Economy<br />

Fresh Food is still mostly purchased at wet markets<br />

although the retail supermarket revolution is<br />

expanding rapidly and eroding the market share of<br />

wet markets. The more sophisticated infrastructure is<br />

vital for high value perishable produce such as<br />

cherries.<br />

The major supermarket chains in Thailand that sell<br />

fresh fruit are Tops, Tesco Lotus and Big C. Tops is the<br />

largest supermarket chain in Thailand by turnover,<br />

and operates 120 stores nationwide while Tesco Lotus<br />

have a range of 56 Supercenters, 14 Lotus Markets, 15<br />

Value stores and 704 express stores as of 2011. Big C<br />

bought 42 Carrefour branches in 2010 and with this<br />

acquisition Big C’s parent will own 111 hypermarkets.<br />

Together these retailers have potential to move large<br />

volumes of fruit and it cannot be underestimated that<br />

with their European backgrounds they are introducing<br />

sophisticated marketing programs which reward<br />

committed suppliers. Austrade and DPI Victoria have<br />

helped <strong>Australia</strong>n exporters of cherries tap into these<br />

programs with good results.<br />

Fresh Produce section of a Tesco Lotus supermarket<br />

Wayne Prowse was Export Development Manager at Horticulture <strong>Australia</strong> 2003 – 2011 and now provides<br />

trade and market intelligence services to horticultural industry stakeholders.<br />

For more information contact wayne.prowse@bigpond.com or Phone 0408 164 966


According to Thailand Customs and Trade Statistics<br />

cherry imports have expanded in the last five years<br />

from just 263 metric tonnes to 1,216 metric tonnes in<br />

2010 2 . Relative to the population this suggests that<br />

there much more growth potential for fresh cherries<br />

off a small base. There is a good balance of year round<br />

supply with 56 per cent imported from the United<br />

States and Canada and 44 per cent from southern<br />

hemisphere (<strong>Australia</strong>, Chile and New Zealand)<br />

Until 2010 <strong>Australia</strong> was the largest southern supplier<br />

of cherries exporting 280 metric tonnes in 2009 3<br />

which was 51 per cent of the southern hemisphere<br />

supply though dipped to 29 per cent in the last<br />

2010/11. NSW is the major <strong>Australia</strong>n supplier<br />

accounting for 57 per cent of <strong>Australia</strong>n cherry<br />

exports each year virtually all of which is sent by air.<br />

Strong market growth and increased demand for fresh<br />

produce, zero tariffs and developing trade<br />

relationships with the retailers positioned Thailand as<br />

one of the leading growth markets – until <strong>2012</strong> !<br />

Thailand’s Ministry of Agriculture have to ensure their<br />

biosecurity and protection of agriculture just as we do<br />

in <strong>Australia</strong>. Aware of growth of the fresh produce<br />

trade and with it the phytosanitary risks they recently<br />

moved to review their import conditions. The import<br />

conditions that Thailand wanted for fruit fly host<br />

products exported from <strong>Australia</strong> were looking to be<br />

unworkable for short notice airfreight – the bulk of<br />

cherry and stone fruit exports – and placed<br />

considerable trade at risk.<br />

________________________<br />

2 Thailand Customs and Trade Statistics<br />

3 <strong>Australia</strong>n Bureau of Statistics export data<br />

By delaying an audit that Thailand required prior to<br />

the 2011/12 season, Thailand has prohibited the<br />

import of cherries from all locations in <strong>Australia</strong> as of<br />

1 st January <strong>2012</strong> until the revised import protocols are<br />

mutually agreed. Ongoing cooperation between CGA<br />

and cherry exporters with DAFF Biosecurity working<br />

with Thailand’s Ministry of Agriculture is essential to<br />

productively reach agreements. This may take one or<br />

two seasons as more qualified research will need to<br />

be presented to support our recommendations and at<br />

least one or more audits may be required.<br />

However Thailand clearly represents an important<br />

market for <strong>Australia</strong>n cherries and is vital that we all<br />

cooperate to develop a workable protocol, meet the<br />

requirements and renew our quality position in the<br />

market. Chile with its vast quantity of cherries and<br />

New Zealand with its smaller developing industry both<br />

highly export focused will continue to take our share<br />

until we do.<br />

Fresh Intelligence Consulting is providing market and trade<br />

information to the fresh produce industry including analysis<br />

of import at export trade statistics, market share and<br />

strategic market intelligence. For more information contact:<br />

wayne.prowse@bigpond.com<br />

Southern Hemisphere <strong>Cherry</strong> exports to Thailand by year<br />

December to <strong>No</strong>vember - metric tonnes<br />

Origin 2006/07 2007/08 2008/09 2009/10 2010/11<br />

NSW 63 98 159 146 105<br />

Victoria 40 39 50 42 36<br />

Tasmania 30 33 29 64 25<br />

all other states 11 18 41 1 17<br />

Total <strong>Australia</strong> 145 188 280 253 183<br />

Total Chile 87 137 106 102 267<br />

Total New Zealand 66 166 162 163 183<br />

Total SH to Thailand 298 491 548 519 633<br />

Source : World Trade Atlas, Fresh Intelligence analysis This data is funded by HAL project MT10022


Point of View<br />

This page is available for contributions by all members for news items from their<br />

region, comments on issues of concern, new ideas etc. If you have anything<br />

you would like to contribute, please email to office@cherrygrowers.org<br />

Victorian <strong>Cherry</strong> Conference<br />

“Review the Season and Plan for the Future”<br />

March 1 st & 2 nd <strong>2012</strong><br />

Wangaratta Region<br />

All <strong>Australia</strong>n <strong>Cherry</strong> <strong>Growers</strong> invited<br />

For more information go to website<br />

www.cherries.org.au<br />

or contact the VCA office on ph: 03 58253700 or<br />

email: info@cherries.org.au<br />

Fruit <strong>Growers</strong> Tasmania farewelled 2 staff members in December.<br />

Sally Tennant retired and she and husband Chris have moved to<br />

Queensland to be close to family and avoid the Tasmanian winters.<br />

Kelsie Linell left to pursue a new career in the dental industry.<br />

We would like to thank Sally and Kelsie very much for their hard work<br />

and service to the industry and wish them both all of the best for the<br />

future.


STATE REPORTS<br />

The NSW season has been another disaster for<br />

growers with some growers reporting the season to<br />

be worse than the previous year. Another wet season<br />

and damage ranging from 65 - 95% from growers<br />

in both Young and Orange leads to support for an<br />

EC application for the NSW industry.<br />

At present confidence in the industry is at an all-time<br />

low due to two of the worst seasons on record, little<br />

available markets and poor domestic performance.<br />

Some growers have already left the industry, removed<br />

their trees and some growers are looking to<br />

exit the industry if things don’t improve in the near<br />

future.<br />

The Young district hosted the Chinese delegation on<br />

their audit of cherry growing regions throughout <strong>Australia</strong>.<br />

The meeting went very well and the Chinese<br />

were impressed with what they saw from our growers.<br />

It is a must that we have access to the Chinese<br />

market, they have the market that will take all we<br />

can produce subject to quality, especially as we have<br />

the market to ourselves before Chile and New Zealand.<br />

<strong>Growers</strong> are waiting to see what the draft protocol<br />

is and they want a favourable protocol so more<br />

product can be sent offshore.<br />

<strong>Growers</strong> in NSW are very disappointed with the<br />

draft protocol that Thailand has asked industry to<br />

accept. The growers feel this will be another market<br />

lost even if we do accept the protocol. Under the current<br />

protocol no cherries will be exported from NSW<br />

and it will be a long time before changes will be<br />

made. Thailand was our third largest market and<br />

always paid a premium for fresh cherries from NSW.<br />

On a personal note I would like to thank Wendy<br />

Batinich for all her help with all the delegations that<br />

came to our district. It was the busiest time of the<br />

year for her with their operation especially as the<br />

district was faced with so many challenges. She made<br />

sure that everyone was well fed and catered for and<br />

it was much appreciated by all.<br />

Reports from the markets are that things are bad<br />

and it could get even worse. There is oversupply of<br />

all products and some of the independent stores may<br />

close their doors. Price wars, high rents and a lack of<br />

confidence in the economy all lead to pressure on the<br />

retail sector resulting in the shops being very cautious<br />

on what they buy. Something needs to be done and<br />

fast or we will not have a horticulture industry in the<br />

very near future.<br />

Fruit fly numbers across the traditional growing areas<br />

in NSW have been maintained low. However, growers<br />

need to act now to control them. As chemicals are<br />

being withdrawn and there are more abandoned /<br />

neglected orchards about. Bait sprays, MAT will help<br />

but it is a community effort that is required if we are<br />

to succeed. Andrew Jessup has done some work on<br />

cherries being a non-preferred host and some of the<br />

early results look promising. We are not out there to<br />

prove cherries are a non-host but just a nonpreferred<br />

host and to reduce the risk of Q-Fly within<br />

cherries and make it easier for market access.<br />

Once again there is plenty of cherry slug around but<br />

as for tree health all trees in NSW are in very good<br />

condition. It’s now a matter of everyone remaining<br />

positive.<br />

Scott Coupland<br />

President NSW CGA<br />

REFRACTOMETERS FOR SALE<br />

Check the brix of your cherries<br />

before harvest<br />

0-32 Brix $89.95 plus postage<br />

0-80 Brix Jam Refractometers $134.00 plus postage


STATE REPORTS<br />

It was a very mixed bag in Victoria . Rain caused damage early but mainly in the south, then cleared for the<br />

latter part of the season.<br />

As in most areas, our season was about 10 days early which saw a shorter supply of cherries Christmas week.<br />

Thankfully later areas did not see the awful glut experienced last year post Christmas.<br />

Prices were under immense pressure with extreme competition within the retail sector. This caused a follow on<br />

effect within the wholesale markets with unrealistic prices offered. I am not sure what education program can be<br />

put in place, but it is not feasible to just accept growing returns.<br />

We have our Conference planned for March 1 and 2 to be held in Wangaratta. It promises to be very informative<br />

with John Warmerdam from the USA as the main guest presenter. <strong>Growers</strong> from all states are invited to<br />

attend. For further information contact FVG on 03 5825 3700<br />

Work is continuing on QFF and market access, both very slow and frustrating.<br />

Stuart Pickworth<br />

President VCA<br />

The season just gone has had<br />

mixed results for growers<br />

across our growing regions,<br />

whilst a lot of growers picked<br />

reasonable tonnages, the<br />

level of damage and lack<br />

lustre prices during peak production<br />

times disappointed<br />

many growers. Later production<br />

areas reported better<br />

results but for a number of<br />

growers this has been the third year in a row of disappointment.<br />

Again there were unacceptable levels of Brown Rot late<br />

in the growing season on some properties even though<br />

growers were more aware of the problem after last<br />

year.<br />

CGSA decided to work more closely with independents<br />

and retailers this year in the promotion of South <strong>Australia</strong>n<br />

Cherries. The national promotion material along<br />

with SA promotional posters and cherry information<br />

were distributed from the Produce Markets and were<br />

generally very well received. The push this year to focus<br />

on good news stories with the media definitely helped.<br />

The Chinese biosecurity delegation visit in December<br />

went well, thanks to those members that helped on the<br />

day and made their properties and time available during<br />

your busiest period. Let’s hope we achieve good<br />

workable protocols. The draft protocols for Thailand<br />

are unfortunately not considered commercially workable<br />

for SA at this stage.<br />

POST HARVEST MEETING<br />

ASHTON COOPERATIVE BOARD ROOM MONDAY 19 th March 7.30<br />

As CGSA members are aware at our last AGM we did<br />

not fill the secretary position. This position is still not<br />

filled, if anyone within SA membership is keen or knows<br />

anyone interested, please contact a member of the-<br />

Executive.<br />

Happy Pruning.<br />

Grant Wotton<br />

President CGSA


STATE REPORTS<br />

The Tasmanian cherry season has yet to finish at the<br />

time of writing this report, however it has been a<br />

season of contrasts with varying reports throughout<br />

the state. Whilst early rain and some isolated rain<br />

events did cause damage in some areas other areas<br />

remained relatively free of cracking or rain damage<br />

and picked a clean crop.<br />

In several regions, the crops were lighter than expected<br />

however this did reflect in some excellent<br />

quality fruit and high packouts. Fruit size was on average<br />

larger than previous years with the bulk of<br />

the crop in the 28+mm-30+mm size range, however<br />

more importantly the fruit was much firmer and<br />

sweeter than last season.<br />

Timing of the crop certainly influenced returns with<br />

periods of slow and strong demand throughout the<br />

season. Certainly export demand was influenced by<br />

the strong $A, loss of the Thailand market and the<br />

strong influence of Chile particularly in the Taiwan<br />

and Hong Kong markets.<br />

<strong>No</strong> doubt a full analysis cannot be undertaken until<br />

the season has finished and growers have assessed<br />

their crop returns, however there is certainly some<br />

food for thought for next season. With a larger crop<br />

expected in the <strong>2012</strong>-2013 season, there is increasingly<br />

need to develop both national and interna-<br />

Western <strong>Australia</strong><br />

tional markets as based on some of the experiences<br />

this season it remains a real risk.<br />

FGT have undertaken several promotions over the<br />

cherry season including a promotion on the Hobart<br />

waterfront on New Years Day with Jessica Watson<br />

and a stall at the Regatta on <strong>Australia</strong> Day. Both<br />

activities were very well received by the public and<br />

it would be great to have the ability to hold more of<br />

these events across the season.<br />

The FGT May Conference will be held on 18th &<br />

19th May in Launceston and the program will be<br />

released in <strong>February</strong>.<br />

Lucy Gregg<br />

Business Development Manager<br />

Fruit <strong>Growers</strong> Tasmania<br />

Production volumes were well down on last year, with most growers reporting at least a 50% fall. Rain during the<br />

early weeks did affect fruit, but once the fine weather came, so did the flavour and quality. Many growers opted<br />

to supply retailers ‘direct’ in order to obtain a reasonable return. <strong>Growers</strong> from South <strong>Australia</strong> were again well<br />

represented in the market place, and quality was very mixed, with some providing excellent quality whilst a large<br />

number continued to supply inferior product. Supermarkets reported a near disastrous season until the advent of<br />

Tasmanian fruit in the second week of January. Once Tasmanian fruit hit the market, price resistance crumbled fairly<br />

quickly in the face of generally good quality product. The Annual Charity Auction was put back to the second week<br />

of December coinciding with the annual Manjimup <strong>Cherry</strong> Harmony Festival, and an outstanding result was<br />

achieved. Sweet <strong>Cherry</strong> Valley supplied a beautifully crafted ‘jarrah’ wooden box that would have done the finest<br />

jewellery proud and bidding was almost frenetic. It will once again be interesting to see what effect the Supermarket<br />

crisis will have on local and interstate producers. The mood is ‘for change’, but we will have to wait and see.<br />

Our thoughts are with those in the East who were again decimated by adverse weather conditions. With Chile continuing<br />

to exercise major influence over the Asian markets it seems likely that <strong>Australia</strong>n producers will be increasingly<br />

focussed on domestic markets. The challenge will be to manage both the supply and quality.<br />

Gary Fergusson


“CHERISH THE MOMENT” — PROMOTIONAL MATERIAL<br />

T-Shirts (white) with “Cherish<br />

the Moment” logo on front<br />

Each @ 12.20 Inc GST<br />

Sizes XS, S, M, L, XL<br />

* Limited sizes still availalbe<br />

Side A Side B<br />

A2 Posters—Double Sided<br />

Lots of 20<br />

$33.00 inc GST<br />

Wobblers— Side A<br />

Lots of 20<br />

$36.00 inc GST<br />

Contact CGA Office to place your order<br />

office@cherrygrowers.org<br />

Bunting with 2 logos<br />

6m plastic synthetic bunting<br />

$15.00 each<br />

Disclaimer: Any recommendations contained within this publication do not necessarily represent current <strong>Cherry</strong> <strong>Growers</strong> of <strong>Australia</strong> policy. <strong>No</strong> person should act on the basis of the contents<br />

of this publications, whether as to matters of fact, opinion, or other content without first obtaining specific, independent professional advice in respect of the matters set out in this publication.

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