St. John's - FEI Canada

St. John’s
Newfoundland & Labrador is the most easterly edge of North America.
This is where the sun rises first, where Vikings landed over 1,000 years ago,
home to the oldest settlement, the oldest city in North America but the
youngest province in Canada. Minutes from the mighty North Atlantic, on
Canada’s far eastern shore, St. John’s awaits!

Welcome to St. John’s, Newfoundland
WELCOME
St. John’s, the capital city of Newfoundland & Labrador is one of Canada’s oldest cities and arguably its most
distinctive. Rising spectacularly from the water’s edge, St. John’s promises you a sophisticated city experience
with small town warmth and charm. St. John’s is a grand old lady, from her elegant historic houses and scenic
walking trails, to her stately landmarks and cultural treasures. Underneath beats a youthful heart and a
boisterous spirit that finds its expression in one of North America’s liveliest arts and music scenes.
COME EARLY, STAY LATER AND ENJOY ALL THAT NEWFOUNDLAND HAS TO OFFER!
FEI Canada’s 2012 conference is a must-attend event
FEI Canada’s annual National Conference and Exhibit Forum provides a forum for the best and brightest senior financial executives to come
together to exchange ideas, find solutions to current challenges and benefit from a variety of educational content that will keep you up to the
minute with current business trends.
This year’s conference offers:
• Six captivating keynote presentations – featuring General Rick Hillier as closing Keynote Speaker addressing “Leadership in Difficult Times”
• Eight concurrent sessions presented by prominent Canadian executives and thought leaders
• Five enlightening breakfast seminars
• An Exhibit Forum offering the most current, solution oriented services
• Amazing special events including golf at the world renowned Clovelly Golf Course
• A traditional Newfoundlander evening of dining, fun and experience.
National Strategic Partners

Social Events
With its renowned George Street pubs, St. John’s is the perfect destination to meet, mingle
and network as you experience authentic “down home” hospitality. You will enjoy
Newfoundland’s heritage through food, live music and dance.

TM
SOCIAL EVENTS
Early Arrival Reception
Tuesday, June 5, 2012 l 6:00 pm – 8:00 pm
The Delta St. John’s Hotel and Convention Centre
New Member Reception
Wednesday, June 6, 2012 l 5:00 pm – 6:00 pm
The Delta St. John’s Hotel and Convention Centre
Opening Reception
Wednesday, June 6, 2012 l 6:00 pm – 8:00 pm
Delta St. John’s Conference Centre
Join your hosts at the official opening of the National Conference. Mingle among the exhibitors and get to know or re-connect with fellow delegates.
Sponsored by:
Kiss the Cod and Rock the Rock!
Thursday, June 7, 2012 l 6:30 pm
For our final conference evening, delegates will let loose on George Street, one of the oldest streets in North America and a St.John’s landmark with
more bars and pubs per capita than any other city in Canada. Local musicians will lead delegates to our first pub stop of the evening for a feast of
traditional Atlantic lobster that has made St. John’s so famous. After dinner, the world renowned “Rally in the Alley” pub crawl begins where
Newfoundland traditions, humour and culture await at each pub stop. Become an honorary Newfoundlander and join the Royal Order of Screechers,
learn to step dance like Michael Flatley and sing traditional newfoundland songs like a local. End the night with a Swalley (drink) and live jazz at the
Iceberg Lounge. Let the fun begin!
Co-sponsored by:
Conference fee includes dinner and Rally in the Alley ticket. Additional tickets can be purchased on the
FEI Canada website at: www.feicanada.org/page/events/conference-2012
PRE & POST EVENTS
Pre and Post Events
Come early… Stay later… Extend your time on "The Rock". Take time to enjoy a "city on the edge of nature" and visit the many picturesque
rural communities for an experience you will always treasure. Take in all that Mother Nature has to offer, experience the rich culture and heritage, their
world renowned hospitality, and exceptional accommodations, restaurants, shopping and nightlife. FEI Canada has created some unique pre and post
conference programs as well as hotel packages for you to stay and play. For information, descriptions of all of the options and hotel registration refer to
the FEI Canada website at: www.feicanada.org/events/conference-2012 for more complete details.

Golf Tournament
Clovelly is proud to offer immaculately groomed courses made real from the imagination of Graham Cook – one of
Canada’s finest golf course architects. The Osprey is a championship Par 72 gem cloaked in green. With elevated
tee boxes, shaped fairways and bent grass, you will wish you had more time to golf.

GOLF TOURNAMENT
Clovelly Golf Course, The Osprey
Wednesday, June 6, 2012 l 6:00 am – 4:00 pm
Sponsored by:
Located in the North East end of St. John’s off Stavanger Drive, Clovelly features a championship 6,400 yard
18-hole par 72 course with an executive par 62, 4,000 yard, 18 hole course. There is no doubt that The
Osprey is one of Atlantic Canada’s premier golf courses. The elevated tee boxes give way to the professional
arch of shaped fairways, bent grass combined with natural wetlands. This championship was made real from
the imagination of Graham Cook, one of Canada’s finest golf course architects. Osprey is toughness tempered
with beauty.
PRICE PER PERSON: $175.00 + HST
Includes transportation, breakfast, green fees, power cart, lunch, prizes, gift and awards.
(Club rentals not included.)
Club Rentals: $30.00 + HST
Itinerary:
Format of Tournament: Shotgun
6:00 am: Buses depart the Delta St. John’s Hotel for Clovelly Golf Course
7:00 am: Registration and breakfast at golf course, practice range
8:00 am: Shotgun start (golfers should arrive at least a half hour before start)
1:00 pm: Buffet lunch, reception, prizes and awards
3:00 pm: Buses depart Clovelly Golf Course for the Delta St. John’s Hotel
Ladies Dress Code
• Golf shirts with collars (sleeves not required)
• Golf slacks (denim or track pants are not acceptable)
• Bermuda shorts, 6 1/2” inseam (No short shorts) or
skirts/skorts no greater than 4” above the knee
• Proper golf shoes or running shoes
• Any type of socks or socket
Men’s Dress Code
• Golf shirts with collars and sleeves
• Golf slacks (denim or track pants are not acceptable)
• Bermuda shorts, 8 ½ ” inseam (No short shorts)
• Proper golf shoes or running shoes
• Any type of socks or socket

Optional
Activities
St. John’s is the perfect destination to meet, mingle and network
as you experience authentic “down home” hospitality. You will enjoy
Newfoundland’s heritage through food, live music and dance.

OPTIONAL ACTIVITIES
These optional itineraries highlight some of the many attractions, experiences,
dining and shopping adventures available in and around St. John’s.
Signal Hill and The Far East of the Western World | Wednesday, June 6, 2012 • 9:00 am – 2:30 pm
First off today we will visit the National Park at Cape Spear, the most easterly point of land in North America. Here the lighthouse has been restored
to circa 1836. Explore the bunkers built by Canadian soldiers in the side of the cliffs here during the Second World War. Now you can say you
have been to the other "Far East" where you can stand with your back to the Atlantic and face every other being in North America - or turn your
back on them. The choice is yours. From Cape Spear we tour old St. John's with plenty of time to see such National historic sights as Cabot Tower
and Signal Hill. Hear the legends of Dead Man's Pond, Government House and the history surrounding the Colonial Building. This tour will orient
you and give you a feel for the history, legend and lore of St. John's, the oldest community in North America. Next we travel north (3-minutes
away!!) to the quaint village of Quidi Vidi, a Portuguese fishing village in St. John’s, where we visit the Quidi Vidi microbrewery and have a
refreshing sample of their wares. After the tasting we enjoy a gourmet lunch at the brewery overlooking Quidi Vidi harbour.
PRICE PER PERSON: $105.00 includes transportation, lunch at Quidi Vidi with tasting, local guide, and taxes.
To register for this tour please contact: McCarthy's Party Ltd., 566 Water St., St. John's, NL A1E 1B8 or Fax to (709) 579-1000. Direct registration enquiries to McCarthy's Party
Tel: (888) 660-6060 Fax: (709) 579-1000. Email: nfldinfo@mccarthysparty.com
Birds, Bergs, and the Irish Shore | Thursday, June 7, 2012 • 9:00 am – 3:30 pm
Today begins with a drive down the Southern Shore to the historic Irish outport, Bay Bulls. Here we take a boat ride out to the Witless Bay
Ecological Reserve Bird Islands. The Bird Islands are home to over 100,000 Atlantic Puffins that nest here every year as well as thousands of
murres and kittiwakes. In the summer months Witless Bay is also home to many humpback and minke whales. The sight of a whale showing his
tail on its terminal dive in a glistening bay is one to be remembered for years to come. Be sure to bring your camera and plenty of film. After the
trip to the ecological reserve we would join the O’Brien family for a home cooked lunch in a waterside chalet next to the wharf.
PRICE PER PERSON: $130.00 includes transportation to and from Bay Bulls with guide, boat tour, lunch at waterside chalet, and taxes.
To register for this tour please contact: McCarthy's Party Ltd., 566 Water St., St. John's, NL A1E 1B8 or Fax to (709) 579-1000. Direct registration enquiries to McCarthy's Party
Tel: (888) 660-6060 Fax: (709) 579-1000. Email: nfldinfo@mccarthysparty.com
Downtown St. John's – At your Leisure | Friday, June 8, 2012 • TIME ON YOUR OWN – NO SCHEDULED TOURS
Take your time to see everything Downtown has to offer – historic properties, art galleries, museums as well as the famous Newfoundland
Chocolate Factory on Duckworth Street. Don't forget to enjoy the music, great dining, shopping and most of all, the people. Experience
downtown St. John's, the heart and soul of the city.

Program
Agenda
2012 FEI CANADA CONFERENCE
TUESDAY, JUNE 5
11:00 am – 8:00 pm Registration/Information Desk Open
1:00 pm – 4:30 pm National Chapter Leadership Meeting
4:30 pm – 5:00 pm Annual General Meeting
6:00 pm – 8:00 pm Early Arrival Reception

Program
Agenda
2012 FEI CANADA CONFERENCE

WEDNESDAY, JUNE 6
6:00 am – 4:00 pm FEI Canada Golf Tournament (Clovelly Osprey)
Sponsored by:
8:00 am – 8:00 pm Registration/Information Desk Open
7:30 am – 8:30 am Early Arrival & Guest Breakfast
9:00 am – 3:00 pm Optional Activity: Signal Hill and The Far East
of the Western World
5:00 pm – 6:00 pm New Member Reception
6:00 pm – 8:00 pm Welcome Reception in Exhibit Hall
Sponsored by:

Program
Agenda
2012 FEI CANADA CONFERENCE

THURSDAY, JUNE 7
7:00 am – 4:30 pm Registration/Information Desk Open
7:15 am – 8:30 am Breakfast Seminar A: IBM Canada Ltd: Mining Growth with Business Analytics
• James Moffat, National Sales Manager of Business Analytics for IBM software group
• David Pratt, Business Intelligence & Performance Management Service Area Leader, IBM
Breakfast Seminar B: BMO Financial Group: Trends, strategies and solutions changing
the world of B2B payments and working capital in North America.
• Doug MacCallum, Managing Director, BMO Spend and Payment Solutions
Breakfast Seminar C: Tata Consultancy Services: TBA
8:45 am – 9:00 am Welcome and Opening Remarks
• Michael Conway, Chief Executive & National President
• Maureen Sullivan, 2012 Conference Chair
9:00 am – 9:45 am Opening Keynote Address: How healthy are the banks globally?
Robert P. Kelly, former Chairman & CEO, BNY Mellon and
currently Chancellor, St. Mary’s University
9:45 am – 11:00 am Keynote Address: Newfoundland Resource Panel
• Elizabeth Beale, President & CEO, Atlantic Provinces Economic Council (Moderator)
• Meg O'Neil, President, ExxonMobil Canada
• Rajesh Sharma, CEO & Managing Director, Tata Steel Minerals Canada Ltd.
• Derrick Sturge, VP Finance & CFO Nalcor Energy
10:00 am – 3:00 pm Optional Activity: Intended for guests • Birds, Bergs, and The Irish Shore
11:00 am – 11:40 am Networking Break in Exhibit Hall
11:40 am – 12:50 pm CONCURRENT SESSION 1
• Stream A: Optimizing business in real time
• Dave Porter, Director, Value Engineering, SAP Canada Inc. (Moderator)
• David Anderson, EVP & CFO, CGI Group Inc.
• Kay Brekken, CFO, Indigo Books
CONCURRENT SESSION STREAMS
A: Large company issues
B: Small and medium-sized enterprise issues
C: CFO Leadership issues
• Stream B: Business succession planning – the next steps
• Ross Campbell, Managing Partner, The MBO Group (Moderator)
• Bill Brushett, National Clients and Services Partner, Grant Thornton LLP
• Paul McDonald, Executive Director, Robert Half Management Resources
• Stream C: Social media: Ignore it at our own peril
• Lisa Dorian, President, MDA Training (Moderator)
• Ron Budreau, Director, Microsoft Dynamics
• David Florio, Partner, Business Risk Services, Grant Thornton LLP
• Lyle Wetsch, Associate Professor of Marketing, Memorial University
CONTINUED ON NEXT PAGE...

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THURSDAY, JUNE 7
12:50 pm – 1:30 pm Luncheon
1:30 pm – 2:00 pm Dessert in Exhibit Hall
2:00 pm – 3:10 pm CONCURRENT SESSION 2
• Stream A: Cloud computing: bringing the cloud down to earth
• Tim Spielman, Academic Chair, SAIT & Chair, FEI Canada's IT Committee (Moderator)
• Judith Purves, CFO, IBM Canada
• Brian Bidulka, CFO, Research in Motion
• Stream B: Availability of SME financing
• Tim Zahavich, CFO, St. Joseph’s Communications (Moderator)
• Brian Allard, Senior Vice President, Transaction Advisory Services, Ernst & Young
• Nick Collingwood, Manager, Commercial Banking, CIBC
• Tyrone Cotie, Treasurer, Clearwater Seafoods Incorporated
• Stream C: Executive Presence
• Laurie Tugman, Board Director & retired CEO, Marsulex Inc. (Moderator)
• Todd Buchanan, National Partner, Accounting Advisory Services, KPMG LLP
• Paul de la Plante, Partner, National Public Relations
• Jamie Grossman, Managing Director, Cresa Partners
3:10 pm – 3:50 pm Networking Break in Exhibit Hall
3:50pm – 4:45 pm
Keynote Address: “Engaging aboriginal markets”
Phil Fontaine, CEO, Ishkonigan Consulting &
former National Chief of the Assembly of First Nations
4:45 pm – 5:00 pm Closing Remarks and Distinguished Service Award
6:30 pm – 6:45 pm Depart hotel for dinner
6:45 pm – 8:45 pm Traditional Atlantic Lobster Dinner
Co-sponsored by:
9:00 pm – 11:00 pm Rally in the Alley and Iceberg Lounge
CONCURRENT SESSION STREAMS
A: Large company issues
B: Small and medium-sized enterprise issues
C: CFO Leadership issues

Program
Agenda
2012 FEI CANADA CONFERENCE

FRIDAY, JUNE 8
7:00 am – 3:00 pm Registration/Information Desk Open
7:30 am – 8:45 am Breakfast Seminar A: Export Development Canada: Is growth on the horizon
• Stuart Bergman, Assistant Chief Economist and Director, Economic &
Political Intelligence Centre
Breakfast Seminar B: American Express: Strategic Payments: A global market
overview & introduction of the one-solution for payables
• Robert Bast, Vice-President B2B (Canada, Latin America and Australia)
9:00 am – 12:00 pm Optional Activity: Intended for guests
Discover downtown St. John's – At your Leisure
9:00 am – 9:05 am Opening Remarks
Maureen Sullivan, Conference 2012 Chair
9:05 am – 9:50 am Keynote Address: From scorekeeper to captain: Why CFOs make great CEOs
• Mandy Shapansky, President & CEO, Xerox Canada
9:50 am – 11:00 am Keynote Address: CFO Leadership Panel
• Chris Flanagan, Director, 48 Degrees Inc. and former Business Editor,
The St. John’s Telegram (Moderator)
• Cynthia Devine, Chief Financial Officer, Tim Hortons Inc.
• Gordon Maron, Executive Vice President (former Chief Financial Officer),
PCL Construction Holdings Ltd.
• Jo Mark Zurel, President, Stonebridge Capital Inc. and former SVP & CFO,
CHC Helicopter Corp.
11:00 am - 11:45 am Networking Break in Exhibit Hall
11:45 am – 1:00 pm CONCURRENT SESSION 3
Stream A: Key challenges in financial reporting in an IFRS world
• Allan Orr, CA, Vice President Finance, CCH Canadian Limited (Moderator)
• Karyn Brooks, FCA, SVP & Controller, BCE Inc.
• Gord Fowler, FCA, Chair Accounting Standards Board (AcSB)
• Cameron McInnis, CA, Chief Accountant, OSC
CONCURRENT SESSION STREAMS
A: Large company issues
B: Small and medium-sized enterprise issues
C: CFO Leadership issues
Program Disclaimer: The program is subject to change at the discretion of
the Planning Committee. The speakers, topics, program format and events
are correct at the time of publishing. If unforeseen circumstances occur, the
Planning Committee reserves the right to substitute speakers and alter or
delete items from the program.
Stream C: Be the CEO of your own health: Get the health benefits you desire
• Dr. Larry Ohlhauser, President & CEO, Ohlhauser & Associates
• Brendan Moore, EVP & Vice-Chair – Global Development, Ryan
1:00 pm – 3:00 pm Closing Luncheon
Early Bird Prize & Exhibitor Passport Draw
Keynote Address: Leadership in Difficult Times
• General Rick Hillier, Former Chief of the Defence Staff for Canadian Forces
Sponsored by:
Closing Remarks

KEYNOTE SPEAKER
How Healthy are the Banks Globally?
Thursday, June 7, 2012 | 9:00 am – 9:45 pm
Robert P. Kelly
Former Chairman & CEO, BNY Mellon and currently Chancellor, St. Mary’s University
Engaging Aboriginal Markets
Thursday, June 7, 2012 | 3:50 pm – 4:45 pm
Phil Fontaine
CEO, Inhkonigan Consulting and former National Chief of the Assembly of First Nations
From Scorekeeper to Captain: Why CFOs make great CEOs
Friday, June 8, 2012 | 8:45 am – 9:30 am
Mandy Shapansky
President and CEO of Xerox Canada

KEYNOTE SPEAKER
Closing Luncheon Keynote Speaker
Friday, June 8, 2012 | 1:00 pm – 3:00 pm
General Rick Hillier
Former Chief of the Defence Staff for Canadian Forces – the Canadian Forces' Highest Rank
“Leadership in Difficult Times”
In more than three decades of service to his country, General Rick Hillier has remobilized support of Canadian troops,
worked closely with Prime Ministers, increased Canada’s significance within NATO, and solidified Canada's
reputation on the world stage. Under enormous public scrutiny, Hillier has, time and again, made the tough but
needed decisions. In terms of leadership, in terms of diplomacy, in terms of strategy, he has few peers.
At the FEI Canada National Conference, General Hillier, one of Canada’s top soldiers, will display the full range of his
compassion, enthusiasm and leadership acumen, drawing on his unprecedented experience and sharing the
lessons that have made him one of this country’s most respected and influential public figures.
Sponsored by:

REGISTRATION
REGISTER EARLY AND SAVE!!!

REGISTER EARLY AND SAVE!
Register before April 1, 2012 and save $200 with our early-bird special savings.
Early Bird Prize: Laptop Sponsored by: ABM Integrated Solutions
All participants registering by April, 1 2012 qualify for the early bird draw prize.
The draw will take place at the closing luncheon on Friday, June 8 th .
CANCELLATION AND REFUNDS
• Substitutions may be made at any time by emailing a written request to the attention
of Andrea Cooney at: acooney@feicanada.org
• Cancellation requests must be received in writing by May 6, 2012
• No refunds will be given for cancellations received after May 6, 2012.
Substitutions are permitted.
REGISTRATION
BEDROOM RATE: *
• Delta Room single/double occupancy - $210.00
• Delta Premier single/double occupancy - $230.00
• Deluxe Occupancy - $240.00
• Signature Club - $285.00
• Suites - $285.00 and up
* All bedroom rates are exclusive of applicable taxes
CUT-OFF DATE: May 6, 2012
Complimentary internet is included in all bedrooms
CONFERENCE HOTEL:
Delta St. John’s Hotel and Conference Centre
Attendees are responsible for making their own hotel reservations. Special FEI Canada rates apply at the Delta St. John’s Hotel and Conference Centre.
The Delta Hotel is located in the heart of downtown, in close proximity to the financial, business and entertainment centres and with a spectacular view
of the St. John’s Narrows. It is a short walk to many historic sites and shopping in some of Newfoundland’s most unique shops. Book your hotel room
early to be guaranteed best rates and availability.
The special FEI Canada rate is in effect until May 6, 2012. Reservations received after the cut-off date (or if the group rate sells out early) will be on a
space and rate availability basis. When making your reservations please indicate you an attendee of the FEI Canada Conference.
Delta St. John’s Hotel and Conference Centre
120 New Gower Street, St. John’s, Newfoundland A1C 6K4
Phone: (709) 739-6404 or 1-888-890-3222
Online: http://www.deltastjohns.com/gcfei12
TRAVEL:
Take advantage of special discounted airfares for FEI Canada Delegates with
Air Canada, Porter and WestJet. Simply contact one of the airlines below and
quote the promotional code:
Air Canada: 10% discount. www.aircanada.com | Promotional code: N4QP4E21
Porter Airlines: 20% discount. www.flyporter.com or call 1-888-619-8622 |
Promotional code: FEI12
WestJet Airlines: 10% discount. Call 1-888-493-7853 | Promotional code: CC7289
** Become a member of FEI Canada and attend this conference
for FREE! For details call: (416) 366-3007 x 5110
Regular priced new memberships only.
EARLY BIRD
Until April 1, 2012
REGULAR
After April 1, 2012
Member $1,195 $1,395
Non-member $1,495 $1,695
Member - Retired $850 $850
Member in transition $650 $650
Guest $375 $375
Academic $375 $375
New Member FREE** FREE**
13% HST will be added to all registration fees

CONFERENCE SPONSORS
Financial Executives International Canada would like to thank
the following sponsors for their generous support
PLATINUM
GOLD
TM
SILVER
St. John’s 2012
FEI CANADA CONFERENCE
ROCK SOLID SUCCESS
Sponsorship Opportunities Available
For more information on how you can enhance your company’s
profile or to learn more about exhibiting, contact Don Comish at
(416) 366-3007 ext. 5108 or dcomish@feicanada.org.