The Asian Angler - April 2015 Digital Issue - Malaysia - English

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Chat Time
Why did MGFA decide to collaborate with
Extreme Anglers?
MGFA and EXTREME ANGLERS share the same goal and
vision. Our goal is to build a local brand and make it global.
We want anglers around the world to recognize Malaysia as
a country that is able to produce and engineer quality products.
This to me is the most important element in our partnership.
To build a brand with international recognition, the core
product itself needs to be really good and to serve functionality.
It must be engineered to outperform many and sit
on par with the best. And finally, innovation is the key for
survival in a competitive environment and Kenny’s in-depth
knowledge is our asset to open that door.
Kenny is the most technically sound person I know in the
industry, be it about fishing equipment or the sport itself.
When Kenny talks, he talks with many years of experience.
He is also very hand-on and is constantly at the forefront of
changing global trends. He does not derive knowledge from
GOOGLE or catalogues.