RAINE MAGAZINE Volume 21 | Fashion & Style
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
OMsignal<br />
SMART SHIRTS<br />
FOR<br />
THE MASSES<br />
In the early stages of their partnership, OMsignal cofounders<br />
Stephane Marceau and Frederic Chanay<br />
were tuned into the interconnectivity of wearables and<br />
mobile health. While their initial concept of a bracelet<br />
with an accelerometer and skin conductance sensor<br />
did not come to fruition, in the process creating<br />
that design they discovered that there was a better<br />
platform with which to build their product. This was<br />
the first step toward launching OMsignal.<br />
Now in its third year, OMsignal, comprised<br />
of a team of neuroscientists, software engineers<br />
and fashion designers, launched their first line of<br />
biometric smartwear for men that can track your<br />
breathing, heart rate, calories burned, respiration,<br />
and movement, relaying that information in real-time<br />
to your smartphone. After all, clothing is the only<br />
wearable that we’ve all been using our entire lives. By<br />
developing smart apparel, the sensors are closer to<br />
the source for continuous reading, providing stronger<br />
and more accurate data. That data is then transmitted<br />
to your smartphone to provide actionable insights to<br />
help you make more informed decisions to improve<br />
your daily health and wellness.<br />
Less than six months after their launch,<br />
OMsignal announced a partnership with acclaimed<br />
American designer Ralph Lauren in an effort to<br />
take wearables mainstream. OMsignal provided<br />
the technology behind the Polo Tech Shirt, which<br />
was worn and tested at the US Open by ball boys<br />
during matches and tennis pro Marcos Giron during<br />
his practices. This marks the first item of tech<br />
apparel to be introduced by a prominent fashion<br />
label. OMsignal’s men’s apparel is available now at<br />
their website for pre-order and will begin shipping by<br />
Thanksgiving. Ralph Lauren’s Polo Tech Shirt will be<br />
available to consumers next year.<br />
Images Courtesy of OMsignal.