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RAINE MAGAZINE Volume 21 | Fashion & Style

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Photo and MUA by Helene Jaspers; Shoes the “The BOW” by Peter Popps; Model+Outfit both Yusura Entertainer<br />

At the age of 18, Peter Popps started out as one of many sales<br />

people, before he became an assistent and then soon after<br />

a store manager for a fashionable shoeshop. He did this all<br />

while studying architecture before really breaking into the shoe<br />

industry where he found his love for avant-garde and young<br />

fashion.<br />

With 24 years of experience as a professional shoe<br />

designer, Peter Popps created his namesake label of innovative<br />

shoes after being tapped for many years, helping to shape<br />

the brands of other well-known shoe designers. “I have never<br />

felt a strong urge,” states Popps; to design opposed to the<br />

mainstream cultural values as they are forced on us today.<br />

In 2003 he started his own freelance design studio<br />

by approaching companies that he had connections with<br />

throughout his career. Immediately his creations were a success<br />

and more work came to him from shoe brands that wanted<br />

exclusive collections based on his unconventional vision. His<br />

method of design has always been to make something unique<br />

and different as compared to the everyday mundane. Popp’s<br />

love for the creative process lies somewhere between fantasy<br />

and reality - a place without boundaries.<br />

Popps’ current works are inspired by a fascination for<br />

creative freedom and architectural sensibility intertwined with a<br />

sense of novelty, innovation and revolution. His creative genius<br />

has always gravitated towards the development that comes<br />

from rebellion, liberty and to show that world that anything is<br />

possible when you believe in your own ideas.<br />

Peter Popps takes a moment to share his viewpoint with Raine<br />

Magazine.<br />

POPPS: I was done with what the market offers to the<br />

customers. Its all looks pretty much the same. A copy from a<br />

copy from a copy and an outrageous price compared to the<br />

quality. People are always ready for novelty and innovation.<br />

There is this quote by Diane Vreeland, in which she<br />

said:<br />

….“Give ‘em what they<br />

never knew they wanted.”<br />

That has always been my method of designing, even<br />

back when I started working for the 1st company in the 80’s.<br />

You feel that people around you desire certain things, and there<br />

are also certain things that you desire yourself, and from those<br />

desires you create and search for something new which is an<br />

answer to those feelings.<br />

I love to create for the woman who knows how and<br />

when to wear my designs.<br />

I adore the feminine power that comes from a woman<br />

who is in charge of her vulnerability in a different way than most<br />

people know or who’s confident in beautiful heels when she<br />

uses the street as her daily catwalk.<br />

Popps’ artistic creations are influenced by avantgarde,<br />

60’s space-age, comics and Sci-Fi. They are wearable<br />

mostly un-walkable pieces that look deeply into the life of<br />

the emancipated woman. His work closely identifies with the<br />

struggle, freedom and revolution and begs to answer the<br />

question, “What could we possibly wear in the future?”<br />

The answer he found in this quote by Barbarella, in which she<br />

said: ...” Just a moment I’ll<br />

slip something on”...<br />

<strong>RAINE</strong> <strong>MAGAZINE</strong> - VOLUME <strong>21</strong> 95

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