The Web as a Living Laboratory: How MECLABS uses Internet ...
The Web as a Living Laboratory: How MECLABS uses Internet ...
The Web as a Living Laboratory: How MECLABS uses Internet ...
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Experiment #2: Control<br />
SEO Landing Page<br />
• This landing page w<strong>as</strong><br />
offering the same<br />
product <strong>as</strong> the home<br />
page but dealt with a<br />
smaller subset of<br />
visitors that matched<br />
the profile of those<br />
coming to the<br />
homepage.<br />
• Our researchers could<br />
test here without the<br />
negative consequences<br />
of hurting conversion<br />
on the homepage.<br />
13
Change language