The Web as a Living Laboratory: How MECLABS uses Internet ...
The Web as a Living Laboratory: How MECLABS uses Internet ...
The Web as a Living Laboratory: How MECLABS uses Internet ...
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OBSERVATION #3:<br />
<strong>The</strong> Force of the Value Proposition<br />
(Mi)YES<br />
(Mi)YES<br />
(Mi)YES<br />
(Mi)YES<br />
(Mi)YES<br />
(Ma)YES<br />
Value Proposition<br />
<strong>The</strong> Message<br />
Value Proposition<br />
Y<br />
1. <strong>The</strong> answer to the question,<br />
“What is your value proposition?”<br />
can only be discovered by<br />
answering yet another question: If<br />
I am your ideal prospect, why<br />
should I buy from you rather than<br />
any of your competitors?<br />
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