The Web as a Living Laboratory: How MECLABS uses Internet ...
The Web as a Living Laboratory: How MECLABS uses Internet ...
The Web as a Living Laboratory: How MECLABS uses Internet ...
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Experiment #1: Background<br />
Experiment ID: REGOnline Homepage Test<br />
Location: MarketingExperiments Research Library<br />
Test Protocol Number: TP1427<br />
Research Notes:<br />
Background: REGOnline is event management software that lets users create<br />
online registration forms and event websites to manage their events.<br />
Goal: To incre<strong>as</strong>e number of completed leads on home page.<br />
Primary research question: Which page will achieve the greatest addressable<br />
lead rate?<br />
Approach: A/B multifactor split test<br />
2
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